Ford’s electric Bronco arrives in China to stoke a comeback

The electric Bronco will go on sale in China later this year. Ford is launching the electric Bronco in China just as it’s starting to regain momentum in the region.

Ford’s electric Bronco will launch by the end of 2025

China has become a battleground with domestic new energy vehicle (NEV) brands quickly gaining market share in recent years.

With BYD, SAIC Motor, Geely, Chery, NIO, XPeng, Li Auto, and many others introducing more advanced, lower-priced options, foreign brands from the US, Japan, Korea, and Europe have struggled to keep pace.

Ford is no exception. After selling a record 1.27 million vehicles in China in 2016, Ford’s sales have dwindled over the past few years.

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According to its latest update, the American automaker may be on the brink of a comeback. Last week, Ford reported a record $50.5 billion in revenue in the third quarter, a 9% increase from the same period a year ago.

It also said the company has now achieved nine straight quarters with a profit in China. After shaking up its marketing efforts, “Ford China 2.0” is starting to see the results. Ford is working with local partners to leverage technology, design, and other Chinese principles to gain an advantage in different global markets.

China is essentially becoming an export hub for Ford now. And so far, it seems to be paying off. Ford’s exports from China rose by over 60% in 2024 to nearly 170,000 vehicles.

The higher overseas sales come as Ford introduces new electrified vehicles, like the Equator SUV and Sport crossover. By the end of this year, Ford will launch the highly anticipated electric Bronco in China.

Ford already opened blind pre-orders for the Bronco EV earlier this month at the Guanzhou Auto Show. Buyers can reserve one with a 1,000 yuan ($140) deposit. For a limited time, it’s even giving away a free Roof Camping Package, which typically costs an extra 12,000 yuan ($1,700).

The electric Ford Bronco will be available in both battery-electric (BEV) and range-extended electric vehicle (EREV) variants.

Ford China confirmed the electric Bronco will launch in China by the end of 2025 as it looks to carry the momentum into 2026.

Although it looks just like the Bronco sold in the US and Europe, under the hood, it’s an entirely different setup. The electric SUV is equipped with two electric motors —one in the front and one in the rear —for a combined output of 445 horsepower (332 kW).

It draws power from a 105.4 kWh LFP battery pack, providing a CLTC range of 605 km (404 miles). The battery pack is supplied by BYD’s FinDreams.

The Bronco EV is about the size of the standard 4-door model sold in the US, measuring 5,025 mm in length, 1,960 mm in width, and 1,815 mm in height.

It also features Ford’s Fuyu ADAS system. The setup is specifically designed for Chinese buyers with a roof-mounted LiDAR and more than 30 sensors and cameras. Another cool feature is the “off-road logbook,” which showcases over 20 popular routes across China for you to plan a trip.

We should learn prices any day now, but the electric Bronco is expected to start at around 300,000 to 400,000 yuan ($42,000 to $56,000). It could be next in line for export to overseas markets such as Southeast Asia, Australia, and the Middle East.

Farley said on the company’s Q3 earnings call that “The competition is getting tougher, namely the Chinese OEMs are expanding globally, and the industry faces lower returns due to the EV overcapacity and global pressures.”

Would you buy the all-electric Ford Bronco in the US or Europe for around $50,000? We’ll keep dreaming.