Euro 2020’s bottle battle and other times sponsorship turned bad
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4 years agoon
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adminAs well as the football being played, you may have noticed that Euro 2020 is also host to a secondary, but nonetheless entertaining tactical contest in the media room.
It began a few days ago when Cristiano Ronaldo took umbrage at sharing his news conference with two bottles of Coca-Cola. The Portugal captain removed the soft drinks from the desk in front of him and replaced them with a bottle of water.
He may have publicly slighted one of Euro 2020’s main corporate sponsors, but Ronaldo’s act of defiance soon inspired a group of copycats.
France‘s Paul Pogba upset another tournament benefactor by removing a bottle of Heineken that had been placed in front of him.
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Paul Pogba mirrors Cristiano Ronaldo’s Coca-Cola snub by removing a Heineken bottle from his Euro 2020 press conference.
It’s thought that the midfielder may have removed the bottle due to his Muslim faith, unaware that it was actually a non-alcoholic version of the beer.
Andriy Yarmolenko was next up, with the Ukraine winger swapping bottles around while cheekily attempting to forge a few new sponsorship deals of his own.
On the back of his two-goal heroics against Switzerland the previous day, Italy midfielder Manuel Locatelli took a leaf directly out of Ronaldo’s book by exchanging Cokes for mineral water. Even Russia‘s head coach Stanislav Cherchesov had a little fun during his media conference by helping himself to a complimentary swig of Coke.
The ongoing “bottle battle” at Euro 2020 hasn’t done Coca-Cola many favours either, with a dramatic $4 billion fall in share price ensuing in the aftermath of Ronaldo’s high-profile snub.
It’s certainly not the first time a partnership deal has backfired, with football witnessing more than its fair share of corporate hiccups over the years. Here’s a few:
1. Chevrolet’s Man United and Liverpool mashup
Chevrolet made a hash of things in 2013 when they attempted to bring fans of Manchester United and Liverpool together in the name of brand unity.
The company had multi-million pound deals with both clubs at the time and thus created an advert that spliced together players from either side of the divide, all reciting a message about how special their respective teams are.
As you might expect, the advert was immediately denounced by both sets of rival fans, with Chevy forced to beat a rather hasty retreat to the drawing board.
2. The wrong Wonga logo for Newcastle
Newcastle’s new 2015/16 kit has a massive error on it http://t.co/htAKZsbhSo pic.twitter.com/wooL0v9TZB
— Indy Football (@IndyFootball) May 20, 2015
Newcastle United made a similar mess of their kit launch in 2015 when they somehow managed to unveil their latest shirt with the wrong brand logo on the front.
The problem stemmed from the fact that sponsors Wonga had rebranded mere hours before the kit was launched, leaving Newcastle with a shirt that was out-of-date right from the off.
3. Dulux paint Tottenham in a bad light
Tottenham were at their Spursy best when they broke news of a major new commercial development toward the tail end of the 2020-21 season.
Spurs revealed Dulux had become their official paint supplier only for the company to kick off their new partnership by openly mocking them on Twitter.
It’s the perfect match – Dulux has become the first ever Official Paint Supplier to football giant Tottenham Hotspur!
To kick things off the Dulux Dog took a tour of the stadium to inspect the decorating work that’s underway…#Dulux #THFC #COYS pic.twitter.com/qI6HbgZP2U
— Dulux UK | Colour & Inspiration (@duluxuk) April 15, 2021
First Dulux began by sharing a meme of Spurs’ empty trophy room, then followed up by suggesting their famous dog mascot could do a better job in defense than any of the current back-four.
Less than an hour into Tottenham’s partnership with Dulux and it’s fair to assume they haven’t let the social media team know about it. pic.twitter.com/VuEXnvkw1Y
— Nick Reilly (@NickJWReilly) April 15, 2021
Narrator: “In hindsight, Tottenham’s decision to partner with Dulux was a rather serious misstep.” pic.twitter.com/oDABsSEIHf
— HLTCO (@HLTCO) April 15, 2021
Unsurprisingly, a contrite apology followed soon thereafter as they tweeted: “We’re deeply sorry for the posts from Dulux this morning in response to the announcement of our relationship with @SpursOfficial .These do not reflect how proud we are to be the Official paint Supplier of the Club. We’re investigating what happened and apologise to all Spurs fans.”
