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While cinemas are struggling and London’s West End has witnessed a significant escalation in ticket prices, creatives behind immersive experiences say their sector is experiencing “a gold rush moment”.

From shows built around obvious fan bases – such as Mamma Mia! The Party – to those working with established intellectual property, including Squid Game: The Experience, the UK has proven to be a world leader when it comes shows that make audiences feel part of the action, rather than just observers.

Little Lion Entertainment are the team behind two shows currently running in the UK: Pac-Man Live in Manchester and the Crystal Maze Live in London.

Its CEO Tom Lionetti told Sky News: “There has been a real boom in the experience economy… It kind of feels like a bit of a gold rush moment in this industry.

“It’s not nascent anymore, it really is a big industry and it’s getting bigger.

“West End theatre is incredibly expensive at the moment and even cinema can be expensive for what it is, so I think it’s about caring about the experience … you’ve got to consider value for money these days.”

Their Crystal Maze show challenges ticketholders to climb through tunnels and collect crystals just like contestants on the ’90s programme.

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The Crystal Maze Live experience
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Fans at the Crystal Maze experience have the chance to take on the gameshow’s final round

And it’s one of the longest-running immersive shows in the world, still going strong in London 15 years after the concept was first staged.

“The genesis really was this idea of breaking the fourth wall,” Lionetti says. “I was an actor and I come from a theatre background, but what we were really intrigued with was giving people agency so you become the star of the show.”

Last year, according to the Gensler Research Institute’s 2025 Immersive Entertainment & Culture Industry Report, the global market for immersive entertainment was valued at £98bn – and it’s projected to reach £351bn by 2030.

Despite times being financially tough post-pandemic, while cinemas have been struggling to put bums on seats, the continued popularity of experience events could indicate consumers are being a little more choosy about what they spend their hard-earned wages on.

The Crystal Maze Live experience
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Participants get the full experience – minus the hit show’s host

Our eagerness to show off on social media could also account for some of what’s driving the boom, as well as the isolating nature of how technology-dependant we’ve become.

As Secret Cinema’s senior creative director, Matt Costain, explains: “Whether it’s competitive socialising or immersive experiences, people are look for something that offers them more… and this is an example of an activity where people can come together and have a sense of community.”

Secret Cinema – which combines live performance and film screenings – has been staging events for 15 years now.

In that time, they’ve partnered with major studios from Marvel to Netflix. Their latest offering will run from August see them bring Grease’s Rydell High to life.

An artist's impression of what the Grease immersive experience will look like
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Secret Cinema is recreating locations from the classic film


An artist's impression of what the Grease immersive experience will look like

Costain says: “When we first started this was niche, film fans who wanted to dress up and keep a secret… but immersive has moved mainstream and we’ve found ourselves one of two or three companies who’ve been in it since the beginning.

“Part of our job as artists is to help people remember that they really love to play.”

Initial Casting for Grease The Immersive Movie Musical features Stephanie Costi as Sandy, Liam Buckland as Kenickie, Lucy Penrose as Rizzo
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Grease: The Immersive Movie Musical will feature Stephanie Costi as Sandy, Liam Buckland as Kenickie and Lucy Penrose as Rizzo

He jokes that those “who find it the most difficult to get started” are invariably the ones “at 11pm with their tie tied around their head and dancing on a table”.

While there are many shows working with established intellectual property (IP), there are also some hugely creative original works also being produced – Storehouse being one of those.

For 16 weeks, attendees at Staged in Deptford, which was once the archival store for Rupert Murdoch’s News International, will be guided through a story that takes place inside a ‘digital memory palace’ that supposedly houses every story, message, memory, and meme since the dawn of the internet.

Chris Agha in Storehouse. Pic: Helen Murray
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Chris Agha in Storehouse. Pic: Helen Murray

Produced by Sage & Jester, its lead producer Rosalyn Newbery explains: “You’re not moving into a theatre with infrastructure, put it this way, we literally had to bring electricity to the venue, bring power to the venue, bring water to the venue, none of that was there for us… it’s a big old job and there’s a lot of detail that you can’t take for granted.”

Over 7,000 crew worked more than 57,000 hours to build the set.

