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As well as the football being played, you may have noticed that Euro 2020 is also host to a secondary, but nonetheless entertaining tactical contest in the media room.

It began a few days ago when Cristiano Ronaldo took umbrage at sharing his news conference with two bottles of Coca-Cola. The Portugal captain removed the soft drinks from the desk in front of him and replaced them with a bottle of water.

He may have publicly slighted one of Euro 2020’s main corporate sponsors, but Ronaldo’s act of defiance soon inspired a group of copycats.

France‘s Paul Pogba upset another tournament benefactor by removing a bottle of Heineken that had been placed in front of him.

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Paul Pogba mirrors Cristiano Ronaldo’s Coca-Cola snub by removing a Heineken bottle from his Euro 2020 press conference.

It’s thought that the midfielder may have removed the bottle due to his Muslim faith, unaware that it was actually a non-alcoholic version of the beer.

Andriy Yarmolenko was next up, with the Ukraine winger swapping bottles around while cheekily attempting to forge a few new sponsorship deals of his own.

On the back of his two-goal heroics against Switzerland the previous day, Italy midfielder Manuel Locatelli took a leaf directly out of Ronaldo’s book by exchanging Cokes for mineral water. Even Russia‘s head coach Stanislav Cherchesov had a little fun during his media conference by helping himself to a complimentary swig of Coke.

The ongoing “bottle battle” at Euro 2020 hasn’t done Coca-Cola many favours either, with a dramatic $4 billion fall in share price ensuing in the aftermath of Ronaldo’s high-profile snub.

It’s certainly not the first time a partnership deal has backfired, with football witnessing more than its fair share of corporate hiccups over the years. Here’s a few:

1. Chevrolet’s Man United and Liverpool mashup

Chevrolet made a hash of things in 2013 when they attempted to bring fans of Manchester United and Liverpool together in the name of brand unity.

The company had multi-million pound deals with both clubs at the time and thus created an advert that spliced together players from either side of the divide, all reciting a message about how special their respective teams are.

As you might expect, the advert was immediately denounced by both sets of rival fans, with Chevy forced to beat a rather hasty retreat to the drawing board.

2. The wrong Wonga logo for Newcastle

Newcastle United made a similar mess of their kit launch in 2015 when they somehow managed to unveil their latest shirt with the wrong brand logo on the front.

The problem stemmed from the fact that sponsors Wonga had rebranded mere hours before the kit was launched, leaving Newcastle with a shirt that was out-of-date right from the off.

3. Dulux paint Tottenham in a bad light

Tottenham were at their Spursy best when they broke news of a major new commercial development toward the tail end of the 2020-21 season.

Spurs revealed Dulux had become their official paint supplier only for the company to kick off their new partnership by openly mocking them on Twitter.

First Dulux began by sharing a meme of Spurs’ empty trophy room, then followed up by suggesting their famous dog mascot could do a better job in defense than any of the current back-four.

Unsurprisingly, a contrite apology followed soon thereafter as they tweeted: “We’re deeply sorry for the posts from Dulux this morning in response to the announcement of our relationship with @SpursOfficial .These do not reflect how proud we are to be the Official paint Supplier of the Club. We’re investigating what happened and apologise to all Spurs fans.”

4. Ansu Fati can’t drive yet

Barcelona starlet Ansu Fati made a stuttering start to his commercial endeavours after signing up to become an ambassador for Cupra, the Spanish motor company.

The deal saw Fati presented with his very own top-of-the-line sports car, with the only hitch being that the 18-year-old winger didn’t have a driving license after injury issues prevented him from taking his test.

5. A ‘Boiler Man’ mascot

West Brom fans were faced with a stark reminder of their plight after starting the 2018-19 season in the Championship following their relegation from the top flight the previous campaign.

As if to really ram it home, the Baggies introduced their new mascot to fans before the first game of the season — a man dressed as a boiler, named “Boiler Man.”

Colin the Combi (to give him his official name) received a vociferous reception at the Hawthorns, which was not very cordial.

6. Don’t bet on Antonio

West Ham forward Michail Antonio bore the brunt when the club’s shirt sponsors got ideas above their station back in 2016.

After losing against Chelsea, the Hammers’ partners at Betway decided to criticise Antonio’s performance, singling out the utility man as “an accident waiting to happen” on social media.

Betway formally apologised to Antonio after the game for their “inappropriate” comment but the tweet in question is still up on their official account.

7. Man United get tapped up

Manchester United command a vast, bulging portfolio of corporate affiliations all around the world, boasting everything from snack noodle partners to official club tractors.