4. Ansu Fati can’t drive yet
Barcelona starlet Ansu Fati made a stuttering start to his commercial endeavours after signing up to become an ambassador for Cupra, the Spanish motor company.
The deal saw Fati presented with his very own top-of-the-line sports car, with the only hitch being that the 18-year-old winger didn’t have a driving license after injury issues prevented him from taking his test.
5. A ‘Boiler Man’ mascot
West Brom fans were faced with a stark reminder of their plight after starting the 2018-19 season in the Championship following their relegation from the top flight the previous campaign.
As if to really ram it home, the Baggies introduced their new mascot to fans before the first game of the season — a man dressed as a boiler, named “Boiler Man.”
Colin the Combi (to give him his official name) received a vociferous reception at the Hawthorns, which was not very cordial.
6. Don’t bet on Antonio
West Ham forward Michail Antonio bore the brunt when the club’s shirt sponsors got ideas above their station back in 2016.
After losing against Chelsea, the Hammers’ partners at Betway decided to criticise Antonio’s performance, singling out the utility man as “an accident waiting to happen” on social media.
Betway formally apologised to Antonio after the game for their “inappropriate” comment but the tweet in question is still up on their official account.
7. Man United get tapped up
Manchester United command a vast, bulging portfolio of corporate affiliations all around the world, boasting everything from snack noodle partners to official club tractors.
Principal partner to @ManUtd, we celebrate the 20th anniversary of the team’s historic Treble win with the Treble Collection. #KohlerUnited pic.twitter.com/AobwiiNL46
— Kohler United (@KohlerUnited) June 3, 2019
However, it was United’s collaboration with Kohler that raised eyebrows in 2019 when the American plumbing supply company decided to pay homage on the anniversary of the 1999 treble in the only way they knew how.
As a historic mark of respect for one of United’s greatest-ever triumphs, Kohler released a special set of taps, engraved with various references to that balmy night in Barcelona against Bayern Munich.
Sales must have been through the roof, or down the sink — as the case may be.
8. Delays on the line
Preston North End marked their progression to the 2014-15 League One playoff final at Wembley by allowing Virgin Trains to sponsor their shirts.
Preston fans face issues getting to Wembley by rail for the play-off final, despite being sponsored by Virgin Trains http://t.co/XTfsXbjh2M
— BBC Lancashire (@BBCLancashire) May 14, 2015
Sadly, due to planned maintenance work on the line, Virgin were not able to operate any trains from Preston to London ahead of the game. This left thousands of North End fans having to traipse to the national stadium by coach to watch what was ironically dubbed “The Replacement Bus Final” by those in attendance.
Preston ended up beating Swindon 4-0 on the day to seal promotion in style, so at least it wasn’t a total wash-out.
9. Oh Lord…
When it comes to naming rights, one of the most amusing side effects of such a deal came at Burnley in 2015.
One of the stands at Turf Moor is named after the Clarets’ greatest-ever chairman, Bob Lord — a revered character who oversaw the most successful period in the club’s history, winning the First Division championship in 1960 and reaching the FA Cup final the year after.
The Totally Wicked Bob Lord Stand and the snow on the Pennines: pic.twitter.com/NcrY3kLDrY
— Richard Jolly (@RichJolly) January 17, 2015
However, a partnership with an unfortunately upbeat e-cigarette brand somewhat served to undermine the reverence with which Lord’s name is spoken around the place.
Lord was many things, but “Totally Wicked” almost definitely isn’t one of them.
