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It seems like only yesterday that a mysterious new program called Energy Earthshots was in the works for the US Department of Energy, and everybody was wondering what that could possibly be. The curtain has now lifted and the answer is clean hydrogen. If you’re thinking why clean hydrogen and not green hydrogen, that’s a good question. The answer could make fossil energy stakeholders very happy or very, very sad.

Green Hydrogen Vs. Clean Hydrogen

For those of you new to the topic, hydrogen is the cornerstone of the modern industrial economy. The booming market for hydrogen fuel cells is just one slice of a huge chemical pie that includes agriculture, food processing, and refining, among other areas.

The problem is that almost the entire global supply of hydrogen comes from natural gas and coal.

However, not for long. Low-cost renewable energy has fostered a rosier economic outlook for new and more sustainable hydrogen sources, aka green hydrogen. Most of the activity is concentrated in the field of electrolysis, which refers to systems that deploy electricity to tease bubbles of hydrogen gas out of water.

This is what is known as green hydrogen. Other renewable hydrogen sources include biomass, biogas, municipal wastewater, and municipal solid waste.

The idea of producing hydrogen from reclaimed industrial gasses and plastic waste is also catching on. That’s more sustainable than using virgin natural gas or coal to produce hydrogen, though much of the foundational feedstock is still fossil-based and not renewable.

Then there’s a public relations gimmick cooked up by fossil energy stakeholders, in which you still produce hydrogen from natural gas or coal, but you hook it up to a carbon capture system and call it “blue” hydrogen, which supposedly translates into “clean” hydrogen.

I know, right? We think so, too.

So What Is It, Green Hydrogen Or Clean Hydrogen?

All else being equal, the “clean hydrogen” referred to in the new Energy Earthshots initiative could include support for fossil-sourced hydrogen with carbon capture, as well as reclaimed hydrogen from wastes.

However, last week CleanTechnica eyeballed the Biden administration’s FY 2022 budget proposal, and we took a quick look back the Energy Department’s green hydrogen initiatives during the administration of former President and accused insurrectionist Donald Trump, and then we connected the dots to current Energy Secretary Jennifer Granholm’s pronouncements about renewable hydrogen earlier this year, and our conclusion is that when Energy Earthshots says clean hydrogen, they may be leaving a bit of wiggle room for fossil sources, but probably not all that much.

Get Ready For The Hydrogen Shot

The name “Earthshots Initiative” is a play on the successful 20th century Moonshot venture that shot US astronauts into space before anybody else got there, and the Energy Department’s early 21st century Sunshot Initiative, which launched during the Obama administration with the goal of bringing down the cost of solar power.

Energy Earthshots aims to replicate that all-hands-on-deck frenzy of collaborative innovation to tackle the energy challenges of the early mid-century period, which will make or break the ability of humankind to save itself from catastrophic climate change.

The Energy Earthshots Initiative aims to “accelerate breakthroughs of more abundant, affordable, and reliable clean energy solutions within the decade,” the Energy Department explained in a press release on Monday.

Skeptics were and still are laughing off the idea of the hydrogen economy of the future, but the Energy Department is a big fan and they just clapped back bigly when they picked hydrogen as the very first focus of the new Energy Earthshots initiative.

“The first Energy Earthshot — Hydrogen Shot — seeks to reduce the cost of clean hydrogen by 80% to $1 per kilogram in one decade,” the Energy Department said. “Achieving these targets will help America tackle the climate crisis, and more quickly reach the Biden-Harris Administration’s goal of net-zero carbon emissions by 2050 while creating good-paying, union jobs and growing the economy.”

“Clean hydrogen is a game changer. It will help decarbonize high-polluting heavy-duty and industrial sectors, while delivering good-paying clean energy jobs and realizing a net-zero economy by 2050,” Secretary Granholm added.

