Ford drops its cheapest 2024 F-150 Lightning trim for customer orders

The cheapest 2024 Ford F-150 Lightning trim is no longer available for orders, at least for retail customers.

Ford cuts cheapest F-150 Lightning trim in 2024

After opening orders for the 2024 F-150 Lightning last week, Ford announced the electric pickup was shipping from its Rouge Electric Vehicle plant.

Although Ford revealed lower prices on several trims, it left off the cheapest Pro Lightning trim. Ford said the 2024 Lightning XLT starts at $62,995, $2,000 less than anticipated. However, there was no word about the lower-priced Pro trim that was available for the 2023MY, starting at $54,995.

On Ford’s website, the cheapest 2024 Lightning trim available is the XLT. Meanwhile, the lower-priced trim is still available in the 2023MY, while commercial customers have access through Ford Pro.

Ford added a new “Flash” trim this year that it believes hits all the “sweet spots.” It includes an extended-range battery, a tech-loaded interior, and an added heat pump.

The Flash model is also equipped with Ford’s Tow Tech Package (with Smart Hitch Assist) and Power Tailgate. It comes with all of this, and it starts at $67,995, down $5,500 from $73,495.

Other updates for the 2024 Lightning include:

• A Vapor Heat Pump System for optimum efficiency
• An updated charging speed display showing the session’s status and speed. It also now includes an estimated time to finish.
• Features like Ford’s Tow Tech Package are now standard on XLT trims and up with Smart Hitch and On-Board Scales.
• Pro Power Onboard
• Walk away lock function
• Ford’s BlueCruise hands-free highway driving is now available on select trims.

Ford announced that Lightning drivers (and any Ford EV driver) can now use Tesla’s +15,000 Supercharger network.

Although sales of Ford electric pickup surged 80% YOY to 7,743 in Q1, Ford cut the workforce by one-third earlier this month at its Rouge EV plant, where the Lightning is built.

Electrek’s Take

After cutting production, it’s surprising to see Ford dropping its cheapest F-150 Lightning trim for 2024.

The new Flash model includes sought-after features pulled from other trims, but at $67,995, that’s still much higher than the $49,995 for the 2023 Pro model.

With new competition like Tesla’s Cybertruck and the Chevy Silverado EV rolling out, it should be interesting to see how Lighting sales progress throughout the year. Not to mention, Rivian is updating its facility as it looks to cut costs and improve profitability going into the end of the year.

If you’re looking to drive off in a new Ford electric pickup, now still may be the time to buy. In addition to lower trim prices, Ford is offering big incentives as it looks to move inventory. You can use our link to find deals on 2023 and 2024 Ford F-150 Lightning models at a dealer near you.