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As well as the football being played, you may have noticed that Euro 2020 is also host to a secondary, but nonetheless entertaining tactical contest in the media room.

It began a few days ago when Cristiano Ronaldo took umbrage at sharing his news conference with two bottles of Coca-Cola. The Portugal captain removed the soft drinks from the desk in front of him and replaced them with a bottle of water.

He may have publicly slighted one of Euro 2020’s main corporate sponsors, but Ronaldo’s act of defiance soon inspired a group of copycats.

France‘s Paul Pogba upset another tournament benefactor by removing a bottle of Heineken that had been placed in front of him.

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Paul Pogba mirrors Cristiano Ronaldo’s Coca-Cola snub by removing a Heineken bottle from his Euro 2020 press conference.

It’s thought that the midfielder may have removed the bottle due to his Muslim faith, unaware that it was actually a non-alcoholic version of the beer.

Andriy Yarmolenko was next up, with the Ukraine winger swapping bottles around while cheekily attempting to forge a few new sponsorship deals of his own.

On the back of his two-goal heroics against Switzerland the previous day, Italy midfielder Manuel Locatelli took a leaf directly out of Ronaldo’s book by exchanging Cokes for mineral water. Even Russia‘s head coach Stanislav Cherchesov had a little fun during his media conference by helping himself to a complimentary swig of Coke.

The ongoing “bottle battle” at Euro 2020 hasn’t done Coca-Cola many favours either, with a dramatic $4 billion fall in share price ensuing in the aftermath of Ronaldo’s high-profile snub.

It’s certainly not the first time a partnership deal has backfired, with football witnessing more than its fair share of corporate hiccups over the years. Here’s a few:

1. Chevrolet’s Man United and Liverpool mashup

Chevrolet made a hash of things in 2013 when they attempted to bring fans of Manchester United and Liverpool together in the name of brand unity.

The company had multi-million pound deals with both clubs at the time and thus created an advert that spliced together players from either side of the divide, all reciting a message about how special their respective teams are.

As you might expect, the advert was immediately denounced by both sets of rival fans, with Chevy forced to beat a rather hasty retreat to the drawing board.

2. The wrong Wonga logo for Newcastle

Newcastle United made a similar mess of their kit launch in 2015 when they somehow managed to unveil their latest shirt with the wrong brand logo on the front.

The problem stemmed from the fact that sponsors Wonga had rebranded mere hours before the kit was launched, leaving Newcastle with a shirt that was out-of-date right from the off.

3. Dulux paint Tottenham in a bad light

Tottenham were at their Spursy best when they broke news of a major new commercial development toward the tail end of the 2020-21 season.

Spurs revealed Dulux had become their official paint supplier only for the company to kick off their new partnership by openly mocking them on Twitter.

First Dulux began by sharing a meme of Spurs’ empty trophy room, then followed up by suggesting their famous dog mascot could do a better job in defense than any of the current back-four.

Unsurprisingly, a contrite apology followed soon thereafter as they tweeted: “We’re deeply sorry for the posts from Dulux this morning in response to the announcement of our relationship with @SpursOfficial .These do not reflect how proud we are to be the Official paint Supplier of the Club. We’re investigating what happened and apologise to all Spurs fans.”

4. Ansu Fati can’t drive yet

Barcelona starlet Ansu Fati made a stuttering start to his commercial endeavours after signing up to become an ambassador for Cupra, the Spanish motor company.

The deal saw Fati presented with his very own top-of-the-line sports car, with the only hitch being that the 18-year-old winger didn’t have a driving license after injury issues prevented him from taking his test.

5. A ‘Boiler Man’ mascot

West Brom fans were faced with a stark reminder of their plight after starting the 2018-19 season in the Championship following their relegation from the top flight the previous campaign.

As if to really ram it home, the Baggies introduced their new mascot to fans before the first game of the season — a man dressed as a boiler, named “Boiler Man.”

