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Walter Cronkite broadcasting for CBS at the GOP Convention in Miami Beach Convention Center in Miami Beach, Florida, 1968.
Ben Martin | Archive Photos | Getty Images

There has been an enormous amount of focus in the media world over the last 18 months about how TV and movie entertainment are moving to streaming services. While Netflix has become a staple of television service in some 70 million American households, the addition of Disney+, Hulu, HBO Max, Peacock, Apple TV+, Paramount+, and Amazon Prime has created a veritable buffet of entertainment choice for consumers. The recent merger announcement of Discovery with Time Warner, bringing together Discovery+ with HBO Max, has further underscored that the future of TV lies in streaming entertainment services.

Sports programming has gotten into the game. ESPN, which has been slow out of the gates into streaming, has recently signed renewal deals for substantial amounts of professional sports programming that give it flexibility to air those offerings on the ESPN+ streaming service. In addition, Amazon recently agreed to pay the NFL $10 billion just to air Thursday Night Football on its streaming service over the next ten years.

As entertainment and sports programming migrate to the streaming world, the cable and satellite bundles of channels are losing subscribers at an accelerating rate with viewers cutting the cord — or in the case of younger viewers, never subscribing to cable or satellite to begin with. So, while the streaming wars heat up, and legacy television channels lose both viewing audience and subscribers, no one is really focused on what this means for television news.

To understand the impending crisis for television news, one needs to understand the economics of the current television system. Television channels today not only derive advertising revenue from attracting an audience, but crucially important to their economics are the fees paid by cable and satellite operators for carrying those channels. For instance, CNN, CNBC, MSNBC, and Fox News get paid very substantial fees across every cable and satellite household in the United States of which today. Today, that means subscriber fees are paid to news channels covering over 75 million, down from close to 100 million at one point not long ago. The news channels get paid across every single one of those households even though only a small minority of households watch each of those channels. That creates a very substantial revenue base supporting the big TV news franchises — regardless of how many viewers the channel actually has, it is getting paid across all cable and satellite homes.

Similarly, local television stations, which are the backbone of local TV news are paid what are called “retransmission consent fees” from cable and satellite operators, which are very substantial payments for the right to carry those stations. Those stations also are paid across all the cable and satellite homes in a given local market, regardless of what percentage of those homes actually watch any given channel. Because of this unique payment system for legacy broadcast and cable channels, many consider this payment system to be the best possible economic model the television industry could have.

As we move away from consumers getting a bundle of cable or channels to an environment where consumers take a few streaming services that they pay directly for, the whole concept of collecting money across all homes goes away.

Entertainment content is making this transition, even though many industry analysts doubt that all entertainment streaming services will make it. Sports programming is beginning to make this transition as well. But there is a huge question mark about how news will be supported in this new streaming world. Any one news channel transitioning to a live streaming service would have to charge a very substantial fee to each home to make up for the cable and satellite carriage it is losing. News viewers may be the last ones to abandon the pay-TV bundle, but inevitably as the reach of that bundle shrinks, those fees will shrink along with it.

Complicating the picture further, there is substantial additional competition for television news, with Roku and Amazon both providing ample streaming news services. They do not have the star power or depth of content of the better-known TV brands, but do provide a reasonable news menu for those who are not political junkies or news channel brand loyalists.

TV news began as public service programming that broadcasters had to carry as a condition of getting a license from the FCC. The television news business eventually turned profitable, but it will soon face an existential crisis as to how to remain so.

There are some possibilities for preserving the economics of news channels and local news, beyond sending each channel out on its own to try to get sufficient direct-to-consumer streaming revenue from loyal viewers.

One possibility is to create a large bundle of national and local news, made available through a single packager. This is what Apple is doing with magazines and newspapers, offering scores of popular magazines and newspapers digitally for a monthly fee at $9.99 with Apple News+, but so far it has been underwhelming in terms of its adoption. And traditional media companies are going to be extremely wary of enhancing Apple’s power in the media marketplace as they increasingly compete in streaming entertainment.

Another possibility would be to find a more Switzerland-like player to act as a neutral distributor. News channels and stations are all in this predicament together — if they can’t get subscription fees from all cable and satellite households, they’d at least like to get fees from all news households, even those that don’t represent loyal viewership of their particular brand.

Certain companies may be able to go it alone better than others. Comcast and NBCUniversal have a broad array of assets including CNBC, the leading business news channel; MSNBC, the leading source of progressive-oriented political news; Sky News, the leading international news channel; NBC News Now, a streaming service; news offerings from digital streaming service Peacock; and a multitude of local stations and regional news channels. Providing a separate news bundle to households who otherwise subscribe to Peacock could drive broad uptake of news content while also driving enhanced distribution of the broader entertainment streaming service.

Fox is putting a lot of shoulder behind Fox Nation, a subscription news channel intended to satisfy the insatiable appetite among that news audience for right-wing, often extreme commentary. There may be a model here for Fox, but my guess is it is not a sufficient one to make up for the substantial financial decline the Fox News Channel will suffer with significantly diminished cable/satellite subscriber fee support.

