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Mark Zuckerberg, chief executive officer of Meta Platforms Inc., demonstrates the Meta Quest Pro during the virtual Meta Connect event in New York, US, on Tuesday, Oct. 11, 2022.

Michael Nagle | Bloomberg | Getty Images

Meta founder Mark Zuckerberg and Apple CEO Tim Cook have spent the last several years sparring over internet privacy and digital advertising. But they’ve never competed head-to-head in a real way.

That’s about to change.

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With Apple officially announcing its long-awaited mixed-reality headset — the Vision Pro — on Monday, the iPhone maker and Facebook’s parent are now firmly in the same market.

Zuckerberg and Cook both see the next major era of personal computing as one that involves people putting on a headset to enter a virtual world and interacting with digital objects in 3D. Cook describes it as spatial computing, and Zuckerberg calls it the metaverse. Other technologists refer to it as mixed or augmented reality, because digital imagery can be superimposed on to the physical world.

Facebook jumped into the market nine years ago, when it acquired VR headset startup Oculus for $2 billion. In late 2021, the company changed its name to Meta, and Zuckerberg committed to spending billions of dollars a quarter developing the underlying VR and AR technologies needed to make his vision of the future a reality.

As of today, Meta owns the lion’s share of a nascent market, far outpacing rivals like Sony, HTC and Magic Leap in headset sales. Research firm CCS Insight recently reported that global shipments of VR and AR headsets fell over 12% to 9.6 million in 2022 from the prior year, as consumers pulled back on discretionary spending.

Several technology analysts told CNBC in December that Apple’s entry into the VR and AR market could give the sector the jolt it needs to start getting consumers more excited about the upsides of the technology.

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As CCS Insight analyst Leo Gebbie said, “If one company has the ability to transform the VR market overnight, it’s Apple.”

But Apple hasn’t said exactly when Vision Pro will be available — only that it will be sometime early next year. More important, it’s hardly designed to be a mass-market product, at least at the beginning. The initial price is $3,499.

That gives Zuckerberg some breathing room. Meta’s Quest family of VR headsets include the $300 Quest 2 and the $500 Quest 3, which will be available in the fall. The company’s Reality Labs division, which is responsible for hardware and software development, lost $13.72 billion last year and $3.99 billion in the first quarter.

Wall Street hammered Meta in 2022, sending the stock down by almost two-thirds, partly on concerns about the excessive metaverse costs. But the shares have rebounded this year after Zuckerberg reeled in expenses in other corners of the company, including customer service, and trust and safety.

Business model spat

For Zuckerberg, turning mixed reality into a business reality has become central to the company’s future.

Unlike Apple or Google parent Alphabet, Meta doesn’t control an operating system akin to iOS or Android. Those platforms have allowed Apple and Google to dominate the smartphone market, helping them generate billions of dollars from their respective app stores and allowing them to dictate the rules that third-party developers — including Facebook — must follow.

Apple’s 2021 privacy change to iOS so badly wounded Facebook that the company predicted soon thereafter that it would result in a $10 billion hit to revenue in 2022. The update limited the ability for Facebook and other social media companies to track users across the web and deliver targeted advertising. Meta’s massive and fast-growing online ad business suddenly found its business shrinking.

Zuckerberg has been vocal about what he considers to be Apple’s unfair iOS and app store policies. His company said that by removing targeting capabilities, Apple was badly hurting the many small businesses that used Facebook’s ad model to reach new customers in an efficient way.

Last November, Zuckerberg said at a conference that “Apple has sort of singled themselves out as the only company that is trying to control unilaterally what apps get on a device.” He added, “I don’t think that’s a sustainable or good place to be.”

For his part, Cook has been unsympathetic, long criticizing Facebook for being in the business of making money off users’ personal information rather than selling a product that people want to buy. In 2021, Cook linked Facebook’s business model to real-world consequences like violence or reducing public trust in Covid.

Apple CEO Tim Cook stands next to the new Apple Vision Pro headset is displayed during the Apple Worldwide Developers Conference on June 05, 2023 in Cupertino, California.