Here’s the money quote from the press release:

“By achieving Hydrogen Shot’s 80% cost reduction goal, we can unlock a five-fold increase in demand by increasing clean hydrogen production from pathways such as renewables, nuclear, and thermal conversion. This would create more clean energy jobs, reduce greenhouse gas emissions, and position America to compete in the clean energy market on a global scale.”

Fossil-Sourced Hydrogen With Carbon Capture, Or Maybe Not

If you caught that thing about renewables and nuclear, that’s a reference to electrolysis, meaning green hydrogen. There is also something called thermochemical conversion, which deploys high heat from nuclear or concentrating solar plants to split hydrogen from water, but that seems a bit too early-stagey to fit into the Hydrogen Shot timeline. The other option is thermal conversion, which generally refers to steam reformation and other processes that apply to natural gas and coal, meaning not green hydrogen.

The Hydrogen Shot Request for Information emphasizes diverse energy sources in the US, and it specifically mentions fossil energy plus carbon capture for ramping up hydrogen production, so it looks like fossil energy stakeholders have something to cheer about after all.

Or, maybe not. Climate action has become a mainstream business model. It’s a good bet that the market for fossil-sourced hydrogen will shrink as the supply of sustainable hydrogen grows, carbon capture or not.

The Energy Department’s RFI appears to recognize that the private sector is already leaning towards green hydrogen. Despite the nod to fossil-sourced hydrogen, the agency highlights green hydrogen in a shortlist of major projects currently under way:

“… hydrogen production, storage, and end use in turbines through the $1 billion Advanced Clean Energy Storage project in Utah; a 5 MW electrolyzer project planned in Washington State; first-of-a -kind nuclear-to-hydrogen projects in multiple states; a 20 MW electrolyzer plant to produce hydrogen from solar power in Florida; and the first GW-scale factory for electrolyzers announced in New York, with a 120 MW electrolyzer soon to be installed.”

If you can spot the thermal conversion project in that list, drop us a note in the comment thread (hint: there is none).

But What About Hydrogen Fuel Cell Vehicles?

Yes, what about them? Hydrogen Shot is not taking aim at the hydrogen fuel cell passenger car and SUV markets, though Toyota and a small but growing list of automakers have been pitching the idea (for the record, the growing list includes Hyundai, Jaguar Land Rover, and most recently, BMW).

Instead, Hydrogen Shot is focusing on long haul trucks and other heavy applications. That could include locomotives as well as hydrogen aircraft and hydrogen watercraft.

Green hydrogen has already been incorporated into much of the planning for transportation applications, so it’s no surprise that green hydrogen producers are already jockeying to compete for business.

In the latest development on that score, the firm SGH2 Energy is pitching a “greener than green” hydrogen product that draws from biomass and other bio-based waste. The company claims that its green H2 displaces more carbon than both electrolysis-based process as well as thermal conversion, so hold on to your hats.

Follow me on Twitter @TinaMCasey.

Image: Hydrogen production from various sources courtesy of US Department of Energy.


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Ford is preparing for an all-new EV at its Louisville assembly plant, but which one?

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Ford is preparing for an all-new EV at its Louisville assembly plant, but which one?

The Louisville assembly plant is scheduled for an extensive retooling starting later this year to produce a new Ford EV model. After the Escape is phased out, Ford will upgrade the facility to introduce an all-new EV.

What new EV will Ford build in Louisville?

Since 2022, Ford has had the same three electric vehicles available in the US. The Mustang Mach-E, F-150 Lightning, and E-Transit. However, that could change soon.

According to Todd Dunn, president of UAW Local 862, Ford’s Louisville plant will likely see some major changes later this year.

Dunn told The Courier Journal that the retooling could take upwards of 10 months. Ford is expected to begin the upgrades in December when the Escape and Lincoln Corsair, which are made at the plant, are phased out.

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Although Ford has yet to confirm the retooling, according to Dunn, the downtime will impact around 2,300 workers at the plant. They are expected to be temporarily laid off during the retooling, but Dunn said they will qualify for supplemental unemployment benefits and will also be able to draw unemployment.