The center of any democracy is a well-informed citizenry and a robust marketplace of ideas where quality news content can survive and thrive. Right now, there is no obvious answer to saving TV news as pay-TV subscribership declines, but let’s not allow quality television news to become collateral damage in the entertainment streaming wars.

Tom Rogers is Executive Chairman of WinView. He was the first President of NBC Cable.

Disclosure: Comcast-owned NBCUniversal is the parent company of CNBC.

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U.S. blacklists over 50 Chinese companies in bid to curb Beijing’s AI, chip capabilities

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U.S. blacklists over 50 Chinese companies in bid to curb Beijing's AI, chip capabilities

William_potter | Istock | Getty Images

The U.S. on Tuesday added dozens of Chinese tech companies to its export blacklist in its first such effort under the Donald Trump administration, as it doubles down on curtailing Beijing’s artificial intelligence and advanced computing capabilities.

The U.S. Department of Commerce’s Bureau of Industry and Security added 80 organizations to an “entity list,” with more than 50 from China, barring American companies from supplying to those on the list without government permits.

The companies were blacklisted for allegedly acting contrary to U.S. national security and foreign policy interests, the agency said, as part of its efforts to further restrict Beijing’s access to exascale computing tech, which can process vast amounts of data at very high speeds, as well as quantum technologies.

Dozens of Chinese entities were targeted for their alleged involvement in developing advanced AI, supercomputers and high-performance AI chips for military purposes, the Commerce Department said, adding that two firms were supplying to sanctioned entities such as Huawei and its affiliated chipmaker HiSilicon.

It blacklisted 27 Chinese entities for acquiring U.S.-origin items to support China’s military modernization and seven firms for helping advance China’s quantum technology capabilities.

Among the organizations in the “entity list” were also six subsidiaries of Chinese cloud-computing firm Inspur Group, which had been blacklisted by the Joe Biden administration in 2023.

The latest additions “cast an ever-widening net aimed at third countries, transit points and intermediaries,” said Alex Capri, a senior lecturer at National University of Singapore and author of “Techno-Nationalism: How it’s reshaping trade, geopolitics and society.”

Chinese firms have managed to gain access to U.S. strategic dual-use technologies via certain third parties, he said, referring to loopholes that have allowed Chinese companies access to U.S. technologies despite restrictions.

“U.S. officials will continue to step up tracking and tracing operations aimed at the smuggling of advanced semiconductors made by Nvidia and Advanced Micro Devices,” he said.

The expanded export restrictions come at a time when tensions between Washington and Beijing have been rising with the Trump administration ratcheting up tariffs against China.

The rapid rise of Chinese AI startup DeepSeek has boosted the adoption of open-source low-cost AI models in China, putting pressure on leading U.S. competitors with higher-cost, proprietary models.

The chip industry wants more clarity around policymaking, says 'Chip War' author Chris Miller

The Biden administration imposed sweeping export controls against China, encompassing everything from semiconductors to supercomputers under the so-called “small yard, high fence” policy. The approach aims to place restrictions on a small number of technologies with significant military potential while maintaining normal economic exchange in other areas.

Under Secretary of Commerce for Industry and Security Jeffrey I. Kessler said the agency was “sending a clear, resounding message” that the Trump administration will prevent U.S. technologies from “being misused for high performance computing, hypersonic missiles, military aircraft training, and UAVs (unmanned aerial vehicle) that threaten our national security.”

“The entity list is one of many powerful tools at our disposal to identify and cut off foreign adversaries seeking to exploit American technology for malign purposes,” he added.

Inspur Group and Huawei did not immediately respond to CNBC’s requests for comment.

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Amazon is testing shopping, health assistants as it pushes deeper into generative AI

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Amazon is testing shopping, health assistants as it pushes deeper into generative AI

Amazon CEO Andy Jassy speaks during an Amazon Devices launch event in New York City, U.S., February 26, 2025. 

Brendan Mcdermid | Reuters

Amazon, in an effort to infuse generative artificial intelligence across a wider swath of its e-commerce universe, recently began testing a shopping assistant and a health-focused chatbot with a subset of users.

AI has become a major area of investment across Amazon, including in its retail, cloud computing, devices and health-care businesses. Within the retail business, Amazon has already launched a shopping chatbot, an AI assistant for sellers and AI shopping guides.

The new services Amazon is testing appeared on its app or website in recent weeks. The shopping tool, called Interests AI, prompts users to describe an interest “using your own words,” and then it generates a curated selection of products. The feature lets consumers browse for products using more conversational language and is separate from the main search bar on Amazon’s website.

Amazon’s Interests AI feature lets users input more conversational search queries

Amazon

Within its core app, Amazon has a landing page for the feature.

“Describe your interest, like ‘coffee brewing gadgets’ or ‘latest pickleball accessories’ — and we’ll find relevant products for you,” the page says. Other suggested searches include “children books about persistence and dealing with failure,” and “brain teasers that are not too hard, made out of wood or metal.”

Amazon CEO Andy Jassy said last month that employees have built or are in the process of building roughly 1,000 generative AI applications across the company. Its cloud unit offers a chatbot for businesses, called Q. In commerce, the company has rolled out services for consumers as well as its millions of third-party sellers.

