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Acquco t-shirt for Tesla giveaway
Acquco

Start-ups are raising hundreds of millions of dollars to acquire the top independent sellers on the Amazon Marketplace, creating a gold rush to “roll up” these mostly small businesses into larger entities that have better resources and can pour money into growth.

Competition to acquire these Amazon sellers has gotten so fierce that one player, Acquco, is giving away a Tesla Model Y to anyone who refers a seller that the company ends up buying.

Acquco, founded last year by Raunak Nirmal, has representatives at the annual Prosper Show this week in Las Vegas, where Amazon sellers convene to network and share tips. The company is handing out t-shirts and flyers that say, “Refer a Seller, get a Tesla.”

Nirmal said in an interview that as of Thursday the company had received about 200 referrals in a little over 24 hours since starting the program and launching the promotional web page. He said the company is willing to give away up to $10 million worth of Model Ys, which retail for a starting price of around $50,000.

“There are two options for rewards,” the web page says. “You can either get a Tesla — you will have $49,990 to put towards a Tesla model of your choice.  Alternatively, you can choose to take the cash directly!” 

The reward should be received within 45 days of the closing of the acquisition, the site says, and the recipient will owe income tax on the car or the cash.

The red-hot market for Amazon resellers

Much of Amazon’s dominance in e-commerce has come from its third-party marketplace, which is filled with millions of independent sellers who use the company’s logistics services, shipping, fulfillment centers and mammoth customer base to reach buyers.

Growing a business on Amazon has become increasingly complex in recent years due to a surge in Chinese counterfeits and other bad actors who set out to manipulate reviews and get rivals shut down. Aggregators are using those challenges as an opportunity to buy up promising products and storefronts, while using their scale and operational experience to clean up the marketplace for consumers.

Acquco has raised over $165 million in equity and debt to buy Amazon marketplace retailers, building a business with close to $200 million in revenue from those entities. It’s one of the busiest corners of the start-up market, as companies like Thrasio, which ranked 22nd on the 2021 CNBC Disruptor 50 list, along with Perch, Heyday, Branded and Boosted Commerce have raked in billions of dollars combined to pull together businesses that have grown up on Amazon.

Nirmal said the top sellers are so inundated with pitches that it’s difficult to get meetings with them.

“As a seller, when you get a message from someone about acquiring your business, you think of it as spam and go about your day,” said Nirmal, who previously spent over a year in Amazon’s marketplace business and also started his own brands and consulting businesses. “This is a unique opportunity to connect with friends, family and people that surround the sellers.”

While Nirmal didn’t attend the Prosper show, he sent a few of his 60 full-time employees, including the head of sales, to network and meet sellers. Acquco also had some contractors distributing flyers and handing out merchandise.

Acquco flyer for Tesla giveaway
Acquco

Rivals Thrasio, Heyday and Perch had an even bigger presence at the show, as they were paid exhibitors with floor space and some speaking slots, according to Prosper’s website. It’s a big change from the last conference in 2019, when the rollup market was in its infancy. Thrasio was founded in 2018 and others followed over the next couple years.

Total attendance at Prosper appears to be up about 15% to 20% over the last in-person show in 2019, which attracted over 1,500 people, a conference representative said. The show began on Tuesday and wraps up on Thursday.

How to lure sellers

Casey Gauss, a vice president at Thrasio, attended the show as part of his company’s contingent. He told CNBC that he joined in April 2020 as employee number 26, and that the last time he checked last week, the company had a workforce of 930.

Thrasio has raised $1.75 billion, the most of any company in the space. While it’s not giving away Teslas, the company did host a pricey party Wednesday night at the Bellagio Hotel, called “Feast by the Fountains,” referring to the resort’s outdoor fountain show. Gauss said he expected about 180 people.

“Feast by The Fountains will offer 5-star American cuisine and an open bar of top shelf cocktails inspired by the top supper clubs around the world,” the website for the event said.

Gauss said that the topic of aggregators has been front and center at the show and that companies have to find clever ways to meet sellers.

“We tried to throw a nice event to allow high-end networking,” he said. “It’s a good opportunity, not only for us to hang out with prospective sellers that may want to sell to us and people that have sold to us. But also, we’re pretty intentional about just building good relationships in the community.”

For Acquco, this year’s Prosper is its first big event. The company said it’s trying to get its name out to more people — and the Tesla giveaway program is a way to make a splash.

David Lam, the company’s vice president of growth strategy, said he’s been working with Tesla’s enterprise sales team on the program. The start-up did not get reduced pricing on the Model Ys, but he expects that once the program reaches about 20 cars, a discount will kick in, and then perhaps a steeper discount at the 50th sale.

The new Tesla Model Y is introduced. Tesla has expanded its model range to include an SUV based on the current Model 3.
Hannes Breustedt | picture alliance | Getty Images

Tesla giveaways have become more commonplace among non-profits as a way to raise money and give people a chance to win through online raffles. The overall popularity of the cars is the main reason Tesla says it’s able to keep down marketing, promotional and advertising costs, which were “immaterial” over the past three years, according to its latest annual report.

