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Facebook CEO Mark Zuckerberg rides an electric surfboard holding the American flag. July 4, 2021.
Mark Zuckerberg, Instagram

Mark Zuckerberg celebrated Fourth of July in unique fashion: Holding an American flag as he glided on a body of water, elevated on a board about a foot above the surface.

The Facebook CEO was hydrofoiling, which is a new type of watersport that has grown in popularity among outdoor enthusiasts — and those with plenty of cash to spend on a piece of sporting equipment that costs thousands of dollars. 

Though Zuckerberg is mostly known for being the awkward founder of the world’s largest social network and one of richest people on the planet, he’s also become one of the most visible hydrofoilers out there, bringing more attention to the up-and-coming sport. 

While surfing requires the power of a wave to get going, and wakeboarding relies on a boat to tow the rider, hydrofoiling uses a winglike structure under the surface of the water to create lift. The rider uses a handheld bluetooth controller that connects to an electric motor and underwater propeller, or creates momentum manually by pumping their legs up and down, as Zuckerberg does in his Fourth of July post

“It’s a hydrofoil. There’s a wing under the water that I’m riding that pushes the board into the air,” Zuckerberg wrote in a comment on his post. “It’s a lot of fun. There’s an electric-powered version that you can get, but in this video I’m riding a regular foil board and surfing a little wave.”

Electric boards cost upwards of $10,000

Surfers have been toying with the idea of using hydrofoil technology for decades, but the sport didn’t really take off until foil boards became commercially available in 2018, said Nick Leason, co-founder of Lift Foils, which was one of the first companies to sell them.

Prior to foil boards, Leason and his company had been selling boards for kite surfing, which uses a kite in the air to pull a rider on a board across the water. Kite surfing requires a lot of skill, however, which limits the size of the market, Leason said. Foiling is much easier to pick up, and it feels like you’re gliding. 

“It’s just this really unique feeling of flying over the water,” said Leason, whose company is based in Puerto Rico. “You kind of feel like a pelican, or a wannabe pelican.”

Puerto Rican company Lift Foils is one of the companies that sell hydrofoil boards.
Courtesy of Lift Foils

There are different kinds of hydrofoil boards.

Surf foils include the board and the foil but no motor, requiring users to create momentum with their own bodies, and typically cost about $2,000. Efoils have electric motors that let them reach speeds of 25 miles per hour and typically sell for at least $10,000. 

Although foiling requires less skill than kite surfing, the steep price limits its potential market to extreme watersport enthusiasts and people with deep wallets. Canadian company MSLR Electric E-Foil, for example, notes that many of its customers are NHL hockey players. 

“The boards are made out of such high-quality materials, said MSLR Founder and Owner Carey Missler. MSLR sells two efoil boards, the Navigator and the Player, both for $10,000. “It takes a while to custom build these boards, plus you’ve got your expensive components of lithium ion batteries and carbon fiber.”

For Zuckerberg, who is the fifth-richest person in the world, with a net worth of approximately $125 billion, according to Forbes, money is no problem. That’s why he owns numerous boards, including custom-painted and custom-built versions made by Lift Foil, Leason said. 

“That’s our product that he’s riding on in the video. He probably owns every model that we have,” Leason said. “He’s really into it. He loves it.”

Zuckerberg ‘was ripping’

Zuckerberg first began to post about hydrofoiling in August 2019, when he uploaded two photos of himself on a foilboard being towed by a boat. 

“Trying a new sport in Kauai with one of the best, Kai Lenny,” said Zuckerberg, referring to the professional surfer. 

Leason said Lenny has been essential to the growth of hydrofoiling as a sport, trailblazing how people use the unfamiliar gear and taking the time to teach new folks about foiling. That includes Zuckerberg, Leason said. 

“I think Kai, he’s like magical on a foil, and seeing all the stuff that he does,” Zuckerberg said on Instagram in April. “It’s sort of helped me get into the sport just watching him foil down a huge wave then turn around, go back up wind, up the wave, do a flip off the wave. It’s like Oh my god. It’s unreal.”

In December 2019, Zuckerberg posted a video of himself efoiling while wearing a bright orange helmet. Although helmets aren’t the most stylish getup, they are an important piece of equipment that experts recommend, especially for new foilers. Experts also recommend wearing impact vests. 

“The boards are made with carbon fiber. It’s a very, very durable material, which means that if your head was to strike it, it could be very harmful if you weren’t wearing a helmet,” said MSLR Co-owner Taylor Coulthard. 

