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BlocPower founder & CEO Donnel Baird
BlocPower

“Turning buildings into Teslas.”

That’s the name Donnel Baird has chosen to go by on his Twitter account — it’s also become the tagline for his company, BlocPower, ranked No. 47 on this year’s CNBC Disruptor 50 list.

Since 2014, the company has been retrofitting buildings in New York’s disadvantaged communities with energy efficient heating and cooling systems, ultimately upping building values and lowering building operating costs. So far, Baird has completed over 1,000 projects in the New York City area, with even more building retrofits underway in 24 additional U.S. cities.

For Brooklyn-raised Baird and his team at BlocPower, honing in on retrofitting opportunities in underserved communities translates to high-paying green jobs, healthier air, and increased investment in those neighborhoods — especially as U.S. businesses bring workers back to the office.

CNBC recently spoke with Baird, who says the level of interest from commercial buildings is “skyrocketing” when it comes to sustainability upgrades and energy efficiency. “We know that, as people return to work, air quality and the health impact of buildings is going to be a requirement,” he said. “We’ve seen a dramatic uptick in the amount of construction projects that we’re completing … because folks are seeing June as the month to come back to work.”

The following Q&A has been edited for length and clarity.

CNBC: Of the upcoming projects that you have planned throughout the country, which cities do you see presenting the biggest challenges?

Baird: Philadelphia is one of my favorite markets, but it’s also a huge challenge. The city actually has one of the highest amounts of low-income homeownership of any major American city. There used to be lots of factory jobs inside the city limits and Philly, so all the workers in those factories bought these row houses and townhouses. The jobs left, but the workers and their kids and grandkids are still there. Many of them are unemployed, many of them are considered low income by federal definition. They own those homes because their parents and grandparents bought the townhouses, but they can no longer afford property taxes, maintenance repairs, and certainly not energy efficiency. So it’s a really interesting challenge for us … how we’re going to capitalize and analyze all these buildings.

They have massive health needs, they have roofs that need to be replaced, they have plumbing that needs to be replaced, the buildings are filled with carbon monoxide and other kinds of lead and asbestos. So, we’re trying to figure that one out, but it’s going to be a lot of fun.

There’s another American city that wants to go 100% electric, 100% renewable energy within the next five years. And so we’re incredibly excited about that project. I can’t say which it is yet, because they’re in an RFP process. But hopefully, by the end of the month, or next month, we’ll be able to say. Obviously, that’s going to be a massive challenge, because we’re going to green up all the buildings and green all the cars and trucks. And so that’s going to be a major, major, major challenge. But if we can pull it off, it’s going to be huge.

CNBC: Can you give us a hint?

Baird: I will say it’s a city in New York that’s benefiting from the leadership of the state of New York and Governor Andrew Cuomo and the state legislature, they have made significant commitments to clean energy. And so some of the cities are trying to match those commitments. So it’s in New York State.

CNBC: If it’s financially advantageous for buildings to switch out of fossil fuels and into green power, and if there are tax incentives for them to do so, what’s your biggest barrier to growth right now?

Baird: It’s financially advantageous under certain conditions. You have to have the right amount of tax credits, you have to have the right amount of incentives and or subsidies from the local utility company or from the local government. And in those conditions, it’s financially advantageous.

The real variable is not just the subsidies and tax credits, because some of them are federal and you can get them anywhere. The real variable is what’s the local cost of labor. And how efficient is your labor supply in terms of modern construction services and highly skilled workers. There’s a labor shortage of skilled construction workers across the country, which is a big problem and a major constraint right now.

And then the other constraint is the manufacturers. Their costs are coming down, but it’s a new piece of hardware that allows us to take buildings entirely off of fossil fuels. We’re still pretty early on in that manufacturing curve, but the cost is coming down. Right now, it’s cost that we’re able to amortize out over time, making it viable for building owners to access these technologies in the same way that the mortgage industry does for mortgages: Nobody can afford a house upfront. A 30-year mortgage stretches that payment out over time. So while we can make it affordable and accessible, the question is: Do building owners understand the value of taking out a second 15-year mortgage to electrify a building they already built? Part of our job is dealing with the labor supply, and another part is the sales, marketing and customer education.