Storehouse at Staged in Deptford. Pic: Helen Murray
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Storehouse at Staged in Deptford. Pic: Helen Murray

Getting a show of this size and scale off the ground is a feat in itself. As creative director Sophie Larsmon says: “There are a lot of people trying to get these projects off the ground and there are a lot of projects that never see the light of day…because of the hoops that have to be jumped through for licensing and financing.

“It takes huge amounts of creative effort, I’ve seen a lot of projects where quite late in the process the green light is taken away.”

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While some creators might struggle to access support because the work doesn’t fit into traditional cultural boxes, it is certainly an industry that’s worth shining a spotlight on.

As Larsom says: “The UK has always led the way in developing this form… I think people are cottoning on to the fact that this is a sector [that’s] going to be a big revenue earner for the UK.”

The Crystal Maze LIVE Experience is on in London’s West End, near Piccadilly Circus.

Grease: The Immersive Movie Musical is at Battersea Park from 1 August to 7 September.

Storehouse runs at Depford Storehouse until 20 September.

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Reservoir Dogs actor Michael Madsen died from heart failure, says cardiologist

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Reservoir Dogs actor Michael Madsen died from heart failure, says cardiologist

Actor Michael Madsen, who starred in Reservoir Dogs and Thelma & Louise, died from heart failure, his cardiologist has said.

The 67-year-old was found unresponsive in his home in Malibu, California, last Thursday and pronounced dead.

His doctor said heart disease and alcoholism will be listed as factors which contributed to the star’s death, reported NBC Los Angeles.

With no suspicious circumstances and the death listed as being from natural causes, the Los Angeles Sheriff’s Department considers the case closed.

In a career spanning more than 40 years, Madsen’s film credits include Free Willy, Donnie Brasco and Sin City.

He was also known for his collaborations with director Quentin Tarantino, including in Kill Bill: Vol. 2, The Hateful Eight and Once Upon A Time In Hollywood.

The Chicago-born actor also linked up with Tarantino when he played Mr Blonde in 1992’s Reservoir Dogs.

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Michael Madsen played Mr Blonde in Reservoir Dogs. Pic: THA/Shutterstock
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Madsen played numerous roles, including Mr Blonde in Reservoir Dogs. Pic: THA/Shutterstock

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His sister, Oscar-nominated actress Virginia Madsen, paid tribute to her brother in a statement to Variety.

She wrote: “My brother Michael has left the stage.

“He was thunder and velvet. Mischief wrapped in tenderness. A poet disguised as an outlaw. A father, a son, a brother – etched in contradiction, tempered by love that left its mark.”

Madsen was preparing to release a new book called Tears For My Father: Outlaw Thoughts And Poems.

A statement by managers Susan Ferris and Smith, and publicist Liz Rodriguez, said the book by “one of Hollywood’s most iconic actors” was currently being edited.

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Fantasy v reality: Lena Dunham’s Too Much is a new spin on the London romcom

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Fantasy v reality: Lena Dunham's Too Much is a new spin on the London romcom

Horse-drawn carriages, picturesque gardens and endless cups of tea are just some of the stereotypical tropes that have shaped America’s romanticised image of England before even stepping foot on the island.

Thanks to classical literature and a steady stream of period dramas, Lena Dunham was no exception.

“I had so many fantasies,” she tells Sky News about growing up slightly obsessed with British culture.

“I loved Jane Austen, I loved Charlotte Bronte, I love British film, I was one of those little Anglophile kids.”

The writer and director believed it would be that area of classically depicted England that would fill her time when she first moved to “jolly old London” as a teenager with her mother for a brief time.

Instead, her attention was taken by another, and possibly equally influential group of artists.

“There was a pop show about S Club 7 and all I did was just sit in the hotel and obsessively watch things relating to [the group],” she said.

“So, I didn’t go home with all this cultural British knowledge. I went home with a deep abiding love of S Club 7 and came back to school when everyone was obsessed with the Backstreet Boys and NSYNC.

“For me, I was literally like, ‘Guys, you got to hear this hot track right off the presses, it’s called Reach For The Stars’.”