However, it was United’s collaboration with Kohler that raised eyebrows in 2019 when the American plumbing supply company decided to pay homage on the anniversary of the 1999 treble in the only way they knew how.

As a historic mark of respect for one of United’s greatest-ever triumphs, Kohler released a special set of taps, engraved with various references to that balmy night in Barcelona against Bayern Munich.

Sales must have been through the roof, or down the sink — as the case may be.

8. Delays on the line

Preston North End marked their progression to the 2014-15 League One playoff final at Wembley by allowing Virgin Trains to sponsor their shirts.

Sadly, due to planned maintenance work on the line, Virgin were not able to operate any trains from Preston to London ahead of the game. This left thousands of North End fans having to traipse to the national stadium by coach to watch what was ironically dubbed “The Replacement Bus Final” by those in attendance.

Preston ended up beating Swindon 4-0 on the day to seal promotion in style, so at least it wasn’t a total wash-out.

9. Oh Lord…

When it comes to naming rights, one of the most amusing side effects of such a deal came at Burnley in 2015.

One of the stands at Turf Moor is named after the Clarets’ greatest-ever chairman, Bob Lord — a revered character who oversaw the most successful period in the club’s history, winning the First Division championship in 1960 and reaching the FA Cup final the year after.

However, a partnership with an unfortunately upbeat e-cigarette brand somewhat served to undermine the reverence with which Lord’s name is spoken around the place.

Lord was many things, but “Totally Wicked” almost definitely isn’t one of them.

10. Nicklas Bendtner’s pants

Denmark striker Nicklas Bendtner revealed a pair of bookmaker-branded underpants when he scored in a 3-2 defeat to Portugal at Euro 2012.

Bendtner, who got both goals as Denmark came from 2-0 down to level the match before conceding a late winner, revealed branding from Irish bookmaker Paddy Power during celebrations of the equaliser.

UEFA didn’t see the funny side and the 24-year-old Arsenal forward was banned for one match and fined €100,000.

“It is just a pair of lucky boxer shorts that I used in the first game as well and have used before the tournament,” he said, possibly with tongue firmly in cheek. “I didn’t know I was breaking any rules but I am aware of that now.”

11. The wrong drink can cost you…

Euro 2020 players, beware. Coca-Cola has history here. Ronaldinho once forfeited a huge sponsorship deal with the brand after he conducted his introductory unveiling news conference at Atletico Mineiro in 2012 from behind two cans of rival drink Pepsi.

Coke pulled the plug on a deal worth around $750,000-a-year after watching Ronaldinho sip a Pepsi (who sponsored Mineiro) in front of the watching world.

Coca-Cola said in a statement: “Coca-Cola recognises the career and value of Ronaldinho. However due to recent developments it has become impossible to continue the partnership.”

Marcelo Pontes, Coca-Cola marketing chief, told Brazilian newspaper O Estado de Sao Paulo: “The fact that the player has appeared with a can of Pepsi was the straw that broke the camel’s back. The sponsorship had become embarrassing.”

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Sources: Dodgers’ Betts out due to fractured toe

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Sources: Dodgers' Betts out due to fractured toe

LOS ANGELES — Mookie Betts stubbed a toe in his left foot during an off-the-field incident and missed the opener of the Los Angeles Dodgers‘ highly anticipated series against the New York Yankees on Friday.

Betts is not expected to go on the injured list, according to Dodgers manager Dave Roberts, but he will not start against the Yankees on Saturday or Sunday. Roberts said the hope is that Betts will return to the lineup shortly thereafter.

“For me, right now, it’s just day-to-day,” Roberts said after the Dodgers’ 8-5, come-from-behind win.

The incident, which affected the tip of Betts’ second toe, was believed to have occurred late Wednesday night, after the Dodgers returned from a six-game road trip, when Betts banged his toe against a piece of furniture at his house. Betts called Roberts to inform him about his toe on Friday morning, then underwent X-rays at Dodger Stadium later that afternoon.

Those X-rays revealed a fracture, a source told ESPN, confirming what Betts told the Los Angeles Times after Friday’s game. The Dodgers’ training staff will spend the weekend attempting to get the swelling down on his toe. At this point, the Dodgers don’t believe he can make the injury any worse by playing on it.

Said Roberts: “It’s going to be one of those situations per his [pain] tolerance.”

Betts’ injury isn’t the Dodgers’ most serious at the moment. Late-inning reliever Evan Phillips, who was rehabbing a forearm injury, didn’t feel right playing catch earlier this week and will undergo Tommy John surgery next week, knocking him out for all of 2025 and most of 2026.