Colin the Combi (to give him his official name) received a vociferous reception at the Hawthorns, which was not very cordial.

6. Don’t bet on Antonio

West Ham forward Michail Antonio bore the brunt when the club’s shirt sponsors got ideas above their station back in 2016.

After losing against Chelsea, the Hammers’ partners at Betway decided to criticise Antonio’s performance, singling out the utility man as “an accident waiting to happen” on social media.

Betway formally apologised to Antonio after the game for their “inappropriate” comment but the tweet in question is still up on their official account.

7. Man United get tapped up

Manchester United command a vast, bulging portfolio of corporate affiliations all around the world, boasting everything from snack noodle partners to official club tractors.

However, it was United’s collaboration with Kohler that raised eyebrows in 2019 when the American plumbing supply company decided to pay homage on the anniversary of the 1999 treble in the only way they knew how.

As a historic mark of respect for one of United’s greatest-ever triumphs, Kohler released a special set of taps, engraved with various references to that balmy night in Barcelona against Bayern Munich.

Sales must have been through the roof, or down the sink — as the case may be.

8. Delays on the line

Preston North End marked their progression to the 2014-15 League One playoff final at Wembley by allowing Virgin Trains to sponsor their shirts.

Sadly, due to planned maintenance work on the line, Virgin were not able to operate any trains from Preston to London ahead of the game. This left thousands of North End fans having to traipse to the national stadium by coach to watch what was ironically dubbed “The Replacement Bus Final” by those in attendance.

Preston ended up beating Swindon 4-0 on the day to seal promotion in style, so at least it wasn’t a total wash-out.

9. Oh Lord…

When it comes to naming rights, one of the most amusing side effects of such a deal came at Burnley in 2015.

One of the stands at Turf Moor is named after the Clarets’ greatest-ever chairman, Bob Lord — a revered character who oversaw the most successful period in the club’s history, winning the First Division championship in 1960 and reaching the FA Cup final the year after.

However, a partnership with an unfortunately upbeat e-cigarette brand somewhat served to undermine the reverence with which Lord’s name is spoken around the place.

Lord was many things, but “Totally Wicked” almost definitely isn’t one of them.

10. Nicklas Bendtner’s pants

Denmark striker Nicklas Bendtner revealed a pair of bookmaker-branded underpants when he scored in a 3-2 defeat to Portugal at Euro 2012.

Bendtner, who got both goals as Denmark came from 2-0 down to level the match before conceding a late winner, revealed branding from Irish bookmaker Paddy Power during celebrations of the equaliser.

UEFA didn’t see the funny side and the 24-year-old Arsenal forward was banned for one match and fined €100,000.

“It is just a pair of lucky boxer shorts that I used in the first game as well and have used before the tournament,” he said, possibly with tongue firmly in cheek. “I didn’t know I was breaking any rules but I am aware of that now.”

11. The wrong drink can cost you…

Euro 2020 players, beware. Coca-Cola has history here. Ronaldinho once forfeited a huge sponsorship deal with the brand after he conducted his introductory unveiling news conference at Atletico Mineiro in 2012 from behind two cans of rival drink Pepsi.

Coke pulled the plug on a deal worth around $750,000-a-year after watching Ronaldinho sip a Pepsi (who sponsored Mineiro) in front of the watching world.

Coca-Cola said in a statement: “Coca-Cola recognises the career and value of Ronaldinho. However due to recent developments it has become impossible to continue the partnership.”

Marcelo Pontes, Coca-Cola marketing chief, told Brazilian newspaper O Estado de Sao Paulo: “The fact that the player has appeared with a can of Pepsi was the straw that broke the camel’s back. The sponsorship had become embarrassing.”

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Yankees extend Boone’s contract through 2027

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Yankees extend Boone's contract through 2027

TAMPA, Fla. — The New York Yankees and manager Aaron Boone have agreed on a two-year contract extension that will run through the 2027 season, the team announced Thursday, on the eve of the club’s Grapefruit League opener.