Justin Sullivan | Getty Images

“If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise. It deserves reform,” Cook said at a data privacy conference in Brussels. He didn’t mention Facebook by name at the time.

By developing the metaverse on its own terms, Meta has its best shot at sidestepping Apple’s dominance and writing its own rules. It’s a giant gamble, though, envisioning that the metaverse will tip into the mainstream.

Meanwhile, Apple knows all about making consumer products for the masses, whether it’s computers, digital music players, smartphones, tablets or watches. And Apple has its own new operating system for the Vision Pro that it’s calling visionOS. That means Meta and Apple will be competing for developers, who want to get their games and apps to the widest audience possible.

Disney provided some potentially concerning news on that front to Meta on Monday.

After previously touting the promise the metaverse, Disney recently killed its metaverse division under the leadership of Bob Iger, who returned to the company last year.

On Monday, Iger took to the stage at Apple’s WWDC event and said his company’s streaming service would be available for the new headset. While some Disney content is available on Quest devices, Iger suggested that a whole new set of experiences are coming to Apple.

“We’re constantly in search of new ways to entertain, inform and inspire our fans by combining extraordinary creativity with groundbreaking technology to create truly remarkable experiences,” Iger said during the keynote address. “And we believe Apple Vision Pro is a revolutionary platform that can make our vision a reality.”

Meta didn’t immediately respond to a request for comment.

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Elon Musk’s Neuralink filed as ‘disadvantaged business’ before being valued at $9 billion

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Elon Musk's Neuralink filed as 'disadvantaged business' before being valued at  billion

Jonathan Raa | Nurphoto | Getty Images

Elon Musk’s health tech company Neuralink labeled itself a “small disadvantaged business” in a federal filing with the U.S. Small Business Administration, shortly before a financing round valued the company at $9 billion.

Neuralink is developing a brain-computer interface (BCI) system, with an initial aim to help people with severe paralysis regain some independence. BCI technology broadly can translate a person’s brain signals into commands that allow them to manipulate external technologies just by thinking.

Neuralink’s filing, dated April 24, would have reached the SBA at a time when Musk was leading the Trump administration’s Department of Government Efficiency. At DOGE, Musk worked to slash the size of federal agencies.

MuskWatch first reported on the details Neuralink’s April filing.

According to the SBA’s website, a designation of SDB means a company is at least 51% owned and controlled by one or more “disadvantaged” persons who must be “socially disadvantaged and economically disadvantaged.” An SDB designation can also help a business “gain preferential access to federal procurement opportunities,” the SBA website says. 

Musk, the world’s wealthiest person, is CEO of Tesla and SpaceX, in addition to his other businesses like artificial intelligence startup xAI and tunneling venture The Boring Company. In 2022, Musk led the $44 billion purchase of Twitter, which he later named X before merging it with xAI.

Jared Birchall, a Neuralink executive, was listed as the contact person on the filing from April. Birchall, who also manages Musk’s money as head of his family office, didn’t immediately respond to a request for comment.

Neuralink, which incorporated in Nevada, closed a $650 million funding round in early June at a $9 billion valuation. ARK Invest, Peter Thiel’s Founders Fund, Sequoia Capital and Thrive Capital were among the investors. Neuralink said the fresh capital would help the company bring its technology to more patients and develop new devices that “deepen the connection between biological and artificial intelligence.”

Under Musk’s leadership at DOGE, the initiative took aim at government agencies that emphasized diversity, equity and inclusion (DEI). In February, for example, DOGE and Musk boasted of nixing hundreds of millions of dollars worth of funding for the Department of Education that would have gone towards DEI-related training grants.

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Defense manufacturing startup Hadrian closes $260 million funding round led by Peter Thiel’s Founders Fund

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Defense manufacturing startup Hadrian closes 0 million funding round led by Peter Thiel's Founders Fund

Startup Hadrian raises $260 million to expand its AI-powered factories to meet soaring demand

Defense manufacturing startup Hadrian on Thursday announced the closing of $260 million Series C funding round led by Peter Thiel‘s Founders Fund and Lux Capital.

