Canadian heavy equipment dealer Nors and Volvo CE are kicking off the season of giving early, handing over the keys to a brand-new Volvo L25 Electric compact wheel loader to Habitat for Humanity!
Volvo CE’s donation to Habitat for Humanity Greater Toronto Area (Habitat GTA) marks the nonprofit’s first-ever electric construction machine. The asset will be put to work immediately on a 30-home affordable housing project in Brampton as a quiet, zero-emission alternative to diesel for the site’s preparation.
For the volunteers and staff at Habitat GTA, that fantasy of a quiet, fume-free job site is now a reality. “Much of our equipment is older than some of our volunteers” admitted Ene Underwood, CEO of Habitat GTA. This makes the electric Volvo loader a massive leap forward for the volunteers, proving that electric machines are ready to do real work right now, even for organizations operating on tight budgets — but you shouldn’t mistake the decision as pure charity.
The L25 Electric donation is just an opening salvo for Nors’ new “Compact Solutions, Community Impact” marketing campaign, and the company has already committed to donating two more Volvo CE electric machines to worthy organizations across Canada. “We’re … helping build a better world for future generations,” said Paul George of Nors.
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It’s a smart PR play, for sure, but it’s also a powerful, real-world demonstration program that puts its money where its mouth is and directly tackles the, “but I’ve never seen one!” barrier to battery electric equipment adoption.
As far as equipment goes, the Volvo L25 Electric is perfect for the infill development and residential lots where Habitat builds. As Agako Nouch of Volvo CE pointed out, the loader eliminates the noise and air quality issues that are major headaches when building in existing neighborhoods. It’s an example of how electrification can fundamentally improve the relationship between construction sites and the communities they serve.
Nors is inviting Canadians to nominate other nonprofits or municipalities that could benefit from an electric excavator or wheel loader. It’s a public consultation, not a contest, and the final two recipients will be announced on December 16th. It’s a genuine chance to put more electric iron to work where it can do the most good.
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