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Lucid Motors has opened the mystery boxes that began popping up around NYC last week to reveal its upcoming Air sedan. The move is a kickoff to an ad campaign celebrating the recently approved SPAC merger with Churchill Capital Corp. IV (CCIV) to build hype around the flagship EV from Lucid set to deliver sometime this year.

Lucid Motors is by no means new to the EV world. Since being founded in 2007, the company has grown and evolved into a luxury EV automaker, just recently hitting the radar of the average consumer. The “Dream Edition” version of its flagship EV, the Lucid Air, was originally scheduled to deliver this past spring but is now coming “sometime in the second half of 2021.”

The news of the delay came shortly after Lucid announced its pending business combination with CCIV last February, and completing that IPO has become a huge focus for the automaker since.

With the merger now complete and Lucid Motors trading on the Nasdaq as $LCID, the company has refocused on expanding its pool of potential customers and fans of the brand, beginning in New York.

Last week, Lucid began Tweeting about these large black containers that had popped up around parts of NYC, including Hudson Yards, Madison Park, and the Financial District.

The internet immediately began pow-wowing about what these boxes could mean – Is it a VR experience? Is it a new EV announcement? Is it Detective David Mills’ wife’s head?

Following the opening of the boxes in NYC on Sunday, we now know this is part of a new campaign from Lucid Motors around its Air sedan.

Lucid Motors showcases Air sedan in NYC as part of large campaign

As first reported by Ad Age, Lucid’s NYC mystery box stunt is all part of a much larger campaign to promote the Air sedan, following the approved merger with CCIV.

The American automaker removed the sides of the large black containers on Sunday to reveal its Air sedans encased in glass for all to peruse.

As an additional part of the campaign, Lucid Motors took out full page ads in both the New York Times and the Wall Street Journal to not only celebrate its public listing in NYC, but also promote the Air.

This “unboxing” may come as less of a surprise for any NYC residents who got to see the mystery boxes close up. Before the jewel boxes holding the Airs were unveiled, passersby could peek in and scan a QR code, leading them to a video of drive footage of the upcoming Air sedan.

Lucid’s next focus will be to continue to spread the word about its zero-emission luxury Air EV and its advertised 500 miles of range on a single charge. Their biggest hurdle now will be convincing those consumers to pay $70,000 to $170,000 for that kind of luxury.

As of right now, we are still waiting (patiently) for a concrete delivery window on the Dream Edition Air.

Lucid NYC
The fully unveiled Lucid Air in NYC / Source: Lucid Motors

Electrek‘s take

WHAT’S IN THE BOX?!? I’ve been screaming that question into the void of my laptop screen all week and finally got my answer — it’s the Air. It’s not that I’m disappointed at the news; I was simply hoping there was a little more to it than that.

If you couldn’t tell by the pressing effort last week from from Lucid and CCIV to rally shareholders into voting to approve the merger, the automaker has been very occupied with this pending vote since February. It is now approved, however, and we can all refocus on the more exciting stuff — new EVs.

Lucid’s VP of marketing briefly touched on this, but it’s important to point out Lucid’s marketing strategy here.

The boxes and full page ads aren’t necessarily new tactics in garnering curiosity and fandom. However, Lucid’s IPO and the audience it’s promoting to represent a new group of people: those not solely engulfed in Wall Street and finances, but not simply everyday consumers buying a new vehicle.

These individuals may have done their homework in their spare time outside of their non-Wall St. jobs and own Lucid stock on apps Robinhood or WeBull.

All in all, this IPO isn’t just a celebration for the company and is no longer just for those savvy traders on the floor of the NYSE. With more everyday consumers educating themselves and buying in on companies like Lucid, this merger has become just as much of a cultural movement as it is a financial one.

Lucid appears to have anticipated this and has had the foresight to steer this momentum into an ad campaign. As a result, it hopes to transfer the hype around the company itself into fanfare for deliveries of its first upcoming EV… whenever that may be…


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Jeff Stelling: Tributes to Sky Sports presenter following his final Soccer Saturday

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Jeff Stelling: Tributes to Sky Sports presenter following his final Soccer Saturday

Tributes have poured in for Sky Sports presenter Jeff Stelling following his final Soccer Saturday show.