10. Nicklas Bendtner’s pants
Nicklas Bendtner wearing his Paddy Power lucky pants after scoring the equalising goal! #Euro2012 pic.twitter.com/X01UwVS5
— Paddy Power (@paddypower) June 13, 2012
Denmark striker Nicklas Bendtner revealed a pair of bookmaker-branded underpants when he scored in a 3-2 defeat to Portugal at Euro 2012.
Bendtner, who got both goals as Denmark came from 2-0 down to level the match before conceding a late winner, revealed branding from Irish bookmaker Paddy Power during celebrations of the equaliser.
UEFA didn’t see the funny side and the 24-year-old Arsenal forward was banned for one match and fined €100,000.
“It is just a pair of lucky boxer shorts that I used in the first game as well and have used before the tournament,” he said, possibly with tongue firmly in cheek. “I didn’t know I was breaking any rules but I am aware of that now.”
11. The wrong drink can cost you…
Euro 2020 players, beware. Coca-Cola has history here. Ronaldinho once forfeited a huge sponsorship deal with the brand after he conducted his introductory unveiling news conference at Atletico Mineiro in 2012 from behind two cans of rival drink Pepsi.
Coke pulled the plug on a deal worth around $750,000-a-year after watching Ronaldinho sip a Pepsi (who sponsored Mineiro) in front of the watching world.
Coca-Cola said in a statement: “Coca-Cola recognises the career and value of Ronaldinho. However due to recent developments it has become impossible to continue the partnership.”
Marcelo Pontes, Coca-Cola marketing chief, told Brazilian newspaper O Estado de Sao Paulo: “The fact that the player has appeared with a can of Pepsi was the straw that broke the camel’s back. The sponsorship had become embarrassing.”
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Sports
Hamlin: Team couldn’t survive under charter deal
Published
6 hours agoon
December 3, 2025By
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Associated Press
Dec 2, 2025, 02:46 PM ET
CHARLOTTE, N.C. — Three-time Daytona 500 winner Denny Hamlin outlined the precarious situation facing NASCAR teams, testifying Tuesday in the federal antitrust trial against the stock car series that the race team he co-owns spent more than $700,000 to the series in 2022 alone and how agreeing to its charter proposal last fall would have been like signing his own “death certificate.”
Hamlin was the first witness called when testimony began Monday in the antitrust case brought by 23XI Racing, which is owned by Hamlin and Basketball Hall of Famer Michael Jordan, and Front Row Motorsports, owned by fast-food franchiser Bob Jenkins. The two teams contend that NASCAR is a monopoly that has handcuffed teams with a no-win revenue model.
Hamlin returned to the stand for more than three hours and was asked about line items in 23XI Racing’s budget. He noted how more than $703,000 three years ago was spent on costs to NASCAR ranging from entry fees, credentials for team members to enter the track and even access to Internet signals. He also said he and Jordan spent $100 million to build 23XI and “all it takes is one sponsor to go away and all our profit is gone.”
All 15 of NASCAR’s teams had been vocal for over two years that the last charter agreement made it impossible for them to turn a profit and they demanded four changes in prolonged negotiations. When the final offer came from NASCAR and lacked most of what the teams asked for, 23XI and Front Row refused to sign and instead sued.
23XI has turned a profit in all but one of its five seasons, but its financial success is largely a product of Jordan’s star power drawing top-dollar sponsors. Plaintiffs’ attorney Jeffery Kessler told the jury Monday that a NASCAR-commissioned study found that 75% of teams lost money in 2024.
Hamlin testified that the TV deal NASCAR signed ahead of the 2025 season has not been a boon to race teams because of a shift toward streaming services and big-ticket sponsors want to be on television. He also referred to a meeting with NASCAR chairman Jim France, who indicated teams are spending too much and it should only cost $10 million per car. Hamlin testified it costs $20 million.
“We cannot cut more. Tell me how to get my investment back? He had no answer,” Hamlin said.
As for refusing to sign the charter agreements last fall, Hamlin said the last-ditch proposal from NASCAR “had eight points minimum that needed to be changed. When we pointed that out we were told ‘Negotiations are closed.'”
