Nike defends St George’s Cross changes to England shirt – ‘It was never our intention to offend’
Nike has said it was not its “intention to offend” after a row erupted over the sportswear giant’s changes to the St George’s Cross on the new England shirt.
The US firm issued a statement which said: “We have been a proud partner of the FA since 2012 and understand the significance and importance of the St George’s Cross and it was never our intention to offend, given what it means to England fans.
“Together with the FA, the intention was to celebrate the heroes of 1966 and their achievements.
“The trim on the cuffs takes its cues from the training gear worn by England’s 1966 heroes, with a gradient of blues and reds topped with purple.
“The same colours also feature an interpretation of the flag on the back of the collar.”
Earlier, Sky Sports News was told the Football Association (FA) has no intention of withdrawing the controversial kit and England manager Gareth Southgate said the row wasn’t “high on my list of priorities”.
The row erupted after Nike revealed it had altered the traditional red cross of the England flag on the back of the shirt’s collar, introducing purple and blue stripes.
The company dubbed it “a playful update” to the shirt ahead of Euro 2024.
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‘You wouldn’t change the Welsh dragon to a pussycat’
But Prime Minister Rishi Sunak warned Nike “should not mess” with the flag while Labour leader Sir Keir Starmer urged the firm to “reconsider” the design.
Speaking in a press conference this evening, England manager Gareth Southgate said: “I don’t know if the debate is about the St George flag needing to be on the England shirt because obviously it has not always been.
“I think the most important thing that has to be on our shirt is the Three Lions. It’s our iconic symbol. It’s what distinguishes us from football teams around the world and England rugby and England cricket.
“I suppose what you’re really asking is should we be tampering with the cross of St George, in my head if it’s not a red cross and white background then it’s not the cross of St George.
“It’s a hard question to answer. It’s presumably some artistic take on [the flag] which I’m not creative enough to understand.”
He insisted the row wasn’t taking away from their preparation ahead of two upcoming friendly games.
Fans are demanding the original flag be reinstated and an online petition has collected thousands of signatures.
But a spokesperson for the FA said: “The new England 2024 home kit has a number of design elements which were meant as a tribute to the 1966 World Cup winning team.
“The coloured trim on the cuffs is inspired by the training gear worn by England’s 1966 heroes, and the same colours also feature on the design on the back of the collar.
“It is not the first time that different coloured St George’s Cross-inspired designs have been used on England shirts.
“We are very proud of the red and white St George’s Cross – the England flag. We understand what it means to our fans, and how it unites and inspires, and it will be displayed prominently at Wembley tomorrow – as it always is – when England play Brazil.”
Mr Sunak said: “Obviously I prefer the original, and my general view is that when it comes to our national flags, we shouldn’t mess with them.
“Because they are a source of pride, identity, who we are, and they’re perfect as they are.”
Labour’s shadow attorney general Emily Thornberry told Sky News: “It’s all very peculiar. The England flag is a symbol of unity.
“[For] people, particularly in the last few years when we’ve been having such a difficult time, the England flag at the time has been a symbol of unity… the Lionesses and so on.
“So you wouldn’t expect Nike to go off and have a look at the Welsh flag and decide to change the dragon to a pussycat.
“I mean, you wouldn’t expect the England flag to be changed like this.
“You wouldn’t expect bits of purple in the French tricolour. I mean, why are they doing it? I don’t understand.”
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Back in 2014, Ms Thornberry was forced to resign from the shadow cabinet by the then party leader Ed Miliband after being accused of mocking “White Van Man” in a social media post during a visit to Rochester, which pictured a housing block with St George’s flags flying from the window.
Responding to the Nike design, England’s most capped men’s player, Peter Shilton, wrote on X: “Sorry but this is wrong on every level I’m totally against it.”
Another former England goalkeeper David Seaman said: “It doesn’t need fixing. What’s next, are they going to change the Three Lions to three cats? Leave it alone. It’s the St George’s Flag. Leave it alone.”
But John Barnes, who also previously played for the national side, said: “I don’t get involved in culture wars anymore but this whole furore… I didn’t even know there was a St George’s Cross.
“If they were going to change the Three Lions then that’s a debate to be had. I don’t see what the fuss is. I think it’s a much ado about nothing.
“They are not changing the colour of the shirt, the lions are still there. If they were going to change the national flag for England and change the colours then that’s a proper debate to have.”
The price of the shirt has also faced criticism since it was launched earlier this week.
An “authentic” version costs £124.99 for adults and £119.99 for children while a “stadium” version is £84.99 and £64.99 for children.
England star Jess Carter says she has been the victim of racist abuse online during the UEFA Women’s Euros in Switzerland.
The Lionesses defender, who has 49 England caps, said she will be “taking a step back from social media and leaving it to a team to deal with”.
In an Instagram post, the 27-year-old player said: “From the start of the tournament, I have experienced a lot of racial abuse. Whilst I feel every fan is entitled to their opinion on performance and result, I don’t agree or think it’s ok to target someone’s appearance or race.”
Jess Carter. Pic: PA
Carter said she was stepping back from social media to “protect myself in a bid to keep my focus on helping the team anyway I can”.
She added: “Hopefully speaking out will make the people writing this abuse think twice so that others won’t have to deal with it.”
