BYD sub-brand Yangwang to launch ultra-luxe U7 sedan on March 27 with tons of new tech

Yangwang is gearing up to officially launch its long-teased U7 sedan—a third flagship model for BYD’s high-end performance sub-brand. When it hits the market in China later this month, the U7 promises competitive luxury and “groundbreaking technology.”

Yangwang, which directly translates to “looking up” or “admire” is a young luxury brand under the BYD umbrella introduced in 2023. The marque turned some heads out of the gate at that year’s Shanghai Auto Show, where it unveiled the U8 SUV, which can go amphibious in emergencies and crabwalk.

At that same event, the automaker showcased its new intelligent body control system, DiSus, and the unique usage of BYD’s proprietary individual wheel drive (IWD) technology platform, “e⁴.” Yangwang has followed up with a 1,200 horsepower electric supercar called the U9, which has hit the markets in China alongside the U8.

In early 2024, Yangwang unveiled its first sedan, the U7, to complete an initial trio of flagship models. Since then, we have covered several updates, including what appeared to be leaked performance specs detailing over 1,300 horsepower and over 500 miles of range.

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The U7 hit showrooms in China last summer followed by a start of pre-orders in November, although pricing was not available at the time. We have since learned that the Yangwang U7 will start at a price of RMB 1 million ($138,000) and will come in BEV and PHEV variants.

Today, we learned when and where we will learn all the confirmed specs and pricing in regard to the Yangwang U7 – which will be on March 27 in Shenzen, home to BYD’s headquarters.

Yangwang U7 can remain stable if rear-ended at 100 km/h

Yangwang shared the launch event image seen above on its Weibo page today, detailing that the public will learn all there is to know about the sedan on March 27 at 7:30 PM Beijing time (7:30 AM EDT). Per its post, Yangwang is promising the U7 will hit the market with “groundbreaking technologies,” some of which it showcased in separate posts on the Chinese social media platform.

For example, Yangwang shared its new DiSus-Z technology, based on the DiSus body control system mentioned above. This will be the most high-end and best-performing version of the system, joining an intelligent vibration-damping body control system called DiSus-C, an intelligent air body control system called DiSus-A, and an intelligent hydraulic body control system called DiSus-P.

According to the post, DiSus-Z has completed research, development, and testing and is set to debut on the new sedan. Yangwang also teased some safety capabilities of the new U7, sharing that the sedan can get rear-ended while driving 100 km/h (62 mph) and remain in control without spinning out. Check out the brand’s Weibo for a video demonstration. Additionally, the U7 can still drive steadily after blowing out two tires on the same side while driving 160 km/h (99 mph).

According to previous statements by Yangwang, the BEV version of the U7 will feature a 135.5 kWh battery pack powered by BYD Blade batteries exclusive to the sedan, capable of delivering 720 km (447 miles) of CLTC range. Those performance specs and several other details should be confirmed on March 27 in Shenzen. We will provide a full recap once we learn more.