Porsche will launch new gas-powered cars, because profits come first (for now)
Porsche will launch new gas-powered and plug-in hybrid (PHEV) cars as its EV models fail to gain traction. The sports car maker warned that the new combustion engine models and battery development expenses would hurt profits this year, sending share prices plunging.
Porsche plans new gas-powered cars to boost profits
After announcing that it expects profit margins to be between 10% and 12% this year, Porsche said it’s taking “extensive measures” to boost short and medium-term profits.
The forecast is well below Porsche’s long-term goal of an operating return on sales of more than 20%. To boost profits, the company announced plans to add new gas-powered (combustion engine) and plug-in hybrid vehicles to its lineup.
Porsche warned the new models and additional battery investments would take a hit on profits this year, costing an extra 800 million euros ($830,000).
The shift comes after Porsche’s deliveries fell 3% last year, with China, one of its most important markets, leading the downfall. Deliveries in China plunged 28% as it failed to keep up with domestic EV makers like BYD, Xiaomi, and XPeng.
Last week, Porsche said it was in talks over ending contracts for CFO Lutz Meschke and Detlev von Platen, head of sales and marketing.
After introducing the upgraded 2025 model last year, Porsche delivered just over 20,800 Taycan models, nearly 50% fewer than in 2023.
Porsche also began deliveries of its second electric vehicle, the Macan, at the end of September. This vehicle should help provide some relief this year. The company said the Macan EV launch “literally electrified us” after delivering over 18,000 models by the end of 2024.
Following the updated guidance, Porsche’s stock suffered one of its worst days since listing in 2022. Porsche, which was once valued higher than parent company Volkswagen, has watched its market cap dwindle in half from an all-time high in May 2023.
Electrek’s Take
Porsche wants to improve profits by adding new gas-powered cars, but this will likely only set it back further. The sports car maker is already struggling to keep up with BYD and others in China, which was its second-largest sales market in 2023, behind North America.
Taycan sales fell to just 4,747 in the US last year, 37% less than Porsche sold in 2023. Although the new model year rolling out is part of the reason, even Q4 sales were over 40% lower than the year before, at just 1,353 units.
With pure EV makers like Lucid and Rivian gaining momentum and others like Volvo, Genesis, and GM’s Cadillac launching new models, Porshe could lose out in the long term.
The situation is even more severe in China, where BYD, Xiaomi, and other domestic automakers are squeezing foreign brands out of the market.
Xiaomi, which began delivering its first self-developed EV, the SU7, last April, delivered over 135,000 models in 2024. This summer, it will launch its second EV model, the YU7.
Meanwhile, recent reports suggest Porsche could delay more electric models, including the Cayenne EV, due out in 2026.
Putting short-term profits ahead of long-term brand building could set Porsche up for failure. The company has already backtracked on its goal of having 80% of global deliveries electric by 2030, so what’s next?
Will Porsche turn things around? Or will it continue losing market share as the industry shifts to EVs? Drop us a comment below and let us know your thoughts.
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Electric logistics company Einride is set to go public through a SPAC merger deal with blank-check firm Legato Merger Corp. that values the Swedish brand at a staggering $1.8 billion. (!)
A SPAC deal is a transaction in which a Special Purpose Acquisition Company (SPAC), which is effectively a publicly-traded shell corporation that’s formed solely to raise capital, merges with an operating company to bring it into a public trading market. It’s a process that was popular in the heady, “draw a truck, make a billion dollars” era that saw recently pardoned criminal and alleged sex offender Trevor Milton launch the now-defunct hydrogen truck brand Nikola, and one that offers a faster and sometimes more flexible (read: less regulated) alternative to a traditional Initial Public Offering (IPO).
This week’s deal, however, follows hot on the heels of major autonomous trucking milestones and a solid, billion dollar vote of confidence in Einride — both of which serve to make this deal’s valuation to seem more credible than most.
“We’ve proven the technology, built trust with global customers, and shown that autonomous and electric operations are not just possible, but better,” says Einride CEO, Roozbeh Charli. “This Transaction positions us to accelerate our global expansion and continue to deliver with speed and precision for our customers. The foundation is built, the demand is clear, and our focus is on execution and delivering the future of freight.”
We’ve written about Einride’s electric fleet operations in Europe a few times, but it’s worth noting that the company is rapidly expanding its human-operated decarbonized logistics operations as well (the company announced a 150-unit Peterbilt 579EV truck order last summer).
