Unless they have vivid memories of guys like Nigel Mansell, Fernando Alonso, and Sebastian Vettel driving the wheels off a screaming, Renault-powered Formula 1 car, it’s tough to get an American to care about a new Renault — but Nissan’s renewed willingness to work with its old partners means we may yet get the new Trafic E-Tech here. (!)
And, in case you’re thinking Renault just got lucky with the styling, you can stop thinking that. The official press release rambles on and on (and on) about the Trafic E-Tech’s styling, going in depth into such apparently mundane topics as the quality of the grain on the new Trafic E-Tech van’s black plastic bumpers:
The front bumper comprises a large section with a black grained finish. Each constituent part was the focus of extensive design work, in order to showcase the overall appearance while avoiding a bulky look. The black grained plastic of the lower bumper section features a laser pattern, similar to Scenic E-Tech electric. This attention to finish is a signature of the new Renault design language.
RENAULT
Nearly every paragraph of the release is like this. Here’s a section about the shape of the van’s windshield that reads, “the futuristic style of Trafic can also be seen in its visor-like windscreen, made up of the windscreen itself and the two side windows.”
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The van’s designers care, in other words — they care so freakin’ much about this niche product that they probably doodle it, idly, in the margins of their notebooks when they’re supposed to be listening in whatever staff meeting they just got dragged into. And that level of caring made me think of a once-and-future Renault partner who could use that level of caring in its North American product line.
Nissan used to care so much about its product, in fact, that it once did something that seems unthinkable in today’s modular-construction, Ultium electric-skateboard-platform EV age. And what made that “something” all the more astonishing was that they didn’t do this for the six-figure GT-R or some 370Z halo car – they did it for the Cube.
That decision speaks to an absolutely massive commitment. A commitment to build two sets of stampings, two sets of expensive window shapes, two sets of stuff I probably haven’t even considered, and it was all done for what? To eliminate a blind spot?
Can you imagine the amount of sheer, epic, truckloads of f*cks you would have to give in order to sit in a boardroom and argue that your company should spend millions of dollars in tooling and certification and assembly line re-jiggering because someone, somewhere else, might have a bit of a blind spot when they look over their right shoulder? (!)
Heck, they wouldn’t have to do much more than change the logo on the front and make the infotainment graphics red and white instead of gray and yellow and they’d be there.
And that new-age Nissan Quest based on the Renault Trafic? It would offer up to 280 miles of European cycle range and motivate itself around US roads with a ~200 hp (150 kW) electric motor pushing out 345 Nm (~255 lb-ft) of off-the line grunt — which isn’t too far off Nissan’s last V8-powered van offering!
Great styling, plenty of room, peppy performance, and zero emissions? I’d take a look at it, for sure — and, since there aren’t any other electric van options in the US*, I think a lot of other people would, too.
NOTE: I know the Tesla Model X is basically an electric minivan, but a) the bros hate it when you call their Model X a minivan, and b) the doors are stupid.
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