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Elon Musk is famous for electric vehicles, reusable rockets, and satellites that can beam down high-speed internet to the most remote regions of the planet. But in 2016, he set his sights lower. The idea was to create a company that would solve traffic by building a system of underground tunnels.

Musk founded The Boring Company in 2017. In a video released that same year, the Boring Company teased a system in which cars and public transportation pods are lowered underground by metal platforms and proceed to zoom through tunnels at 124 mph, unimpeded by pesky traffic. The problem with tunnels, Musk said during an event unveiling the company’s first demo tunnel in 2018, was that they take a long time to build and are very expensive.

“The LA subway extension that [was] just completed cost $2 billion for two and a half miles. There was a subway extension in New York that I think cost $2 billion for a mile,” Musk said during the event. “So clearly, something needs to be done to revolutionize tunneling technology. We need to be able to build tunnels way faster and for a lot less money.”

At the event, reporters were taken on test rides through the tunnel at speeds of up to 50 mph, much slower than the 150 mph that Musk envisioned. The ride was also pretty bumpy, as the alignment wheels attached to the Teslas bounced off the side track walls.

Though still rudimentary, the demo tunnel inspired confidence in investors and customers alike. Early on, the Boring Company was largely floated by Musk, but $1 million also came from the sale of 50,000 hats and another $10 million from the sale of 20,000 company-branded flamethrowers. Musk even tried to sell dirt excavated from the tunnel as Lego-like bricks.

In 2019, the Boring Company brought in its first outside investment. The $120 million funding round came shortly after the company landed its first paying customer: the Las Vegas Convention and Visitors Authority.

The Las Vegas Convention Center Loop opened to the public in June. The 1.7-mile stretch of underground road cost the convention authority $52 million and took the Boring Company about 18 months to complete. It marked the company’s first completed public project, but many of its other proposed projects have hit dead ends.

“Many construction professionals will tell you that, you know, it’s not the speed of the tunnel boring that you need to worry about. It’s the environmental review. It’s the bureaucratic procedure. It’s the permits,” says NBC News’ Cyrus Farivar, who reported on some of the Boring Company’s stalled projects.

Despite the challenges, cities such as Miami and Fort Lauderdale, Florida, seem eager to partner with the Boring Company. 

“We have now spoken with the Boring Company about building a 2.2-mile tunnel from our railroad station, called the Bright Line Station, which is in the middle of the city, all the way to the beach,” Fort Lauderdale Mayor Dean Trantalis told CNBC. “And it would be two tunnels, one going east, one going west. And the business model is that you have Tesla vehicles with drivers that ferry you under the streets, through to the beach, completely eliminating all the traffic.”

Trantalis said that rough estimates from the Boring Company put construction costs between $10 million and $15 million per mile, not including the cost of the stations. Details are still being worked out, but users of the tunnel would likely pay a fee for the service. The city is taking other bids for the project, but Trantalis said Fort Lauderdale already worked out a lot of the bureaucratic hang-ups that caused the proposed Boring Company projects to falter in other cities. 

Watch the video above to find out more.

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Alphabet shares slide 6% following DOJ push for Google to divest Chrome

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Alphabet shares slide 6% following DOJ push for Google to divest Chrome

Jaque Silva | Nurphoto | Getty Images

Alphabet shares slid 6% Thursday, following news that the Department of Justice is calling for Google to divest its Chrome browser to put an end to its search monopoly.

The proposed break-up would, according to the DOJ in its Wednesday filing, “permanently stop Google’s control of this critical search access point and allow rival search engines the ability to access the browser that for many users is a gateway to the internet.”

This development is the latest in a years-long, bipartisan antitrust case that found in an August ruling that the search giant held an illegal monopoly in both search and text advertising, violating Section 2 of the Sherman Act.

The potential break-up would include preventing Google from entering into exclusionary agreements with competitors like Apple and Samsung, part of a set of remedies that would last 10 years.

CNBC’s Jennifer Elias contributed to this report.

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Nvidia shares slump 3% in premarket as quarterly revenue growth slows

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Nvidia shares slump 3% in premarket as quarterly revenue growth slows

POLAND – 2024/11/13: In this photo illustration, the NVIDIA company logo is seen displayed on a smartphone screen. (Photo Illustration by Piotr Swat/SOPA Images/LightRocket via Getty Images)

Sopa Images | Lightrocket | Getty Images

Nvidia shares dropped in U.S. premarket trading Thursday after the tech giant’s third-quarter earnings failed to impress investors.

