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Walter Cronkite broadcasting for CBS at the GOP Convention in Miami Beach Convention Center in Miami Beach, Florida, 1968.
Ben Martin | Archive Photos | Getty Images

There has been an enormous amount of focus in the media world over the last 18 months about how TV and movie entertainment are moving to streaming services. While Netflix has become a staple of television service in some 70 million American households, the addition of Disney+, Hulu, HBO Max, Peacock, Apple TV+, Paramount+, and Amazon Prime has created a veritable buffet of entertainment choice for consumers. The recent merger announcement of Discovery with Time Warner, bringing together Discovery+ with HBO Max, has further underscored that the future of TV lies in streaming entertainment services.

Sports programming has gotten into the game. ESPN, which has been slow out of the gates into streaming, has recently signed renewal deals for substantial amounts of professional sports programming that give it flexibility to air those offerings on the ESPN+ streaming service. In addition, Amazon recently agreed to pay the NFL $10 billion just to air Thursday Night Football on its streaming service over the next ten years.

As entertainment and sports programming migrate to the streaming world, the cable and satellite bundles of channels are losing subscribers at an accelerating rate with viewers cutting the cord — or in the case of younger viewers, never subscribing to cable or satellite to begin with. So, while the streaming wars heat up, and legacy television channels lose both viewing audience and subscribers, no one is really focused on what this means for television news.

To understand the impending crisis for television news, one needs to understand the economics of the current television system. Television channels today not only derive advertising revenue from attracting an audience, but crucially important to their economics are the fees paid by cable and satellite operators for carrying those channels. For instance, CNN, CNBC, MSNBC, and Fox News get paid very substantial fees across every cable and satellite household in the United States of which today. Today, that means subscriber fees are paid to news channels covering over 75 million, down from close to 100 million at one point not long ago. The news channels get paid across every single one of those households even though only a small minority of households watch each of those channels. That creates a very substantial revenue base supporting the big TV news franchises — regardless of how many viewers the channel actually has, it is getting paid across all cable and satellite homes.

Similarly, local television stations, which are the backbone of local TV news are paid what are called “retransmission consent fees” from cable and satellite operators, which are very substantial payments for the right to carry those stations. Those stations also are paid across all the cable and satellite homes in a given local market, regardless of what percentage of those homes actually watch any given channel. Because of this unique payment system for legacy broadcast and cable channels, many consider this payment system to be the best possible economic model the television industry could have.

As we move away from consumers getting a bundle of cable or channels to an environment where consumers take a few streaming services that they pay directly for, the whole concept of collecting money across all homes goes away.

Entertainment content is making this transition, even though many industry analysts doubt that all entertainment streaming services will make it. Sports programming is beginning to make this transition as well. But there is a huge question mark about how news will be supported in this new streaming world. Any one news channel transitioning to a live streaming service would have to charge a very substantial fee to each home to make up for the cable and satellite carriage it is losing. News viewers may be the last ones to abandon the pay-TV bundle, but inevitably as the reach of that bundle shrinks, those fees will shrink along with it.

Complicating the picture further, there is substantial additional competition for television news, with Roku and Amazon both providing ample streaming news services. They do not have the star power or depth of content of the better-known TV brands, but do provide a reasonable news menu for those who are not political junkies or news channel brand loyalists.

TV news began as public service programming that broadcasters had to carry as a condition of getting a license from the FCC. The television news business eventually turned profitable, but it will soon face an existential crisis as to how to remain so.

There are some possibilities for preserving the economics of news channels and local news, beyond sending each channel out on its own to try to get sufficient direct-to-consumer streaming revenue from loyal viewers.

One possibility is to create a large bundle of national and local news, made available through a single packager. This is what Apple is doing with magazines and newspapers, offering scores of popular magazines and newspapers digitally for a monthly fee at $9.99 with Apple News+, but so far it has been underwhelming in terms of its adoption. And traditional media companies are going to be extremely wary of enhancing Apple’s power in the media marketplace as they increasingly compete in streaming entertainment.

Another possibility would be to find a more Switzerland-like player to act as a neutral distributor. News channels and stations are all in this predicament together — if they can’t get subscription fees from all cable and satellite households, they’d at least like to get fees from all news households, even those that don’t represent loyal viewership of their particular brand.

Certain companies may be able to go it alone better than others. Comcast and NBCUniversal have a broad array of assets including CNBC, the leading business news channel; MSNBC, the leading source of progressive-oriented political news; Sky News, the leading international news channel; NBC News Now, a streaming service; news offerings from digital streaming service Peacock; and a multitude of local stations and regional news channels. Providing a separate news bundle to households who otherwise subscribe to Peacock could drive broad uptake of news content while also driving enhanced distribution of the broader entertainment streaming service.

