XPeng launches its new AI-powered MONA M03 Max BEV in China for under $20,000

Eight days after publicly unveiling a new Max variant of its already popular MONA M03 sedan, XPeng Motors has officially launched it in China at an insanely low price of RMB 139,800 ($19,400). For those prices, MONA M03 Max drivers will gain access to some of XPeng’s most advanced AI-centric technologies.

Less than a year ago, XPeng Motors gave the public its first hint at a new model that would become the MONA M03. After teasing us with brief images all summer, XPeng officially unveiled the MONA M03 in July 2024 before launching it in China at ultra-affordable prices.

For example, the M03 initially launched in three separate trims, priced at RMB 119,800 ($16,815), RMB 129,800 ($18,220), and RMB 155,800 ($21,870), respectively. The three variants – 515, 620, and 580 Max – refer to each MONA M03’s CLTC range (km), and the “Max” signifies the addition of XPeng’s smart driving ADAS capability.

The two lower-end trims of the MONA M03 began deliveries in August 2024 and have since propelled the model to the top-selling A-segment BEV sedan in China for eight consecutive months. By the end of March 2025, XPeng announced it had built 100,000 MONA EVs in seven months, hailing the milestone as a new record for passenger BEVs.

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During a public event in China on May 20, XPeng unveiled the new MONA M03 Max ahead of its formal launch, which began today.

XPeng’s new MONA M03 variant is bang for small bucks

As we learned last year, MONA stands for “Made of new AI” and represents XPeng’s goal of delivering advanced AI technology to everyday customers. The new MONA M03 Max is a perfect example of this target, as it comes loaded with class-leading technology but at a price that most everyone can afford.

Not to mention some cool cosmetic features and functions to cater to the M03’s younger audience, 90% of which are below the age of 35, per XPeng Motors. Per XPeng Motors:

With AI innovation as its driving force, the MONA M03 Max brings industry-leading intelligent driving capabilities to the mainstream market. Combining class-leading advanced ADAS, a premium smart cockpit, and high-end smart features typically found in vehicles priced over RMB 200,000 ($27,760), the MONA M03 Max challenges conventional expectations of A-class vehicles — and ushers in a new era of truly accessible, high-level intelligent driving.

As reported earlier this month, the new MONA M03 Max features XPeng’s proprietary AI Turing Smart Driving System as a standard feature. The ADAS integrates perception, decision-making, and control into one holistic design powered by dual NVIDIA Orin X chipsets and monitored by 27 high-precision sensors and an ultra-HD surround reality display. Per XPeng, the system can accurately detect over 50 road elements and obstacles (see image above).

Unlike its MONA M03 siblings launched last year, the new Max variant also features XPeng’s AI Tianji 5.7.0 Smart Cockpit. Per the automaker:

The XPeng MONA M03 Max takes its intelligent cockpit to new heights with the debut of the upgraded AI Tianji System 5.7.0. Compared to the MONA M03 launched earlier in 2024, the new system adds over 300 new features. Empowered by XPeng’s self-developed XGPT large language model, voice interaction becomes more seamless than ever — expanding scenario coverage by 30% and enabling voice control for over 90% of the vehicle’s functions. This delivers an experience that outperforms even premium models priced above RMB 200,000.

Per XPeng, the MONA M03 will now come in four varying range options with the following pricing:

These M03 variants are all officially on the market in China. Per XPeng, there are no plans to sell this model outside of China at this time.