Ford-new-EV-Louisville
Ford Mustang Mach-E (left) and F-150 Lightning (right) (Source: Ford)

The upgrades are part of a 2023 UAW and Ford agreement to make the Louisville plant one of three due for a future EV model.

As to which EV, Dunn still doesn’t know, or when Ford will officially announce it. Since Ford already scrapped plans for a three-row electric SUV, that’s out.

Ford-new-EV-Louisville
Ford’s electric Explorer for Europe (Source: Ford)

Ford is planning to launch the first model on its long-awaited low-cost EV platform, a midsize electric pickup, in 2027. But this is expected to be built in Tennessee. A new “digitally advanced” electric van that will be built in Ohio is also due out next year.

2025-Ford-F-150-Lightning
2025 Ford F-150 Lightning (Source: Ford)

So, what mysterious new EV is Ford planning for Louisville? Ford spokesperson Jess Enoch told The Courier-Journal last year that the company is “committed to an all-new electric vehicle” at the plant but said, “We will share details closer to launch.”

The news comes after Ford’s Mustang Mach-E notched its highest first-quarter sales since its launch, with 11,607 units sold in the first three months of 2024. F-150 Lightning sales, on the other hand, fell 7%.

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Eric Trump says he moved to crypto after family business became ‘most canceled company’

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Eric Trump says he moved to crypto after family business became 'most canceled company'

American Bitcoin co-founder Eric Trump: Crypto's the 'future of the modern financial system'

Eric Trump says his family was “the most canceled company, probably on Earth.”

That was then.

With his dad, President Donald Trump, back in the White House, he sees a new money-making opportunity.

“It actually is what drove us toward cryptocurrency,” the president’s middle son told CNBC, referring to the Trump family’s latest business endeavors. “You realize that cryptocurrency was a lot faster, it was a lot more pragmatic, it was a lot more transparent, it was exponentially cheaper.”

In 2022, about two years after the end of President Trump’s first term, two subsidiaries of the Trump Organization were convicted by a jury in New York of multiple crimes, including tax fraud, falsifying business records and conspiracy. The guilty verdicts on all 17 charged counts came three weeks after Trump declared his 2024 candidacy.

Last month, the Trump Organization sued Capital One in Florida over allegedly “unjustifiably” closing more than 300 of the company’s bank accounts following the Jan. 6, 2021, riot at the U.S. Capitol. The lawsuit claimed Capitol One was acting on “unsubstantiated, ‘woke’ beliefs that it needed to distance itself from President Trump and his conservative political views.”

Prior to Trump’s return to the White House, the Trump Organization unveiled a new ethics plan that said it would limit the president’s involvement in management decisions and other aspects of the business while he’s in office.

President Donald Trump (2R), flanked by US Secretary of Commerce Howard Lutnick (L), US Secretary of Treasury Scott Bessent (2L) and White House AI and Crypto Czar David Sacks (R), attends a the White House Crypto Summit in Washington, DC, March 7, 2025. 

Jim Watson | Afp | Getty Images

But crypto is another matter. President Trump and First Lady Melania Trump launched meme coins just before the new term, adding billions of dollars of paper wealth to the family’s net worth.

Eric Trump and older brother Donald Trump Jr. are going even bigger. They recently announced plans to launch a U.S. dollar–backed stablecoin through their new venture, World Liberty Financial, and a new bitcoin mining company called American Bitcoin, co-founded with Hut 8 CEO Asher Genoot.

Eric Trump described his entry into crypto not as a financial bet, but as a form of resistance, and said the move began during what he calls the “war on the industry.” Banks were closing accounts, the SEC was cracking down on exchanges, and crypto users were being “debanked” for simply holding coins, he said.

“They were going after people,” he said. “They were suing everybody. Banks were closing down people that just wanted to own bitcoin.”

That’s when Eric Trump said he started associating with like-minded people in and around crypto.