Canadian company MSLR Electric E-Foil is one of the companies that sell hydrofoil boards.
Courtesy of MSLR Electric E-Foil

Zuckerberg was caught by paparazzi efoiling in Hawaii with his face completely covered in sunscreen in July 2020. The photo became an instant viral meme. 

“I was foiling around, and then I noticed there was this paparazzi guy following us. I was like ‘Oh I don’t want him to recognize me so you know what I’m gonna do? I’m just gonna put a ton of sunscreen on my face so he won’t know who I am,'” Zuckerberg said with a laugh on Instagram in April. “But that backfired.”

Zuckerberg later poked fun at himself about the whole thing last month when he posted a cartoon version of the picture.

“The sun never stood a chance,” Zuckerberg wrote on Facebook. 

But despite his awkward episodes, those in the world of foiling say Zuckerberg has actually gotten quite good at the sport. 

“It’s funny that most people think that Mark Zuckerberg is a little nerdy guy behind his computer in some lair somewhere, but he’s actually quite a good athlete as you see in that video,” Leason said. “He’s put in a lot of practice on the foil. He’s doing quite well.”

Perhaps more importantly for those that sell foil boards, Zuckerberg is also doing a lot to generate attention and buzz.

“It has brought some interest,” Missler said. “That was an incredible shot. He was ripping. He was doing amazing.”

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How TikTok’s rise sparked a short-form video race

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How TikTok’s rise sparked a short-form video race

TikTok’s grip on the short-form video market is tightening, and the world’s biggest tech platforms are racing to catch up.

Since launching globally in 2016, ByteDance-owned TikTok has amassed over 1.12 billion monthly active users worldwide, according to Backlinko. American users spend an average of 108 minutes per day on the app, according to Apptoptia.

TikTok’s success has reshaped the social media landscape, forcing competitors like Meta and Google to pivot their strategies around short-form video. But so far, experts say that none have matched TikTok’s algorithmic precision.

“It is the center of the internet for young people,” said Jasmine Enberg, vice president and principal analyst at Emarketer. “It’s where they go for entertainment, news, trends, even shopping. TikTok sets the tone for everyone else.”

Platforms like Meta‘s Instagram Reels and Google’s YouTube Shorts have expanded aggressively, launching new features, creator tools and even considering separate apps just to compete. Microsoft-owned LinkedIn, traditionally a professional networking site, is the latest to experiment with TikTok-style feeds. But with TikTok continuing to evolve, adding features like e-commerce integrations and longer videos, the question remains whether rivals can keep up.

“I’m scrolling every single day. I doom scroll all the time,” said TikTok content creator Alyssa McKay.

But there may a dark side to this growth.

As short-form content consumption soars, experts warn about shrinking attention spans and rising mental-health concerns, particularly among younger users. Researchers like Dr. Yann Poncin, associate professor at the Child Study Center at Yale University, point to disrupted sleep patterns and increased anxiety levels tied to endless scrolling habits.

“Infinite scrolling and short-form video are designed to capture your attention in short bursts,” Dr. Poncin said. “In the past, entertainment was about taking you on a journey through a show or story. Now, it’s about locking you in for just a few seconds, just enough to feed you the next thing the algorithm knows you’ll like.”

Despite sky-high engagement, monetizing short videos remains an uphill battle. Unlike long-form YouTube content, where ads can be inserted throughout, short clips offer limited space for advertisers. Creators, too, are feeling the squeeze.

“It’s never been easier to go viral,” said Enberg. “But it’s never been harder to turn that virality into a sustainable business.”

Last year, TikTok generated an estimated $23.6 billion in ad revenues, according to Oberlo, but even with this growth, many creators still make just a few dollars per million views. YouTube Shorts pays roughly four cents per 1,000 views, which is less than its long-form counterpart. Meanwhile, Instagram has leaned into brand partnerships and emerging tools like “Trial Reels,” which allow creators to experiment with content by initially sharing videos only with non-followers, giving them a low-risk way to test new formats or ideas before deciding whether to share with their full audience. But Meta told CNBC that monetizing Reels remains a work in progress.

While lawmakers scrutinize TikTok’s Chinese ownership and explore potential bans, competitors see a window of opportunity. Meta and YouTube are poised to capture up to 50% of reallocated ad dollars if TikTok faces restrictions in the U.S., according to eMarketer.

Watch the video to understand how TikTok’s rise sparked a short form video race.

