News organizations are taking different approaches to how often employees will come back to the office

Published

4 years ago

July 12, 2021

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People walk past the New York Times building on October 14, 2019 in New York City.

Eduardo Munoz Alvarez | VIEW press | Corbis | Getty Images

For about 16 months, the U.S. and U.K. news industries have predominantly operated out of people’s living rooms, home offices and bedrooms. Now, they’re deciding what post-pandemic life should look like for their employees.

Since the pandemic shutdowns in early 2020, reporters have adjusted techniques to break stories, shifting from in-person lunches and coffees to phone calls and zoom meetings. Editors and team leaders have managed remotely, relying on Slack, Microsoft Teams and content management systems for workflow and communication. Unlike many industries that have been crippled by the pandemic, newsrooms have adjusted and pumped out stories without much of a hitch.

That’s led to a quandary among newsroom executives and human resource leaders in charge of getting employees back to the office. How much flexibility should be given to employees who have demonstrated they can produce stories while not in the office? Do newsrooms want everyone back in the office? Is a hybrid approach more appropriate? Or should employees be given total flexibility to work from home whenever they want?

“For knowledge workers, there’s no putting this back in the box,” said Matt Martin, CEO and co-founder of Clockwise, a software company that has developed dynamic calendar assistant tools for office workers. “Full 100% in office, 40 hours a week, that’s out the window. I don’t see a world where it comes back.”

Newsroom leaders are beginning to make decisions based on internal employee surveys and conversations, but they’re not all making the same choices. The decisions companies make could have major implications for how future employees select between potential employers. They’ll also be an industry-wide test for whether more flexible work arrangements can be long lasting.

Among organizations with national scope, The New York Times, The Financial Times, The Wall Street Journal, Bloomberg, USA Today and Vox Media are all handling back to work plans differently, providing a natural science experiment for the future or journalism.

Get back to the office: The Bloomberg Way

Bloomberg LP is among the most aggressive organizations in getting its employees back to work. Bloomberg owns offices around the world, spending millions of dollars to decorate them with fish tanks, transparent walls, curved escalators and digital signs that show reporter headlines and real-time market movements. Bloomberg has journalists and analysts in more than 120 countries.

According to a Bloomberg spokesperson, the company’s post-pandemic goal is to recreate a pre-pandemic environment. Employees will come back to the office once they can safely do so.

Former New York City Mayor Michael Bloomberg addresses the virtual 2020 Democratic National Convention, livestreamed online and viewed by laptop from the United Kingdom in the early hours of August 21, 2020, in London, United Kingdom.

David Cliff | NurPhoto | Getty Images

“As a firm, we remain committed to making our offices the safest environment for everyone to come together and collaborate,” Bloomberg LP founder and CEO Mike Bloomberg wrote to all employees in an internal February memo obtained by CNBC. “That way of working is central to who we are at Bloomberg, and the buzz in our buildings will resume and grow stronger each day into 2021. After all, it’s our people who make Bloomberg such a great place to work.”

Bloomberg noted that special circumstances based on family situations would be accommodated, but he also stressed workers should get vaccinated as soon as possible.

“As vaccines become available, we expect people to take advantage of the safety they provide and return to the office,” Bloomberg wrote.

Perhaps it shouldn’t be a surprise that Bloomberg’s approach is similar to Wall Street firms, which also are approaching post-pandemic life with a “back to before” vibe. Bloomberg LP makes the majority of its revenue from selling its proprietary software to financial institutions and is more a financial services company than a traditional media firm. Only some of Bloomberg’s employees are affiliated with the media side of the business.

“We want people back to work and my view is that sometime in September, October it will look just like it did before,” JPMorgan Chase CEO Jamie Dimon said in May. “And everyone is going to be happy with it, and yes, the commute, you know people don’t like commuting, but so what.”

Morgan Stanley CEO James Gorman echoed Dimon’s thoughts.

