Hyundai is banking on electric SUVs to overcome US tariffs, and so far it’s working

Even with the new US auto tariffs, Hyundai is not planning to raise vehicle prices anytime soon. Hyundai Motor Company, along with Kia, is ramping up EV production in the US as it shifts its focus to larger electric SUVs. The new IONIQ 9 and Kia EV9 are a key part of Hyundai’s growth plans.

Hyundai and Kia bet on electric SUVs in the US

Hyundai reached a milestone last month, surpassing 17 million vehicles sold in the US since its entry into the market in 1986.

The Korean automaker said the feat “underscores Hyundai’s position as a major force in the US auto industry and sets the stage for continued success in the years ahead.”

Even with the Trump administration eliminating federal electric vehicle incentives, Hyundai is moving ahead. After delivering the first IONIQ 9 models to customers last month, Hyundai’s first three-row electric SUV is already earning praise with impressive range, interior space, and style.

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It’s also relatively affordable for a three-row electric SUV with starting prices at just over $60,500. Hyundai sold 302 IONIQ 9 models in May, its first month on the market, but it’s quickly ramping up output in Georgia.

The IONIQ 9 is built at the new Hyundai Motor Group Metaplant America (HMGMA), alongside the popular IONIQ 5.

Hyundai’s new EV plant is capable of producing up to 300,000 vehicles annually. However, output could be increased to around 500,000 if needed.

Although IONIQ 5 sales slipped last month (-12%) to 3,898 units, they are still up through the first five months of 2025. Hyundai has sold nearly 16,000 IONIQ 5s in the US through May, representing a 6% increase from the same period last year.

Hyundai has upgraded the 2025 IONIQ 5, which now offers increased range (up to 318 miles), enhanced style both inside and out, and an NACS port, allowing you to recharge at Tesla Superchargers.

Like the new IONIQ 5, Hyundai’s three-row IONIQ 9 has a built-in NACS charge port. Prices for the base 2026 IONIQ 9 RWD S start at $60,555 (including destination), with a range of up to 335 miles. Hyundai’s three-row electric SUV boasts more interior space than a Ford Explorer with up to 2,472 liters (87 cubic feet).

Both the IONIQ 5 and IONIQ 9 are eligible for the $7,500 EV tax credit, while it’s still here. Like Hyundai, Kia is betting on its three-row electric SUV, the EV9, to help drive growth in the US.

Kia only sold 37 EV9 models last month, which is likely due to the 2025 model year selling out. The 2026 Kia EV9 is now arriving at US dealers across the US.

After cutting lease prices again last month to just $179 per month, the 2025 Hyundai IONIQ 5 remains one of the most affordable EVs on the market.

Although it has just become available, the 2026 IONIQ 9 is surprisingly affordable, with a generous $13,000 lease cash offer available right now. It’s currently listed starting at just $419 per month.

For even more savings, Hyundai is offering a free ChargePoint Home Flex Level 2 charger with the purchase of any new 2026 IONIQ 9 or 2025 IONIQ 5

Looking to test one out for yourself? We can help you get started. You can use our links below to find deals on Hyundai and Kia EV models in your area.