The automaker is challenging the J1772/CCS combo connector, which has been adopted by virtually all other automakers selling vehicles in North America, in the hope that its sleeker and more powerful design will win by force of sheer numbers.
Tesla dominates the EV market in America to such a degree that even though all other automakers currently selling EVs on the market are using the J1772/CCS connector, there are still more EVs in North America using the Tesla connector, now known as the North American Charging Standard (NACS).
Following the opening of the connector, Tesla has been making some moves to push its charging station – also known as Tesla Wall Connector.
Just a month later, Tesla has now decided to increase the price by more than 20% to $425 on its website:
The price has also gone up to $425 on Best Buy, which appears to be carrying the Tesla Wall Connector in inventory based on the short delivery time.
Electrek’s Take
Interesting move. The price dropped significantly just a month ago and now it’s back up by 20%?
We know that Tesla is having a massive surge in orders right now thanks to the recent price drops. Maybe the automaker thinks it can recapture some of that through the Wall Connector – though obviously, we are only talking about $75.
But $75 on, let’s say, 200,000 car orders that decide to add the Wall Connector this quarter, that would mean $15 million in additional profits for Tesla. It’s not bad.
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