“I didn’t sign because I knew this was my death certificate for the future,” he said, later adding: “I have spent 20 years trying to make this sport grow as a driver and for the last five years as a team owner. 23XI is doing our part. You can’t have someone treat you this unfairly and I knew It wasn’t right. They were wrong and someone needed to be held accountable.”
Under cross-examination, Hamlin was asked why he paints a rosier picture of NASCAR on podcast appearances. He replied that he is regurgitating NASCAR talking points because any negative comments can lead to retribution.
“You can take all my things out of context and paint a picture that everything is fine,” he said. “The reality is, (being) negative affects me in (technical inspection), getting called to the hauler, NASCAR not liking what I said.”
The trial is expected to last two weeks.
NASCAR is owned and operated by the Florida-based France family, which founded the series in 1948. Kessler said over a three-year period almost $400 million was paid to the France Family Trust and a 2023 evaluation by Goldman Sachs found NASCAR to be worth $5 billion. The pretrial discovery process revealed NASCAR made more than $100 million in 2024, while Jenkins testified in a deposition he has lost $60 million over the last decade and $100 million since starting his team in 2004.
NASCAR contends it is doing nothing wrong and has not restrained trade or commerce by its teams. The series says the original charters were given for free to teams when the system was created in 2016 and the demand for them created a market of $1.5 billion in equity for chartered organizations.
Hamlin countered that 11 of the original 19 chartered organizations are out of business; all three of 23XI’s charters came from teams that ceased operations. NASCAR also said each chartered car now receives a guaranteed $12.5 million in annual revenue, up from $9 million. Hamlin testified it costs $20 million to bring a single car to the track for all 38 races and that figure does not include any overhead, operating costs or a driver’s salary.
Sports
Hamlin emotional, MJ present at antitrust trial
Published
6 hours agoon
December 3, 2025By
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Associated Press
Dec 1, 2025, 06:15 PM ET
CHARLOTTE, N.C. — The landmark federal antitrust trial against NASCAR opened Monday with three-time Daytona 500 winner Denny Hamlin breaking down in tears minutes into his testimony as the first witness in a case that could upend the venerable stock car series.
Hamlin’s 23XI Racing, which he co-owns with Michael Jordan, and Front Row Motorsports claim the series is a monopolistic bully that leaves its teams no option but to comply with rules and financing they don’t agree with.
As Jordan watched from the gallery, Hamlin began to cry and had to stop and compose himself when asked how he got into racing. He disclosed to The Associated Press last month that his father is dying, and he said on the stand he was emotional because his dad “is not in great health.”
“We got to when I was about 20 and a decision had to be made, I could keep racing or go out and work for my dad’s trailer business,” Hamlin testified, adding that he later was thinking about what retirement looked like and found a team going out of business. He needed a partner and turned to Jordan, who he had developed a friendship with when the Basketball Hall of Famer owned the Charlotte Hornets and Hamlin was a season-ticket holder.
“If I can’t be successful with Michael as a partner, I knew this was never going to work,” he said.
The references to his early days in auto racing and the sacrifices his family made were intended to show how difficult it is for both team owners and drivers to make it at the top level of the sport. He said he never would have been able to start 23XI in 2021 had he not partnered with Jordan.
Because of Jordan’s presence with the team, Hamlin testified, 23XI has turned a profit in all but one of its five seasons of operation. His attorney, Jeffrey Kessler, said in his opening statement that fast-food restaurant entrepreneur Bob Jenkins has never turned a profit since starting his Front Row team in 2004, a team that won the Daytona 500 in 2021.
Kessler said a NASCAR-commissioned study found that 75% of teams lost money in 2024 and added that over a three-year period almost $400 million was paid to the France Family Trust. He said a 2023 evaluation by Goldman Sachs found NASCAR to be worth $5 billion. NASCAR is currently run by Jim France, son of founder Bill France Sr.
“What the evidence is going to show is Mr. France ran this for the benefit of his family at the expense of the teams and sport,” Kessler said.
