Huffy’s latest cruiser e-bike costs just $299 – but what’s the catch?

Huffy, the classic bicycle brand that became a staple of so many childhoods, is selling its Coastal Cruiser e‑bike for an enticing $299.

That sale price is marked down from an MSRP of $899 – which is much closer to what you’d expect to pay for something like this.

On the surface, $299 is pretty remarkable value. For less than most basic electric scooters (or even most decent pedal bikes), you’re getting a 26‑inch wheel electric cruiser with a 36V battery with a claimed 40-mile (64 km) range, a 350W rear‑hub motor, front and rear disc brakes, a comfort saddle, LCD display, and an LED headlight, all with free shipping. At 53 pounds (24 kg), that’s actually lighter than most electric cruisers out there.

But before you think you’ve stumbled on some too‑good‑to‑be‑true deal, it’s worth asking: why is it so cheap?

Advertisement – scroll for more content

First, caveats aside, Class 2 e‑bike compliance means it’s limited to 20 mph (32 km/h), so there’s no classic ‘Murican high-speed Class 3 riding here. You do get a throttle, but it’s 20 mph unless you’re going downhill. And if you do prefer Class 1 compliance, the right side thumb throttle looks easy enough to remove.

Then there’s the parts spec. While workable, the loadout is far from premium: mechanical disc brakes, single‑speed drivetrain, and no suspension. It’s clearly built for casual beachside or neighborhood cruising, not serious hills or daily commuting. At least Huffy does say it comes with an anti-corrosion coating, which should be good for seaside communities with salty air.

There is no word on the brand of the battery or motor, and there is no discussion of potential UL certification or other safety compliance for the battery or electrical system.

Then there’s the question of availability: Huffy is known for heavy discounting and frequent clearance moves. This may simply be them clearing out stock – possibly from overstock or just clearing warehouse space for new models. And while their 10-year warranty sounds generous, check the fine print: It’s only the frames that get the 10 years, while smaller components and the electrical system come with a six-month warranty.

Still, at $299, even a stripped-down, no-frills electric bike is tempting. For riders who just want a comfortable, simple, leisurely ride, like something for a relaxing cruise on the boardwalk to finish out the summer, this might be a compelling entry point. But go in expecting more of a relaxing cruiser than a performance commuter.

Electrek’s Take

I was pretty surprised to see this pop into my inbox, especially since past major sales from big bike companies are usually still twice this price.

Huffy’s Coastal Cruiser e-bike at $299 is definitely an attention-grabber, and maybe a bargain, but it’s worth a second look before assuming it’s a steal. As always, consider what you need in terms of power, range, quality, and long-term reliability. I’ve written before about the hidden cost of cheap e-bikes, and it’s something to keep in mind.

To be honest, I’m thinking of snagging one at this price, though almost more out of a sense of morbid curiosity for what $299 gets you (and I can hope that an article and video on the topic will come close to covering the outlay – an advantage not afforded to most people). It wouldn’t be the first time I’ve bought an ultra-low-cost e-bike just to see what I get.