Tesla (TSLA) discounts new Model Y in the US, pointing to demand issues

Tesla (TSLA) has started offering reduced interest rates on the new Model Y in the US — this equates to a direct discount on the brand new vehicle that was supposed to spark Tesla’s demand back.

The automaker has announced “1.99% APR or $0 Due at Signing available for well-qualified buyers” on the new Model Y in the US for the first time:

This amounts to a direct discount worth a few thousand dollars. It is the first widely available discount on the new Model Y coming just weeks after the cheaper non-Launch Edition launched in the US.

It follows a $2,000 direct discount that Tesla offered to early Model Y owners last week.

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These discounts and subsidized financing point to soft demand for the updated best-selling vehicle in the US. Tesla just delivered a disastrous first quarter, which it mostly blamed on the Model Y changeover, resulting in lower inventory.

However, industry watchers, including Electrek, noted many signs that the Model Y changeover was not the only issue. Tesla added significantly to its inventory in the first quarter, and the wait times for the new Model Y were extremely short.

Now, the discount weeks after launching the new Model Y confirm the soft demand in the US.

It’s not as bad as Europe and China, where Tesla has already been offering 0% financing on the new Model Y for weeks.

Electrek’s Take

I think it’s clear by now: the new Model Y is not coming to save Tesla.

Let’s be honest: It will still be a significant vehicle program by volume. It just won’t help Tesla return to growth this year.

The RWD Model Y is still coming and has a chance to help in the US. It is already available in China, and it’s not helping Tesla much there, but that’s in a hyper-competitive market, especially at lower prices where the RWD Model Y operates.

Tesla’s performance in Q2 in China will be interesting since it is basically back to its regular lineup for the whole quarter.

The US appears to have been Tesla’s least affected market, but Q3 will be the real test with the full lineup and no backlog of demand for new Model Y.