At the heart of the lawsuit is NASCAR’s revenue sharing model, which 23XI and Front Row argue is unfair to race teams that often operate at a loss. Hamlin testified it cost $20 million to simply bring a single car to the track over a 38-race season, not including overhead expenses such as driver salary and business operations.
“So, why would these people do this if you are just going to lose money because NASCAR isn’t giving you a fair deal?” asked Kessler, “Because you love stock car racing, and there’s nowhere else to do it.”
The charter agreements signed for this year that triggered the lawsuit guarantee the teams $12.5 million in annual revenue per chartered car. NASCAR argues the guaranteed payouts are an increase from $9 million from the previous agreement, but Hamlin noted that 11 of the first 19 chartered teams are no longer in business.
All three charters 23XI purchased came from teams that ceased operations, and Hamlin said 23XI paid $4.7 million for its first charter, $13.5 million for its second and $28 million for its third, acquired late last year. He acknowledged purchasing the third charter was a risk because of the pending litigation – and the price concerned him – but it was required if 23XI intends to build itself into a top team.
The charter system guarantees a car a spot in the field each race week as well as a percentage of the purse and gives team owners an asset to sell should they want to get out of the business.
NASCAR attorneys argued that the charter system has created $1.5 billion in equity for the 36 chartered teams. Prior to the charter system, teams raced “open,” with no guarantee they’d make the field or earn a payout.
“The France family built NASCAR from nothing. They are an American success story,” Johnny Stephenson said in the opening statement for NASCAR. Stephenson is a colleague of Christopher Yates, who had previously handled most of the courtroom arguments for the defendants.
“They’ve done it through hard work over 75 years. That’s the kind of effort that doesn’t deserve a lawsuit. That’s the kind of effort that deserves admiration.”
The case has churned through hearings and arguments for more than a year despite calls from other NASCAR teams to settle. U.S. District Judge Kenneth Bell even helped mediate a failed two-day summit in October.
A NASCAR victory could put 23XI, Front Row and their six combined cars out of business. Their charters – now being held by NASCAR – would likely be sold. The last charter went for $45 million, and NASCAR has indicated there is interest from potential buyers including private equity firms.
A win for the teams could lead to monetary damages and the potential demolition of NASCAR as it is run today. The judge has the power to unravel a monopoly, and nothing is off the table, from ordering a sale of NASCAR to the dismantling of the charter system.
Jordan’s presence factors into the trial
Jordan’s presence in the courtroom gallery near Hamlin was a factor: Among those dismissed from serving on the jury was a man who said he can’t be impartial because “I like Mike” and another who said he had Michael Jordan posters on his walls growing up. A juror said they were a North Carolina fan but noted the football team at Jordan’s alma mater is not “doing too well right now” to which the star shook his head and laughed.
NASCAR executives in the courtroom included chairman Jim France and vice chair Lesa France Kennedy, two scions of the family that founded NASCAR in 1948 and still owns it.
Hamlin will resume testimony Tuesday morning. NASCAR Commissioner Steve Phelps, 23XI minority owner Curtis Polk, France Kennedy and other top executives had to leave the courtroom after opening arguments because they are all potential witnesses.
Sports
What Mikko Rantanen learned from last season’s double-trade campaign
Published
6 hours agoon
December 3, 2025By
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Greg WyshynskiDec 3, 2025, 07:00 AM ET
Close- Greg Wyshynski is ESPN’s senior NHL writer.
NEW YORK — After 11 seasons as one of the NHL’s leading scorers, Mikko Rantanen has become accustomed to fame.
But infamy? Not so much, although he has experienced plenty of that this season.
Rantanen recently served the first suspension of his NHL career, having earned an automatic one-game ban for two game misconducts for physical infractions.
NHL rules state that players must go 41 games between ejections to avoid suspension. Rantanen’s second ejection, for boarding Calgary Flames forward Matt Coronato, came four days after his first ejection on a play that earned Rantanen widespread derision from fans — and one very angry coach.
