Is this the ultra-luxury Genesis GV90 Magma EV? [Video]

Genesis is preparing to launch its most luxurious electric SUV yet. The GV90 will mark a new era for the luxury brand as its flagship full-size SUV. The Genesis GV90 was recently spotted with Magma design elements, suggesting that an even more upscale EV variant is in development. Check it out in the video below.

Is Genesis launching a GV90 Magma EV model?

We got our first look at the flagship electric SUV last March after Genesis unveiled the Neolun concept. The concept is a preview of its upcoming full-size luxury electric SUV.

Based on Korean minimalist design, Genesis said the concept is its “ultra-luxe vision of luxury electric SUVs.” Genesis’ director of design, Luc Donckerwolke, confirmed in an interview with AutoExpress earlier this month that the Neolun concept will enter production as the brand’s new flagship model.

Ahead of its official debut, the GV90 has been spotted out in public several times. In February, the first model with coach doors was finally caught in the wild.

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Genesis said B-pillarless coach doors are now feasible for production vehicles, which help open interior space while giving that ultra-luxe feel. It’s expected to be available on more premium trims.

Most recently, the GV90 was spotted with Magma-colored accents, suggesting that a high-performance variant could be in the works. The video from HealerTV reveals a covered GV90 with Magma styling on a carrier in Korea.

Although it’s still too early to confirm, Genesis did say it plans to release a range-topping Magma variant for each vehicle in its lineup.

Genesis unveiled the GV60 Magma alongside the Neolun concept last year, which will kick off the brand’s expansion into the realm of high-performance vehicles.”

Other Genesis Magma models include the G80, G80 EV, G70, GV80 Coupe, X Gran Berlinetta, and X Gran Racer concepts.

Genesis is expected to officially reveal the GV90 later this year, with production scheduled to begin in early 2026. Hyundai will build the flagship luxury electric SUV at its Ulsan plant in Korea. It will be the first to ride on its new eM platform, set to replace Hyundai’s current E-GMP. Check back soon for more details, including prices and specs.