“At this point, I know almost everybody in the industry in some way, shape or form,” he said. “I fell in love with the industry, you know, a few years ago, and really dove head in.”

At World Liberty Financial, the Trump brothers are backing a stablecoin play aimed at competing with players like Tether. Eric Trump didn’t have a specific answer when asked how the project would stand out in a crowded field, saying only, “We’re gonna do it better, cheaper, faster, and we’re gonna do it with a lot of passion.”

Read more about tech and crypto from CNBC Pro

Meawhile, he’s working with Genoot to stand up American Bitcoin, a new mining venture that aims to scale quickly, and possibly go public.

Genoot told CNBC he connected with the Trump kids through mutual friends and began trading stories about their paths into crypto, leading to a business alliance.

Genoot said the company is being separated from Hut 8’s broader energy and artificial intelligence infrastructure platform.

“We’re actually carving out the majority of our assets,” Genoot said. “We’re putting them into American Bitcoin.”

Eric Trump, who is co-founder and chief strategy officer of American Bitcoin, said “every single sophisticated country is using their excess power to mine bitcoin.”

Though his family is closely linked to the current administration’s pro-crypto stance, Eric Trump said he has no role in policy and no contact with the White House. His dad’s presidency was heavily funded by the crypto industry and, since returning to the White House, President Trump has rewarded his backers, signing an executive order to create a strategic bitcoin reserve, and pardoning Silk Road creator Ross Ulbricht as well as the three co-founders of the BitMEX crypto exchange.

“I don’t have anything to do with government, and frankly, I don’t want anything to do with government,” Eric Trump said.

But he made clear that the U.S. needs a regulatory framework that allows crypto to thrive.

“You better believe that China is running very hard at this. The entire Middle East is running very hard,” he said. “We won the space race. We better win the crypto race.”

WATCH: Eric Trump, Hut 8 CEO outline partnership to launch new bitcoin mining company

Eric Trump, Hut 8 CEO outline partnership to launch new bitcoin mining company: CNBC Crypto World

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Greenlane and Volvo’s bold plan to transform electric truck charging in the US

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Greenlane and Volvo’s bold plan to transform electric truck charging in the US

Greenlane is teaming up with Volvo Trucks North America to make charging heavy-duty electric vehicles (HDEVs) easier and more accessible.

The charging network developer is now integrated into Volvo’s Open Charge service, which gives Volvo customers streamlined access to Greenlane’s public chargers. This collaboration makes Greenlane the first official Charge Point Operator (CPO) in North America to partner with Volvo.

Greenlane is a joint venture between Daimler Truck North America, NextEra Energy, and BlackRock. It’s building a US-wide charging network for heavy-duty commercial vehicles, aiming to reduce costs and simplify switching to electric fleets.

Through Volvo Open Charge, Volvo customers now have real-time access to Greenlane’s network, which means easier access to public charging, centralized billing, and special perks. Fleets won’t have to spend big money on their charging infrastructure. Instead, they can plug into Greenlane’s growing network, which will help cut costs and operational headaches while extending range.

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Patrick Macdonald-King, Greenlane’s CEO, called the partnership “a first-of-its-kind collaboration to deliver public charging solutions tailored to the needs of medium- and heavy-duty fleets.” He said it’s all about making the shift to electric trucks smoother and keeping goods and services moving while progressing toward zero-emissions freight.

Greenlane’s flagship charging site is set to open in Colton, California, in April, with more than 40 publicly accessible chargers for everything from heavy-duty trucks to smaller electric vehicles. It’s part of a larger plan to build a network along the I-15 corridor, with stations roughly 60 to 90 miles apart. Future California locations are planned for Long Beach, Barstow, and Baker.

Greenlane and Volvo will continue integrating new membership features into Volvo Open Charge, such as booking reservations. By letting fleets tap into an existing public network, Greenlane’s services can make the transition to electric trucking less about building infrastructure and more about just getting trucks on the road.

Read more: Greenlane’s flagship electric charging truck stop to open in April


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