CNBC: Your services also make buildings healthier. Have you seen any pandemic tailwinds and what are your expectations, post-pandemic?

Baird: Absolutely. We’re spending a lot of time linking green energy equipment upgrades to Covid-19, thinking, ‘How can a piece of green equipment actually filter the air in your building to make it safer for you and your kids? To make it safe for weddings or funerals in a synagogue, church or a mosque?’

Talking with owners about the way their buildings circulate outdoor air pollution indoors … this is a huge focus for our business post-pandemic. In Oakland, California, we’ve got a big demonstration project, where we’re taking lead and asbestos out of the buildings, which keeps people healthier. But we’re also putting in new electric heating systems that are making the air quality inside buildings healthier. Companies that do this, like Kaiser Permanente, who we’re working with, are going to have fewer families in and out of the emergency room with chronic asthma attacks and other conditions, because the buildings are healthier. It’s a huge focus for us.

CNBC: In that same regard, how are you thinking about the environmental impact of people returning to work in office buildings?

Baird: Millennials and Gen Z are very focused on the air quality and health impact of buildings, particularly office buildings, now that many millennials are totally comfortable working from home via Zoom and looking for greater benefits as an in-person employee. At a minimum, it has to be safe. We’re seeing a lot of commercial office folks in New York City focusing on those types of upgrades. Now, they haven’t had rent coming in for the last 12 months, so many of them are hesitant to pull the trigger and make that investment. But the level of interest that we’re seeing is skyrocketing; And we know as people return to work that those upgrades are going to be the new requirement.

There’s a set of economic indicators involved that bring value to a landlord that’s leasing the space. If you increase the air quality, you can simultaneously boost the productivity per square foot of your investment in commercial office space. There’s a lot of data on this that’s coming out, and we expect that customers who have large commercial office space are going to demand, at a minimum, that air quality be as clean and healthy as possible.

CNBC: You mentioned the hesitancy of companies looking to make these types of investments. Are you seeing that hesitancy diminish as we move further into a post-pandemic world?

Baird: People are starting to pull the trigger. Folks we’ve been talking to for the last 12 to 18 months, who were about to pull the trigger in February of last year, are starting to come back around. Everyone’s feeling more optimistic, everyone’s ready to return to work and return to normal economic activity. They’re making those investments, and we’ve seen a dramatic uptick in the amount of construction projects that we’re completing, year over year, but particularly month over month. We’re doing better than projected, because folks are seeing June as the month to come back to work.

CNBC: Last week, Senate Republicans introduced a $928 billion counteroffer on infrastructure to President Biden’s now $1.7 trillion plan. GOP leaders say that $4 billion of that goes to major infrastructure projects like electric vehicles, but there’s still very few specifics on whether green energy or clean tech will be included in those projects at all. If you were working in the Biden-Harris administration, would you encourage the president to accept this offer?

Baird: Let me start by saying that I’m a big believer in President Biden. As both a healer, and as an individual, he has gone through truly difficult times losing his family, re-building a life, and trying to heal his children after multiple losses. I think he’s the right president for what this country needs in terms of our hyper-partisanship. And so given that, I 100% understand President Biden’s desire to complete a bipartisan infrastructure bill. I think it’s important to the overall health of the country to be able to do something together.

Still, the skinny or narrow infrastructure bill that has been proposed does strip away a lot of smart grid and solar electrification projects, as well as some social stuff like senior care, elder care, child care. The Democrats want that stuff. Meanwhile, it’s clean energy, and some of this social service infrastructure funding that the Republicans want to pull out. There is bipartisan agreement on extending broadband across the country, and making sure that America’s competitive with China and other places so that any American kid can access the internet, and the genius of the American population can be unleashed because we all have internet as a baseline and digital access. So that’s good. That’s the good part of the skinny infrastructure bill.