James Gorman, chief executive officer and chairman of Morgan Stanley, speaks during the International Economic Forum Of The Americas (IEFA) in Montreal, Quebec, Canada, on Wednesday June 12, 2019. Photographer: Christinne Muschi/Bloomberg via Getty Images

Bloomberg

“If you can go to a restaurant in New York City, you can come into the office,” Gorman said. “And we want you in the office.”

Still, bankers and Bloomberg employees may push for individual flexibility with their individual team leaders — especially if they see other co-workers better able to balance work and family life. Citigroup said in March it will build in more hybrid and remote working environments for employees that are equally or more productive from home.

Firms in industries that aren’t offering flexible work schedules will have to make that up with additional compensation or other perks to entice talent, Clockwork’s Martin said.

“Deviations from what’s going to become standardized will hurt the marketability of companies,” said Martin.

The Times’s, they are a-changin’ (somewhat)

The New York Times and The Financial Times are among the news organizations embracing change — to some degree.

The New York Times will begin welcoming back maskless employees to company headquarters on 620 8th Avenue in Manhattan on Monday, July 12 if they submit proof of vaccination. Most employees will come back to the office the week after Labor Day (Sept. 6), with flexible one- or two-day-a-week returns throughout September, according to an internal memo from Chief Human Resources Officer and Executive Vice President Jacqueline Welch obtained by CNBC.

The New York Times will then change its “normal” routine to three days working in the office, two days working remotely. Employees who want to be in the office five days a week will be welcomed to do so. Those who want full-time at-home arrangements may not have that choice.

“While most employees will have much more flexibility in how they work, we expect that for most teams, full-time remote work will be the exception, rather than the norm,” Welch wrote in the memo.

The Financial Times is also instituting a hybrid approach, according to spokesperson Sophie Knight. The news organization hasn’t yet decided specifics around the remote-office balance.

“News is a fast-paced business and there is huge benefit in working together on site,” Knight said. “That said, we have mastered remote working in the past year and plan to build the lessons learned into a more flexible model.”

Gannett-USA Today headquarters building in McLean, Virginia.

Paul J. Richards | AFP | Getty Images

Gannett, which owns USA Today and many local newspapers, is planning to have employees return to the office in October. It’s considering different options for adding flexibility for employees and has opened about 200 of its 300 offices throughout the country so far. Dow Jones, which publishes The Wall Street Journal, hasn’t told employees specifics around its hybrid approach, but it plans to offer employees additional flexibility to work from home part-time, according to two people familiar with the matter who asked not to speak on the record because the details haven’t become public.

“A number of our offices around the world have begun a phased return to the workplace,” a Dow Jones spokesperson told CNBC. “Here in the States, we will have more to share with our colleagues in the coming weeks as we review input from our employees and put finishing touches on our plans.”

Digital media companies, such as Vox Media and Group Nine, which have long offered many employees the ability to work from home, are also adopting a hybrid approach. Vox Media began a phased reopening of its offices on July 6 at 10% capacity for vaccinated employees and plans to resume full office operations in September.

About two-thirds of all companies with predominantly knowledge workers are taking a hybrid approach, according to Kevin Delaney, co-founder of Charter, a media and services company focused on the future of work. Delaney was also a former journalist, working as a writer and editor for The Wall Street Journal before co-founding Quartz, a business news website. Google, Apple and Uber are among the large technology companies that have instituted specific hybrid policies allowing for a combination of in-office and remote days each week.

“It’s very clear that hybrid work is a really good scenario for both organizations and workers,” said Delaney. “On net, it’s a positive. But there are complications. The key is that organizations deal with those drawbacks and minimize the extent to which they’re detrimental.”

Proximity bias

Some news organizations have chosen all-remote options. Quartz CEO Zach Seward wrote a post earlier this month explaining what he’s learned from allowing workers to have the flexibility to shun the office completely.

Dennis Publishing, which owns a suite of publishing brands including “The Week,” “PC Pro,” and “Minecraft World,” has considered all-remote options for some of its employees, according to people familiar with the matter. But employees at “The Week” pushed back on the concept, arguing three days a week in the office would better serve the product and its employees, said the people. A Dennis spokesperson wasn’t immediately available to respond to CNBC’s request for comment.