On Nov. 18, Rantanen skated through a check by New York Islanders defenseman Scott Mayfield and shoved defenseman Alexander Romanov in the back, sending him violently into the end boards. As a result of that play, Romanov had shoulder surgery that will put him on the shelf for five months at a minimum.
Rantanen didn’t have a hearing with the NHL Department of Player Safety for either of these misconducts, but he heard plenty from Islanders coach Patrick Roy after the Romanov hit. It was a scene that instantly went viral: Rantanen leaving the ice after his major penalty and a red-faced Roy screaming at him from the New York bench.
0:38
Mikko Rantanen ejected for nasty hit on Alex Romanov
Alex Romanov is left flat out on the ice after this shove in the back from Mikko Rantanen with under a minute left in regulation.
“Usually if something happens, if somebody gets pissed off, the media picks it up,” Rantanen told ESPN on Tuesday. “So I’m not really surprised it got so big.”
Roy, who called the hit “disrespectful,” yelled at Rantanen, appearing to say, “You’re not going to f—ing finish that game” in reference to the teams’ rematch scheduled for March 26 on Long Island.
Is Rantanen worried about what might happen in that game?
“No, no, no,” he said. “I’m just going to play there, play hard, play hockey and see what comes at me. But I’m a grown man. So I can stand up for myself.”
But the notoriety wasn’t only on the ice for Rantanen in 2025. Earlier this year, thanks to two blockbuster trades, he became one of the NHL’s most debated players.
RANTANEN WAS PLAYING for the Colorado Avalanche in a contract year. His salary demands remained high — rumored at the time to be around $14 million annually for one of the league’s most dominant scoring wingers and a player who helped Colorado win the Stanley Cup in 2022.
Avalanche GM Chris MacFarland shocked the hockey world by trading him to the Carolina Hurricanes in a blockbuster deal on Jan. 24 that saw Canes leading scorer Martin Necas sent back to the Avalanche. MacFarland called it a “business decision” involving a player who “had the unrestricted free agent card” but lamented losing “a superstar human being.”
However, Rantanen’s time with the Hurricanes was incredibly short. Carolina hoped to convince him to sign an extension — meeting his salary demands — and to put roots down in Raleigh. But after 13 games, the player the Hurricanes hoped could lead them to the Stanley Cup was traded again, this time to Dallas, in a deal involving young forward Logan Stankoven.
“My sense of it was that this just didn’t feel like home for him, as far as I can tell. And that’s OK. He’s making an eight-year commitment,” Carolina GM Eric Tulsky said at the time.
It was a dizzying, at times humbling, experience for Rantanen. He wanted to remain in Colorado. He learned quickly how much was out of his control. It was no surprise that Rantanen’s contract with Dallas spanned eight seasons (for $96 million total) and carried a full no-movement clause.
“You learn always from those tough moments, whether it’s on the ice or wherever in life,” he said. “You always learn from those moments when you’re going through tough times.”
The double-trade season and the new monster contract sparked questions around the NHL about whether Rantanen was in fact worth coveting. Was he a superstar away from the Avalanche? Was he a franchise-level player?
“There’s been a lot written about him. There’s been a lot said about him,” then-Stars coach Peter DeBoer said last postseason. “There’s been a lot of doubters out there, based on the situations he’s been in and how it’s looked at different points.”
Rantanen began answering those questions in the Stanley Cup playoffs, leading the Stars back to the conference finals for the third straight season — including a seven-game, first-round elimination of his friends from Colorado. Rantanen had 22 points in 18 playoff games, including one torrid stretch in which he had nine goals and eight assists in the span of six games.
DALLAS IS HOME NOW. Rantanen and his girlfriend, Susanna Ranta, got engaged in the offseason. No contract talk leaks. No trade chaos. To his relief, just playing the game.
“We’re settled and know where we’re going to be,” he said. “You don’t have to think about off-ice stuff as much. You can just focus on hockey. It’s been more comfortable.”