The 68-year-old marked his departure with an emotional farewell – which included the revelation that he had received a surprise phone call from Elton John.

Stelling said he was left “starstruck” when the legendary singer – once the owner of Watford football club – rang him at home to wish him well ahead of his final Soccer Saturday appearance.

“Elton John rang me this week,” Stelling said.

“Someone asked me the other day if I have ever been starstruck, and yeah… I was starstruck when Elton John rang me at home to say ‘thank you very much for all you have done’.

“He (Elton) said to me: ‘Every week I watch the show and every week you tell me Watford are losing, and every week you tell me Hartlepool (the team Stelling supports) are losing – so I feel like we are kindred spirits’.”

Following a celebratory montage and round of applause at the end of Sunday’s Soccer Special programme, Stelling joked: “Thanks for the applause. I mean this is tricky because I’ve changed my mind.”

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Stelling paid tribute to all those who work on the show, including the call centre staff, runners, production crew and commentators.

He said: “It’s a team game.”

Stelling said his time at Sky had been “absolutely wonderful”.

He added: “It’s been the best job that anybody could possibly wish for.

“My wife Lizzie takes great pleasure in saying ‘you’re the luckiest man ever to take a breath’. And you know what, I don’t tell her this often but she’s right.”

Stelling ended the show by paying tribute to the viewers for their incredible support.

Jeff Stelling has worked his final Soccer Saturday
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Jeff Stelling has worked his final Soccer Saturday

Stelling last month announced his intention to step down after more than 30 years at Sky and 25 years at the helm of the flagship football results show.

He said it was the “right time” to move on and give Sky Sports viewers a break from his “relentless rants, bad gags and over-the-top celebrations of Hartlepool United goals”.

Well-wishers took to social media to pay tribute.

Son Robbie posted: “Well done dad, so proud of you.

“You’ve put your heart and soul into the show and have no doubt left a mark on more than just the world of football.

“As a father and broadcaster, you have taught me so much about football and life.

“You are the best there has ever been.”

Piers Morgan tweeted: “Very few people get to leave a long-running job in TV whilst still at the absolute peak of their powers – but Jeff Stelling just did it.

“Thanks for all the fun, excitement, entertainment and incredible professionalism, Jeff – you’ll be greatly missed.”

Former This Morning presenter Eamonn Holmes tweeted: “Jeff Stelling… Do something you love and you will never work a day in your life. You have never worked. You are The Goat. Respect. Enjoy the next chapter.”

LBC presenter Iain Dale thanked Stelling for “hours and hours of tremendous sports broadcasting”.

He added: “Few people should ever be described as ‘total legends’ but Jeff really is one. Every football fan’s best friend.”

FootballJOE posted: “Twenty-five years of some of the best laughs on telly. Thanks for being the voice and face of football on a Saturday.”

Hartlepool United wished fan Stelling “all the best”, adding: “Our local hero.”

FC Halifax Town joked: “All the best in your retirement. You’re always welcome to Halifax vs Hartlepool next season, we will try not to call it off twice this time.”

NFL UK said “congrats on an incredible stint”, declaring: “You’ll be missed from our screens.”

On Friday, Prostate Cancer UK thanked Stelling for wearing the charity’s badge for the past eight seasons.

A spokesperson added: “You have shared our message to millions of football fans, many of whom have been at risk of prostate cancer.”

Stelling’s charity football march for Prostate Cancer UK will take place this September.

Jeff Stelling to march from Wycombe to Wembley for Prostate Cancer UK - Adams Park
Jeff Stelling poses for the media at Adams Park, Wycombe. Picture date: Monday March 13, 2023
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Jeff Stelling’s Football March for Prostate Cancer UK will take place later this year

TV presenter Chris Kamara also posted an early tribute, describing Stelling as the “best broadcaster” he has ever met.

In the post on Thursday, he said: “I am getting my tribute in early because Jeff has been a massive part of my life and I love him to bits.

“One of the things I do miss is working with the maestro. There will never be another. You are ‘Unbelievable Jeff’ – and always will be.”

Stelling joined Sky in 1992. He was also the main host for the broadcaster’s live Champions League coverage between 2011 and 2015.

He previously announced plans to leave Soccer Saturday at the end of the 2021/22 campaign but stayed for another season.