Going fully remote could eat away at company culture and may alienate future talent who want at least some office environment, said Martin. Still, it may be more equitable than hybrid environments, which could test facetime and proximity biases that have already been established to be real in workplaces, said Delaney.

Stanford professor Nick Bloom, who studies remote work, recommends that companies specifically choose certain days for remote work for fairness reasons. If everyone is at the office for the same amount of time, people won’t be penalized for failing to put in face time with bosses or missing work outings because they’re not available.

Proximity bias — the idea that workers get more raises and promotions by being close to bosses in the office — is unquestionably real through decades of research, Delaney said. Companies will have to conduct their own internal audits to ensure that hybrid standards don’t penalize workers that choose to spend some time away from the office, he said.

“Many leaders of companies that are baby boomers struggle to believe people can be productive if they’re not at the office,” said Delaney, noting that the largest Wall Street firms are run by men in their late 50s and 60s. “They need to make the shift to focus on outcomes instead of hours.”

Hybrid environments may also have adverse diversity effects. Surveys suggest women and people of color tend to want more out-of-office flexibility than Caucasian men, Delaney said.

Still, if companies remain attuned to these drawbacks, hybrid environments shouldn’t tilt back toward office-only situations with time, Delaney said.

“It would be a mistake for organizations to treat this as a moment in time where they’re unwillingly being dragged into offering hybrid work,” Delaney said. “Hybrid work setups are the configuration that suit our modern knowledge workers much better than how we operated previously.”

Disclosure: NBCUniversal, CNBC’s parent company, is an investor in Vox Media.

WATCH: Returning to work post-pandemic: Stanford professor

Technology

Alphabet jumps 3% as search, advertising units show resilient growth

Published

13 hours ago

April 25, 2025

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Alphabet jumps 3% as search, advertising units show resilient growth

Alphabet CEO Sundar Pichai during the Google I/O developers conference in Mountain View, California, on May 10, 2023.

David Paul Morris | Bloomberg | Getty Images

Alphabet‘s stock gained 3% Friday after signaling strong growth in its search and advertising businesses amid a competitive artificial intelligence environment and uncertain macro backdrop.

“GOOGL‘s pace of GenAI product roll-out is accelerating with multiple encouraging signals,” wrote Morgan Stanley‘s Brian Nowak. “Macro uncertainty still exists but we remain [overweight] given GOOGL’s still strong relative position and improving pace of GenAI enabled product roll-out.”

The search giant posted earnings of $2.81 per share on $90.23 billion in revenues. That topped the $89.12 billion in sales and $2.01 in EPS expected by LSEG analysts. Revenues grew 12% year-over-year and ahead of the 10% anticipated by Wall Street.

Net income rose 46% to $34.54 billion, or $2.81 per share. That’s up from $23.66 billion, or $1.89 per share, in the year-ago period. Alphabet said the figure included $8 billion in unrealized gains on its nonmarketable equity securities connected to its investment in a private company.

Adjusted earnings, excluding that gain, were $2.27 per share, according to LSEG, and topped analyst expectations.

Amazon sellers raise prices after Trump’s China tariff: ‘It’s unsustainable’

Published

14 hours ago

April 25, 2025

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Amazon sellers raise prices after Trump's China tariff: 'It's unsustainable'

An Amazon employee works to fulfill same-day orders during Cyber Monday, one of the company’s busiest days at an Amazon fulfillment center on December 2, 2024 in Orlando, Florida.

Miguel J. Rodriguez Carrillo | Getty Images

For 10 years, Aaron Cordovez has been selling kitchen appliances on Amazon. Now he’s in a bind, because most of his products are manufactured in China.

Cordovez, co-founder of Zulay Kitchen, said his company is moving “as fast as we can” to move production to India, Mexico and other markets, where tariffs are increasing under President Donald Trump, but are mild compared with the levies imposed on goods from China. That process will likely take at least a year or two to complete, he said.

“We’re making our inventory last as long as we can,” Cordovez said in an email.