Lena Dunham in a clip from Netflix series Too Much. Pic: Netflix
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Pic: Netflix

It wasn’t until her 30s, when the actress moved again to the city, that reality took hold and she quickly learned the difference between the imagined London and the real city.

Some stereotypes hold true, like the universal love for Paddington. Still, TV tropes like renting a flat on a single income in the city does not necessarily mean you’ll be treated to lavish rooms and a picturesque garden.

She says it was social cues she found most challenging to adjust to, as well as the different dictionaries used when speaking, technically, the same language.

“You come to a new country and even though you speak the same language, you’re totally absent from those tools,” she says.

“And I found that really striking as an adult in my 30s, trying to make friends, trying to date. I found it confusing enough to be a person in my own city of origin, so this was extra confounding.”

Too Much, her new Netflix series, is loosely inspired by her own London chapter and follows a workaholic New Yorker in her 30s who is sent across the Atlantic to work on a new project.

The 10-episode show is produced by Working Title – the company behind Bridget Jones, Notting Hill, About A Boy and Love Actually – and stars Hacks breakout actress Megan Stalter and The White Lotus actor Will Sharpe.

Megan Stalter stars as Jessica in Lena Dunham's new Netflix comedy Too Much. Pic: Netflix
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Pic: Netflix

Dunham says she always wanted to write about her time in the UK, but it was a conversation with Irish actor Andrew Scott that got the ball rolling.

“Actually, he’s the reason that I came to know Meg as an actor because he loved her on Hacks and he loved her videos, and he said: ‘Have you watched this woman’s work? I feel like there’s a real connection between you two’, and I started watching because of him and built a show around her.”

In a full circle moment, Scott appears in the series briefly as an arrogantly odd man who crosses paths with Megan Stalter’s character Jessica.

Andrew Scott in Lena Dunham 's new Netflix comedy series Too Much. Pic: Netflix
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Pic: Netflix

The Ridley actor isn’t the only famous face joining the cast in a cameo role. Dunham put a call out to most of Hollywood, and luckily lots were on board.

To name just a few, guest stars include Jessica Alba, Stephen Fry, Adwoa Aboah, Kit Harington, Rita Wilson, Rita Ora, Richard E Grant, Emily Ratajkowski, Andrew Scott, Prasanna Puwanarajah and Jennifer Saunders.

“It was one of those situations where you just reach for the stars, literally, and then you can’t believe when they appear,” says Dunham.

“It was just a non-stop parade of people that I was fascinated by, wanted to be around, completely enamoured of.”

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Lena Dunham speaks to Sky's entertainment reporter Debbie Ridgard
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A whole host of high-profile cameos feature in Lena Dunham’s Too Much

She adds: “I remember asking Naomi Watson, thinking, there’s absolutely no way that you’re going to want to come play this slightly demented woman. And she’s so playful and she’s so joyful and she just wanted to come and engage.

“Also, Jennifer Saunders has meant so much to me for so long, I had the AbFab box set as a kid, and I just think Patsy and Edina are the ultimate kind of messy women.

“She really showed me what comedy could be and… the space that women could occupy in comedy, and so having her come and join the show was really incredible.

“That was an episode that someone else was directing, Alicia McDonald, an amazing director, so I just got to sit and watch at the monitor like I was watching a movie, and it was very surreal for me.”

Too Much is out on Netflix now.

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‘I will not go quietly,’ Gregg Wallace says amid reports he’s been sacked by the BBC

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'I will not go quietly,' Gregg Wallace says amid reports he's been sacked by the BBC

Former MasterChef host Gregg Wallace has vowed he will “not go quietly”, amid reports that he has been sacked by the BBC.

It comes after the TV host faced an investigation, commissioned by MasterChef’s production company Banijay UK, into alleged inappropriate behaviour while working for the BBC.

In November, the 60-year-old stepped back from presenting the cooking show after accusations that he made sexual comments towards staff and celebrity guests on a range of programmes over 17 years.

Gregg Wallace receives his MBE for services to food and charity. Pic: PA
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Gregg Wallace received an MBE for services to food and charity in 2023. Pic: PA

Broadcaster Kirsty Wark, author and actor Emma Kennedy, and presenter Kirstie Allsopp, were among the high-profile figures who made claims of inappropriate behaviour against Wallace.

