Porsche is already selling lots more electric Macans than gas ones

Porsche released its sales numbers for the first half of 2025 today, and the brand is doing impressively well at EV sales.

Porsche’s 1H sales numbers are a mixed bag, with an overall worldwide sales decline of 6% year over year. But they also include a huge increase in the proportion of battery electric vehicles (BEVs) and plug in hybrids (PHEVs), with the brand selling a total of 36.1% plug-in models across the world – meaning EVs helped to keep the company afloat as combustion car sales dropped quite a lot.

Porsche sold more BEVs than PHEVs, with a 23.5% BEV share and 12.6% PHEV share. This represents a 14.5% increase from the previous year’s results – a big rise in EV sales alongside a drop in gas model sales (hm, where have we heard that before?).

Porsche’s strong electric performance is all the more impressive given that the brand only has two electric models so far – the Taycan and the Macan EV.

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Taycan sales were down 6% year over year, which isn’t too unexpected given the model’s age at this point. Porsche has come out with new variants of the Taycan, but those are high-end ultra-performance models, which don’t generally make up the meat of any particular model’s sales numbers.

The big growth in Porsche’s EV sales came from the new electric Macan, which is going gangbusters soon after its release.

Macan is Porsche’s best-selling model, and sales were up 15% for the model overall. That number was buoyed by massive interest in the EV version, which accounted for “almost 60%” (actually 57%) of Porsche’s Macan sales – meaning the EV model sold ~134% as many units as the gas model. Totals were 25,884 for the EV, and 19,253 for combustion models.

Part of the reason for this is because Europe no longer sells the ICE Macan, but outside of Europe, it’s still available, and the EV is still popular (as far as we know, the EV isn’t quite a majority of Macan sales in the US, but it’s close to the gas model, and that’s still much higher than the national ~10% EV share, which the US is an international laggard at)

“The fully electric Macan is making a significant contribution to our proportion of electrified cars. Overall, we have succeeded in keeping sales volumes stable and balanced across the sales regions despite ongoing geopolitical challenges. Our customers continue to place great value on individualised vehicles and we will continue to expand our offerings in this area.”

-Matthias Becker, Board Member for Sales and Marketing, Porsche

We can expect, or at least hope for, similar strong EV sales performance from upcoming Porsche electric models. The next one to release will be the Cayenne EV, which we’ve seen recently setting a hillclimb record and towing lots of stuff in disguise. We expect a full release of that model within the next year.

Porsche also has both the Boxster and Cayman EVs in the pipeline for the future. The only model we’ve not yet heard real plans to electrify is the 911 (c’mon Porsche, why would you wait so long to upgrade your best model? isn’t it embarrassing to see a Macan beating a 911 off the line?)

Across regions, sales were down in Germany (primarily due to strong year-ago performance, says Porsche), China, and the rest of Europe, and up in North America and “rest of the world.” China is of particular note, where Porsche sales dropped 28%, the largest global decrease.

Western automakers have been having a really tough time in China, due to the strength of domestic competition and rapid rise in EV sales percentage there, which caught them by surprise. You can expect more of that to come as Chinese automakers will only get better, particularly as Western governments and automakers (yes, including you, Porsche) unwisely pull back on EV goals, leaving room for China to step up and become more prominent globally.

Electrek’s Take

I reviewed the Macan EV earlier this year and came away thinking that Porsche is great at making cars, but that it could still use some tweaking of its EV strategy. The car didn’t really feel like Porsche was “all-in” on EVs, and wasn’t utilizing the unique advantages of EVs to make a car that was fully focused on being electric, even though the bones of the model show the typical excellent driving dynamics that you would expect out of a Porsche.

So these numbers either show that I’m wrong about EV strategy, or show just how superior electric powertrains can be. Because even though I think there were some missteps in the design of Porsche’s electric model, it’s still just so much better than the gas model.

And, thankfully, the public and Porsche’s dealers seem to get it too. A lot of brands have a tough time selling EVs, often because their dealers refuse to. Porsche’s dealers seem to get it a lot more than a lot of companies, which is a credit to them and to Porsche as a whole for educating them properly about the strengths of their electric models.

So we’re looking forward to seeing how sales go with those future EV models… particularly the eventual and inevitable 911 (I recently drove an EV restomod 911, and it was maybe the best driving experience I’ve ever had in a car, so c’mon Porsche, if Everrati can do it then I know you can).

 If you’re interested in a 2025 Porsche Macan EV, you can use our link to get in contact with a local dealer.

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