Shares of the chipmaker slumped 3.21% at around 5:03 a.m. ET, following the Wednesday release of Nvidia’s quarterly results, which beat on both the top and bottom lines.

Revenue came in at $35.08 billion, up 94% year-on-year and exceeding the $33.16 billion forecast by LSEG analysts. Earnings per share was 81 cents adjusted, also above analyst expectations.

Other chipmakers fell on the back of the market reaction to Nvidia’s third-quarter results. Shares of Intel, Qualcomm and Micron Technology all lost 1% or more in value, while AMD declined 0.6%.

The slump in Nvidia also had a knock-on effect on European semiconductor firms. ASML, a key chip equipment supplier, dropped 0.9%, while compatriot Dutch chip firm ASMI fell 0.5%. Chipmakers BE Semiconductor, STMicroelectronics and Infineon slipped 0.8%, 0.7 and 0.6%, respectively.  

Several notable chip names were also in negative territory in Asia. TSMC, which makes Nvidia’s high-performance graphics processing units, eased as much as 1.5%. Contract electronics manufacturer Foxconn dropped 1.9%.

Why are Nvidia shares falling?

Nvidia has largely cornered the market for the high-powered chips powering the world’s most advanced artificial intelligence models, such as OpenAI’s ChatGPT.

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British regulators will soon announce competition remedies for the multibillion-pound cloud industry

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British regulators will soon announce competition remedies for the multibillion-pound cloud industry

Ofcom said it received evidence showing Microsoft makes it less attractive for customers to run its Office productivity apps on cloud infrastructure other than Microsoft Azure.

Igor Golovniov | Sopa Images | Lightrocket via Getty Images

LONDON — Britain’s competition regulator is preparing remedies aimed at solving competition issues in the multibillion-pound cloud computing industry.

The Competition and Markets Authority is set to unveil its provisional decision detailing “behavioral” remedies addressing anti-competitive practices in the sector following a months-long investigation into the market, two sources familiar with the matter told CNBC.

The sources, who preferred to remain anonymous given the investigation’s sensitive nature, said that the cloud market remedies could be announced within the next two weeks. The regulator previously set itself a deadline of November to December 2024 to publish its provisional decision.

A CMA spokesperson declined to comment on the timing of its provisional decision when asked by CNBC.

Plural co-founder on whether Nvidia's dominance can be shaken

Cloud infrastructure services is a market that’s dominated by U.S. technology giants Amazon and Microsoft. Amazon is the largest player in the market, offering cloud services via its Amazon Web Services (AWS) arm. Microsoft is the second-largest provider, selling cloud products under its Microsoft Azure unit.

The CMA probe traces its history back to 2022, when U.K. telecoms regulator Ofcom kicked off a market study examining the dominance of cloud giants Amazon, Microsoft and Google. Ofcom subsequently referred its cloud review to the CMA to address competition issues in the market.

Why is the CMA concerned?

Among the key issues the CMA is expected to address with recommended behavioral remedies, are so-called “egress” fees charging companies for transferring data from one cloud to another, licensing fees viewed as unfair, volume discounts, and interoperability issues that make it harder to switch vendor.

According to one of the sources, there’s a chance Google may be excluded from the scope of the competition remedies given it is smaller in size compared to market leaders AWS and Microsoft Azure.

Amazon and Microsoft declined to comment on this story when contacted by CNBC. Google did not immediately return a request for comment.

What could the remedies look like?

The CMA has said previously in June that it was more minded toward considering behavioral remedies to resolve its concerns as opposed to “structural” remedies, such as ordering divestments or operational separations.

The watchdog said in a working paper in June that it was “at an early stage” of considering potential remedies.

Solutions floated at the time included imposing price controls restricting the level of egress fees, lowering technical barriers to switching cloud providers, and banning agreements encouraging firms to commit more spend in return for discounts.

One contentious measure the regulator said it was considering was requiring Microsoft to apply the same pricing for its productivity software products regardless of which cloud they’re hosted on — a move that would have a significant impact on Microsoft’s pricing structures.

CMA Chief Executive Sarah Cardell is set to hold a speech on Thursday at Chatham House, a U.K. policy institute. In an interview with the Financial Times, she defended the regulator’s track record on competition enforcement amid criticisms from Prime Minister Keir Starmer that the agency was holding back growth.

She is expected to outline plans for a review in 2025 into whether the CMA should more frequently use behavioral remedies when approving deals, the FT reported.

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