A major leaguer for 12 seasons, Boone is entering his eighth year as Yankees manager. He is one of three managers in franchise history to lead the Yankees to the postseason in six of his first seven years, joining Casey Stengel and Joe Torre. His .599 career win percentage ranks 10th all time and second among active managers behind Los Angeles Dodgers skipper Dave Roberts. He ranks seventh on the Yankees’ all-time wins list.

The Yankees rebounded from an 82-win campaign without a playoff berth in 2023 to win the American League pennant last season for the organization’s first trip to the World Series since 2009. Soon thereafter, the Yankees exercised the club option on Boone’s contract for the 2025 season, and owner Hal Steinbrenner and general manager Brian Cashman communicated their desire to extend Boone’s deal.

Cashman reiterated the franchise’s stance last week, declaring there would be a “feeding frenzy” among other clubs interested in hiring Boone if he were let go. He highlighted Boone’s temperament managing in the New York market as a strength and signaled an extension was coming.

“I’ve been working through that, and Hal Steinbrenner has been working through that, with Aaron Boone,” Cashman said. “Hopefully at some point, sooner than later we’ll be able to officially cement something, but obviously I haven’t gotten there yet. But just give us time.”

They needed until Thursday.

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No angst in rival players over Dodgers spending

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No angst in rival players over Dodgers spending

GLENDALE, Ariz. — Major League Baseball commissioner Rob Manfred shared some conflicting feelings about the big-spending Los Angeles Dodgers this week, praising the franchise’s competitive spirit in one breath before addressing the financial disparity they have created in the next.

Players elsewhere around the league don’t seem nearly as conflicted.

“Teams spending money is never bad for baseball and never bad for players. Ever. In any situation,” Athletics slugger Brent Rooker said.

If Manfred is looking to find some sympathy from MLB’s rank-and-file regarding his worry over the sport’s financial health, it’s probably not going to come from the guys on the field.

MLB is the only major professional sport in America that doesn’t have a salary cap, though there are luxury tax penalties for passing certain spending thresholds. Last season, the Dodgers had a $353 million luxury tax payroll and had to pay a $103 million tax. The Athletics had the lowest luxury tax payroll at just under $84 million.

Los Angeles’ spending didn’t slow this offseason. The Dodgers signed two-time Cy Young Award winner Blake Snell to a five-year, $182 million deal and made sizable investments in players like Teoscar Hernández, Michael Conforto, Tanner Scott, Kirby Yates and Roki Sasaki.

That came one year after the organization splurged on more than $1 billion in commitments to Japanese stars Shohei Ohtani and Yoshinobu Yamamoto.

Los Angeles’ spending has dwarfed all but a few franchises. Opposing players might be envious of those fat paychecks, but it’s hard to find them complaining.

Even Manfred — who said he has received emails from fans worried about competitive balance — can’t fault the Dodgers’ approach.

“The Dodgers have gone out and done everything possible, always within the rules that currently exist, to put the best possible team on the field, and that’s a great thing for the game,” Manfred said Tuesday. “That type of competitive spirit is what people want to see.”

Walker Buehler threw the final pitch of the 2024 season, recording the last out for the Dodgers in their World Series-clinching Game 5 victory. He signed a one-year, $21.05 million with the Boston Red Sox during the winter, but the right-hander isn’t about to talk smack about his former employer.

“Teams spending money is never bad for baseball and never bad for players. Ever. In any situation.”

Athletics slugger Brent Rooker

The 30-year-old knows exactly why players are flocking to Chavez Ravine.

“I don’t think it’s odd,” he said. “It’s a first-class organization and obviously coming off a huge World Series and, I think on top of that, you layer in that on a team right now where there’s probably four or five Hall of Famers, I think it’s an attractive place to play.”

That doesn’t mean there isn’t some awe from players about the formidable roster that the Dodgers have built thanks to their deep pockets.