Zulay is also temporarily raising the price of some of its milk frothers, smores roasting sticks and other products. The company’s popular kitchen strainer now costs $12.99, up from $9.99 before Trump announced his sweeping tariff proposal earlier this month.

Amazon merchants are hiking prices for everything from diaper bags and refrigerator magnets to charm necklaces and other top-selling items as they confront higher import costs. E-commerce software company SmartScout tracked 930 products on Amazon that have seen increased prices since April 9, with an average jump of 29%.

The price hikes affect a range of categories, including clothing, jewelry, household items, office supplies, electronics and toys.

The trade war with China has threatened to upend sellers on Amazon’s third-party marketplace, which accounts for about 60% of the company’s online sales. Many merchants are based in China or rely on the world’s second-largest economy to source and assemble their products.

Sellers are now faced with the conundrum of raising prices or eating the extra costs associated with Trump’s new tariffs. It’s an existential threat for many sellers, who subsist on razor-thin margins and have, for the last several years, dealt with rising costs on Amazon tied to storage, fulfillment, shipping and advertising fees along with pricing pressure from increased competition.

CEO Andy Jassy told CNBC earlier this month that the company was “going to try and do everything we can” to keep prices low for shoppers, including renegotiating terms with some of its suppliers. But he acknowledged some third-party sellers will “need to pass that cost” of tariffs on to consumers.

Amazon’s stock price is down 15% so far this year, sliding along with the broader market. The company reports first-quarter earnings next week.

Watch CNBC's full interview with Amazon CEO Andy Jassy

Goods imported from China now face import duties of 145%, though Trump said Wednesday his administration is “actively” talking with China about a potential deal to lower tariffs. Chinese officials on Thursday denied that trade talks are taking place.

About 25% of the price increases observed by SmartScout were initiated by sellers based in China, said Scott Needham, the company’s CEO. Last week, stainless steel jewelry maker Ursteel hiked prices on four of its products by $6.50, while apparel brand Chouyatou raised the price of some of its dresses by $2. Both businesses are based in China’s Zhejiang province.

Anker, a Chinese electronics brand and one of Amazon’s largest sellers, has raised prices on one-fifth of its products sold in the U.S., including a portable power bank, which went up to $135 from $110, SmartScout data shows.

Representatives from Anker, Ursteel and Chouyatou didn’t respond to requests for comment.

Zulay, headquartered in Florida, is one of many U.S.-based sellers raising prices. The company is also cutting costs. Cordovez said he’s been forced to lay off 19% of his workforce and slash online ad spending by 85%.

Desert Cactus, based in Illinois, is also taking action. Joe Stefani, the company’s president, has been looking to move production of some of his brand’s college-themed merchandise out of China and into Mexico, India and Vietnam. About half of Desert Cactus’ goods come from China, while the rest are made in the U.S., Stefani said.

An Amazon worker moves a cart filled with packages at an Amazon delivery station in Alpharetta, Georgia, on Nov. 28, 2022.

Justin Sullivan | Getty Images

One of the company’s top products is a customizable license plate frame that’s manufactured in China. At the start of Trump’s first term in 2016, Stefani’s company paid import and shipping fees of 4% on the license plates. That rate has since skyrocketed to 170%, he said.

“The tariffs can’t stay this high,” Stefani said. “There’s so many people that just aren’t going to make it.”

Stefani said he expects Desert Cactus will end up raising prices on some products, though he’s worried shoppers might be put off by sticker shock.

“Will someone be willing to pay $50 for a hat on Amazon?” Stefani said. “You know it’s going to be expensive at the ballpark, but on Amazon we don’t know.”

Dave Dama, co-founder of health and beauty business Pure Daily Care, said the price to manufacture one of his skin-care products in China jumped to $25 from $10. Most Amazon sellers will have no choice but to raise prices, he said.

“If you were selling something for $40 and making a $7 or $8 profit at the end of the day, with these tariffs, those days are gone,” Dama said. “You can’t do that anymore. It’s unsustainable.”