Amazon is also exploring ways that AI can address medical needs. The company is testing a chatbot on its website and mobile app called “Health AI,” which can answer health and wellness questions, “provide common care options for health care needs,” and suggest products.

While Rufus, Amazon’s shopping chatbot, can suggest products like ice packs and ibuprofen, Health AI goes further, providing users with medical guidance and care tips, such as how to deal with cold symptoms or the flu. The site says the service can’t provide personalized medical advice.

Some responses feature a “clinically verified” badge, which denotes information that’s been “reviewed by US-based licensed clinicians,” Amazon says.

Health AI also steers users to Amazon’s online pharmacy, along with clinical services offered by One Medical, the primary care provider it acquired for roughly $3.9 billion in 2022.

Amazon recently began testing a health-related AI assistant that can provide medical guidance and suggest products.

Amazon

More consumers are embracing generative AI as a shopping tool, and with features like Health AI and Interests AI, Amazon wants shoppers to use its own services over rivals like OpenAI’s ChatGPT.

With enough use, Amazon could gain valuable insights on the ways that people are interacting with AI assistants as the company prepares to overhaul Alexa, the digital assistant it launched more than a decade ago.

Amazon announced Alexa+, a new version of the technology embedded with generative AI, late last month. The company says that Alexa+, which has yet to roll out, is capable of handling more complex tasks and can serve as an “agent” by taking actions for users without their direct involvement.

Andrew Bell, an Amazon e-commerce manager for the National Fire Protection Association who also publishes research on Amazon’s patent filings and AI development, came across the new shopping and health features and recently posted about them on LinkedIn.

Bell said in an interview that Alexa+ could potentially draw upon models developed for Amazon applications like Health AI to answer queries.

“If there’s a health-related question, Alexa+ is going to maybe call on Health AI,” Bell said. “If there’s a product-related question, Alexa+ can call on Rufus.”

Amazon didn’t provide a comment for this story.

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With 23andMe entering bankruptcy, here’s how to delete your genetic data

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With 23andMe entering bankruptcy, here's how to delete your genetic data

Signage at 23andMe headquarters in Sunnyvale, California, U.S., on Wednesday, Jan. 27, 2021.

David Paul Morris | Bloomberg | Getty Images

23andMe has officially filed for Chapter 11 bankruptcy protection, which means its assets — including its vast genetic database — will soon be up for sale.

The company continues to sell its at-home DNA testing kits, allowing consumers to get insight into their family histories and genetic profiles. DNA data is particularly sensitive because each person’s sequence is unique, meaning it can never be fully anonymized, according to the National Human Genome Research Institute.

If genetic data falls into the hands of bad actors, it could be used to facilitate identity theft, insurance fraud or other crimes. 23andMe has been plagued by privacy concerns in recent years after hackers accessed the information of nearly 7 million customers in October 2023.

As part of the bankruptcy process, the company said it will seek a partner that shares its commitment to customer data privacy, and that there will be no changes to how it stores, manages and protects data through the sale process.

“Our users’ privacy and data are important considerations in any transaction, and we remain committed to our users’ privacy and to being transparent with our customers about how their data is managed,” the company said in an FAQ page about the bankruptcy filing. “Any buyer of 23andMe will be required to comply with applicable law with respect to the treatment of customer data.”

Still, experts and officials are urging 23andMe customers to proceed with caution. California Attorney General Rob Bonta on Friday issued a consumer alert, encouraging residents to consider deleting their genetic data from 23andMe, which is based in his home state.

“Given 23andMe’s reported financial distress, I remind Californians to consider invoking their rights and directing 23andMe to delete their data and destroy any samples of genetic material held by the company,” Bonta said in the release.

Adrianus Warmenhoven, who serves on the security advisory board at NordVPN, described genetic data as the blueprint of your entire biological profile.” He encouraged consumers to delete their information and be mindful of the companies they chose to share it with going forward.

“Monitor your digital footprint regularly, and you can also sign up for credit monitoring or identity theft protection services,” Warmenhoven said in a statement to CNBC. “Revoke permissions you no longer require, shut down any account you don’t use, and learn about how your data is used.” 

23andMe said customers can still delete their account and accompanying data. Here’s how:

Delete your genetic data from 23andMe

  • Go to 23andMe.com and sign in to your account.
  • Click on your profile in the upper righthand corner of the site, then click “Settings.”
  • Scroll to the section at the very bottom of the page called “23andMe Data” and click the oval button that says “View.”
  • Check the boxes of any data you would like to download and click “Request Download.” This step is optional and can take up to 30 days. You can continue with the following steps while you wait.
  • Scroll to the bottom of the page and click the red button that says “Permanently Delete Data.”
  • You will receive an email with the subject line “23andMe Delete Account Request.” Open it, and click the button that says “Permanently Delete All Records.” Your data will not be deleted unless you complete this step.

At this point, your personal information and your account will be permanently deleted from 23andMe, according to the deletion email from the company. Additionally, your data will not be used in any future research projects, and any personal samples the company was storing will be discarded.

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The rise and fall of 23andMe

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