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Stelling announcing his decision to step down

Gary Hughes, Sky Sports’ director of football, previously said: “Jeff has been synonymous with Saturday afternoon football for decades, exciting and enthusing football fans everywhere.

“His unique broadcasting ability and passion for the game has made Soccer Saturday an unmissable fixture for fans and has won him a multitude of awards.

“He will be sorely missed.”

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This Morning to return today after Phillip Schofield controversy – with Alison Hammond and Dermot O’Leary as presenters

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This Morning to return today after Phillip Schofield controversy - with Alison Hammond and Dermot O'Leary as presenters

This Morning will return to TV screens today, in the wake of the Phillip Schofield controversy.

Alison Hammond and Dermot O’Leary will present the ITV daytime show from 10am – the first time it has aired since ex-presenter Mr Schofield’s admitted an affair with a younger male colleague.

It also comes after former This Morning TV doctor, Ranj Singh, hit out at the “toxic culture” at the show.

Last Saturday, Schofield announced he would be leaving This Morning after 20 years at the helm following reports his relationship with co-host Holly Willoughby had become strained.

Less than a week later, on Friday, Schofield released a statement admitting an “unwise, but not illegal” affair with a “much younger man” and announced he was stepping down from ITV completely.

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‘Toxic culture’ at ITV show

He also admitted he lied about the affair to ITV bosses, his agents and the media, resulting in the channel saying it was “deeply disappointed by the admissions of deceit” and his management company YMU Group dropping him.

ITV confirmed on Saturday they had investigated “rumours of a relationship” in 2020 but the pair repeatedly denied the affair.

Ms Willoughby said the admission was “very hurtful“.

Holly Willoughby (left) and Phillip Schofield attending the launch of Dancing On Ice 2020, held at Bovingdon Airfield, Hertfordshire. PA Photo. Picture date: Monday December 9, 2019. See PA story SHOWBIZ Ice. Photo credit should read: Ian West/PA Wire.
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Willoughby and Schofield’s relationship had reportedly become strained

On Sunday, Dr Ranj claimed he was managed out after taking his concerns about the “toxic culture” at This Morning to Emma Gormley, the head of ITV Daytime.

“I was on the show for 10 years and I genuinely loved and valued working there,” he said in a post on Twitter

“However, over time I grew increasingly worried about things behind the scenes and how people, including myself, were being treated.

“I didn’t know the truth about what was going on with Phillip, but I do know the issues with This Morning go far beyond him. It takes more than one person to create a culture.”

Dr Ranj with Holly Willoughby and Phillip Schofield on This Morning in 2020 Pic: ITV/Shutterstock
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Dr Ranj with Holly Willoughby and Phillip Schofield on This Morning in 2020 Pic: ITV/Shutterstock

Dr Ranj said he “did what I thought was right” and made a complaint about This Morning editor Martin Frizzell’s behaviour, adding “especially given that my job is to look after people’s wellbeing and I had been heavily involved in diversity, anti-bullying and mental health projects across the channel”.

“I then found myself being used less and less,” he said.

“I even took my concerns directly to the top of ITV: the culture at This Morning had become toxic, no longer aligned with ITV values, and I felt like because I whistle-blew I was managed out.

“But as history and experience have taught us, things like bullying and discrimination are very hard to prove, particularly in hindsight and when the ‘people in power’ control the narrative. As we’ve seen, no review or investigation is foolproof.

“I haven’t worked on the show since… and I’m not the only one who has spoken up or experienced similar,” he added.

“That was two years ago and, frankly, it still hurts. The whole process was pretty heart-breaking and even affected my mental health. But I’m happy to say I’ve found my feet again, know my worth and have found my tribe.

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Dermot O’Leary on Phillip Schofield

Schofield controversy latest:
ITV says it has ‘no plans’ to axe This Morning

Timeline of departure and rumours of rift with co-host Holly
Admission should kill Schofield’s career – but will star pals stand by him?

He continued: “There are some good people in TV, but we need to be brave and stand up to those who aren’t. Even if it’s scary as hell, we have to do the right thing otherwise nothing will change. I sincerely hope something good comes from all this.”

He also added in the post’s caption that “there is so much more” he could say.