I believe that there’s a cohort of Republican senators that want to do something on climate. It can’t be called climate. I talked to my Republican friends … I only have like one Republican friend, I talk to this one dude, all the time, about the fact that there is a small cohort of Republicans that could do something on solar, they could do something on batteries, they could do something on nuclear, they could do something on smart grid. The fact that our nation’s electricity grid and gas grid has been under attack by hackers … we saw all that stuff needs to be upgraded. And that’s cybersecurity infrastructure. And so I think there’s something to be done there. And I’d love to at least see the cybersecurity and smart grid aspect be included in a skinny infrastructure bill.

I’d take a narrow deal with cybersecurity for the nation’s electricity and gas grids as a part of that. As a business person, I can understand that if we digitize the nation’s electric and gas grid infrastructure, that new digital platform is going to provide enough data and computerization to allow us to do a lot of the solar and other kinds of green energy stuff that we need. Having a digital foundation for the country’s energy system as a whole would be a huge improvement. I would take a narrow infrastructure deal and live to fight another day on climate and maybe just pass a separate small climate bill through reconciliation. And then you’ve got to let the private sector do its thing.

CNBC: Over the last year or so, venture capitalists and investors alike have made a lot of promises to reckon with diversity at their firms and among their portfolio companies. As a Black founder, do you feel as if any substantial progress has been made when it comes to greater investment in, and representation of, founders of color?

Baird: No, not in venture capital. I don’t. However, I think that in corporate America — certainly the leaders of corporate America — particularly in the tech industry, we are seeing real substantive conversations about diversity. And more importantly, not just conversations, but strategic investments.

With regard to Silicon Valley VCs or Silicon Alley VCs in New York, or even across other parts of the country, no. You have the same superstar, legendary investors. Kapor Capital [a BlocPower investor] was investing in Black and Latinx founders before George Floyd. They were investing in women founders before George Floyd. Andreessen Horowitz, as much as the press loves to give them a hard time about what they do or don’t do, they invested in us in 2014, long before before George Floyd. And they invested again in 2019, long before George Floyd.

I talked to these folks every week, and it’s a significant source of mentorship and guidance for my personal growth. And, by the way, they never share the fact that they talk to me every week, and give me specific feedback on how to grow my company. Kapor Capital doesn’t talk about it. Andreessen Horowitz doesn’t talk about it, but they invest significantly, kind of off the books and outside of the public eye. They were doing it before and they’re going to continue to do it after.

So, the folks who have already figured out a lot of the racial stuff doubled down — they tripled down — in Silicon Valley. Other folks, I think, are still trying. They’re interested, they want to do better, they want to do more, but they don’t quite have a plan to square traditional pattern matching. As a VC, how do you square that with the need to invest in a new cohort of founders that don’t resemble the patterns that you’re comfortable with, and don’t resemble the patterns that you think are going to make money? Deep down in your heart, if you don’t think someone’s going to go off and make you a bunch of money, it’s really hard to make that investment.

I am hopeful. I think like five years from now, VC will be in a better place. But now, there’s been no substantive difference, other than the hype and public conversation around trying to do better, which is still progress.

CNBC: Is BlocPower at the point where it’s thinking about life as a publicly traded company?

Baird: I don’t think we’re quite big enough right now, but maybe 10 months from now. We’re looking at it. We want to grow fast and grow big and we’d look at something like a SPAC the same way we’d look at an IPO: ‘Are we ready to do it?’

We’re firm believers in providing retail investors access to our platform. I know a lot of times VCs think that’s a negative signal, but fundamentally, as a former community organizer, I believe in having regular Americans participate in our company. And if things go well, those people are going to own the upside, because we want to be BlocPower by the people, for the people. We believe in that kind of stuff.

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Ethereum turns 10: From scrappy experiment to Wall Street’s invisible backbone

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Ethereum turns 10: From scrappy experiment to Wall Street’s invisible backbone

Ethereum succeeded beyond anyone's expectations, says network co-founder Vitalik Buterin at EthCC

CANNES — Ten years ago, Vitalik Buterin and a small band of developers huddled in a drafty Berlin loft strung with dangling lightbulbs, laptops balanced on mismatched chairs and chipped tables. They weren’t corporate titans or venture-backed founders — just idealists working long nights to push a radical idea into reality.

