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Tesla (TSLA) sales crash continues in Europe, with Germany down 70%
Tesla’s (TSLA) sales crash continues in Europe, with more countries reporting February numbers, including Germany, down 70%.
Global sales of the automaker were down year-over-year for the first time in a decade last year, and if things continue, it will be even worse in 2025.
The damage is especially significant in Europe. We have been tracking sales, and last month, Tesla’s deliveries were down roughly 50% compared to last year.
Earlier this week, we reported on the first few European markets reporting February sales, and again, Tesla deliveries were down significantly in France, Norway, Denmark, and Sweden.
Now, numbers are coming from more markets, including Germany, where Tesla is having a very tough time.
According to local registration data, Tesla delivered only 1,429 new cars in February in Germany – down 76% compared to the more than 6,000 vehicles it delivered in February 2024.
Tesla is now down 70% in deliveries this year in Germany, which used to be its biggest European market:
| Countries | Feb-25 | Feb-24 | Jan-25 | Jan-24 | YoY change |
| Germany | 1,429 | 6,038 | 1,277 | 3,150 | -70.6% |
| UK | 3,851 | 3,192 | 1,293 | 1,581 | +7.7% |
| France | 2,395 | 3,244 | 1,141 | 3,118 | -44.4% |
| Netherlands | 983 | 1,287 | 926 | 1,610 | -34.1% |
| Norway | 917 | 1,777 | 663 | 1,109 | -45.3% |
| Spain | 909 | 1,020 | 269 | 1,094 | -44.4% |
| Sweden | 613 | 1,064 | 394 | 730 | -43.9% |
| Denmark | 509 | 1,086 | 451 | 763 | -48.1% |
| Portugal | 547 | 1,155 | 380 | 551 | -45.0% |
| Total | 12,153 | 19,863 | 6,794 | 13,706 | -43.5% |
The Netherlands and Portugal have also now reported their numbers for February. The former is down again, but less so than in January, while Tesla deliveries have slowed even further in Portugal – down to just 547 deliveries in February.
Tesla has also regained some ground in Spain compared to the first month of the year, but it is still down 44% year-to-date versus 2024.
The only silver lining for Tesla in Europe is the UK, where after being down 18% in January, it recovered in February and is now up 7% year over year.
Tesla fans and investors are holding on to the idea that sales are mostly down because of the Model Y changeover that is happening this quarter. However, the data suggest otherwise.
For example, in Germany, Model 3 sales are down 40% so far this year, despite Tesla’s being in the middle of a Model 3 changeover around this time last year.
The situation is even worse in France, where Model 3 sales are down 60%.
Therefore, it’s clear that Tesla’s problem in Europe is way more important than people waiting for the new Model Y.
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