Peterbilt electric semi trucks
“Our proprietary technology stack, purpose built for autonomous operations, combined with our vessel-agnostic approach, provides significant competitive advantages,” comments Henrik Green, CTO of Einride. “With our demonstrated safety record and established ability to operate autonomous vehicles commercially, we are well-positioned to capture the significant market opportunity as the industry transitions to electric and autonomous freight.”
The Transaction values Einride at $1.8 billion in pre-money equity value and is expected to generate approximately $219 million in gross proceeds before accounting for potential redemptions of Legato’s public shares, transaction expenses and any further financing. Additionally, the Company is seeking up to $100 million of private investment in public equity (or, “PIPE”) capital to accelerate growth.
Other notable SPAC deals in the EV space include Lordstown Motors, Proterra, and Volvo spinoff Polestar, all of which have either gone bankrupt or seen dramatic market cap reductions over the last few years.
SOURCE | IMAGES: Einride.
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BYD is bringing its most affordable EV to the Land Down Under. The Atto 1 arrives as Australia’s cheapest new EV, just as BYD is finding its footing.
BYD reveals Atto 1 EV prices in Australia
The Atto 1 is a rebadged version of BYD’s compact electric hatch, sold as the Seagull in China, the Dolphin Surf in Europe, and the Dolphin Mini in other overseas markets.
BYD’s low-cost electric car arrives as the Chinese auto giant closes in on Tesla, which has dominated Australia’s EV market thus far.
Starting at just $23,990 before on-road costs, the Atto 1 is now the cheapest new electric vehicle in Australia. The electric hatch is available in two trims: Essential and Premium. The Atto 1 Premium, priced from $27,990, before on-road costs.
The base Essential model is powered by a 30 kWh BYD Blade battery, providing a WLTP driving range of 220 km. Upgrading to the Premium trim gets you a larger 43.2 kWh battery, good for a WLTP driving range of 310 km.
Inside, the Atto 1 features a 10.1″ floating infotainment screen with Apple CarPlay and Android Auto, as well as a 7″ driver display cluster. The higher-priced Premium trim adds a wireless phone charger, heated front seats, and a 360-degree camera.
BYD also revealed that the Atto 2 SUV starts at $31,990 before on-road costs. The Premium variant is priced from $35,990.
“The Atto 1 and Atto 2 represent the next step in BYD’s vision for accessible, premium electric mobility for Australian drivers,” according to BYD Australia COO, Stephen Collins.
Both will begin arriving at dealerships next month and are expected to see strong demand as some of the most affordable EVs on the market.
BYD is closing in on Tesla in Australia after going back and forth as the best-selling EV brand over the past few months.
Through October, BYD sold 19,248 electric vehicles in Australia, according to data from The Driven. Tesla, on the other hand, has sold 23,569 vehicles.
BYD is already outselling Tesla in the UK, parts of Europe, and other overseas markets. With two new low-cost models rolling out, Australia could be next.
Source: The Driven, BYD Australia
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Tesla is working on Apple CarPlay integration inside its electric vehicles, according to a new report.
If it does happen, it would mark a major reversal of Tesla’s in-car infotainment strategy.
In the mid-2010s, Tesla CEO Elon Musk said that the automaker was working on integrating phone mirroring, such as Android Auto and Apple CarPlay, but that was a decade ago, and it never happened.
Now, half of the industry is moving away from the technology as automakers increasingly seek full control over the infotainment systems in their vehicles.
Today, Bloomberg came out with a surprising report that claims Tesla is currently working to integrate Apple CarPlay:
The carmaker has started testing the capability internally, according to the people, who asked not to be identified because the effort is still private. The CarPlay platform — long supported by other automakers — shows users a version of the iPhone’s software that’s optimized for vehicle infotainment systems. It’s considered a must-have option by many drivers.
There are not many details on the report other than it would be integrated as a window within Tesla’s broader interface, and that it could launch within the next few months – though it could also be killed just like the last time Tesla talked about it.
Tesla is also planning to use the standard version of CarPlay, not the newer “Ultra” iteration that can control instrument clusters and climate functions. However, the company is planning to support the wireless version, allowing drivers to connect their iPhones without a cable.
Electrek’s Take
I’ll file this one under “I’ll believe it when I see it.” It would be quite a reversal of Tesla’s strategy.
Of all the automakers turning away from Apple CarPlay, Tesla was suffering the least because its software experience is by far the best, including its voice-to-text, as CarPlay is particularly useful to answer text messages through voice while driving, but there are still many people who would prefer the CarPlay experience.
The way I see it, CarPlay integration is not particularly difficult and should at least be offered as an option for those who want it.
And if automakers want to own the whole infotainment experience inside their vehicles, they have to earn it by making the experience a smooth one.
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