From that sparse office, they launched “Frontier,” Ethereum‘s first live network. It was bare-bones — no interface, no polish, nothing user-friendly. But it could mine, execute smart contracts, and let developers test decentralized applications. It was the spark that transformed Ethereum from an abstract concept into a living, breathing system.

Bitcoin had captured headlines as “digital gold,” but what they built was something else entirely: programmable money, a financial operating system where code could move funds, enforce contracts, and create businesses without banks or brokers.

One year earlier and 520 miles away in Zurich, Paul Brody got a call from IBM security: A kid was wandering the lab unattended.

“That’s not a child,” Brody told them. “That’s Vitalik. He’s a grown-up — he just looks really young.”

Paul Brody and Vitalik Buterin with IBM and Samsung executives at CES 2015, where IBM unveiled its first blockchain prototype built on Ethereum’s early code.

Paul Brody

At the time, Buterin was building the bones of Ethereum. The blockchain was still in its alpha stage, an early version of what would become a $420 billion platform rewiring Wall Street and powering decentralized finance, NFTs, and tokenized markets across the globe.

Brody, then leading a research team at IBM, remembers how quickly the idea clicked.

“One of the guys on the research team came to me and said, ‘I’ve met this really interesting guy. He’s got a really cool idea…It’s like a version of bitcoin, but we’re going to make it much faster and programmable,'” he said. “And when he said that to me, I thought, ‘That’s it. That is what I want. That is what we need.'”

With Buterin’s help, IBM built its first blockchain prototype on Ethereum’s early code, unveiling it at CES in 2015 alongside Samsung. “That was how I ended up down this path,” Brody said. “I was done with all other technology and basically made the switch to blockchain.”

Even now, as EY’s global blockchain leader, Brody remembers feeling a pang of envy. “This is a kid, and it doesn’t matter,” he said. “I was jealous of Vitalik… to be able to do that.”

He added, “I don’t think opportunities like that could have been surfaced when I was that age.”

Now, a decade later, that experiment has quietly rewired global markets.

Ethereum co-founder Vitalik Buterin delivers a keynote at ETHCC, laying out the network’s next steps — and its values test — as institutional adoption accelerates.

EthCC

“It’s very impressive, just how much the space has succeeded and grown into, beyond pretty much anyone’s expectations,” Buterin told CNBC in Cannes on the sidelines of the blockchain’s flagship event in Europe.

Buterin said the change over the past decade has been staggering. Ten years ago, he recalled, the crypto community was “just a very small space,” with only a handful of people working on bitcoin and a few other projects.

Since then, Ethereum has become “this big thing,” Buterin reflected, with major corporations now launching assets on both its base layer and layer-two networks. Parts of national economies are beginning to run on Ethereum infrastructure, a far cry from its cypherpunk origins.

But Buterin warned that mainstream adoption brings risks as well as benefits. One concern is that if too few issuers or intermediaries dominate, they could become “de facto controllers of the ecosystem.” He described a scenario where Ethereum might appear open, but, in practice, all the keys are managed by centralized providers.

“That’s the thing that we don’t want,” he said.

Prague to the Riviera

Two years earlier in Prague, CNBC met Buterin at Paralelní Polis, a sprawling industrial complex turned anarchist tech hub in the city’s Holešovice district. The building’s labyrinthine staircases and shadowed corridors felt like a physical map of the crypto world itself — part resistance movement, part experiment in reimagining power.

It was a place built on Václav Benda’s concept of a “parallel society,” where decentralized technologies offered refuge from state surveillance and control. It’s the kind of place where Buterin, a self-described nomad, found himself at home among cypherpunks and cryptographic idealists.

At the time, Buterin described crypto’s greatest utility not in speculative trading, but in helping people survive broken financial systems in emerging markets.

ETHPrague 2023 was held at Paralelní Polis in the Czech Republic.

Pavel Sinagl

“The stuff that we often find a bit basic and boring is exactly the stuff that brings lots of value,” he told CNBC at the time. “Just being able to plug into the international economy — these are things that they don’t have, and these are things that provide huge value for people there.”

