A sign with the Toyota logo in Surrey, England on August, 2023
Peter Dazeley | Getty Images News | Getty Images
Toyota Motor on Wednesday raised the operating profit forecast for its financial year ending in March, while flagging a 1.45 trillion yen hit from U.S. tariffs.
The company, which revised its operating profit outlook to 3.4 trillion yen from 3.2 trillion yen forecast earlier, missed profit estimates for the quarter ended September.
“Despite the impact of U.S. tariffs, strong demand supported by the competitiveness of our products has led to increased sales volumes mainly in Japan and North America and has expanded value chain profits,” Toyota said in its earnings report.
Here are Toyota’s September quarter results compared with mean estimates from LSEG:
Revenue: 12.38 trillion yen (about $81 billion) vs. 12.18 trillion yen
Operating profit: 834 billion yen vs. 863.1 billion yen
The world’s largest carmaker by sales volume reported a nearly 28% quarterly drop in profit, year on year, while revenue increased over 8%. Net income reached 972.9 billion yen, up
Toyota released 6-month results — from April to September — and the quarterly numbers have been calculated by CNBC, based on company statement and LSEG data.
The decline in the September quarter’s operating profit represents the second straight drop since the U.S. introduced “reciprocal” tariffs in April. Tokyo in July clinched a trade deal with Washington, bringing down tariffs on its exports to the U.S. to 15% from the 25% initially proposed by President Donald Trump. The 15% duties took effect on Aug. 7.
The company flagged that tariffs remain the largest drag on Toyota’s profit in the U.S., while factors such exchange rate fluctuations and increased expenses hit earnings in Japan, .
A Toyota executive said in the earnings call that the company was “assessing challenges” and “making preparations” for a plan to ship made-in-U.S. vehicles to customers in Japan, as to align with a new investment framework between Tokyo and Washington.
They added that the plan may not be “economically rational,” but could make certain products more available to Japanese customers.
Tariffs bite
The impacts of U.S. tariffs have been sharply felt across Japan’s auto industry, with Japanese shipments of automobiles to the U.S. dropping 24.2% in September, though this was slightly less compared to the 28.4% drop in August.
While Toyota has extensive North American production, about one-fifth of its U.S. sales still depend on Japanese imports and tariff costs on those imports are being absorbed rather than passed through, according to Liz Lee, associate director at Counterpoint Research.
“We’re expecting profitability to remain under pressure in [the current quarter] as tariff and currency headwinds persist, with gradual improvement likely from the [March quarter] onwards,” Lee told CNBC in a statement.
“Profitability should recover modestly next fiscal year if trade costs stabilize and the yen weakens, though rising EV competition will continue to cap upside potential,” she added.
Toyota has increasingly been leaning into electrified vehicles, which accounted for 46.9% of Toyota and Lexus vehicle sales in the first half of its fiscal year. These sales were primarily driven by hybrid electric vehicles in regions such as North America and China.
However, Toyota’s limited lineup of fully electric battery-powered vehicles could leave it more exposed to competition from Chinese EV players in Europe and Southeast Asia, Lee said.
Despite decreasing profits, Toyota has continued to show strong global demand. The company recently reported that vehicle sales, including its luxury brand Lexus, reached 5.3 million in the nine months to September, a 4.7% increase from a year earlier. In it’s earnings report, the company said it would continue to focus on increasing sales volume and cutting costs.
The company is “here to finish what we started,” CEO David Ellison told CNBC, upping the ante with a $30-per-share, all-cash offer compared to Netflix’s $27.75-per-share, cash-and-stock offer for WBD’s streaming and studio assets.
Investors were certainly pleased, sending Paramount shares 9% higher and WBD’s stock up 4.4%.
Another development that traders cheered was U.S. President Donald Trump permitting Nvidia to export its more advanced H200 artificial intelligence chips to “approved customers” in China and other countries — so long as some of that money flows back to the U.S. Nvidia shares rose about 2% in extended trading.
Major U.S. indexes, however, fell overnight, as investors awaited the Federal Reserve’s final rate-setting meeting of the year on Wednesday stateside. Markets are expecting a nearly 90% chance of a quarter-point cut, according to the CME FedWatch tool.
Rate-cut hopes have buoyed stocks. “The market action you’ve seen the last one or two weeks is kind of essentially baking in the very high likelihood of a 25 basis point cut,” said Stephen Kolano, chief investment officer at Integrated Partners.
But that means a potential downside is deeper if things don’t go as expected.
“For some very unlikely reason, if they don’t cut, forget it. I think markets are down 2% to 3%,” Kolano added.
In that case, investors will be waiting, impatiently, for the Fed meeting next year — hoping for a more satisfying conclusion.
Trump allows Nvidia to sell H200 chip to China. But that’s only if the U.S. gets a 25% sales cut, the White House leader said in a Truth Social post on Monday. Trump added that Chinese President Xi Jinping had “responded positively” to the proposal.
China’s trade surplus roared above $1 trillion in November for the first time ever, despite the ongoing global trade war that has resulted in a steep drop in exports to the U.S. In the first 11 months this year, China’s overall exports grew 5.4% compared to the same period in 2024 while imports fell 0.6%.