Fox is putting a lot of shoulder behind Fox Nation, a subscription news channel intended to satisfy the insatiable appetite among that news audience for right-wing, often extreme commentary. There may be a model here for Fox, but my guess is it is not a sufficient one to make up for the substantial financial decline the Fox News Channel will suffer with significantly diminished cable/satellite subscriber fee support.

The center of any democracy is a well-informed citizenry and a robust marketplace of ideas where quality news content can survive and thrive. Right now, there is no obvious answer to saving TV news as pay-TV subscribership declines, but let’s not allow quality television news to become collateral damage in the entertainment streaming wars.

Tom Rogers is Executive Chairman of WinView. He was the first President of NBC Cable.

Disclosure: Comcast-owned NBCUniversal is the parent company of CNBC.

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UPS shares tank 17% after weak guidance, plan to slash Amazon deliveries by more than half

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UPS shares tank 17% after weak guidance, plan to slash Amazon deliveries by more than half

Amazon Prime and UPS trucks are seen on a building in Washington DC, United States on July 12, 2024. 

Jakub Porzycki | Nurphoto | Getty Images

Shares of United Parcel Service plunged more than 17% Thursday after the company issued weak revenue guidance for the year and said it planned to cut deliveries for Amazon, its largest customer, by more than half.

The shipping giant said in its fourth-quarter earnings report that it “reached an agreement in principle with its largest customer to lower its volume by more than 50% by the second half of 2026.”

At the same time, UPS said it’s reconfiguring its U.S. network and launching multi-year efficiency initiatives that it expects will result in savings of approximately $1 billion.

UPS CEO Carol Tome said on a call with investors that Amazon is UPS’ largest customer, but it’s not the company’s most profitable customer. “Its margin is very dilutive to the U.S. domestic business,” she added.

“We are making business and operational changes that, along with the foundational changes we’ve already made, will put us further down the path to become a more profitable, agile and differentiated UPS that is growing in the best parts of the market,” Tome said in a statement.

Read more CNBC tech news

Amazon spokesperson Kelly Nantel told CNBC in a statement that UPS had requested a reduction in volume “due to their operational needs.”

“We certainly respect their decision,” Nantel said in a statement. “We’ll continue to partner with them and many other carriers to serve our customers.”

Amazon said before the UPS announcement that it had offered to increase UPS’ volumes.

UPS forecast 2025 revenue of $89 billion, down from revenue of $91.1 billion in 2024. That’s well below consensus estimates for 2025 revenue of $94.88 billion, according to analysts polled by LSEG.

For the fourth quarter, UPS missed on revenue, reporting $25.30 billion versus $25.42 billion analysts anticipated in a survey by LSEG.

Amazon has long relied on a mix of major carriers for deliveries, including UPS, FedEx and the U.S. Postal Service. But it has decreased the number of packages sent through UPS and other carriers in recent years as it looks to have more control over deliveries.

Amazon has rapidly built up its own logistics empire since a 2013 holiday fiasco left its packages stranded in the hands of outside carriers. The company now oversees thousands of last-mile delivery companies that deliver packages exclusively for Amazon, as well as a budding in-house network of planes, trucks and ships. By some estimates, Amazon’s in-house logistics operations have grown to rival or exceed the size of major carriers.

UPS has, for its part, taken more aggressive cost-control measures, including catering to more profitable delivery customers. In recent quarters, UPS has benefited from an influx of volume from bargain retailers Temu and Shein, which have rapidly gained popularity in the U.S.

Last January, UPS laid off 12,000 employees as part of a bid to realize $1 billion in cost savings.

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Apple reports first-quarter earnings after the bell

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Apple reports first-quarter earnings after the bell

Apple CEO Tim Cook greets former President Barack Obama at the inauguration of U.S. President Donald Trump at the U.S. Capitol Rotunda in Washington, D.C., on Jan. 20, 2025.

Julia Demaree Nikhinson | Getty Images

Apple reports December-quarter earnings Thursday after the bell. 

The December quarter is Apple’s largest of the year, partially due to the holiday shopping season and also because it is the first full quarter of new iPhone sales.

While analysts are not worried about the company’s performance in the December quarter, many of them will look for what Apple signals about how its March quarter is shaking out.

Supply chain data points suggest Apple’s sales in China are weakening, and Apple Intelligence, the company’s suite of artificial intelligence features, is not available in Chinese yet.