Even in Prague, where coders worked to make payments fast and censorship-resistant, the technology felt like a resistance movement — privacy-preserving, anti-authoritarian, a lifeline in countries where banking collapses were common and money couldn’t be trusted.

This year, Buterin keynoted Ethereum’s flagship conference at the Palais des Festivals — the same red carpet venue that hosts movie stars each spring.

It was a fitting symbol of Ethereum’s journey: from underground hacker dens to a network that governments, banks, and brokerages are now racing to build upon.

Brody, who currently leads blockchain strategy at EY, says what matters most is how deeply Ethereum is integrating into traditional finance. “The global financial system is really nicely described as a whole network of pipes,” he said.

“What’s happening now is that Ethereum is getting plumbed into this infrastructure,” Brody continued, noting that until recently, crypto operated on entirely separate rails from traditional finance.

Now, he said, Ethereum is being wired directly into core transaction systems, setting the stage for massive financial flows — from investors to everyday savers — to migrate away from older mechanisms toward Ethereum-based platforms that can move money faster, at lower cost, and with more advanced functionality than legacy systems allow.

Ethereum Co-Founder Joe Lubin on Ethereum Treasurys as the cryptocurrency turns 10

Becoming the plumbing of Wall Street

Stablecoins — digital dollars that live on Ethereum — power trillions in payments, tokenized assets and funds are moving on-chain, and Robinhood recently rolled out tokenized U.S. equities via Arbitrum, an Ethereum-based layer two.

Circle’s USDC — the second-largest stablecoin — still settles around 65% of its volume on Ethereum’s rails. According to CoinGecko’s latest “State of Stablecoins” report, Ethereum accounts for nearly 50% of all stablecoin activity.

Between Circle’s IPO and the stablecoin-focused GENIUS Act, now signed into law by President Donald Trump, regulators have new reason to engage with, rather than fight, this transformation.

Data from Deutsche Bank shows stablecoin transactions hit $28 trillion last year — more than Mastercard and Visa combined. The bank itself has announced plans to build a tokenization platform on zkSync, a fast, cost-efficient Ethereum layer two designed to help asset managers issue and manage tokenized funds, stablecoins, and other real-world assets while meeting regulatory and data protection requirements.

Digital asset exchanges like Coinbase and Kraken are racing to capture this crossover between traditional securities and crypto.

Robinhood CEO Vlad Tenev explains 'dual purpose' behind trading platform's new crypto offerings

As part of its quarterly earnings release, Coinbase said this week it’s launching tokenized stocks and prediction markets for U.S. users in the coming months, a move that would diversify its revenue stream and bring it into more direct competition with brokerages like Robinhood and eToro.

Kraken announced plans to offer 24/7 trading of U.S. stock tokens in select overseas markets.

BlackRock‘s tokenized money market fund, BUIDL, launched on Ethereum last year, offering qualified investors on-chain access to yield with real-time redemptions settled in USDC.

Even as newer blockchains tout faster speeds and lower fees, Ethereum has proven its staying power as the trusted network for global finance. Buterin told CNBC in Cannes that there’s a misconception about what institutions actually want.

“A lot of institutions basically tell us to our faces that they value Ethereum because it’s stable and dependable, because it doesn’t go down,” he said.

He added that firms frequently ask about privacy and other long-term features — the kinds of concerns that institutions, he said, “really value.”

Institutions are choosing various layer twos to meet specific needs — Robinhood uses Arbitrum, Deutsche Bank zkSync, Coinbase and Kraken Optimism — but they all ultimately settle on Ethereum’s base layer.

“The value proposition of Ethereum is its global reach, its huge capital flows, its incredible programmability,” Brody said.

He added that the fact it isn’t the fastest blockchain or the one with the quickest settlement times “is secondary to the fact that it’s overall the most widely adopted and flexible system.”

Brody also believes history points toward consolidation. He said that in most technology standards wars, one platform ultimately dominates. In his view, Ethereum is likely to become that dominant programmability layer, while Bitcoin plays a complementary role as a risk-off, scarcity-driven asset.

