Forgotten rust belt town embraces Donald Trump – despite his broken promises

They were queuing at dawn for a rally that wouldn’t start for hours. Such is the draw of Donald Trump in places like this.

I’m back in Johnstown, Pennsylvania, a town I’ve been to a few times over the past eight years.

I was first here in 2016, on the night when Donald Trump dramatically defeated Hillary Clinton – the election which propelled him to the White House. I returned four years later when Trump lost to Joe Biden.

This is a rust belt town which feels now to be rusting away.

It’s one of those neglected places in America, a town bypassed by highways and forgotten by people who live a better life somewhere else.

The thriving steel industry on which Johnstown was built is long gone. The vast metal plant which once dominated the town centre now employs just a fraction of the workers. Young people who see opportunity elsewhere leave as soon as they can.

Main Street is now a collection of vape shops, fast food franchises, the odd shop and boarded up businesses. One independent restaurant which had just opened on my last visit is still open, but it’s empty.

This part of Pennsylvania is Trump country. And today, there is a buzz in the air because their man is passing through.

With 10 weeks to go until the most pivotal of elections, Donald Trump and his opponent, Kamala Harris, are criss-crossing the country, shuttling between the few swing states where the future of this country will be decided.

In Pennsylvania and just a few other states, the margins are so tight, it could swing either way.

And so, just as he did in 2016 and 2020, Donald Trump came to Johnstown to tell the people here, again, that he will make their lives better.

“We’re going to win back the White House.” he told the cheering crowd in a packed arena.

“We’re going to make this country greater than it’s ever been… We’re going to bring in tremendous numbers of factories.

“Together, we will deliver low taxes, low regulations, low energy costs, low interest rates, low inflation, so that everyone can afford groceries, a car and a home.”

He hit every button and here, among the faithful who attend these rallies, they believe his pledges.

But here’s the thing. Despite his promises, he never got the factories outside this arena re-opened when he was last president.

A combination of factors is fuelling Trump’s enduring appeal.

Part of it is explained by deep-set conservative Christian values which Trumpian Republicanism has latched on to so well – the yearning for ‘the good old days’.

Part of it is the soaring inflation over the past few years – the sharp post-pandemic increase in global commodity prices, compounded by Ukraine war-related supply chain and energy delivery disruption. Here, Joe Biden foots the blame. He’s been the president. No debate.

But it’s also viscerally clear that part of America feels marginalised and ignored as ‘progressive’ liberals progress with policies and lifestyles that people in places like Johnstown feel are not aligned with them or helping them.

Put simply, the lives of the people in this arena felt better back under the first Trump term, despite the unfulfilled promises, because they have felt even worse through the past four years under Joe Biden.

Donald Trump, the salesman, has harnessed this anger with pitch-perfect rhetoric. He hears their disillusionment and he compounds it as he projects forward.

“Comrade Kamala launched a radical left war on Pennsylvania energy that will destroy the economy of your state,” he told them in a speech peppered with baseless assertions.

“Can you believe that Kamala Harris wants to outlaw your car and truck and force you to buy electric vehicles, whether you like them or not, whether you can afford it or not? When we win, on day one, I will tell Pennsylvania to drill, baby, drill.”

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His speech darted from topic to topic to cheers and pantomime boos.

“She does not care if your family is struggling and she did absolutely nothing to fix it. She’s the vice president, but she just does not care.

“She does not care about women’s rights because she supported destroying women’s sports and athletic scholarships. She wants men to play in women’s sports.”

He repeated “Comrade Kamala” over and over. Not only does she represent continuity from Biden, but she is, he said, a radical-left communist.

Few watch the cable TV networks in places like this, such is the level of distrust in the mainstream media, but had they watched Harris’s first interview, with CNN on Thursday, they’d have heard her rebuking that caricature with language that sounded more centrist than socialist.

It involved U-turns, yes – like on fracking, a big industry in Philadelphia, which she once said she wanted to ban.

But on the broad political spectrum that reflects America, she fell more towards the moderate middle ground than many of Mr Trump’s own policies.

Take immigration. Kamala Harris pledged to sign into law the tough bipartisan border security deal which Mr Trump torpedoed a few months ago.

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His allies in Congress blocked the bill despite it being precisely what he wanted to fix the chaotic southern border. Why did he have it blocked? Because he knew its success would help the Democrats.

Beyond immigration, it was the livelihoods of everyday Americans which Kamala Harris chose to focus on in the CNN interview, not progressive base motivators like reproductive rights or gun control.

The problem is that even if the crowd in this rally were watching the Harris interview; even if they did hear her words, which were still undeniably light on policy detail, they don’t believe her.

“The people of Pennsylvania are smart…” Mr Trump said. “They are not going to fall for it. She will destroy. If you don’t have fracking, you don’t have a commonwealth.”

The crowd roared.

Both sides in this starkly divided country have been led to a place where they have no trust in the other. There are two siloed worlds here and it’s increasingly embittered, resentful and aggrieved.