Dodge Charger EV gets a new ‘Bludicrous’ color and up to $12,500 in discounts

The world’s first electric muscle car, as Dodge calls it, is now arriving at dealerships in a new “Bludicrous” color. Dodge also launched a new virtual experience that lets you create the Charger you’ve been dreaming of right on your phone. To sweeten the deal, Dodge is offering hefty discounts of up to $12,500 on the new Charger Daytona EV.

Dodge launches Charger EV Virtual and big discounts

After the first electric Chargers began arriving at dealerships in January, Dodge introduced a fun, interactive new way for you to create a custom Charger from home.

Since the electric Charger is “loaded with new tech and performance features,” Dodge wants to give you the chance to experience it before you visit the dealership.

The new Dodge Charger Virtual Experience allows you to learn more about the electric muscle car’s performance, technology, design, and more. You can access it by scanning a QR code (shown below).

Advertisement – scroll for more content

You can create your own Dodge Charger Daytona R/T or the 670 horsepower Scat Pack model, choosing from the different colors, interior themes, and package options available. The interactive experience even lets you open and close doors, fold the second-row seats, activate exterior and interior lights, and more.

The Dodge Charger EV has eight exterior color options, including the new “Bludicrous” blue, which costs an extra $795.

You can choose from After Dark, Destroyer Grey, Diamond Black, Peel Out, Redeye, Triple Nickel, and White Knuckle. Dodge said the new color will also be offered on the upcoming four-door Charger and gas-powered SIXPACK models later this year.

With up to 670 horsepower and 627 lb-ft of torque, the Scat Pack model has “SRT-like performance,” including a 0 to 60 mph sprint in 3.3 seconds. It starts at $73,190.

The Dodge Charger Daytona R/T starts at $59,995 with up to 496 horsepower. If you’re looking for a deal, Dodge launched a $7,500 National Consumer Cash rebate on all 2024 Charger Daytonas.

Combined with a $3,000 National Dodge Performance Days Combo Bonus Cash and a $2,000 conquest cash offer, you can save up to $12,500. Other offers include 0% interest for 72 months and a $3,000 Bonus Cash Allowance or monthly leases as low as $519.

Ready to test out the electric muscle car in real life? We’re here to help you get started. You can use our link to find offers on 2024 and 2025 Dodge Charger EV models at a deal near you.