A gamer plays soccer title Pro Evolution Soccer 2019 on an Xbox console.
Sezgin Pancar | Anadolu Agency via Getty Images
Microsoft is developing dedicated streaming hardware that people will be able to hook up to their TVs to use its Netflix-like cloud gaming service.
The company is betting the future of video games will be a subscription-based model where people pay a certain amount of money each month to get access to a plethora of titles.
Its Xbox Game Pass service does exactly that, offering access to a library of games developed both in-house and by third-party studios.
That’s mostly digital downloads, but last year streaming was added with Microsoft publicly releasing Xbox Cloud Gaming. The feature is sort of like a “Netflix for games,” allowing gamers to play games that are hosted on remote servers and then streamed to users over the internet.
A number of other companies have launched similar game-streaming services, including Google with Stadia and Amazon with Luna.
Now, Microsoft is aiming to push its cloud gaming product to other platforms. It started rolling out Xbox Cloud Gaming to some users via a web browser on iPhones, iPads and PCs in April (Microsoft couldn’t launch a proper mobile app for cloud gaming on Apple devices due to a dispute over App Store policies). And on Thursday, the company announced it wants to expand the service to TVs as well.
One way it plans to do that is by partnering with manufacturers to add cloud gaming to smart TVs. But Microsoft is also developing streaming devices which users can plug into their TV or computer monitor to stream games from the cloud. The company didn’t elaborate on what those devices could look like, though it’s reminiscent of Amazon’s Fire TV and Google’s Chromecast dongles, both of which now support cloud gaming.
In addition, Microsoft says it is working with mobile carriers like Telstra in Australia to offer new Xbox subscription models. It’s also expanding cloud gaming to four new countries — Australia, Brazil, Mexico and Japan — later this year, and aims to publicly launch the browser-based version of the software to all members of its $15-a-month Xbox Game Pass Ultimate subscription in the coming weeks.
Microsoft said it plans to add cloud gaming to its new Xbox Series X console, which launched last November to compete with Sony’s PlayStation 5. In the next few weeks, the company will also upgrade the servers that power its cloud gaming service from its old Xbox One hardware to the Xbox Series X.
Microsoft competes aggressively with Sony when it comes to gaming. But it’s taking a different strategy to its Japanese counterpart. While Sony is known for blockbuster exclusives that can only be played on a PlayStation console, Microsoft is focusing on embedding its Xbox services onto multiple platforms, including mobile and PC.
Microsoft has been stepping up its investments in gaming, buying the iconic studio Bethesda for $7.5 billion in its biggest video game-related acquisition yet.
The company is holding a joint event with Bethesda on Sunday as part of the E3 gaming conference to show off new games, with fans speculating they will reveal some details about a hotly-anticipated sci-fi game called Starfield.
Travis Hutchison, a soybean farmer, unloads his cargo from his family’s truck at a local grain dealer in Queen Anne, Maryland, on Oct. 10, 2025.
Roberto Schmidt | AFP | Getty Images
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Here are five key things investors need to know to start the trading day:
1. Transpacific turmoil
The volatile U.S.-China relationship hit another bump yesterday when President Donald Trump said he is considering placing a cooking oil embargo on Beijing in retaliation for it’s refusal to buy U.S. soybeans. The ongoing feud has led to choppy stock market trading over recent days.
Here’s the latest:
In a Truth Social post published shortly before yesterday’s closing bell, Trump wrote that China’s refusal to buy American soybeans is “an Economically Hostile Act.” Trump threatened blocking all business with China “having to do with Cooking Oil.”
China was the top buyer of the U.S. crop last year but has not purchased any soybeans since May, as the countries have sparred over trade policy.
The White House has criticized China in recent days and threatened a new 100% tariff, following China’s tightening of export restrictions for rare earth materials.
U.S. Trade Representative Jamieson Greer told CNBC yesterday that China’s future actions will determine if the higher levies are actually implemented. Meanwhile, Treasury Secretary Scott Bessent said China’s latest moves are an attempt “to pull everybody else down with them.”
Stocks have whipsawed in recent sessions as investors monitored the latest developments. The S&P 500 ended yesterday’s session in the red after Trump’s post stymied the index’s attempted comeback.
A customer uses an ATM at a Bank of America branch in Boston, Massachusetts.