“I worked out with some guys that ended up signing with the Dodgers and was like, at a certain point, ‘I didn’t know they had room on the 40-man [roster],'” Red Sox pitcher Patrick Sandoval said.

The Arizona Diamondbacks are one of the teams trying to keep pace with the Dodgers in the National League West. They signed ace right-hander Corbin Burnes to a six-year, $210 million in December, but they are still projected to have a payroll that will be roughly half the size of the Dodgers.

“I don’t think it’s unfair at all,” Diamondbacks manager Torey Lovullo said. “They’re within the rules. They’re doing what they have to do to get the best players on the field. When I was a kid, it was the Yankees, remember? George Steinbrenner was going crazy with his spending, and it yielded world championships. That’s what we’re all chasing.”

Lovullo makes a good point about the Yankees. Baseball has had a long history of financial disparity, particularly since free agency started in the 1970s.

Even so, there haven’t been many dynasties over the past 40 years. The Dodgers are trying to become the first team to win back-to-back World Series titles since Steinbrenner’s Yankees had a three-peat from 1998 to 2000.

Third baseman Max Muncy is in his eighth season with the Dodgers and says a big payroll certainly helps to build a talented roster, but it doesn’t mean much once the season starts. He points to 2023, when the Diamondbacks swept the Dodgers out of the postseason in the NL Division Series despite having a much smaller payroll.

“This sport is really tough,” Muncy said. “It doesn’t matter what kind of roster that you have. Time after time, teams have shown that you get into the playoffs and anything can happen.”

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‘He’s just the guy that helps you win’: How Jaccob Slavin has been the quiet hero of Team USA

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'He's just the guy that helps you win': How Jaccob Slavin has been the quiet hero of Team USA

BOSTON — What makes Team USA a team — and not just a collection of All-Stars — is having Jaccob Slavin on the roster.

That’s not conjecture. That’s what Team USA coach Mike Sullivan said when asked what the Carolina Hurricanes defenseman means to the men’s national team at the 4 Nations Face-Off.

Practically everything about Team USA is a spectacle. The way they win is a spectacle. Their personalities are spectacles upon spectacles. Even hearing the song “Free Bird” after each goal is a spectacle; the reaction it draws from Team USA’s fans comes with the expectation that a bald eagle is going to soar throughout the arena to the backdrop of fireworks.

And while Slavin is the antithesis of that spectacle, what he does for the team is one of the main reasons the spectacle exists in the first place. Goals and those who score those goals receive the bulk of the attention. Goal prevention is not always guaranteed acclaim.

But this is what defines Slavin. It’s also what could help America sit atop the hockey world with another win over Canada in the 4 Nations Face-Off final (8 p.m. ET, ESPN/ESPN+/Disney+).

“He’s so underrated and he’s honestly one of my favorite players to watch,” Team USA defenseman Jake Sanderson said. “He just flies under the radar and makes great plays. He’s so solid defensively and such a great skater. It’s the sort of attribute I want in my game someday.”


LEADING INTO THE TOURNAMENT, a big talking point was what Team USA’s defensive structure would look like. While Connor Hellebuyck was long believed to be the starting goalie, there was a thought that whoever would be in front of America’s goalies was going to give opponents fits.

The U.S. created a defensive corps featuring Brock Faber, Adam Fox, Charlie McAvoy, Zach Werenski, Noah Hanifin and Sanderson. Those six skaters are part of a larger wave of puck-moving defensemen who’ve helped define the NHL’s newest glamour position.

It’s a group that initially included the reigning Norris Trophy winner, Quinn Hughes, who was ruled out because of an injury.

But that also comes with the caveat that the rise of those puck-moving defensemen has led to defensive-minded defensemen receiving less attention.

Or to view it another way: The NHL’s affinity for two-way quarterbacks has come at the cost of those shutdown defensemen. And if his Team USA teammates are quarterbacks for what they do in the offensive zone, that in turn makes Slavin a shutdown cornerback.