Pure Daily Care plans to stagger price increases over several weeks, and only on products “we absolutely need to,” to keep Amazon’s algorithms from ranking it lower in search results or losing the valuable buy box, he said. The buy box determines which listing pops up first when a shopper clicks on a particular product, and the one that gets purchased when they tap “Add to Cart.”

An Amazon spokesperson said the company’s pricing policies continue to apply.

“As always, sellers set their own prices, and we regularly monitor how we highlight great prices as Featured Offers to provide customers with low prices across a wide selection,” the spokesperson said in a statement.

Dama said his company has enough inventory for some products to last up to six months, which it aims to “stretch as long as possible” in the hope that China and the U.S. can reach a trade deal. The company is also forgoing some sales promotions and discounts, while pausing spend on some display and video ads.

Regarding his inventory, Dama said, “We can try to stretch that seven, eight, nine months, which buys us a lot more time for this thing to work out, hopefully.”

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Trump tariffs are raising prices on Amazon and threatening to ruin U.S. sellers who source in China

Technology

Pony.ai teams up with Tencent for robotaxi services on WeChat, other apps

Published

19 hours ago

April 25, 2025

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A Pony.ai autonomous car.

Pony.ai

Chinese start-up Pony.ai said Friday it will develop autonomous driving technology in partnership with Tencent Cloud and deploy robotaxi services on tech giant Tencent’s WeChat and other applications.

The Nasdaq-listed company which specializes in autonomous vehicle technology, particularly robotaxis and robotrucks, said in a press release that the deal will include cooperation in areas such as cloud services, map data, information security and intelligent cockpit ecosystems.

The arrangement will also see the two companies integrate Pony.ai’s robotaxi ride-hailing services within Tencent’s popular WeChat app as well as other applications like Tencent Maps.

Both companies had been in talks “for quite some time,” Pony.ai CEO James Peng told CNBC on the sidelines of the Shanghai Auto Show on Friday. He cited Tencent’s huge user base and its cloud offerings as factors supporting the “win-win” collaboration as the start-up continues to scale up.

Following the partnership, Peng said that “hopefully in the near future,” users would be able to call Pony.ai robotaxi rides straight through the WeChat app.

WeChat is known as the world’s most popular ‘super app,’ housing everything from messaging to payment transactions to food delivery services, with a monthly user base of over 1 billion people.

“Pony.ai possesses industry-leading autonomous driving technology accumulations, while Tencent excels in cloud services, mapping, and cockpit ecosystem technologies,” Vice President of Tencent Group and President of Tencent Smart Mobility Zhong Xiangping was quoted as saying in the Friday release.

“This strategic partnership between the two parties is not only about complementing each other’s technologies and resources but also marks a new starting point for collaborative innovation,” he added.

Ordering a robotaxi ride on WeChat may soon be possible, says Pony.ai CEO

The release said that the partnership would also see both companies collaborate on the development, testing, and operation of Robotaxis, particularly in L4-level autonomous driving.

According to SAE International, L4 is a type of autonomous driving that allows drivers to take their eyes off the road in designated areas. For comparison, L3 is considered a hands-off system, but drivers must actively monitor the vehicle and be ready to take over the wheel.

The Tencent Cloud agreement comes a day after it was reported that Pony.ai unveiled its L4, seventh-generation robotaxi solution at the Shanghai Auto Show on Wednesday. The company’s shares surged about 40% in the U.S. on Thursday.

The start-up continues to establish itself as a prominent player in China’s autonomous driving industry. The company obtained China’s first permit to charge fares for fully driverless taxis in core parts of a business district of Shenzhen, where Tencent is headquartered.

However, the firm may be implicated in increasing trade tensions between China and the U.S. as the latter is a market Pony.ai considers “hugely important” to its expansion plans.

James Peng, co-founder and chief executive of Pony.ai this week reportedly told the Financial Times that the company is considering a secondary listing outside the U.S. amid mounting concerns that Washington will push for the delisting of Chinese companies off the New York Stock Exchange.

If this were to happen, it would come less than six months after the company’s initial public offering in the U.S. Notwithstanding, Peng told FT that a lot of factors need to be considered.