The machine parts company said it will use the funding to build a new 270,000 square foot factory in Mesa, Arizona, and expand its Torrance, California, location as it looks to beef up its shipbuilding and naval defense capabilities.

“What we really need in this country is this quantum leap above China’s manufacturing model,” said CEO Chris Power in an interview with CNBC’s Morgan Brennan. “It’s about supercharging the worker versus replacing them.”

Defense tech startups like Hadrian are disrupting the mainstay defense contracting industry, which is led by leaders such as Northrop Grumman and Lockheed Martin, and battling it out to boost U.S. defense production while scooping up Department of Defense contracts.

An overall view of the manufacturing line in a Hadrian Automation Inc. factory.

Courtesy: Hadrian Automation, Inc.

Hadrian said the Arizona space will be four times the size of its California facility and start operations by Christmas. The factory will create 350 local jobs. The Hawthrone, California-based company said it is working on four to five new facilities to support production over the next year to support Department of Defense needs.

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Hadrian said it uses robotics and artificial intelligence to automate factories that can “supercharge American workers.”

Power said demand is rapidly growing, but the lack of U.S.-based talent is a major hurdle to building American dominance in shipbuilding and submarines.

Using its tools, the company said it can train workers within 30 days, making them 10 times more productive. Its workforce includes ex-marines and former nurses who have never set foot in a factory.

An overall view of the manufacturing line in a Hadrian Automation Inc. factory.

Courtesy: Hadrian Automation, Inc.

“We have to do a lot more … but certainly we’re able to keep up with the scale right now, and grateful to our team and customers for letting us go and do that,” he said. “As a country, we have to treat this like a national security crisis, not just the economics of manufacturing.”

The fresh raise also includes investments from Andreessen Horowitz and new stakeholders such as Brad Gerstner’s Altimeter Capital.

The company closed a $92 million funding round in late 2023.

WATCH: Startup Hadrian raises $260 million to expand its AI-powered factories to meet soaring demand

An overall view of the manufacturing line in a Hadrian Automation Inc. factory.

Courtesy: Hadrian Automation, Inc.

The Kuka arm is seen at a Hadrian Automation Inc. factory.

Courtesy: Hadrian Automation, Inc.

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Amazon cuts some jobs in cloud computing unit as layoffs continue

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Amazon cuts some jobs in cloud computing unit as layoffs continue

Attendees walk through an exposition hall at AWS re:Invent, a conference hosted by Amazon Web Services, in Las Vegas on Dec. 3, 2024.

Noah Berger | Getty Images

Amazon is laying off some staffers in its cloud computing division, the company confirmed on Thursday.

“After a thorough review of our organization, our priorities, and what we need to focus on going forward, we’ve made the difficult business decision to eliminate some roles across particular teams in AWS,” Amazon spokesperson Brad Glasser said in a statement. “We didn’t make these decisions lightly, and we’re committed to supporting the employees throughout their transition.”

The company declined to say which units within Amazon Web Services were impacted, or how many employees will be let go as a result of the job cuts.

Reuters was first to report on the layoffs.

In May, Amazon reported a third straight quarterly revenue miss at AWS. Sales increased 17% to $29.27 billion in the first quarter, slowing from 18.9% in the prior period.

Amazon said the cuts weren’t primarily due to investments in artificial intelligence, but are a result of ongoing efforts to streamline the workforce and refocus on certain priorities. The company said it continues to hire within AWS.

Amazon CEO Andy Jassy has been on a cost-cutting mission for the past several years, which has resulted in more than 27,000 employees being let go since 2022. Job reductions have continued this year, though at a smaller scale than preceding years. Amazon’s stores, communications and devices and services divisions have been hit with layoffs in recent months.

AWS last year cut hundreds of jobs in its physical stores technology and sales and marketing units.

Last month, Jassy predicted that Amazon’s corporate workforce could shrink even further as a result of the company embracing generative AI.

“We will need fewer people doing some of the jobs that are being done today, and more people doing other types of jobs,” Jassy told staffers. “It’s hard to know exactly where this nets out over time, but in the next few years, we expect that this will reduce our total corporate workforce.”

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