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Elon Musk’s xAI Holdings in talks to raise $20 billion, Bloomberg News reports

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Elon Musk's xAI Holdings in talks to raise  billion, Bloomberg News reports

The X logo appears on a phone, and the xAI logo is displayed on a laptop in Krakow, Poland, on April 1, 2025. (Photo by Klaudia Radecka/NurPhoto via Getty Images)

Nurphoto | Nurphoto | Getty Images

Elon Musk‘s xAI Holdings is in discussions with investors to raise about $20 billion, Bloomberg News reported Friday, citing people familiar with the matter.

The funding would value the company at over $120 billion, according to the report.

Musk was looking to assign “proper value” to xAI, sources told CNBC’s David Faber earlier this month. The remarks were made during a call with xAI investors, sources familiar with the matter told Faber. The Tesla CEO at that time didn’t explicitly mention any upcoming funding round, but the sources suggested xAI was preparing for a substantial capital raise in the near future.

The funding amount could be more than $20 billion as the exact figure had not been decided, the Bloomberg report added.

Artificial intelligence startup xAI didn’t immediately respond to a CNBC request for comment outside of U.S. business hours.

Faber Report: Elon Musk held call with current xAI investors, sources say

The AI firm last month acquired X in an all-stock deal that valued xAI at $80 billion and the social media platform at $33 billion.

“xAI and X’s futures are intertwined. Today, we officially take the step to combine the data, models, compute, distribution and talent,” Musk said on X, announcing the deal. “This combination will unlock immense potential by blending xAI’s advanced AI capability and expertise with X’s massive reach.”

Read the full Bloomberg story here.

— CNBC’s Samantha Subin contributed to this report.

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Alphabet jumps 3% as search, advertising units show resilient growth

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Alphabet jumps 3% as search, advertising units show resilient growth

Alphabet CEO Sundar Pichai during the Google I/O developers conference in Mountain View, California, on May 10, 2023.

David Paul Morris | Bloomberg | Getty Images

Alphabet‘s stock gained 3% Friday after signaling strong growth in its search and advertising businesses amid a competitive artificial intelligence environment and uncertain macro backdrop.

GOOGL‘s pace of GenAI product roll-out is accelerating with multiple encouraging signals,” wrote Morgan Stanley‘s Brian Nowak. “Macro uncertainty still exists but we remain [overweight] given GOOGL’s still strong relative position and improving pace of GenAI enabled product roll-out.”

The search giant posted earnings of $2.81 per share on $90.23 billion in revenues. That topped the $89.12 billion in sales and $2.01 in EPS expected by LSEG analysts. Revenues grew 12% year-over-year and ahead of the 10% anticipated by Wall Street.

Net income rose 46% to $34.54 billion, or $2.81 per share. That’s up from $23.66 billion, or $1.89 per share, in the year-ago period. Alphabet said the figure included $8 billion in unrealized gains on its nonmarketable equity securities connected to its investment in a private company.

Adjusted earnings, excluding that gain, were $2.27 per share, according to LSEG, and topped analyst expectations.

Read more CNBC tech news

Alphabet shares have pulled back about 16% this year as it battles volatility spurred by mounting trade war fears and worries that President Donald Trump‘s tariffs could crush the global economy. That would make it more difficult for Alphabet to potentially acquire infrastructure for data centers powering AI models as it faces off against competitors such as OpenAI and Anthropic to develop largely language models.

During Thursday’s call with investors, Alphabet suggested that it’s too soon to tally the total impact of tariffs. However, Google’s business chief Philipp Schindler said that ending the de minimis trade exemption in May, which created a loophole benefitting many Chinese e-commerce retailers, could create a “slight headwind” for the company’s ads business, specifically in the Asia-Pacific region. The loophole allows shipments under $800 to come into the U.S. duty-free.

Despite this backdrop, Alphabet showed steady growth in its advertising and search business, reporting $66.89 billion in revenues for its advertising unit. That reflected 8.5% growth from the year-ago period. The company reported $8.93 billion in advertising revenue for its YouTube business, shy of an $8.97 billion estimate from StreetAccount.

Alphabet’s “Search and other” unit rose 9.8% to $50.7 billion, up from $46.16 billion last year. The company said that its AI Overviews tool used in its Google search results page has accumulated 1.5 billion monthly users from a billion in October.

Bank of America analyst Justin Post said that Wall Street is underestimating the upside potential and “monetization ramp” from this tool and cloud demand fueled by AI.

“The strong 1Q search performance, along with constructive comments on Gemini [large language model] performance and [AI Overviews] adoption could help alleviate some investor concerns on AI competition,” Post wrote in a note.

WATCH: Gemini delivering well for Google, says Check Capital’s Chris Ballard

Gemini delivering well for Google, says Check Capital's Chris Ballard

CNBC’s Jennifer Elias contributed to this report.

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