Mercedes is already heavily discounting its 2025 EVs

Mercedes-Benz had a rough EV sales year in 2024 in the US, so it’s hitting the reset button this year. To lure buyers back in, the automaker is already rolling out sweet discounts on its 2025 EVs.

Sales of the EQB (36%), EQE (39%), and EQS (52%) decreased by sizeable margins in 2024, so Mercedes is taking action. Online vehicle research firm CarsDirect reports that Mercedes sent a bulletin to dealerships on February 3 outlining discounts on its 2025 EVs. 

Some of the automaker’s largest discounts are on its most expensive EV models, such as the EQS AMG sedan, AMG EQE sedan, and AMG EQE SUV, so if you’re in the market for one of these models, now’s your chance.

The AMG EQS Sedan is available with a discount of $15,000. With the AMG EQS Sedan starting at $148,700, the $15,000 discount amounts to a 10% reduction in the EV’s price tag.

The AMG EQE Sedan is available at a $10,000 discount, and the AMG EQE SUV can be had with an $8,000 discount.

Mercedes is also offering the Maybach EQS 680 SUV – the automaker’s flagship EV – with a discount of $10,500. The Maybach EQS 680 SUV’s MSRP starts at $179,900, so the discount knocks around 6% off the SUV’s price tag. The EQS 580 SUV is also reduced by $10,500, which results in 8% off its price tag.

Mercedes-Benz is also slashing $13,500 off the EQS 450 Sedan and EQS 580 Sedan. The EQS 450 Sedan starts at $108,550 (12% discount), and the EQS 580 Sedan MSRP is $128,500 (11% discount).

CarsDirect says the discounts are offered as the Mercedes Incentive Bonus and are unadvertised dealer cash incentives on select models. These aren’t the only 2025 Mercedes EVs that have discounts, so ask the dealer about other models, but these are the largest discounts CarsDirect found.

Read more: Amazon places its largest-ever order for electric semi trucks

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