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Bethesda’s Todd Howard introduces Starfield at the 2018 E3 trade show.
Christian Petersen | Getty Images

The video game industry’s annual trade show went virtual this year, giving publishers a new format to show off upcoming titles.

The E3 gaming expo kicked off on Saturday and runs until Tuesday, when Nintendo is expected to showcase its new releases. Microsoft, Ubisoft and Square Enix were among the big publishers that presented over the weekend.

E3 has lost steam in recent years, with Sony pulling out of the event for the first time in 2019, and long-time host Geoff Keighley skipping the event for the first time in 25 years in 2021.

Still, E3 is often used as a platform for major players to drum up hype for their new blockbusters. And there were several highlights from this year’s event.

Microsoft teases Starfield

The biggest reveal of the weekend was undoubtedly Starfield, an upcoming sci-fi epic from Microsoft’s Bethesda.

Microsoft bought the iconic publisher’s parent company ZeniMax Media for $7.5 billion in an industry-shaking deal announced last year. One of the main outcomes analysts expected from the takeover was Xbox exclusivity for some Bethesda titles.

Microsoft made no delay in bringing out the big guns, and in a joint press conference with Bethesda on Sunday announced that Starfield would launch Nov. 11, 2022, exclusively on the Xbox Series X and S consoles and PC.

Microsoft has long been seen as lagging behind Sony when it comes to exclusives — games that only run on one system. AAA franchises like The Last of Us and God of War were key to the success of Sony’s PlayStation 4, and the company is taking a similar strategy with the PS5.

Here are a few other highlights from Microsoft’s E3 showcase:

  • We got a first look at online multiplayer for Halo Infinite, the latest instalment in the Halo series; Microsoft also announced the game will release in the 2021 holiday season, after being delayed last year due to criticism of its graphics.
  • There was an official trailer for the Forza Horizon 5 racing tile, as well as a Nov. 9 release date.
  • Microsoft unveiled Redfall, a new multiplayer shooter from the developers behind Dishonored and Prey, announcing a summer 2021 release window.
  • A few popular titles including Hades and Among Us are coming to Xbox Game Pass, Microsoft’s Netflix-style subscription service for games; Starfield will be available to play on Game Pass from the day it launches.
  • Sea of Thieves: A Pirate’s Life is the successor to the original “Pirates of the Caribbean”-inspired game, and even features the film series’ beloved protagonist Captain Jack Sparrow; the game releases on June 22.
  • A new zombie survival co-op shooter from the makers of Left 4 Dead, Back 4 Blood, drops Oct. 12 this year.
  • Age of Empires IV, the fourth entry of the real-time strategy game franchise, comes out on October 28

Ubisoft reveals Avatar game

Ubisoft made a few big announcements at its E3 show on Saturday. The French publisher gave fans a closer look at the story of Far Cry 6, the sixth main instalment of the popular Far Cry series. The game, which features Giancarlo Esposito of Breaking Bad fame, launches on Oct. 7.

But a big surprise from the Ubisoft showcase was a game based on James Cameron’s 2009 sci-fi film “Avatar.” It’s called Avatar: Frontiers of Pandora, and features colorful creatures and environments from the Avatar universe.

Ubisoft also showed off Tom Clancy’s Rainbow Six: Extraction, the newest entry in the Rainbow Six tactical shooter series. The game was initially going to be called Rainbow Six: Quarantine, but Ubisoft changed it due to controversy amid the coronavirus pandemic. Extraction debuts on Sept. 16.

Another big reveal was a new mashup of Nintendo’s Mario and Ubisoft’s Raving Rabbids, called Mario + Rabbids Sparks of Hope. A sequel to 2017’s Mario + Rabbids Kingdom Battle, the game comes out next year on Nintendo Switch.

Elden Ring and other big reveals

Geoff Keighley may have parted ways with E3, but he’s not done with video game broadcasting just yet.

The presenter hosted his new digital-only Summer Game Fest last week, which ended with a reveal trailer for Elden Ring, the much-anticipated role-playing title made in collaboration with “Game of Thrones” creator George R.R. Martin.

Elden Ring comes out on Jan. 21, 2022. The game’s publisher will be Bandai Namco.

Meanwhile, on Sunday, Square Enix revealed a new game based on Marvel’s “Guardians of the Galaxy.” It will be a single-player title, unlike another game based on the Marvel Cinematic Universe, Marvel’s Avengers, which got a mixed reception when it released in September.

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Mark Zuckerberg is now world’s second-richest person, ahead of Jeff Bezos

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Mark Zuckerberg is now world's second-richest person, ahead of Jeff Bezos

At the Meta Connect developer conference, Mark Zuckerberg, head of the Facebook group Meta, shows the prototype of computer glasses that can display digital objects in transparent lenses.

Andrej Sokolow | Picture Alliance | Getty Images

Meta CEO Mark Zuckerberg has surpassed Jeff Bezos as the world’s second richest person.

Zuckerberg’s net worth reached $206.2 billion on Thursday, according to the Bloomberg Billionaires Index, topping the $205.1 billion net worth of the former Amazon CEO and president. The Facebook co-founder now trails Tesla chief Elon Musk by roughly $50 billion, the index showed.

With his 13% stake in Meta, Zuckerberg’s net-worth has risen by $78 billion since the beginning of the year, which is more than any member of the of the 500 richest people that the Bloomberg Index tracks. Meta shares closed at a record high on Thursday at $582.77, representing a roughly 68% jump from early January when its shares were trading at $346.29.

