Global EV sales jump 40% in March despite tariff turmoil

Global EV sales surged to 1.7 million units in March, hitting 4.1 million for Q1 2025 as the EV market continues its robust growth, according to new data from EV research house Rho Motion. Year-over-year sales jumped 29% and marked an impressive 40% month-over-month leap from February.

Europe saw a solid 22% growth in EV sales year-to-date, driven primarily by battery-electric vehicles (BEVs), which climbed 27%. Germany’s BEV market rose 37%, Italy surged by 64%, and the UK hit a milestone with over 100,000 EVs sold in March alone, a first-time record boosted by new vehicle registrations. France’s EV sales dropped 18%, severely impacted by reduced government subsidies, with BEVs down 5% and plug-in hybrids (PHEVs) falling sharply by 47%.

In North America, EV sales increased by 16% in Q1 2025. The market’s outlook remains unclear due to Donald Trump’s recent imposition of substantial tariffs. February’s 25% tariff on auto imports from Canada and Mexico and a broader tariff in March affecting all auto imports are expected to hike consumer prices. With approximately 40% of US EV sales being imported from countries like Japan, Korea, and Mexico, the impact on affordability and market dynamics is likely significant.

China, still the global leader in EV adoption, saw EV sales grow 36% year-over-year in Q1, approaching 1 million units in March alone – a milestone previously reached in August 2024. The US-China tariff crisis will have a minimal impact on China due to the low volume of cross-border EV sales. However, Tesla’s Model X and Model S are exported from the US to China, and the prices for these could nearly double due to tariffs.

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Rho Motion data manager Charles Lester said, “This quarter, while turbulent, has seen a strong rate of growth globally for the EV market. Some countries, such as the UK, had a record-breaking March as drivers continue to go electric.

Meanwhile, in North America, forecasts are struggling to keep up with the rate of policy announcements under the current White House administration. What is sure is that the electric vehicle market is already struggling to compete with ICE on cost, so reductions in subsidies and hefty tariffs for a very international supply chain are guaranteed to have a cooling effect on the industry.”

EV sales in Q1 2025 vs Q1 2024, YTD percentage: 

• Global: 4.1 million, +29% 
• China: 2.4 million, +36% 
• Europe: 0.9 million, +22% 
• North America: 0.5 million, +16% 
• Rest of World: 0.3 million, +27% 

The bottom line: EV sales are up month-over-month, quarter-over-quarter, and year-over-year.

Read more: Contrary to popular belief, EV sales grew more in 2024 than 2023

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