Brian Snyder | Reuters
3. Day 15
Travelers wait to go through security at O’Hare International Airport (ORD) in Chicago, Illinois, US, on Friday Oct. 10, 2025.
Christopher Dilts | Bloomberg | Getty Images
While Trump has repeatedly said that his administration’s mass layoffs are targeting “Democrat Agencies” amid the shutdown, the cuts also appear to be affecting bipartisan efforts. At the Treasury Department — where nearly 1,450 federal employees have received reduction-in-force notices — the entire 83-person staff of the bipartisan-supported Community Development Financial Institutions Fund was cut.
As the shutdown enters its third week, air traffic controllers have handed out leaflets at some airports urging the public to pressure Congress to reopen the government. Some airports meanwhile are refusing to play a video from Homeland Security Secretary Kristi Noem blaming Democrats for the shutdown.
4. Taking off
The Boeing Company at Paris Air Show 2025 in Le Bourget airport.
Nicolas Economou | Nurphoto | Getty Images
With September’s figures now in the books, Boeing is on track for its highest annual plane delivery count since 2018. The company said yesterday that it delivered 55 aircraft last month, bringing its total to 440 airplanes in the first nine months of 2025.
As CNBC’s Leslie Josephs notes, Boeing has been able to stabilize its production following several safety and production crises. Executives are aiming to increase production of Boeing’s pricey 737 Max planes.
Boeing on Tuesday also received approval from European Union antitrust regulators for its $4.7 billion acquisition of Spirit AeroSystems. The plane maker agreed to sell some of Spirit’s businesses to remedy competition concerns.
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5. Cash grab
Cheng Xin | Getty Images
The Justice Department seized around $15 billion worth of bitcoin from the cryptocurrency wallets of Chen Zhi, who prosecutors allege ran a large-scale “pig butchering” fraud operation in Cambodia. Zhi, who remains at large, is charged with wire fraud conspiracy and money laundering conspiracy.
It is the largest-ever forfeiture action sought by the DOJ.
The Daily Dividend
Survey results from JPMorgan highlight just how differently Americans in different income brackets view the economy.
— CNBC’s Leslie Josephs, Dan Mangan, Lillian Rizzo, Kevin Breuninger, Spencer Kimball, Jeff Cox and Liz Napolitano contributed to this report. Josephine Rozzelle edited this edition.
Walmart is deploying millions of ambient Internet of Things battery-free sensors throughout its massive supply chain in the U.S.
The retail giant is using technology from Wiliot in what the IoT vendor is calling the first large-scale deployment of ambient IoT in the retail sector and one of the largest such implementations to date.
Ambient IoT is a class of IoT devices mainly powered by harvesting ambient energy from radio waves, light, motion, heat, or other viable ambient energy sources. It’s an evolution of legacy IoT and radio frequency identification technologies that promise lower costs and high scalability.
Walmart will be using the IoT sensors to track pallets nationwide by the end of 2026. “Expansion to other global markets is under consideration, but the immediate focus is the U.S. rollout,” Cathey said.
The company will now have real-time insights into inventory management, knowing exactly where merchandise is located and whether it’s owned by the retailer, at any moment, and covering an estimated 90 million pallets of inventory when at full scale.
The ambient IoT sensors Walmart uses capture signals about temperature, location, humidity, and dwell time. These signals are linked with the company’s advanced artificial intelligence systems, enabling the company to dramatically improve supply chain efficiency, inventory accuracy, and cold chain compliance.
“We expect to be active in about 500 Walmart locations by the end of the year, with plans for national expansion in 2026,” said Greg Cathey, senior vice president of transformation and innovation at Walmart. The rollout will cover 4,600 Walmart Supercenters, Neighborhood Markets, and more than 40 distribution centers, generating high-resolution supply chain data that feeds into Walmart’s AI systems, he said.
“This data provides proof of delivery, improves replenishment decisions, and lets us know where our items are in real time,” Cathey said. “By combining continuous sensing with AI, we’re moving from probabilistic predictions to precision decision-making.”
Greater visibility into supply chain
What makes the addition of ambient IoT sensors significant is it provides a new stream of data into AI systems, enabling them to be even more effective in giving Walmart greater visibility into supply chain operations.