ITV’s director of television Kevin Lygo told Sky News on Sunday that “no mistakes” were made in the 2020 investigation while newspapers reported that the channel was considering axing the programme.

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‘No mistakes’ were made says ITV boss

An ITV spokesperson said: “We are sorry to read Dr Ranj’s post today.

“At ITV we are fully committed to providing every opportunity for anyone who works with us to raise any concern or comments they may have.

“Following a complaint made by Dr Ranj, we appointed an external and independent advisor to carry out a review. This external review found no evidence of bullying or discrimination.”

Several television personalities including Denise van Outen, Laura Whitmore, Carol Vorderman and former Loose Women panellist Saira Khan left messages of support on his Instagram post with the same statement.

An ITV spokesperson earlier told Sky News they carried out an external review following a complaint made by Dr Ranj, and it “found no evidence to support the complaint of bullying”.

Dr Ranj starting working on This Morning in 2016 and now appears on BBC’s Morning Live.

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Phillip Schofield: Ex-This Morning star Dr Ranj Singh criticises ‘toxic culture’ at ITV show and claims he was ‘managed out’

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Phillip Schofield: Ex-This Morning star Dr Ranj Singh criticises 'toxic culture' at ITV show and claims he was 'managed out'

Former This Morning star Dr Ranj Singh has spoken out in the wake of the Phillip Schofield controversy and hit out at the “toxic culture” at the ITV daytime show.

He claimed he was “managed out” after taking his concerns to Emma Gormley, the head of ITV Daytime.

“I was on the show for 10 years and I genuinely loved and valued working there,” he said in a post on Twitter.

“However, over time I grew increasingly worried about things were behind the scenes and how people including myself, were being treated.

“I didn’t know the truth about what was going on with Philip [sic], but I do know the issues with TM [This Morning] go far beyond him. It takes more than one person to create a culture.”

Dr Ranj said he “did what I thought was right” and made a complaint about This Morning editor Martin Frizell’s behaviour, adding “especially given that my job is to look after people’s wellbeing and I had been heavily involved in diversity, anti-bullying and mental health projects across the channel”.

“I then found myself being used less and less,” he said.

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“I even took my concerns directly to the top of ITV: the culture at This Morning had become toxic, no longer aligned with ITV values, and I felt like because I whistle-blew I was managed out.

“But as history and experience have taught us, things like bullying and discrimination are very hard to prove, particularly in hindsight and when the ‘people in power’ control the narrative. As we’ve seen, no review or investigation is foolproof.

Please use Chrome browser for a more accessible video player

‘No mistakes’ were made says ITV boss

“I haven’t worked on the show since… and I’m not the only one who has spoken up or experienced similar,” he added.

“That was two years ago and, frankly, it still hurts. The whole process was pretty heart-breaking and even affected my mental health. But I’m happy to say I’ve found my feet again, know my worth and have found my tribe.

He continued: “There are some good people in TV, but we need to be brave and stand up to those who aren’t. Even if it’s scary as hell, we have to do the right thing otherwise nothing will change. I sincerely hope something good comes from all this.”

He also added in the post’s caption that “there is so much more” he could say.

An ITV spokesperson earlier confirmed to Sky News they carried out an external review following a complaint made by Dr Ranj, and it “found no evidence to support the complaint of bullying”.

It comes as ITV confirmed that Alison Hammond and Dermot O’Leary will present the show tomorrow after days of significant revelations about ex-presenter Phillip Schofield’s behaviour and the culture on set.

Last Saturday, Phillip Schofield announced he would be leaving This Morning after 20 years at the helm following reports his relationship with co-host Holly Willoughby had become strained.

Less than a week later, Schofield released a statement admitting an “unwise, but not illegal” affair with a “much younger man” and announced he was stepping down from ITV completely.

He also admitted he lied about the affair to ITV bosses, his agents and the media, resulting in the channel saying the were “deeply disappointed by the admissions of deceit” and the management company YMU Group dropping him.

ITV confirmed on Saturday they had investigated “rumours of a relationship” but the pair repeatedly denied the affair.

Ms Willoughby said the admission was “very hurtful” while other TV personalities including Eamonn Holmes and Andrea Catherwood hit out at ITV executives.

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