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Low-carbon hydrogen isn’t “cost competitive with other energy supplies in most applications and locations” and the situation is unlikely to change unless there’s “significant support to bridge the price gap,” according to the World Energy Council.

Published Tuesday, the analysis – which was put together in collaboration with PwC and the U.S. Electric Power Research Institute – raised the question of where funding for such support would come from, but also pointed to the increasing profile of the sector and the positive effect this could have.

In an announcement accompanying a briefing, the London-based energy organization said “environmental and political drivers” were “sending encouraging signals to the market and prompting growing interest.” Globally, many pilot projects were being developed, built or in operation, it added.

Described by the International Energy Agency as a “versatile energy carrier,” hydrogen has a diverse range of applications and can be deployed in sectors such as industry and transport.

It can be produced in a number of ways. One method includes using electrolysis, with an electric current splitting water into oxygen and hydrogen. If the electricity used in the process comes from a renewable source, such as wind or solar, then some call it green or renewable hydrogen.

Currently, the vast majority of hydrogen generation is based on fossil fuels, and green hydrogen is expensive to produce. Efforts are being made to drive costs down, however.

The U.S. Department of Energy recently launched its Energy Earthshots Initiative and said the first of these would focus on cutting the cost of “clean” hydrogen to $1 per kilogram (2.2 lbs) in a decade. According to the DOE, hydrogen from renewables is priced at around $5 a kilogram today.

For its part, the World Energy Council said some countries were “actively developing bilateral partnerships to help form global hydrogen supply chains and secure clean hydrogen supply.”

“With the appropriate policies and technologies to enable hydrogen scale up, some projections suggest that it could be cost competitive with other solutions as soon as 2030,” it added.

The sector does seem to be at a crossroads, with a number of issues to resolve as it looks to expand. The WEC’s report claimed the hydrogen economy was facing a “chicken and egg problem” related to supply and demand. Both of these, it argued, lacked “secure volumes from the other to help establish the value chain.”

There was also a discussion to be had about the benefit of using colors – including brown, blue, gray and pink, to name a few – to differentiate between various production methods.

“Colour has been used to simplify the conversation about the carbon footprint of hydrogen production,” the WEC’s report said, “but it has become more complex with no universally agreed colours for specific technologies and some disagreement as to which colour matches which supply.”

The debate about color required clarity, “as it could risk prematurely excluding some technological routes that could be more cost and carbon effective,” it said.

Partnerships and projects

While discussions about the future of hydrogen take place, a number of firms are beginning to make plays in the sector.

Just this week, it was announced that SSE Renewables and wind turbine giant Siemens Gamesa Renewable Energy had signed a memorandum of understanding centered around exploring opportunities related to the production and delivery of so-called green hydrogen.

In a statement Monday, SSE Renewables said the partnership would involve itself and Siemens Gamesa aiming to “co-locate hydrogen production facilities at two selected onshore wind farms … from which the partners will begin production and delivery of green hydrogen through electrolysis.”

One of the wind farms will be in Scotland, while the other will be located in Ireland. Jim Smith, who is managing director of SSE Renewables, said hydrogen was “rapidly becoming an important and exciting component of the strategy to decarbonise power production, heavy industry and transport, among other sectors.”

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Bafang’s new automatic shifting hub motor could change urban e-biking

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Bafang’s new automatic shifting hub motor could change urban e-biking

Forget fiddling with derailleurs and gear levers mid-commute. Instead, Bafang wants to make urban e‑biking smoother than ever with its all-new H730 hub motor, featuring its patented GVT (Gear Variable Transmission) technology. The idea is to combine the advantages of internally geared hubs with Bafang’s own hub motors to create an internally geared hub motor.

We covered Bafang’s GVT technology after seeing it first-hand on a tour of the company’s headquarters in China. Now we’re getting a look at a new 3-speed version, which takes the original 2-speed concept even further.

Launched this summer, this new hub motor packs a 3‑speed automatic gearbox that shifts gears seamlessly based solely on riding speed – no rider input needed.

The benefits are immediate: durability, simplicity, and less maintenance. Without derailleurs, cables, or external shifters cluttering the setup, the H730 boasts a clean, minimalist rear-end design, not to mention the benefits of weatherproofing the transmission to handle rain, mud, and debris.

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The 250W motor includes a torque sensor and smart controller to analyze riders’ pedal input in real time, suppressing pedal lag while delivering smooth acceleration up to 25 km/h (15.5 mph). It’s an ideal match for daily commuting, where energy efficiency and responsiveness matter. The speed limit fits European-regulation bikes, but it would make sense to see Bafang introduce a slightly faster 20 mph (32 km/h) version for the North American market.

That’s even more likely considering Bafang seems to be targeting broad compatibility, with the company highlighting how the H730 plays well with belt-drive systems and minimalist e‑bike frames.

The GVT system itself is the culmination of nearly two decades of innovation, Bafang explained. Since its introduction with the H700 motor in 2022, over 40 global e‑bike brands, covering everything from urban commuters to fat‑tire and cargo e-bikes, have adopted GVT-powered solutions.

Bafang seems to be positioning the GVT as the foundation of a platform, with the company seeing the H730 as a springboard for integration into shared‑bike fleets, folding bicycles, and e‑bike systems built to last. That’s a compelling narrative for urban mobility: fewer moving parts, smarter automation, and a ride experience tuned for simplicity and longevity.