Acquco says in the giveaway material that it accepts leads for businesses with at least $500,000 in revenue but Nirmal expects to generally buy sellers that have topped $1 million. Nirmal won’t say how many acquisitions he’s completed to date, but said that three deals have been signed this week that will bring in about $40 million in revenue. Those all came prior to the Tesla giveaway.

Nirmal said Acquco started marketing the program at Prosper and will continue this week with ads across social platforms and Google as well as through influencers.

“If there’s a business that looks good and fits into our partner profile, we want to give away these Teslas,” Nirmal said.

— CNBC’s Katie Schoolov and Lora Kolodny contributed to this report.

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Broadcom stock jumps 15% on new $10 billion customer that analysts say is OpenAI

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Broadcom stock jumps 15% on new  billion customer that analysts say is OpenAI

Hock Tan, CEO of Broadcom.

Martin H. Simon | Bloomberg | Getty Images

Broadcom shares soared 15% on Friday after the chipmaker said on its earnings call that it had secured a new $10 billion customer. Analysts quickly pointed to OpenAI.

Following a better-than-expected earnings report late Thursday, Broadcom CEO Hock Tan told analysts that a fourth large customer had put in orders for $10 billion in custom artificial intelligence chips, which the company calls XPUs.

“One of these prospects released production orders to Broadcom, and we have accordingly characterized them as a qualified customer for XPUs,” Tan said. He added that the order increased Broadcom’s forecast for AI revenue next year, when shipments will begin.

Analysts at Mizuho, Cantor Fitzgerald and KeyBanc all said they think AI startup OpenAI is the customer. The Financial Times reported on Thursday, citing people familiar with the partnership, that the two companies co-designed a chip that will hit the market next year.

OpenAI declined to comment on the report.

While Broadcom doesn’t name its large web-scale customers, analysts have said dating back to last year that its first three clients were Google, Meta and TikTok parent ByteDance.

“During the call, the company surprised us by noting that it had secured a $10B order from a fourth XPU customer (we believe this is OpenAI), adding significant upside to the company’s three current XPU customers (Google, Meta, and ByteDance),” analysts at Cantor wrote in a note late Thursday. “Shipments are expected to commence in 2026.”

Broadcom’s stock has been on a tear of late as the company has joined Nvidia at the front of the race to build the kinds of processors and infrastructures needed for massive AI workloads. The stock is up about 130% in the past year, lifting Broadcom’s market cap past $1.6 trillion.

For the fiscal third quarter, Broadcom reported earnings and revenue that topped estimates. The company said it expects $17.4 billion in fourth-quarter revenue, higher than the $17.02 billion expected by Wall Street analysts, with AI revenue reaching $6.2 billion.

But news of an incoming $10 billion customer is what got Wall Street excited.

Tan said on the call that “immediate and fairly substantial demand” boosts the outlook for next year, “and really changes our thinking of what 2026 would be starting to look like.”

The company didn’t provide specific guidance for next year, but Tan suggested that growth in its AI could be above the 50% to 60% range he’d offered in the prior call.

Analysts at Mizuho raised their AI revenue growth estimate for next year to 76% up from about 60%, which would bring the total to $35 billion. Total revenue for the year ending in October 2026 is expected to increase about 30% to $81.8 billion from $63.1 billion this fiscal year, according to analysts surveyed by LSEG.

In addition to hardware, Broadcom has a large software business, keyed by its $61 billion acquisition of server virtualization software vendor VMware in 2023. Revenue in the infrastructure software business, which includes VMWare, rose 43% to $6.79 billion.

— CNBC’s Kif Leswing contributed to this report.

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Broadcom shares spike briefly on Q4 beat

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Tesla’s nearly $1 trillion new pay plan for Musk would expand his voting power

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Tesla's nearly  trillion new pay plan for Musk would expand his voting power

Tesla proposes new pay plan for Elon Musk that would expand his voting power

Tesla is asking investors to approve yet another outsized pay plan for CEO Elon Musk, according to a financial filing out Friday.

The total package is worth about $975 billion based on the maximum payout, assuming share count remains.

The proposed plan for Musk, already the world’s wealthiest individual, consists of 12 tranches of shares to be granted if Tesla hits certain milestones over the next decade. It would also give Musk increased voting power over the EV maker and aspiring robotics titan, which he has publicly demanded since early 2024.

Tesla Chairwoman Robyn Denholm told CNBC’s Andrew Ross Sorkin the plan was designed to keep the CEO “motivated and focused on delivering for the company.”

“If he performs, if he hits the super ambitious milestones that are in the plan then he gets equity — it’s 1% for each half a trillion dollars of market cap, plus operational milestones he has to hit in order to do that,” Denholm said on CNBC’s “Squawk Box.”

The full award would give Musk more than 423 million additional shares. He currently holds about a 13% stake in the company.

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Tesla one-day stock chart.

Denholm confirmed that the Tesla CEO pay plan, if approved by shareholders, would not put any limit on where and how Musk spends his time or require him to spend any minimum number of hours per week on Tesla business.