The technology initiative is already making a significant impact by eliminating some manual tasks and providing automated alerts, Cathey said. “Associates no longer need to perform time-consuming checks to locate items,” he said. “Automated alerts now flag this information in real time, allowing associates to act faster and dedicate more time to serving customers.”
The enhanced visibility into the supply chain is also helping to resolve inventory discrepancies, allowing improved customer experiences.
While Cathey did not disclose specific figures such as cost savings, Walmart is anticipating gains from higher supply chain efficiency, improved inventory accuracy, reduced manual tasks for associates, and the ability to get items on shelves more quickly. “Customers [will] benefit from better product availability and consistency,” he said.
“AI system performance is predicated on its training data. The better the data, the better the AI performance,” said Julien Bellanger, president of Wiliot. “Supply chain AI has long been fueled by inherently out-of-date data — or forecasted data that represents projections rather than reality.”
Ambient IoT is changing this model, Bellanger said, by fueling AI with data that reflects what’s actually happening throughout the supply chain.
“We have been here before; Walmart was an early adopter of RFID back in 2004 when it was supposed to provide much the same functionality,” said Bill Ray, distinguished vice president, analyst and chief of research at research firm Gartner. “However, this time the cost of the tags is much lower, and that will be a tipping point.”
Ray says it’s important to note that the value of such IoT systems is already known. “The business models have been well studied and evaluated, when RFID was first touted as the solution to supply chain problems,” he said. “RFID has had an enormous impact, but the cost of the tags prevented the transformation it had promised. The industry has been able to integrate the new, lower-cost tags into the same value models, and come up with positive answers.”
Gartner has been tracking Wiliot for a long time. “The question was never if the technology could deliver on its promise. The question was if Wiliot could reliably scale production without compromising tag performance or price, and if it could integrate with existing supply chain systems. This announcement tells us that Walmart is convinced it can, now Wiliot will have to prove it,” Ray said.
“Ambient IoT just works,” Cathey said. “It doesn’t require wanding or scanning. It lets our associates do what they do, and they can focus on doing their jobs safely and efficiently while providing continuous, real-time visibility into our supply chain.”
Ambient IoT got a boost earlier this year when a new business alliance was created to develop and promote an open, multi-standard ecosystem for ambient IoT manufacturers, suppliers, integrators, operators, users, and customers, based on next-generation, battery-free ambient IoT standards.
By focusing on advanced communication technologies, the alliance is seeking to overcome the limitations of traditional battery-powered IoT devices, promoting more sustainable and efficient products.
An Aligned data center in Northlake, Illinois, US, on Thursday, Oct. 9, 2025.
Christopher Dilts | Bloomberg | Getty Images
Nvidia, Microsoft, BlackRock and Elon Musk’s xAI are part of a consortium of investors that has agreed to purchase Aligned Data Centers for $40 billion, the companies announced Wednesday.
Aligned designs and operates data centers and data campuses across North and South America, and is owned by Macquarie Asset Management.
MGX of Abu Dhabi, United Arab Emirates, BlackRock’s Global Infrastructure Partners and members of Artificial Intelligence Infrastructure Partnership, or AIP, will acquire 100% of the company’s equity, in what will be the largest global data center deal to date, according to a release.
AIP was created by BlackRock, MGX, Microsoft and Nvidia in September 2024 to accelerate investment in AI infrastructure. The Kuwait Investment Authority, xAI and Temasek have joined as additional participants.
The Aligned deal marks AIP’s first investment and is a step toward the group’s goal of deploying $30 billion of equity capital.
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“With this investment in Aligned Data Centers, we further our goal of delivering the infrastructure necessary to power the future of AI, while offering our clients attractive opportunities to participate in its growth,” Larry Fink, CEO of BlackRock and Chairman of AIP, said in a statement.
AI companies have been racing to build out the infrastructure they believe they will need to meet growing demand for the technology.
Companies including OpenAI, Nvidia, CoreWeave and Oracle are striking ambitious data center and computing deals that will require unprecedented amounts of funding and power.
Data centers are the large facilities that house the hardware and equipment needed to run big AI workloads and train models. Aligned currently operates 50 campuses and has more than 5 gigawatts of operational and planned capacity.
The Aligned transaction is expected to close late next year, and it is still subject to regulatory approvals and other standard closing conditions.