Phillips, 30, was released by the Baltimore Orioles in August 2021 and designated for assignment by the Tampa Bay Rays less than two weeks later. The Dodgers picked him up and turned him into a valuable late-game option. From 2022 to 2024, Phillips posted a 2.21 ERA and 0.92 WHIP, saved 44 games and struck out 206 batters in 179 regular-season innings.

But Phillips dealt with arm issues during last year’s postseason run and was left off the team’s World Series roster. He then went on the IL because of a rotator cuff strain in the middle of March, returned a month later, notched seven scoreless appearances, then went back on the IL on May 7 because of what the team called forearm discomfort. Platelet-rich-plasma injections did not take. Phillips never got better.

“As we started getting into it, it wasn’t really responding,” Dodgers general manager Brandon Gomes said. “We felt like this could be a possibility, so as he got deeper into the process and it wasn’t really getting better, the decision to do it was pretty much evident with our information.” The loss of Phillips is coupled with the Dodgers having four other high-leverage relievers on the IL — Brusdar Graterol, Blake Treinen, Kirby Yates and Michael Kopech, all of whom are right-handed.

The Dodgers tried to backfill some of that depth by trading for former All-Star closer Alexis Diaz on Thursday. But Diaz, who struggled so badly this season that the Cincinnati Reds optioned him to Triple-A, will initially work out of the Dodgers’ spring training complex in Glendale, Arizona.

The Dodgers also have three starting pitchers — Blake Snell, Tyler Glasnow and Roki Sasaki — recovering from shoulder injuries, with Shohei Ohtani not expected to join the rotation until sometime after the All-Star break.

The lineup, at least, had been healthy. Until now.

Betts, 32, got off to a slow start but was still slashing .254/.338/.405 with eight home runs and five stolen bases while slotting between the hot-hitting Ohtani and Freddie Freeman in the No. 2 spot. More notably, Betts had proved to be a capable major league shortstop after working during the offseason at the position.

The hope is that the toe injury doesn’t set him back much longer than the rest of this weekend.

In the meantime, Miguel Rojas will continue to get starts at shortstop.

“It’s a good part about having depth,” Gomes said. “Keep the train moving.”

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Trout returns in new spot, has hit in Angels’ win

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Trout returns in new spot, has hit in Angels' win

CLEVELAND — Mike Trout originally expected to return to the Los Angeles Angels‘ lineup Monday in Boston.

But the timeline was moved up one series and three days.

Trout was activated off the injured list and went 1-for-5 as the designated hitter in Friday night’s 4-1 win over the Cleveland Guardians. The Angels slugger missed 26 games because of soreness in his left knee that was eventually diagnosed as a bone bruise. The three-time American League MVP had two operations last year on the knee after tearing his meniscus.

“Felt good. Struck out on two at-bats, but other than that, felt all right,” said Trout, who batted fifth for the first time in 1,532 starts.

Trout lined a base hit to left-center in the fourth inning. He thought he had a hit in his first at-bat in the second inning, but Cleveland third baseman José Ramírez made a nice grab on a low line drive.

“I thought he had some good at-bats, considering that he hadn’t seen live pitching in a while,” Angels manager Ron Washington said. “He hit the ball hard three times today. They made some good pitches when he struck out. But welcome back, Mike.”

Trout’s return also helped the Angels snap a five-game losing streak and improve to 28-30.

It was the first time since Sept. 26, 2011, Trout’s rookie season, that he started a game hitting lower than third.

Washington is happy to have Trout back, especially because he noted Trout wasn’t aggressive in rushing in his return. Washington also knows that Trout isn’t ready to return to his normal spot batting second or third.

“He hasn’t seen anything. So when you look at what we have, that’s where he sits,” Washington said before the game. “It doesn’t make sense for him to protect [Logan] O’Hoppe. So, I’ll put Mike behind him to protect O’Hoppe. He’s not ready to be at the top of the lineup, especially with those guys up there. As we go along the next couple of days, he’s not going to remain fifth.”

The 33-year-old Trout is hitting .180 with 9 home runs, 18 RBIs and a .712 OPS in 30 games. He will be the designated hitter for the weekend series against the Guardians before possibly returning to right field when the Halos head to Boston on Monday for a three-game series.

Even though Trout has shied away from wanting to be the designated hitter, he has done well in that spot. In eight games this season, he is 9-for-33 (.273) with 6 home runs and 9 RBIs.

Trout said whether he plays more games than originally planned at DH the remainder of the season is something that remains to be seen.

