SUPER73 launches its ‘most affordable’ e-bike yet to hook the next generation of riders

SUPER73 just pulled the curtain off its latest e-bike, the SUPER73-MZFT, and it looks like the brand is coming back to its roots – with a twist. Known for building retro-inspired, moto-style electric bikes that blur the line between fun and functional, SUPER73 now says the MZFT represents the first in a new generation of e-bikes that’s designed to welcome in a broader, more diverse group of riders – especially those just getting started.

If you’re familiar with SUPER73’s range, you’ll know the brand splits its lineup into several series – the Youth Series for smaller riders, and the Z, S, and R Series for full-size adults. The new MZFT splits the difference. It’s designed as a stepping stone into the bigger leagues, but still built with the same style and swagger that made SUPER73 a household name among e-bike fans, celebrities, and sneakerheads alike.

The bike features a 500W rear hub motor with a top speed of 20 mph, putting it firmly in Class 2 territory with throttle-first riding right out of the gate. That makes it ideal for new riders, younger adults, or anyone who just wants to rip around without worrying about pedaling uphill. Speaking of which, the company says the MZFT includes a new powertrain designed for improved uphill acceleration, addressing one of the most common weak points in budget-friendly e-bikes.

The 52V 10Ah battery offers 520Wh of capacity and is reportedly sufficient for a range of 15-20 miles (25-32 km) per charge.

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SUPER73 says this is their most durable frame yet, and it comes paired with a resilient thru-axle setup, giving the MZFT a stronger and more stable feel under the rider. At 27 inches, the seat height is lower than most SUPER73 models, which will appeal to younger riders or shorter adults looking for something approachable but still styled like a street-ready moto machine.

New features include a modular second battery option (sold separately) that can boost your range up to 40 miles (64 km), and even a bit of built-in internal lockable storage, which is a rare find on electric bicycles.

Hydraulic brakes, LED lighting, and aggressive Vee Jakal tires round out the spec sheet. The total weight comes in at 85 pounds (39 kg), which is beefy but par for the course with SUPER73’s rugged design language. That said, while it may slot well into the typical SUPER73 weight class, it’s still a lot of poundage for a 500W e-bike.

The SUPER73-MZFT launches in two colorways: Cullen Berry (a dark, rich red-purple) and Titanium Ore (a stealthy gray metallic). Either way, the bike oozes the brand’s signature retro moto vibes without the steeper price tag of its S- or R-Series siblings.

But of course, the kicker is always the price, and here we’re looking at a $1,995 e-bike. While that’s definitely the most affordable in SUPER73’s lineup, it’s still a hefty chunk of change for a bike of these performance specs.

Electrek’s Take

SUPER73 has been riding the wave of moto-style e-bikes since long before it was trendy – in fact they pretty much built that trend. And while the brand is best known for its premium, eye-catching bikes with celeb street cred, it’s smart to see them lean back into accessibility. They’ve also been pushing for more inclusion of younger riders paired with proper e-bike education for those riders (believe it or not), and so this fits that strategy well.

The SUPER73-MZFT is clearly designed to attract a new wave of riders: younger and newer riders whose parents won’t buy them a 40 mph Sur Ron, but who still want to feel like they’re part of something cool. With a fun design, expandable battery potential, hydraulic brakes, and a few unexpected surprises like lockable storage, the MZFT could be a strong seller for riders who want something more than a basic commuter but aren’t quite ready to pony up for an R Adventure model.

That being said, it’s not exactly a leader in the watt-per-pound metric, and so we’ll have to see if it has the performance to match the look. And at $2,000, this is perhaps one of the most expensive teen-focused e-bikes out there. While it is true that it is the most affordable way to get into a SUPER73, that’s not exactly a great dollar-per-watt proposition. But then again, very few people have ever bought a SUPER73 because it made fiscal sense; they did it because they wanted a SUPER73.

And so if kids like this model and if it means more people are getting into e-bikes, especially street-legal e-bikes, then I’m all for it.