“Jaccob’s a guy that, in my mind, is one of the best defenders and one of the best defending defensemen in the league,” Sullivan said. “His size, his mobility, his reach, his ability to read plays, he closes on people, how strong he is in the battle areas. I don’t know if there’s a defenseman in the league who defends the rush more aggressively or better than Jaccob does.”


MANY THINGS HAVE CONTRIBUTED to why Team USA has looked like the most consistently complete team throughout the 4 Nations tournament. One of those is a restrictive defensive structure that, if all else fails, can rely on Hellebuyck, one of the greatest goaltenders America has ever produced, to contain the situation.

Actually getting to that point against Team USA has been rare for opponents. Finland scored only once, as did Canada. The U.S. won both of those games, which made Monday’s 2-1 loss to Sweden irrelevant because it had already qualified for the title game.

The most surprising part of Sweden’s two goals? Slavin was on the ice for both.

Before that, he had logged more than 45 combined 5-on-5 and short-handed minutes without a goal being scored. He leads Team USA’s skaters with an average ice time of 21:31 per game, while anchoring a penalty kill that hasn’t allowed a power-play goal against.

“He’s super tough to play against. I’m a D and I don’t go against him a lot,” Sweden and Tampa Bay Lightning defenseman Victor Hedman said. “The way he is in the way, the way he breaks pucks up and is such a great skater.”

Much of what Slavin does is in the details, but there are times when it becomes large enough for all to see. That was the case in the win over Canada, when Colorado Avalanche superstar center and reigning Hart Trophy winner Nathan MacKinnon was speeding in for a zone entry, as he has done so often in his NHL career.

Just when it appeared MacKinnon found an opening, Slavin was right there — forcing one of the game’s most dangerous players to rethink his approach.

“Yeah, he’s incredible defensively and does a lot of little things that are hard to notice,” said Hanifin, who was teammates with Slavin for three seasons in Carolina. “Just his stick. He breaks up so many plays that are hard to break up.

“He’s a great skater; he’s always gapping up and limiting an opponent’s time and space. He’s one of the best in the game at it.”

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Will Canada vs. USA live up to the intensity of their last game?

Mark Messier previews the high-stakes rematch as USA faces Canada in a winner-takes-all showdown for the 4 Nations Face-Off crown.


TEAM USA AND Dallas Stars goaltender Jake Oettinger said that he always knew that Slavin was underrated, but actually playing with him at the 4 Nations gave him a greater appreciation for what he does.

“He takes away stuff before it ever happens,” Oettinger said. “It never has time to develop, and he just reads the game so well and is so smart. I’m sure those goalies in Carolina love playing for him.”

Slavin does have an offensive presence. He has had seven seasons of more than 30 points, and is flirting with what would be an eighth season, with 20 points through 56 games this NHL season. In total, he’s had 292 points in 721 career games. For comparison, Hughes has scored 392 points in just 412 games.

But another detail that speaks to Slavin’s effectiveness is how he’s low-risk for penalties, despite consistently playing in high-risk situations (for copious minutes) on a nightly basis.

The 30-year-old Slavin is averaging more than 22 minutes per game for his career, yet he has accrued only 94 total penalty minutes in those 721 games. Another comparison: Team USA forward Brady Tkachuk finished second in the NHL with 134 penalty minutes last season.

Sullivan explained that Team USA wanted to build the sort of well-rounded team that could thrive in whatever situation was presented.

By adding Slavin to its roster, Team USA has done more than thrive in all situations at the 4 Nations Face-Off. And now, he has put them in position to win it all.

“He’s been a big part of our group’s ability to be stingy defensively,” Sullivan said. “He’s a huge part of our penalty kill. He helps us at our net front. Those are the types of skill sets or complementary skill sets we were looking for when we were putting this group together.

“He may not be the guy that ends up on the scoring sheet or on [‘SportsCenter’], he’s just the guy that helps you win.”

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