A billowing cloud of black smoke loomed over the main shopping street with its fancy restaurants and designer shops, threatening to destroy what many here consider to be their slice of paradise.
It is a reminder of the destructive power of this sort of weather.
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Martha Kelner reports from Pacific Palisades
Reza, a lifelong resident of Pacific Palisades, was evacuating with what belongings he could fit in his SUV.
“This is surreal, this is unbelievable,” he said.
“I’ve lived here all my life but this is like nothing I’ve ever seen before. This is the worst of the worst.
“I’ve never seen it with these winds, we just keep praying that the direction changes. But if the direction changes it’s to the detriment of somebody else, that’s the horrible part about it all.”
January is not normally wildfire season, but these are not ordinary circumstances, the blazes being propelled by the strongest winds in southern California for more than a decade, fuelled by drought conditions.
Authorities are warning that the winds will grow stronger overnight, meaning that conditions will likely worsen before they get better.
Police and the fire department went door to door, urging people to evacuate or risk losing their lives.
On the main road out of town, there was gridlock traffic, with some abandoning their cars to flee on foot.
On Mount Holyoake Avenue, Liz Lerner, an 84-year-old with congestive heart failure, was on her driveway and visibly panicked.
“I don’t drive, and I’m by myself,” she said.
“I have no relatives, I’m 100% alone and I don’t know what to do. My father built this house in 1949, this is my family home and this is the end. I’ve never seen anything like this.”
Around the corner, another man was hosing down his multi-million dollar home in a bid to save his property from the fire bounding towards it from a nearby canyon.
“I can’t decide whether to evacuate or stay and carry on hosing down my house,” he said.
“It’s hard to know which way the flames are heading.”
Other blazes were breaking out across LA with firefighting planes grounded because of winds which are growing stronger by the hour.
More homes, neighbourhoods and lives are under threat from this perfect and petrifying storm.