To obtain the first award in the plan, Musk and Tesla would need to almost double their current market cap to reach $2 trillion. The final benchmark is reaching an $8.5 trillion market cap.

The operational milestones in the 2025 CEO Performance Award include: 20 million Tesla vehicles delivered, ​10 million active FSD Subscriptions, ​1 million robots delivered, ​1 million Robotaxis in commercial operation and a series of adjusted EBITDA benchmarks.

Musk has remained politically embroiled, while also running a collection of companies, including aerospace and defense contractor SpaceX, drilling venture The Boring Company, health tech company Neuralink and the artificial intelligence venture, xAI, which has merged with his social network, X.

Tesla also said in the filing Friday that it will ask shareholders at the Nov. 6 meeting to vote on whether the company should invest in Musk’s newest venture, xAI.

Musk first floated the idea publicly with an informal poll on X last July, asking whether Tesla should invest $5 billion into xAI.

Founded in early 2023 in Nevada, xAI merged with Musk’s social network X earlier this year. The company now operates a massive data center in Memphis, and plans to build out another facility there to help train and run its large language models and a chatbot called Grok.

Tesla Chair Denholm: New pay plan designed to keep Musk motivated & focused on delivering for Tesla

Pay plan controversy

The new pay proposal for Musk comes after the Delaware Court of Chancery ruled last year that his 2018 pay plan was excessive, had been improperly granted by the Tesla board and must be rescinded.

In that case, Tornetta v. Musk, a judge found that the Tesla CEO had controlled pay negotiations at the automaker, and his board of directors failed to give shareholders information that they were legally entitled to before telling them they should vote to approve Musk’s performance-based pay plan.

The case is now on appeal.

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OpenAI is building an AI jobs platform that could challenge Microsoft’s LinkedIn

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OpenAI is building an AI jobs platform that could challenge Microsoft’s LinkedIn

OpenAI CEO Sam Altman (L) attends a meeting of the White House Task Force on Artificial Intelligence Education in the East Room of the White House on September 04, 2025 in Washington, DC.

Chip Somodevilla | Getty Images News | Getty Images

OpenAI has announced it is developing an AI-centered jobs platform as part of broader efforts to expand AI literacy, and as the company grows its consumer and business-facing AI applications.

The ChatGPT maker’s “OpenAI Jobs Platform” will utilize AI to help connect qualified job candidates to companies, which could put it in competition with Microsoft’s LinkedIn. 

OpenAI and Microsoft have an uneasy partnership, with Microsoft formally labeling the AI startup as a competitor in search and news advertising in its annual filing last year. Microsoft is OpenAI’s biggest investor, having reportedly poured $13 billion in the company.

The news was announced by Fidji Simo, chief executive officer of applications and the former head of Instacart, in a blog post on Thursday. 

“Importantly, the jobs platform won’t just be a way for big companies to attract more talent. It will have a track dedicated to helping local businesses compete, and local governments find the AI talent they need to better serve their constituents,” Simo said.

She didn’t elaborate further on details regarding the platform, but a company spokesperson told TechCrunch that it expects to launch the service by mid-2026. 

Additionally, OpenAI will introduce a new certification program in connection with its “OpenAI Academy,” an online learning platform that teaches workers how to use AI on the job better. This could also put it in competition with LinkedIn’s learning platform, which also offers video courses across business, technology and creative fields, with certifications.

“[W]e’re going to expand the Academy by offering certifications for different levels of AI fluency, from the basics of using AI at work all the way up to AI-custom jobs and prompt engineering,” Simo said, adding that the program will utilize ChatGPT’s Study mode. The study feature turns the chatbot into a teacher that questions, hints and provides feedback, instead of giving direct answers.

AI is eliminating jobs and climbing the corporate ladder

Organizations will be able to make the certificate part of their own learning and development programs, with OpenAI already working with Walmart, the largest private employer in the U.S. OpenAI said it plans to certify 10 million Americans by 2030.

The plans come amid fears about how AI is impacting the labor market. Business leaders like Salesforce’s Marc Benioff have recently announced layoffs due to AI, while new studies have linked the technology to mass job loss for certain workers.  

Simo acknowledged the “disruptive” force of AI in her post, saying jobs and companies will look different and need to adapt. 

“[W]hat we can do is help more people become fluent in AI and connect them with companies that need their skills, to give people more economic opportunities. 

Recent research from labor market data company Lightcast found that roles that require AI skills pay higher salaries on average than those that don’t. 

The new initiatives were also said to come as part of OpenAI’s “commitment to the White House’s efforts toward expanding AI literacy.” 

The company has been strengthening ties with Washington, launching a new offering called OpenAI for Government on June 16, the same day it was awarded a contract of up to $200 million by the U.S. Department of Defense. OpenAI is also part of the $500 billion Stargate project, which aims to invest in AI infrastructure in the U.S. over the next four years. 

OpenAI CEO Sam Altman was part of a group of tech leaders that met with U.S. President Donald Trump on Thursday to discuss topics including the development of artificial intelligence. 

Before the dinner, first lady Melania Trump made a speech highlighting the importance of AI in education and American progress, but that “we must manage AI’s growth responsibly.”

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