New EV Totem from Blink could solve electric fuel’s biggest problem

EV charging is everywhere now, and it’s reliable, accessible, and affordable. There thousands of public chargers are already out there – and, in some places, you’ll find more plugs than pumps. But if you don’t drive electric, you’d never know it. That’s because gas stations don’t just exist, they announce themselves with giant, illuminated signs that can be seen for miles, while EV chargers tend to just sort of sit, nestled away in the back of the parking lot.

That’s why the new EV Totem from Blink Charging is such a big deal. It doesn’t just charge your car, it stands tall, lights up, and tells the world: electric fuel is here, now.

If you were on a road trip, and your tank was low, how confident would you be in your ability to find gas if you were greeted by the sight of Breezewood, PA, above? We might shake our heads at late adopters of EVs, we might dismiss the things we don’t notice ourselves, but the fact remains that my father-in-law can drive some sea-to-shining-sea of this still (relatively) great country with no plan, no map, and no app, and feel pretty secure in his ability to find gas.

Can you honestly, before spirits of Henry, Lee, God, and the DSM-V, look at that picture and believe that your parents would have similar confidence in their ability to find charging?

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Now, imagine that all those thousands of EV chargers that you and I both know are out there. Imagine they were Blink EV Totems. Twenty feet tall, fully illuminated, and proudly proclaimed that here, weary traveler, was a place that you could – if you had an EV – simply pull up and plug in. Just like the gas stations out there have been proclaiming for nearly a hundred years.

Do you think they’d feel better slipping behind the wheel of an EV then?

No need to imagine

Co-developed by Blink Charging and Universal Media, the EV Totem concept combines Blink car chargers with elevated, 55″ screens to help maximize their eye-catching visibility. It’s a clever solution, and, while we’ve seen chargers with screens before, lifting the screens up above the cars in a parking lot makes them significantly more visible.

But because it’s 2025 and everything is terrible, instead of the EV Totem’s screens simply announcing the availability of reliable EV charging nearby or educating consumers about off-peak savings and duck curves, they’re designed to serve non-stop ads while collecting data that, “provides real-time insights for brands and property partners.”

“The EV Totem is designed to transform EV charging into a smarter, connected platform — one that delivers value for drivers while unlocking new opportunities for brands, property partners, and communities,” said Todd Cohen, Co-founder and CEO of Universal Media LLC, without even the slightest hint of remorse.

Blink’s EV Totem units are available now, with the first units already in service at Mountain View Village, a retail and lifestyle destination (read: strip mall) in SLC.

Electrek’s Jo’s Take

Visibility matters, and electric charging stations are almost totally invisible in real life. What that means for most drivers is that, unless they’re in a Tesla or using a third-party app, they might have a tough time seeing public charging stations, even if they’re relatively close as the crow flies. Even if they’re plentiful.

The reality is that all those signs advertising gasoline create confidence on a subliminal level that gas, snacks, and restrooms are everywhere. Meanwhile, the EV charging signs (where they exist at all) are just too small, too bashful to be effective. EV charging is invisible to generations of ICE drivers, and we – as EV ambassadors – need to put ourselves in those drivers’ shoes, meet them where they are, and demand that the electric fuel industry do a better job of selling that same institutional kind of confidence.

SOURCES: Blink, Universal EVX; featured image by Ben Schumin, under Creative Commons Attribution Share Alike 2.5 Generic license.

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