MoonPay has announced a partnership with Mastercard, targeting Web3-based experiential marketing or new ways to connect with Mastercards consumers. 1780 Total views 25 Total shares Listen to article 0:00 News Join us on social networksGlobal payment giant Mastercard continues exploring cryptocurrency benefits through a new collaboration with crypto payment platform MoonPay.
MoonPay officially announced on Oct. 25 a partnership with Mastercard aiming to jointly explore how Web3 tools can improve experiential marketing or find new ways to connect with Mastercards consumers.
The firm also took to X (formerly Twitter) to report that MoonPays enterprise president, Keith Grossman, and Mastercards chief marketing and communications officer, Raja Rajamannar, announced the collaboration at Money20/20 in Las Vegas.MoonPays partnership announcement with Mastercard. Source: X (formerly Twitter)
Mastercard will take advantage of MoonPays entire Web3 portfolio, including auth to minting to ETHPass and more as well as work closely with our agency, Otherlife, for strategy, creative and front-end dev work for their experiential initiatives, Grossman wrote in a post on LinkedIn.
Apart from new Web3 consumer experiences, MoonPay will also work to integrate Mastercard products and solutions to increase compliance and trust across the Web3 industry. MoonPay will specifically be incorporating Mastercards tools like Click to Pay, Mastercard Send and Mastercard Crypto Credentials into its payment solutions.
Related: Mastercard announces successful wrapped CBDC trial results
Were so grateful for the partnership and even more excited about whats ahead. Congrats to the full team, Mastercards Web3 marketing Adam Polansky commented on Grossmans post.
We are excited about this partnership and whats to come, Mastercards partnership executive Elizabeth Taylor also wrote.
Mastercard had not yet officially announced the news at the time of writing. The firm did not immediately respond to Cointelegraphs request for comment.
Mastercard has been actively exploring the blockchain and crypto industry, adding multiple industry products to its platform in recent years. In 2022, Mastercard launched a new program to allow banks to offer crypto trading capabilities to their customers in collaboration with Paxos. Mastercard also collaborated with Coinbase and MoonPay to bring its payments to Web3 and nonfungible tokens.
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