Zuckerberg’s rise to the second spot on the index on Thursday underscores how his personal wealth has grown alongside investor enthusiasm over the social media giant’s rising profits this year.

Wall Street has continuously cheered Meta throughout 2024 as the company has consistently reported quarterly earnings that have surpassed analyst estimates. In July, Meta said that its second-quarter sales grew 22% to $39.07 billion, marking the fourth straight quarter of revenue growth topping 20%.

Meta has pointed to its hefty artificial intelligence investments as helping improve the performance of its online advertising platform as a reason for its sales growth. The company’s online advertising system suffered a major setback in 2021 when Apple introduced an iOS privacy update that weakened its ability to track users across the web. Meta in February 2022 said that the privacy changes would cost it $10 billion in revenue.

In late 2022, Zuckerberg instituted a major cost-cutting plan that extended into the next year and ultimately resulted in 21,000 Meta workers losing their jobs, or roughly a quarter of the company’s workforce.

Investors reacted favorably to Meta’s cost cutting while the company’s online advertising business began to rebound and was bolstered by the massive digital ad spending campaigns by Chinese-linked retailers Temu and Shien.

While Meta has continued spending billions of dollars on the virtual and augmented reality technologies needed to underpin the futuristic concept of the metaverse, investors have become more tolerant of the investments as long as the company’s core ad business remains healthy.

Last week, Meta debuted its Orion AR glasses, which garnered positive reviews from the few people who have tested the prototype.

Watch: CNBC reviews Meta’s Orion AR glasses prototype

Meta's Orion AR glasses prototype: CNBC reviews

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XRP slides 9% after SEC appeals decision in landmark Ripple case

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XRP slides 9% after SEC appeals decision in landmark Ripple case

In this photo illustration, a visual representation of the digital Cryptocurrency Ripple is displayed on January 30, 2018 in Paris, France. 

Chesnot | Getty Images

The price of the XRP token tumbled Thursday, a day after the Securities and Exchange Commission filed to appeal a 2023 court ruling that determined XRP is not considered a security when sold to retail investors on exchanges.

XRP was last lower by more than 9% at 52 cents a coin, according to Coin Metrics.

Ripple, the largest holder of XRP coins, scored a partial victory last summer after a three-year battle with the SEC. U.S. District Judge Analisa Torres handed down the decision, which was hailed as a landmark win for the crypto industry. Still, while XRP isn’t considered a security when sold to retail investors on exchanges, it is considered an unregistered security offering if sold to institutional investors.

Ripple declined to comment but referred to Wednesday evening posts on X by CEO Brad Garlinghouse and chief legal officer Stuart Alderoty.

Alderoty said the company is evaluating whether to file a cross appeal, and called the SEC’s decision to appeal “disappointing, but not surprising.” The SEC, under Chair Gary Gensler, has become notorious for its refusal to provide clear guidance for crypto businesses, instead opting to regulate by enforcement actions.

“XRP’s status as a non-security is the law of the land today – and that does not change even in the face of this misguided – and infuriating – appeal,” Garlinghouse said on X.

Earlier on Wednesday, Bitwise Asset Management, an issuer of ETFs tracking bitcoin (BITB) and ether (ETHW), submitted a registration filing for what would be the first XRP ETF – two days after registering an XRP trust product in Delaware. Grayscale, which also has bitcoin (GBTC) and ether (ETHE) ETFs, introduced a similar trust product in September.

XRP, which was created by the founders of Ripple, is the native token of the open source XRP Ledger, which Ripple uses in its cross-border payments business. It is the fifth-largest coin by market cap, excluding stablecoins Tether (USDT) and USD Coin (USDC).

Elsewhere in the crypto market, bitcoin hovered above the flat line at $60,210.29, while ether fell more than 2% to $2,320.20. Crypto stocks Coinbase and MicroStrategy were lower by about 1% and 2%, respectively.                                   

Don’t miss these cryptocurrency insights from CNBC PRO:

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Nvidia CEO Jensen Huang says demand for next-generation Blackwell AI chip is ‘insane’

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Nvidia CEO Jensen Huang says demand for next-generation Blackwell AI chip is 'insane'

Nvidia CEO Jensen Huang: We're looking at the beginning of the next wave of AI

Nvidia CEO Jensen Huang said in an interview with CNBC’s “Closing Bell Overtime” that demand for the company’s next-generation artificial intelligence chip Blackwell is “insane.”

“Everybody wants to have the most and everybody wants to be first,” Huang said during the interview, which aired on Wednesday. Shares of Nvidia were up about 3% on Thursday morning.

Blackwell, expected to cost between $30,000 and $40,000 per unit, is in hot demand from companies like OpenAI, Microsoft, Meta and other firms building AI data centers to power products like ChatGPT and Copilot.

Nvidia has been the main beneficiary of the artificial intelligence boom, with shares up about 150% year-to-date. The company’s revenue continued to surge during the fiscal second quarter to $30.04 billion, up 122% on an annual basis. It expects $32.5 billion in sales during the current quarter.

“At a time when the technology is moving so fast, it gives us an opportunity to triple down, to really drive the innovation cycle so that we can increase capabilities, increase our throughput, decrease our costs, decrease our energy consumption,” Huang told CNBC. “We’re on a path to do that, and everything’s on track.”

Chief Financial Officer Colette Kress said in August that the company expects to ship several billion dollars in Blackwell revenue in the company’s fourth fiscal quarter.

Jensen said Nvidia plans to update its AI platform each year to increase performance by two to three times.

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