Carter also said that England have made some “historic changes with the Lionesses squad” that she was “so proud” of, and she hopes that by speaking out about racial abuse “it will make another positive change for all”.
‘Abhorrent abuse’
The Football Association leadership has condemned the “abhorrent abuse” against Carter and has contacted UK police about it.
FA chief executive Mark Bullingham said in a statement: “Our priority is Jess and giving her all the support she needs. We strongly condemn those responsible for this disgusting racism.
“As soon as we were made aware of the racist abuse Jess received, we immediately contacted UK police. They are in touch with the relevant social media platform, and we are working with police to ensure those responsible for this hate crime are brought to justice.”
Carter during a training session in Switzerland. Pic: PA
The Lionesses said in a statement: “We stand with Jess and all Lionesses players past and present who have suffered racism.
“No one should have to endure such vile abuse, be that in football or any walk of life.”
They added: “Those behind this online poison must be held accountable.”
Anger and sadness
England teammate Lucy Bronze said there was “anger” and “sadness” among the squad following the abuse.
Bronze said: “I think we all know that any player of colour that’s played for England has probably gone through racist abuse. That’s a sad fact.”
She told Sky News’ sports correspondent Rob Harris that social media platforms need to be held more accountable.
Bronze added: “People need to be held accountable for their actions, whether it’s in-person or online. The abuse is not okay. Racism is not okay.”
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The prime minister said on X that there was “no place for racism in football or anywhere in society”.
Sir Keir Starmer added: “I stand with Jess, the Lionesses, and any players who have suffered racism, on and off the pitch.”
Carter has started all four of England’s games at the tournament.
The defending champions face Italy on Tuesday night in Geneva in the Euros semi-finals. If they win and reach the final, they will play either Germany or Spain, who face each other on Wednesday.
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The Lionesses also said that until now, they have chosen to take the knee before matches.
“It is clear we and football need to find another way to tackle racism,” they said.
England won’t be taking the knee before semi-final
The Lionesses said they have agreed as a squad to remain standing before kick-off in the match against Italy.
“We hope the game can come together to see what more can be done.”
Kneeling, a symbolic anti-racism gesture, came to prominence in 2016 when NFL player Colin Kaepernick knelt in protest during the United States national anthem and became more widespread during the Black Lives Matter movement.
As head of football’s anti-racism body, there was dread for Sanjay Bhandari watching England’s Women’s Euros quarter-final with Sweden.
But that’s, grimly, how it always is. Concerned that black players will be singled out for blame. Not with a legitimate critique of their performances, but with toxicity and racism.
And now Kick It Out is working with the Football Association to support Jess Carter after the England defender spoke out over the abuse she has been targeted with throughout the Women’s European Championship.
The players want social media firms to do more, but Mr Bhandari, the Kick It Out chairman, is concerned by their limited approach to the scourge of online hate.
Jess Carter says she has been the target of racist abuse. Pic: PA
“The social media companies need to do far more,” he told Sky News. “They’ve actually gone backwards over the last four or five years, not forwards. It’s got worse on social media, not better.
“And they need to provide us with the tools to help keep us safe and to remove some of this toxicity from the platforms. They’re just not doing enough.
“I would say that X is the worst. It has become no-holds-barred.
“And with Instagram, it is much more in the direct messaging, and I think there needs to be much more done there to protect people from those messages.”
Meta, which owns Instagram, did not reply to a request for comment.
There was no response from an email sent to X’s press email address.
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‘People need to be held accountable’ after Euros racism
LinkedIn indicated that X’s UK managing director Jonathan Lewis’s account had seen a request for comment, but there was no response.
On Friday, Mr Lewis and Premier League club Burnley were celebrating a new partnership in an announcement that made no mention of the abuse that many players across the world face on X.
The hope is that the Online Safety Act will lead to social media firms implementing the safety tools required of them.
Mr Bhandari said: “They have to be enforced by law enforcement against individual perpetrators, and also the regulatory parts need to be forced against the social media companies to force them to do the things that they need to do.”
Grimly familiar situation
The FA reported the abuse suffered by Carter to police, and the hope is for speedy action because this is a grimly familiar situation.
After the men’s Euros final in 2021, Marcus Rashford, Jadon Sancho and Bukayo Saka were racially abused after missing penalties in the shootout defeat to Italy.
Bukayo Saka was among the England players targeted after missing penalties in the Euros final. Pic: Reuters
While players have been taking a knee against racism in men’s and women’s games, the Lionesses feel that is no longer enough at these Euros.
They will stand instead before the semi-final with Italy because they say a new approach is needed to tackle racism.
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Carter didn’t just face racism around the quarter-final that England won on penalties after fighting back from 2-0 down against Sweden here in Zurich.
She has been subjected to abuse throughout the Euros.
“I’m really feeling for Jess and what’s sad is that this is shocking, but not surprising,” Mr Bhandari said.
“I watch every England game, at every tournament, with the fear that after the match, there’s going to be abuse of a black player using the spurious basis of performance as an excuse to justify unjustifiable racism. All racism is unjustifiable.
“The fact that someone’s had a good or bad game in your opinion does not justify that kind of racist abuse.”
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