In a statement, released ahead of the publication of the summary of a report into the claims, the 60-year-old said he had been “cleared of the most serious and sensational accusations” made against him.

However, he said the report, carried out by independent law firm Lewis Silkin, had found him “primarily guilty of inappropriate language between 2005 and 2018”.

Wallace’s statement, published on Instagram, came hours before the BBC News reported that 50 more people had made claims to the corporation against the presenter, including allegations he groped one MasterChef worker and pulled his trousers down in front of another.

In his statement, Wallace labelled BBC News’s claims as “uncorroborated tittle-tattle”.

Wallace wrote: “I have taken the decision to speak out ahead of the publication of the Silkin’s report – a decision I do not take lightly.

“But after 21 years of loyal service to the BBC, I cannot sit in silence while my reputation is further damaged to protect others.

“I have now been cleared by the Silkin’s report of the most serious and sensational accusations made against me.

“The most damaging claims (including from public figures which have not been upheld) were found to be baseless after a full and forensic six-month investigation.

“To be clear, the Silkin’s report exonerates me of all the serious allegations which made headlines last year and finds me primarily guilty of inappropriate language between 2005 and 2018.”

Gregg Wallace on MasterChef. Pic: BBC/ Shine TV 2024
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Gregg Wallace on MasterChef. Pic: BBC/ Shine TV 2024

‘I was hired as the cheeky greengrocer – now that’s a problem’

Wallace said he recognised that “some of my humour and language” was at times “inappropriate” and, for that, he apologised “without reservation”.

“But I was never the caricature now being sold for clicks,” Wallace, who also referred to his recent diagnosis of autism, added.

“I was hired by the BBC and MasterChef as the cheeky greengrocer. A real person with warmth, character, rough edges, and all.

“For over two decades, that authenticity was part of the brand. Now, in a sanitised world, that same personality is seen as a problem.”

Wallace and Anne-Marie Sterpini in 2014
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Wallace and his partner Anna Wallace, pictured in 2014

Wallace: Complaints from ‘middle-class women of a certain age’

Shortly after the allegations first emerged, Wallace recorded a video where he dismissed his accusers as “middle-class women of a certain age”.

His remarks were met with huge criticism – including from Downing Street, where a spokesperson for the prime minister described them as “completely inappropriate and misogynistic”.

Wallace responded by posting a follow-up clip where he apologised and said he “wasn’t in a good space” when he posted the comments.

Wallace was replaced in the 20th season of MasterChef, which aired this spring, by restaurant critic and former I‘m A Celebrity contestant Grace Dent. Several Christmas episodes of the show were also pulled from the BBC’s 2024 festive schedule.

In April, Wallace spoke to the Daily Mail, denying all accusations against him and saying he had contemplated suicide following the allegations.

Wallace’s lawyers have previously called allegations that he engages in behaviour of a sexually harassing nature “entirely false”.

A spokesperson for the BBC said: “Banijay UK instructed the law firm Lewis Silkin to run an investigation into allegations against Gregg Wallace. We are not going to comment until the investigation is complete and the findings are published.”

A Banijay spokesperson told Sky News: “We won’t be commenting until our report is published.” They have signalled the report will be published later this week or next.

Banijay previously said Wallace is “committed to fully co-operating” with the external review.

Alongside MasterChef, Wallace presented Inside The Factory for BBC Two from 2015 to 2023.

He also featured on various BBC shows over the years, including Saturday Kitchen, Eat Well For Less, Supermarket Secrets, Celebrity MasterChef and MasterChef: The Professionals, as well as being a Strictly Come Dancing contestant in 2014.

More recently, Wallace has been promoting his health and lifestyle website, offering one-to-one coaching from both himself and a team of experts, which includes nutritionists and doctors, and his wife Anna in the role of recipe curator.

Anyone feeling emotionally distressed or suicidal can call Samaritans for help on 116 123 or email jo@samaritans.org in the UK. In the US, call the Samaritans branch in your area or 1 (800) 273-TALK.

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