The rebound in export growth would help mitigate the drag from weak domestic demand, putting the economy on track to deliver the “around 5%” growth target this year, said Zhiwei Zhang, president and chief economist at Pinpoint Asset Management.
In this photo illustration, the ICEBlock app is displayed on an Apple iPhone on October 02, 2025 in Los Angeles, California.
Justin Sullivan | Getty Images
The developer of ICEBlock, an app used to track local sightings of ICE agents and other law enforcement authorities, sued the U.S. government on Monday for allegedly infringing his free speech rights.
After Apple removed the app from its store in October, creator Joshua Aaron criticized the Trump administration for pressuring the iPhone maker to ban ICEBlock over fears it could be used to harm U.S. Immigration and Customs Enforcement agents.
Attorneys for Aaron wrote in the complaint that U.S. Attorney General Pam Bondi made clear that the government “used its regulatory power to coerce a private platform to suppress First Amendment-protected expression,” when she said the Department of Justice demanded that Apple remove the app, which was only available on iOS.
The suit claimed Apple cited one of its review guidelines that says apps can’t allow objectionable content that can be used to harm a targeted group. Apple said ICEBlock targets law enforcement officers, according to the suit.
Aaron told CNBC on Monday that his complaint was inspired by the U.S. founding fathers, who held the view that, “The survival of our democratic republic isn’t guaranteed.”
“It requires constant vigilance, active and informed participation of its citizens,” Aaron said. “When we see or think our government is doing something wrong, it’s our duty to hold them accountable. And that is the heart of this lawsuit.”
Aaron said attorneys with law firm Sher Tremonte in New York are representing him on a pro bono basis.
It’s not the first time Apple has made such a move.
In 2019, the company removed an app that Hong Kong protesters used to track police movements during a public dispute over the city’s relationship with China. Apple said at the time that the app was removed because criminals used it to target and ambush police.
Aaron had developed an Android version of his app, but said he couldn’t release it. After Apple’s move to remove ICE Block, Google parent Alphabet also agreed to ban apps that help people track the whereabouts of law enforcement from its app store, he said.
Representatives for Apple and Google didn’t immediately respond to requests for comment. The DOJ didn’t also didn’t immediately provide a comment.
Aaron launched ICEBlock in April in response to the aggressive crackdown on immigrants by the Trump administration. According to new data obtained by the University of California at Berkeley via the school’s Deportation Data Project, “more than a third of the roughly 220,000 people arrested by ICE officers in the first nine months of the Trump administration had no criminal histories.” Gallup’s polling data released on Nov. 28 found only 37% of US voters approved of the way Trump is handling immigration.
China’s artificial intelligencedevice market is already booming, and in the advanced technology race against the U.S., the country’s expertise in hardware could give it an edge.
“The advantage comes from the fundamental root that China is a nation of manufacturing,” Dr. Kai-Fu Lee, CEO of 01.AI and chairman of Sinovation Ventures, told CNBC. “Today, the competition is on the software, the models, the agents, the applications. But soon it will move to devices.”
Meta has sold millions of its smart glasses since introducing the specs in 2023, and the Chinese have caught on, with more than 70 Chinese companies creating competing products in the space.
Eyewear from companies such as Inmo and Rokid are sold worldwide. Xiaomi and Alibaba‘s are found only in China and are embedded with the tech giants’ own AI.
Alibaba’s DingTalk, a messaging platform for the workplace, this year released a credit card-sized AI gizmo meant for note-taking on the job.
The DingTalk A1 can record, transcribe, summarize and analyze speech from as far as 8 meters (26 feet) away, about the length of a large boardroom.
The device is similar to the Plaud Note, which is available in the U.S.
The device experimentation in China spans from the practical to the unconventional.
Chinese startup Le Le Gaoshang Education Technology released a “Native Language Star” brand translating gadget aimed at Chinese parents with limited English to teach English to their own children.
Read more CNBC tech news
The contraption, which is looped around the back of a user’s neck like a travel neck pillow and comes down toward the chest, has a sort of muzzle unit that goes over the mouth and mutes the user’s own voice.
The unit is embedded with Tencent and iFlyTek AI and is billed as a way to turn an English-speaking Chinese parent into a “laowai,” or foreigner. It retails for $420.
Having so many hardware touchpoints helps with adoption and with getting people used to the technology. It’s also a boost for companies to gather a war chest of data compared to other countries, analysts say.
“When you still hear people outside of China talking about what the future of the AI device might be, the market is full of AI devices here already,” tech consultant Tom van Dillen of Greenkern said at his office in Beijing. “This creates this feedback loop again to make the AI even better.”
Yet an edge in hardware is far from a guarantee to win the AI race, especially if China’s AI lacks appeal with global customers due to privacy or other issues, or if it falls well behind its counterparts in the U.S. or elsewhere.
“You really have to be that Apple iPhone to reap the most of the reward,” Lee cautioned, referencing late entrepreneur Steve Jobs’ invention that is often seen as one of the most transformative consumer products ever. “I think the China advantage for building the Apple iPhone for the AI age is that the capabilities are there — engineers and entrepreneurs, and so on. But it will still be a race.”