Rantanen’s comfort has been to Dallas’ benefit. Through 25 games, he has 33 points, including 10 goals. That includes 18 points on the Stars’ torrid power play, which ranked second to Pittsburgh heading into Tuesday’s game against the New York Rangers.
Winger Jason Robertson said having Rantanen for a full training camp was a key to that unit’s success. “You really didn’t have time to develop that look, that chemistry after the trade deadline last year,” he said.
At 5-on-5, Rantanen has found a fit with center Wyatt Johnston, who was tied with Robertson at 16 goals to lead the Stars. Like Nathan MacKinnon, the Avalanche star with whom Rantanen had explosive chemistry, Johnston is a right-shot center.
“Obviously last year I had a lot of success with playing with [Roope] Hintz and [Mikael] Granlund. Those are two lefties, so it’s not end of the world,” Rantanen said. “But playing a lot with Nate in the past as a righty, it’s more common for me to make plays and stuff. [Johnston] is a really good player. He can score goals. We find each other pretty well. Obviously, it takes some time. We haven’t played that long together, so we can still get better, but it’s going in a good direction.”
0:45
Mikko Rantanen capitalizes on the power play
Mikko Rantanen scores on the power play for Dallas Stars
Rantanen has played with Johnston and Dallas captain Jamie Benn recently, which is to say the Finland native is not playing with his countryman Hintz. When he was traded to the Stars last season, Rantanen joined what was colloquially known as Dallas’ “Finnish Mafia,” along with Hintz, defensemen Miro Heiskanen and Esa Lindell, and Granlund, who left for Anaheim as a free agent last summer. He played on a line with Hintz and Granlund for much of the playoffs.
There are moments when the Finns flock together. Such as at the end of a recent morning skate, when they were speaking their native tongue during a Suomi-only shooting drill. But Dallas players say Rantanen also has subverted some expectations.
“Normally, most of our Finnish guys are relatively quiet and whatever. Mikko comes in here and he’s this big, loud and happy guy. Just a different dynamic,” Robertson said. “He fit in obviously very well, and everyone welcomed him in.”
Forward Tyler Seguin knew Rantanen only as an opponent before the trade. A rather large opponent, at 6-foot-4 and around 230 pounds. Seguin said having Rantanen as a teammate offered an up-close glimpse at “how thick he is and why his nickname is what it is” referring to “Moose,” Rantanen’s moniker in Colorado.
“He’s a big boy,” Seguin said.
But Seguin also appreciates what a charismatic teammate he is, too.
“I used to know him as a skilled big forward that put up a lot of offense and points with Colorado. Getting him here as a teammate, I’ve learned what a good person he is. How much he can affect our locker room with his leadership,” Seguin explained. “Sometimes, guys come in and won’t feel comfortable talking. He does. So it’s nice.”
RANTANEN BRINGS SIZE, skill and personality to Dallas. He also brings a superstar quality to the franchise as “one of the elite power forwards in the game,” as GM Jim Nill described him last March.
Dallas coach Glen Gulutzan, hired to replace DeBoer in the offseason, coached two other elite forwards on the Edmonton Oilers‘ bench as an assistant coach: Connor McDavid and Leon Draisaitl. Gulutzan said that Rantanen is “certainly there” as far as comparable star quality.
“The most interesting thing that I’ve found coaching Mikko and then coaching Leon and Connor: The similarity is their fire. Their competitiveness. And that’s what you need, right?” Gulutzan said. “They’re very hard on themselves, just to be great every night. That’s what I really noticed. I didn’t know that as much with Mikko, but now that I’ve gotten to coach him, you just see that drive and that intensity.”
Rantanen is trying to drive the Stars into the Stanley Cup Final after three straight conference finals losses, and push Dallas to its first Cup win since 1999. He has found the right fit with a team committed to him for the long term. But he learned a lesson the hard way during last season’s chaos: Take nothing for granted.
“Last year was nothing like I’ve experienced before. Hopefully it never happens again,” he said. “But if it does, I’m ready.”
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