Engineers, he said, “love to work on a standard… to scale on a standard,” and Ethereum has become precisely that.

Tomasz Stańczak, the newly appointed co-executive director of the Ethereum Foundation, in Cannes for Europe’s largest annual gathering for the blockchain.

MacKenzie Sigalos

Tomasz Stańczak, the newly appointed co-executive director of the Ethereum Foundation, sees the same pattern from inside the ecosystem.

“Institutions choose Ethereum over and over again for its values,” Stańczak said. “Ten years without stopping for a moment. Ten years of upgrades with a huge dedication to security and censorship resistance.”

When institutions send an order to the market, they want to be sure that it’s treated fairly, that nobody has preference, and that the transaction is executed at the time when it’s delivered. “That’s what Ethereum guarantees,” added Stańczak.

Those assurances have become more valuable as traditional finance moves on-chain.

Scaling without losing its soul

Ethereum’s path hasn’t been smooth. The network has weathered spectacular booms and busts, rivals promising faster speeds, and criticism that it’s too slow or expensive for mass adoption. Yet it has outlasted nearly all early competitors.

In 2022, Ethereum replaced its old transaction validation method, proof-of-work — where armies of computers competed to solve puzzles — with proof-of-stake, where users lock up their ether as collateral to help secure the network. The shift cut Ethereum’s energy use by more than 99% and set the stage for upgrades aimed at making apps faster and cheaper to run on its base layer.

Ethereum co-founder Vitalik Buterin in Prague, where he finds refuge with like-minded programmers looking to change the world through cryptography-powered technology.

CNBC

The next decade will test whether Ethereum can scale without compromise.

Buterin said the first priority is getting Ethereum to “the finish line” in terms of its technical goals. That means improving scalability and speed without sacrificing its core principles of decentralization and security — and ideally making those properties even stronger.

Zero-knowledge proofs, for example, could dramatically increase transaction capacity while making it possible to verify that the chain is following the rules of the protocol on something as small as a smartwatch.

There are also algorithmic changes the team already knows are needed to protect Ethereum against large-scale computing attacks. Implementing those, Buterin said, is part of the path to making Ethereum “a really valuable part of global infrastructure that helps make the internet and the economy a more free and open place.”

Buterin believes the real change won’t come with fireworks. He said it may already be unfolding years before most people recognize it.

“This type of disruption doesn’t feel like overturning the existing system,” he said. “It feels like building a new thing that just keeps growing and growing until eventually more and more people realize you don’t even have to look at the old thing if you didn’t want to.”

Ethereum marks 10 years of development. Here's what's next for the network
Robinhood hits record high as OpenAI, SpaceX go on-chain

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How Florida quietly surpassed California in solar growth

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How Florida quietly surpassed California in solar growth

Solar energy is booming across the U.S. and, for the first time, Florida is catching up to industry powerhouses Texas and California.

Despite removing climate change from its official state policy in 2024, Florida added more utility-scale solar than California last year, with over 3 gigawatts of new capacity coming online. 

“This is not a fluke,” said Sylvia Leyva Martinez, senior analyst at Wood Mackenzie. “Florida is now shaping national solar growth.”

The surge is being driven by utilities, not rooftop panels. Florida Power & Light alone built over 70% of the state’s new solar last year. A state rule lets developers skip lengthy siting reviews for projects under 75 megawatts, which speeds up construction and cuts costs.

“There’s no silver bullet,” said Syd Kitson, founder of Babcock Ranch, a town designed to be powered almost entirely by solar. “But one thing Florida got right is acceptance. Here, people want solar. And we’re proving it works.”

Babcock Ranch runs on its own microgrid and stayed online during Hurricane Ian in 2022, while much of southwest Florida went dark.

“We didn’t lose power, internet, or water,” said Don Bishop, a homeowner there. “That changes how you think about energy.”

The economics are doing the rest. With industrial demand rising and natural gas prices climbing, solar is increasingly the cheapest option, even without subsidies.

“Utilities aren’t building solar because it’s green,” Martinez said. “They’re doing it because it’s cheaper.”

