Honda’s first electric SUV, the Prologue, is already a top-selling EV in the US. With demand picking up, the Honda Prologue is shaping up to be a hit.
Honda Prologue EV sales are picking up in the US
The electric SUV was the fifth best-selling EV in the US, with sales topping 12,600 in the third quarter.
According to Cox Automotive, the Prologue trailed only Tesla’s Model Y, Model 3, Cybertruck, and the Ford Mustang Mach-E.
The performance is impressive, given that Honda didn’t sell a single EV in the US last year. With over 4,100 Prologue’s sold in October, Honda continued outpacing several rivals. The electric SUV outsold the Ford Mustang Mustang Mach-e, which sold 3,313 units in the US last month.
Through October 2024, Honda Prologue sales reached 18,309 in the US, compared to zero last year. Honda began delivering Prologue models in March.
Based on GM’s Ultium platform, the SUV offers up to 296 miles of driving range. Although it uses the same platform as new Chevy, Cadillac, and GMC models, Honda fine-tuned the EV to help it stand out.
Honda added a multi-link front and rear suspension to give it a more “sporty” feel. The Prologue also features built-in Google with AppleCarPlay and Android Auto support, something GM has abandoned.
2024 Honda Prologue trim
Starting Price (w/o $1,395 destination fee)
Starting price after tax credit (w/o $1,395 destination fee)
Starting price after tax credit (with $1,395 destination fee)
EPA Range (miles)
EX (FWD)
$47,400
$39,900
$41,295
296
EX (AWD)
$50,400
$42,900
$44,295
281
Touring (FWD)
$51.700
$44,200
$45,595
296
Touring (AWD)
$54,700
$47,200
$48,595
281
Elite (AWD)
$57,900
$50,400
$51,795
273
2024 Honda Prologue prices and range by trim
The 2024 Honda Prologue EX FWD trim starts at $47,400. With the $7,500 federal tax credit, the electric SUV could be bought for under $40,000 (not including the destination fee).
Electrek’s Take
Although Honda took longer to introduce its first electric SUV in the US, the company is quickly looking to make up ground.
The Prologue, like GM’s new Chevy Equinox and Blazer EVs, is seeing sales surge in the US as new models roll out to dealerships.
Despite headlines claiming EV sales are “slowing” or “cooling,” many automakers, including Honda and GM, are posting record numbers. It isn’t a secret. With long-range models, tech-loaded EVs offered at an affordable price, GM and Honda are proving the demand is there.