“Bone bruises are tricky. I know I am going to be sore, but I can deal with it,” he said. “I definitely have to be cautious, especially the first couple games.”

Trout has missed 404 of the Angels’ 665 games — almost 60% — since May 17, 2021, when he tore his calf muscle against Cleveland and was sidelined for the rest of that season. This is the fifth straight year he has had a stint of at least 25 games on the IL.

He missed five weeks of the 2022 season because of a back injury, and all but one game after July 3, 2023, after he broke a bone in his hand on a foul ball. Trout played in 29 games last season before the meniscus injury.

“There’s so many games that any sense of newness or something to make you excited is something that you’d latch on to. So, today is definitely a moment like that,” O’Hoppe said about Trout’s return. “He’s the heart of this organization. So, we’re happy to have our heart beating again for sure.”

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L.A.’s Betts day-to-day after stubbing toe in mishap

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Sources: Dodgers' Betts out due to fractured toe

LOS ANGELES — Mookie Betts stubbed a toe on his left foot during an off-the-field incident and was out of the Los Angeles Dodgers‘ lineup Friday night for the opener of a highly anticipated weekend series against the New York Yankees.

Betts was scheduled to undergo X-rays at Dodger Stadium before first pitch. Until then, the team will hope for the best.

“It’s day-to-day right now,” Dodgers manager Dave Roberts said. “So, that’s where we’re at.”

The incident — affecting Betts’ second toe — was believed to occur late Wednesday night, after the Dodgers returned from a six-game road trip through New York and Cleveland. Roberts didn’t find out until Betts called him Friday morning. He was vague on the details.

“I really don’t know,” Roberts said when asked how the injury occurred. “I think it was at home. It’s probably a dresser, nightstand, something like that. It’s just kind of an accident. I think that Mookie will be able to give more context, but that’s kind of from the training staff what I heard. So hopefully, it’s benign, it’s negative. Not sure, but I feel confident saying it’s day-to-day … but putting on a shoe today was difficult for him.”

Betts’ injury isn’t the Dodgers’ most serious at the moment. Late-inning reliever Evan Phillips, who was rehabbing a forearm injury, didn’t feel right playing catch earlier this week and will undergo Tommy John surgery next week, knocking him out for all of 2025 and most of 2026.

Phillips, 30, was released by the Baltimore Orioles in August 2021 and designated for assignment by the Tampa Bay Rays less than two weeks later. The Dodgers picked him up and turned him into a valuable late-game option. From 2022 to 2024, Phillips posted a 2.21 ERA and 0.92 WHIP, saved 44 games and struck out 206 batters in 179 regular-season innings.

But Phillips dealt with arm issues during last year’s postseason run and was left off the team’s World Series roster. He then went on the IL because of a rotator cuff strain in the middle of March, returned a month later, notched seven scoreless appearances, then went back on the IL on May 7 because of what the team called forearm discomfort. Platelet-rich-plasma injections did not take. Phillips never got better.

“As we started getting into it, it wasn’t really responding,” Dodgers general manager Brandon Gomes said. “We felt like this could be a possibility, so as he got deeper into the process and it wasn’t really getting better, the decision to do it was pretty much evident with our information.”

The loss of Phillips is coupled with the Dodgers having four other high-leverage relievers on the IL — Brusdar Graterol, Blake Treinen, Kirby Yates and Michael Kopech, all of whom are right-handed.

The Dodgers tried to backfill some of that depth by trading for former All-Star closer Alexis Diaz on Thursday. But Diaz, who struggled so badly this season that the Cincinnati Reds optioned him to Triple-A, will initially work out of the Dodgers’ spring training complex in Glendale, Ariz.

The Dodgers also have three starting pitchers — Blake Snell, Tyler Glasnow and Roki Sasaki — recovering from shoulder injuries, with Shohei Ohtani not expected to join the rotation until sometime after the All-Star break.

The lineup, at least, had been healthy. Until now.

Betts, 32, got off to a slow start but was still slashing .254/.338/.405 with 8 home runs and 5 stolen bases while slotting between the hot-hitting Ohtani and Freddie Freeman in the No. 2 spot. More notably, Betts had proven to be a capable major league shortstop after working during the offseason at the position.

But the toe injury could set him back, in much the same way a broken left hand robbed him of nearly two months in 2024.

At this point, Roberts said, “I don’t see it being long term.” But the Dodgers can’t say that definitively yet.

“We need to see the doctors and kind of get a better sense of it,” Gomes said. “It happened pretty recently, so it’ll take some time before we have a better understanding.”

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