But new challenges are emerging.

In July, President Trump signed the One Big Beautiful Bill, which accelerates the rollback of solar and wind tax credits. Homeowners lose the federal investment credit after 2025. Developers face tighter deadlines and stricter sourcing rules.

“It won’t kill the market,” said Zoë Gaston, an analyst who follows the solar industry at Wood Mackenzie. “But it makes the math harder.”

Analysts now expect a 42% drop in rooftop solar installs in Florida over the next five years. And while utility-scale growth continues, grid constraints are becoming an issue. Utilities are pouring money into storage, smart infrastructure, and grid upgrades to keep up.

Babcock Ranch is piloting new microgrid systems to add resilience. The hope is that other communities can take the playbook and adapt it, storm-proofing neighborhoods one block at a time.

“We’ve been testing this for years,” Kitson said. “Now it’s about scale. It’s about showing others they can do it too.”

The bigger question is whether Florida can keep this momentum going without policy support, and while still leaning heavily on natural gas.

“Florida has the solar resources,” said Mark Jacobson, a professor at Stanford’s Department of Civil and Environmental Engineering. “What’s missing is political consistency.”

Watch the video to see how Florida became a solar leader and what could slow it down.

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The Tesla Diner has been open for 12 days and it’s going kinda rough so far

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The Tesla Diner has been open for 12 days and it's going kinda rough so far

Tesla opened its retro-futuristic “Tesla Diner” last Monday, July 21st. It’s a cool concept and the realization of a plan that was first talked about in 2018… but in the 12 days since it opened, it hasn’t been all roses so far.

The diner has been through a few twists and turns since it was first proposed by Tesla CEO Elon Musk on a conference call in 2018. At first, the plan was to build it alongside a Supercharger location in Santa Monica, but the restaurant portion didn’t get off the ground and Tesla just build a Supercharger location there instead.

Then Tesla moved the project to Hollywood… on Santa Monica Blvd. So, kind of still Santa Monica, right? It took the place of an old Shakey’s Pizza, and has been under construction for quite some time.

The plans were to offer a diner with a Supercharger, carhop service, large drive-in movie screens and a retro-futuristic aesthetic around it all. It opened on July 21st, at 4:20pm (420 being a reference to Musk’s reported drug addictions), delivering all that, along with a merchandise shop and one of Tesla’s Optimus robots serving popcorn.

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Pretty much immediately, the Diner had quite a festive atmosphere. The line to get food has reportedly consistently been an hour or more long since it was opened, which speaks to the site’s popularity – but perhaps also a failure to provide the kind of rapid service that a fast casual diner with car service might seek to offer.

Given that the site is also a Supercharger, one would expect to have a premium on fast service, so that cars don’t end up parked in spots for too long which could otherwise be used for fast charging (Tesla charges idle fees for EVs which charge for too long and clog up chargers, but we’ve heard conflicting information over whether these idle fees apply to people waiting for food at the Diner)

One remedy for these long lines, though, is Tesla’s in-car computer, which cleverly allows drivers to order food from inside their car ahead of time while navigating to the site. Tesla then knows when the driver will show up, based on in-car navigation, and theoretically can have the order ready by then – but perhaps that will become more relevant once lines die down.

In theory, it definitely does seem like a “Supercharger done right.” We’ve covered several instances of these, charging plazas that aren’t just a place to charge, but which offer other amenities that drivers might want while charging – like ROVE’s Santa Ana “full service” charger with grocery store, lounge and car wash; or Rivian’s “Outpost” locations. And we definitely want to see more of this, giving people things to do while they’re charging, which can lead to electric roadtrips feeling even better than gas ones.

But so far the Diner hasn’t been without its problems, and we’ve heard a number of them in the past 12 days.

Some of the problems Tesla Diner has seen since opening

Both during construction and now that the site is open, many of the site’s neighbors aren’t particularly happy, according to a 404 media article including several interviews. An apartment block directly beside the site has seen significant turnover and vacancies as renters were fed up with years of construction, operating 14 hours a day, and loud generators that also emitted polluting exhaust.

