Hyundai to launch new INSTER EV in the UK starting under $31,000

Hyundai is preparing to launch its first small EV in Europe. The new Hyundai INSTER EV will challenge low-cost EVs in the UK after the company announced that prices will start at under $31,000 (£23,495).

After unveiling the INSTER EV (launched as the Casper Electric in Korea) in June, Hyundai said the electric city car offers “segment-leading driving range” and advanced new tech.

You can instantly see Hyundai’s new design elements, such as the pixelated front bumper design, similar to its IONIQ models. Hyundai also included its signature LED daytime running lights and pixel-graphic turn signals to stand out in the electric era.

Hyundai claims that the electric INSTER, with up to 229 miles of driving range, “redefines what is possible from a small urban EV.”

Despite its small size, Hyundai claims the compact SUV still has plenty of interior space. Based on its gas-powered Casper, sold in Korea, Hyundai stretched its body and wheelbase, making it “ideal for city driving.”

Hyundai reveals INSTER EV prices and specs for the UK

At 3,825 mm long, 1,610 mm wide, and 1,575 mm tall, with a wheelbase of 2,580 mm, Hyundai’s INSTER EV is even smaller than the Kia EV3, Volkswagen ID.3, and Volvo EX30.

Hyundai announced INSTER EV prices start at around $30,800 (£23,495) in the UK. That’s for the 01 trim. The 02 trim costs $35,000 (£26,745) and includes front parking sensors, LED projection headlamps, privacy glass, and roof rails. Inside, the 02 model gains LED multifunction steering wheel lights, a sliding rear bench, and flat-folding front seats.

According to Hyundai and Genesis UK President Ashley Andrew, the INSTER EV is already creating buzz.

“Our retailer partners and their customers have already enjoyed a sneak preview on our INSTER Roadshow and early feedback suggests that the combination of design, equipment and price point is already generating excitement in the showrooms,” Andrew explained.

Hyundai announced this summer that INSTER EV prices will start below $27,500 (25,000 euros). Unfortunately, Hyundai does not plan to launch the low-cost EV in the US.

Hyundai’s sister company, Kia, will launch the EV3 in the US, which is expected to start at around $30,000 to $35,000. It’s scheduled to arrive in the US next year.