Genesis GV90 spotted looking like the ultimate ultra-luxury EV [Video]

Genesis is preparing to launch its largest, most luxurious electric SUV yet. The Genesis GV90 EV was spotted for the first time in South Korea, revealing its ultra-luxury design.

Genesis GV90 spotted as a new ultra-luxury EV

Although we actually got our first look at the Genesis GV90 last week after it was spotted on a carrier, the latest sighting gives us a much closer look, with a view from nearly every angle.

Genesis previewed the full-size electric SUV with the Neolun concept last March. The concept featured an impressive “reductive” design, with the signature Genesis two-tone headlamps and Crest grille displayed upfront.

With premium features, including coach doors, the GV90 is expected to compete with ultra-luxury brands like Rolls Royce and Bentley.

The GV90 will serve as a “tech beacon” for Hyundai and its luxury Genesis brand as it scales up. Inside, you can expect to see Hyundai Motor’s latest OS and connectivity tech. Like the Hyundai IONIQ 9, the GV90 is expected to include dual 12.3″ clusters and infotainment screens in a panoramic curved display, but the Genesis model will be over the top.

A new video from HealerTV gives us a better idea of what to expect. Despite the camouflage, you can see that the GV90 maintains much of its design based on the concept.

From the back, it almost looks like the GV70 Electrified, but you can tell it’s even bigger. Genesis kept other design elements, like the connected rear lights and bumper design, shown in the concept.

The side view shows slight changes from the concept, including the turn signals on the fender. Despite a slightly more “rounded” profile, much of the design remains the same. The two-line daytime running lights and other design elements are pulled from the concept.

Genesis is expected to unveil the GV90 later this year, with mass production set to begin in early 2026. It’s expected to be available in two trims: Standard or Exclusive.

The Standard model is rumored to start at around 100 million won ($80,000), while the Exclusive trim, which will include ultra-luxury features like the coach doors from the concept, could cost upwards of 200 million won ($160,000). It’s like to be limited to just a few models.

The Genesis GV90 will be the first Hyundai Motor EV to ride on its new “eM” platform, set to replace its current E-GMP. It will be built at Hyundai’s Ulsan EV plant in South Korea.

Would you buy the Premium Genesis GV90 model for around $160,000? In comparison, a 2024 Bentley Bentayga costs just over $200,000. Let us know what you think in the comments.