“Specifically, iPhone 16 demand is not amplified by the introduction of iOS 18 and its Gen AI features. In fact, paradoxically, somehow demand is actually softer,” wrote Loop Capital analyst Ananda Baruah in a note earlier this month, downgrading Apple to hold. “We’re again looking for iPhone units to decline for the fourth consecutive year.”

Apple does not publish its unit sales, and does not give traditional guidance. New Chief Financial Officer Kevan Parekh, who assumed the role earlier this month, will likely give investors a few data points on Thursday’s call that analysts can use to estimate earnings per share and revenue for Apple’s March-quarter performance.

LSEG estimates Apple’s revenue will grow on an annual basis at about 3.8% to $124.13 billion. Apple said in October that it expected “low- to mid-single digit” sales growth during the quarter.

One of the biggest things analysts will be watching for is if Apple’s mainland China sales suggest that consumers in the country are shifting their preferences to locally made and designed devices.

“We believe that a major driver of growing competition within the smartphone market is due to growing preference for domestic brands within China,” wrote Goldman Sachs analyst Michael Ng in a Jan. 23 note.

One bright spot for Apple could be its services business, which includes products ranging from device warranties to the Apple TV+ streaming service. Barclays analysts said in a note earlier this month that services could grow as much as 14% on an annual basis, which could offset lower iPhone sales.

Apple is expected to be questioned over its plan for Trump’s proposed tariffs and its overall AI strategy.

Here is what to expect from Apple in the December quarter, per LSEG consensus estimates:

  • Earnings per share: $2.35
  • Revenue: $124.13 billion

Analysts are expecting guidance for the March quarter of $1.66 in earnings per share on $95.46 billion in revenue.

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OpenAI partners with U.S. National Laboratories on scientific research, nuclear weapons security

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OpenAI partners with U.S. National Laboratories on scientific research, nuclear weapons security

OpenAI CEO Sam Altman speaks next to SoftBank CEO Masayoshi Son after U.S. President Donald Trump delivered remarks on AI infrastructure at the Roosevelt room at White House in Washington, U.S., January 21, 2025. 

Carlos Barria | Reuters

OpenAI on Thursday said the U.S. National Laboratories will be using its latest artificial intelligence models for scientific research and nuclear weapons security.

Under the agreement, up to 15,000 scientists working at the National Laboratories may be able to access OpenAI’s reasoning-focused o1 series. OpenAI will also work with Microsoft, its lead investor, to deploy one of its models on Venado, the supercomputer at Los Alamos National Laboratory, according to a release. Venado is powered by technology from Nvidia and Hewlett-Packard Enterprise.

OpenAI CEO Sam Altman announced the partnership at a company event called “Building to Win: AI Economics,” in Washington, D.C.

According to OpenAI, the new partnership will involve scientists using OpenAI’s technology to enhance cybersecurity to protect the U.S. power grid, identify new approaches to treating and preventing diseases and deepen understanding of fundamental mathematics and physics.

It will also involve work on nuclear weapons, “focused on reducing the risk of nuclear war and securing nuclear materials and weapons worldwide,” the company wrote. Some OpenAI researchers with security clearances will consult on the project.

Read more CNBC reporting on AI

Earlier this week, OpenAI released ChatGPT Gov, an AI platform built specifically for U.S. government use. OpenAI billed the new platform as a step beyond ChatGPT Enterprise as far as security. It will allow government agencies to feed “non-public, sensitive information” into OpenAI’s models while operating within their own secure hosting environments, the company said.

OpenAI said that since the beginning of 2024, more than 90,000 employees of federal, state and local governments have generated over 18 million prompts within ChatGPT, using the technology to translate and summarize documents, write and draft policy memos, generate code and build applications.

The government partnership follows a series of moves by Altman and OpenAI that appear to be targeted at appeasing President Donald Trump. Altman contributed $1 million to the inauguration, attended the event last week alongside other tech CEOs and recently signaled his admiration for the president.

Altman wrote on X that watching Trump “more carefully recently has really changed my perspective on him,” adding that “he will be incredible for the country in many ways.” OpenAI is also part of the recently announced Stargate project that involves billions of dollars in investment into U.S. AI infrastructure.

As OpenAI steps up its ties to the government, a Chinese rival is blowing up in the U.S. DeepSeek, an AI startup lab out of China, saw its app soar to the top of Apple’s App Store rankings this week and roiled U.S. markets on reports that its powerful model was trained at a fraction of the cost of U.S. competitors.

Altman described DeepSeek’s R1 model as “impressive,” and wrote on X that “we will obviously deliver much better models and also it’s legit invigorating to have a new competitor!”

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OpenAI is highly overvalued and DeepSeek just blew up their business model, says NYU's Gary Marcus

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