Electrek’s Take

I love this solution because we’ve normally had to choose between an internally geared hub OR a hub motor, but not both. Getting an IGH normally meant shelling out for a more expensive mid-drive motor, but now it’s possible to get the benefits of both. An economical hub motor can keep prices more affordable, while the IGH means you don’t have the muss and fuss of a derailleur.

I wish the system also worked through the motor itself (i.e. could downshift the motor for more torque on hill climbs), but this is still great progress for the industry. And who knows, maybe Bafang has gear-shifting hub motors in development somewhere to give us the multi-ratio motors we want. Until then, this looks pretty cool.

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New EV Totem from Blink could solve electric fuel’s biggest problem

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New EV Totem from Blink could solve electric fuel's biggest problem

EV charging is everywhere now, and it’s reliable, accessible, and affordable. There thousands of public chargers are already out there – and, in some places, you’ll find more plugs than pumps. But if you don’t drive electric, you’d never know it. That’s because gas stations don’t just exist, they announce themselves with giant, illuminated signs that can be seen for miles, while EV chargers tend to just sort of sit, nestled away in the back of the parking lot.

That’s why the new EV Totem from Blink Charging is such a big deal. It doesn’t just charge your car, it stands tall, lights up, and tells the world: electric fuel is here, now.

If you were on a road trip, and your tank was low, how confident would you be in your ability to find gas if you were greeted by the sight of Breezewood, PA, above? We might shake our heads at late adopters of EVs, we might dismiss the things we don’t notice ourselves, but the fact remains that my father-in-law can drive some sea-to-shining-sea of this still (relatively) great country with no plan, no map, and no app, and feel pretty secure in his ability to find gas.

Can you honestly, before spirits of Henry, Lee, God, and the DSM-V, look at that picture and believe that your parents would have similar confidence in their ability to find charging?

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Now, imagine that all those thousands of EV chargers that you and I both know are out there. Imagine they were Blink EV Totems. Twenty feet tall, fully illuminated, and proudly proclaimed that here, weary traveler, was a place that you could – if you had an EV – simply pull up and plug in. Just like the gas stations out there have been proclaiming for nearly a hundred years.

Do you think they’d feel better slipping behind the wheel of an EV then?

No need to imagine


Co-developed by Blink Charging and Universal Media, the EV Totem concept combines Blink car chargers with elevated, 55″ screens to help maximize their eye-catching visibility. It’s a clever solution, and, while we’ve seen chargers with screens before, lifting the screens up above the cars in a parking lot makes them significantly more visible.

But because it’s 2025 and everything is terrible, instead of the EV Totem’s screens simply announcing the availability of reliable EV charging nearby or educating consumers about off-peak savings and duck curves, they’re designed to serve non-stop ads while collecting data that, “provides real-time insights for brands and property partners.”

“The EV Totem is designed to transform EV charging into a smarter, connected platform — one that delivers value for drivers while unlocking new opportunities for brands, property partners, and communities,” said Todd Cohen, Co-founder and CEO of Universal Media LLC, without even the slightest hint of remorse.

Blink’s EV Totem units are available now, with the first units already in service at Mountain View Village, a retail and lifestyle destination (read: strip mall) in SLC.

Electrek’s Jo’s Take


Electrify America gets it, via Electrify America.

Visibility matters, and electric charging stations are almost totally invisible in real life. What that means for most drivers is that, unless they’re in a Tesla or using a third-party app, they might have a tough time seeing public charging stations, even if they’re relatively close as the crow flies. Even if they’re plentiful.

The reality is that all those signs advertising gasoline create confidence on a subliminal level that gas, snacks, and restrooms are everywhere. Meanwhile, the EV charging signs (where they exist at all) are just too small, too bashful to be effective. EV charging is invisible to generations of ICE drivers, and we – as EV ambassadors – need to put ourselves in those drivers’ shoes, meet them where they are, and demand that the electric fuel industry do a better job of selling that same institutional kind of confidence.

SOURCES: Blink, Universal EVX; featured image by Ben Schumin, under Creative Commons Attribution Share Alike 2.5 Generic license.


If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them. 

Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

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Tesla lawsuits pile up as EVs enjoy their 2nd best US month EVER!

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Tesla lawsuits pile up as EVs enjoy their 2nd best US month EVER!

The floodgates are open following a landmark $243 million ruling against Tesla in a wrongful death suit in Florida, and now that same lawyer is thirsty for more. He’s not alone, either, and America’s leading EV brand seems to be dodging court issues in California and even from its own shareholders! We’ve got all this and more on today’s ruinous episode of Quick Charge!

We’ve also got some killer deals on J.D Power award-winning 2026 BMW electric and plug-in hybrid models and a massive, 82 MW community solar project happening right here in Chicago.

Today’s episode is brought to you by Retrospec—makers of sleek, powerful e-bikes and outdoor gear built for everyday adventure. Check out Retrospec’s viral city ebike, the Beaumont Rev 2, made with a vintage-inspired frame design and modern electric features, all for just $999! Electrek listeners can get 10% off their next ride until August 14 with the exclusive code ELECTREK10 only at retrospec.com.

Prefer listening to your podcasts? Audio-only versions of Quick Charge are now available on Apple PodcastsSpotifyTuneIn, and our RSS feed for Overcast and other podcast players.

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New episodes of Quick Charge are recorded, usually, Monday through Thursday (most weeks, anyway). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.

Got news? Let us know!
Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show.


If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them. 

Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

FTC: We use income earning auto affiliate links. More.

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