It appears to have had an effect, with the police getting a number of new calls by lunchtime.
“I can say it has received an influx of calls to 101,” said Ms White.
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0:57
Police believe Nicola Bulley fell into the River Wyre
“The liaison officer – Paul [Ms Bulley’s partner] has called him a short time ago – they’re looking into all the calls they’re receiving as we speak.
“The hope was diminishing today,” she told Sky News. “But after the news I’ve just heard, that torch of hope is shining again and given just a glimmer of hope that somebody knows something, has seen something.”
As the search continues and divers comb the river, Ms White said Ms Bulley’s two daughters were being kept busy with activities such as sleepovers, seeing friends and a school disco.
He said he kept playing “every scenario” in his head “around and around”, but admitted it was as if she had “vanished into thin air”.
Another friend, Heather Gibbons, said the disappearance was totally out of character and that Ms Bulley had arranged playdates for her children for the day after she went missing.
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2:41
‘I don’t know how I am coping’, says Ms Bulley’s partner
Police said on Thursday that a potential witness had been identified–but the woman reportedly told the Daily Mail she hadn’t seen anything and had already spoken to police earlier in the week.
Officers are still treating the case as a missing person investigation and say there’s no evidence of outside involvement.
Timeline of Nicola’s disappearance
Ms Bulley’s movements in the run-up to her disappearance on Friday 27 January.
8.43am – Ms Bulley walked along the path by the River Wyre, having dropped her children off at school.
8:47am – A dog-walker – somebody who knows Ms Bulley – saw her walking around the lower field with her dog. Their two dogs interacted briefly before the witness left the field via the river path.
8.53am – Ms Bulley sent an email to her boss.
9.01am – Ms Bulley logged into a work conference call on Microsoft Teams.
9.10am – A witness – someone who knows Ms Bulley – saw her on the upper field walking her dog, Willow. The dog was not in its harness and off its lead. This is the last confirmed sighting of Ms Bulley.
9.20am – Police believe Nicola’s phone was left on a bench by the river.
9.30am – The conference call ended but Ms Bulley stayed logged on.
9.33am – Ms Bulley’s mobile phone was found on the bench by another dog walker. Her dog was found running between the bench and a gate to the field. The dog’s harness was found on the grass between the bench and the river’s edge. This witness then made inquiries as to who owned the phone and spoke with people who recognised the dog as Ms Bulley’s.
10.50am – Ms Bulley’s family and the school her children attend were alerted about the situation. Lancashire Constabulary said they believe Ms Bulley fell into the river and their investigation is focusing on the 10-minute window between 9.10am and 9.20am where she is unaccounted for.
Louise Cunningham told Sky News: “We’re going round and round in circles trying to piece together what could have possibly happened.
“It’s like she’s just vanished into thin air. We just want her home, we need her home, her children need her home. It’s absolutely heartbreaking.”
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1:56
‘This has emptied our lives’
Her father Ernie Bulley, 73, spoke of the “pain” the “close-knit family” are feeling.
“This has just emptied our lives at the minute, we just feel so empty,” he said.
“We appreciate everything everyone is doing to find her. The police have been brilliant, the local community has been outstanding. But at the end of the day we just want her back.”