Residents in the article were afraid to use their full names, lest they be exposed to abuse by Tesla fans as a result – something that we at Electrek can attest to, having received similar responses after writing truthful articles about the company.

Some renters have had their windows blocked by the 40-foot-tall movie screen, and while the screen doesn’t produce sound itself (that’s piped through vehicle speakers), it does have fans on the back of it which make a constant whir – thus blocking their view and adding noise pollution.

And since the diner is open 24/7, there’s no reprieve from the hustle and bustle, which has also caused traffic backups along the small nearby streets and has forced the apartment building to reinforce its entry door.

Much of this could be blamed on the planning commission, perhaps, for allowing the project to go on as-is – assuming Tesla was upfront about the site’s uses. And some of the chaos will calm down once the novelty of the site goes down, and some noise is to be expected for those living in a relatively busy part of the LA area in the first place. One resident did say they liked the hustle and bustle, but according to the article, this resident seems to be in the minority.

Beyond the planning issues and busy nature of the site, there have been several operational issues so far.

On the very first day, Tesla’s popcorn-scooping Optimus robot failed. Tesla has touted its expertise with “real-world AI,” using its Optimus robots as an example, showing the robot’s dexterity and ability to do factory tasks. But the problem is, in most public displays of the robot so far, it has been teleoperated – that is, remote controlled by a human. Reportedly, Diner employees confirmed that the popcorn-bot was teleoperated, despite doing quite a simple and repetitive task.

The robot also has multiple tenders – videos show Diner employees handing popcorn containers to it, as it can’t separate the containers itself, and having to refill the popcorn machine and clean up any dropped popcorn. Combine those employees and the reported teleoperator for the robot, and this feels like we’re seeing a decrease in labor efficiency here, rather than an increase.

One widely-shared report showed perishable items stacked outside – but given that it was just a single photo, it seems likely that these items were mid-delivery.

More concerningly, TMZ reported that a woman was struck on the head by an awning/umbrella, and her husband claimed that she appeared confused and briefly lost consciousness afterwards. The LA Fire Department responded and the woman left the scene without an ambulance.

And of course, as is the case with anything Tesla these days, the Diner has attracted controversy. In Los Angeles – a city which is currently being occupied by nazi-like goons who are demanding that residents show their papers lest they be kidnapped and potentially shipped to a death camp – the man who last year became the largest individual global funder of the fascist regime that is now causing these illegal disappearances is not very popular. And you don’t have to go far back to remember when Musk himself said that his current actions are “not good for America or the world.”

Tesla locations in the LA area (and around the globe) have been subject to routine “Tesla Takedown” protests for months, starting after Musk did two clear nazi salutes and had spent his first few weeks in an advisory role in which he recommended that the US government haphazardly and illegally cut thousands of important jobs, increasing government chaos and ballooning the US deficit.

The protests also note Musk’s recommendation to cut USAid, an incredibly effective and relatively inexpensive international soft power program for the US, cuts of which are projected to cause millions of deaths globally (USAID is credited with saving 91 million lives from 2001-2021).

On the Diner’s first day, a lone protester showed up, a harbinger of things to come. Then, on it’s first weekend, the protest became much more significant – with protesters erecting two “wacky waving inflatable arm men” designed to look like Musk and repeatedly mimic his nazi salutes.

Another protest is scheduled for later today, starting at 4PM, and Tesla Takedown plans to protest from 4-7pm every Saturday and Sunday until further notice.

Finally, one video called the whole thing, and particularly the long line for dining, a “disaster.” It pointed out the difficulty a new Ioniq 6 owner was having with operating his Tesla app to grab a Supercharge (Tesla’s network is now open to Hyundai EVs). This did not appear to be a site-specific problem, rather an issue with the Tesla app as best we can tell, but the frustration of all the traffic chaos must not have made attempts to find a solution any easier.

While Tesla does have a spotlight on everything it does, this seems like a significant collection of difficulties and unforced errors for less than two weeks of operation (hmm, where have we seen something similar before…). Let’s see if they’re able to iron out the kinks.


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