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CEO of The Production Board David Friedberg walks to a morning session at the Allen & Company Sun Valley Conference on July 09, 2021 in Sun Valley, Idaho.
Kevin Dietsch | Getty Images

David Friedberg is known in Silicon Valley as an early Google executive who started farming insurance company Climate Corporation and sold it to Monsanto for $1 billion in 2013.

More recently, Friedberg has gained the nickname Queen of Quinoa on the popular All-In podcast with investors Jason Calacanis, Chamath Palihapitiya and David Sacks. The lifelong vegetarian earned the nickname when he purchased Canadian quinoa supplier NorQuin in 2014.

Friedberg remains board chairman at NorQuin and is chair of Metromile, a software-powered auto insurance provider that he started a decade ago and took public through a special purpose acquisition company earlier this year.

But he’s spending the bulk of his time on a project he started four years ago with the help of old friend and Google co-founder Larry Page.

After leaving Monsanto in 2015, Friedberg began talking with Page about a way to build and finance a whole new batch of start-ups focused on agriculture technology, sustainability and advancements in life sciences. He didn’t want to return to Google, so Page — through parent company Alphabet — agreed to help finance a holding company that Friedberg would operate.

Google CEO Larry Page holds a press annoucement at Google headquarters in New York on May 21, 2012. Google announced that it will allocate 22,000 square feet of its New York headquarters to CornellNYC Tech university, free of charge for five years and six month or until the university completes its campus in New York.
EMMANUEL DUNAND | AFP | Getty Images

Friedberg launched The Production Board in 2017. He’s now revealing Alphabet’s and Page’s involvement for the first time.

The company, which Friedberg describes as a venture foundry, just raised $300 million from Alphabet along with investors including Baillie Gifford, Allen & Co., BlackRock, Koch Disruptive Technologies and Morgan Stanley’s Counterpoint Global.

While Page was the initial Alphabet sponsor, Friedberg said the Google co-founder hasn’t been involved in the company for a while. Alphabet’s Anil Patel, who leads investments for the Other Bets segment, is on TPB’s board.

TPB is an investment company, but it’s not set up as a venture fund. That means Alphabet and other outside investors own shares in the parent entity but not the portfolio companies. They only get liquidity if TPB goes public or gets acquired.

“If one of our companies were to go public or get sold, we don’t take that capital and distribute it back to our shareholders,” Friedberg said in an interview this week. “It stays on the balance sheet and we keep building.”

No shortage of problems

Friedberg said neither he nor his investors need money, but they’re all trying to find solutions to some of the planet’s gravest existential challenges. With climate disasters emerging across the globe and more parts of the world becoming uninhabitable, TPB is investing in science and research to create new systems for food, agriculture and health.

“At least for my lifetime, I don’t think there’s going to be any shortage of problems and opportunities to go after,” the 41-year-old Friedberg said. “If we have a liquidity event, we should be able to recycle that capital and use it for new work.”

Friedberg said TPB has only 15 employees but its companies have hundreds of workers combined. His strategy is to hire top scientists, follow research trends for breakthroughs in genomics and life sciences and then fund R&D to determine if his team can develop a marketable product.

If there’s a business opportunity, TPB will spin the company out and give it a CEO, management team and lab space, while still offering centralized services for legal, human resources and finance. Some of the companies have raised additional capital from other venture investors.

“They can focus on getting a product built or getting product-market fit, and then over time as they mature, we start to hand some of those operating functions off so they can operate independently,” Friedberg said.

TPB’s existing investments include Soylent, the meal replacement beverage and nutrition company, and bioreactor lab Culture Biosciences.

Soylent
Josh Edelson | AFP | Getty Images

In a blog post Friday announcing the new investment, Friedberg is naming five foundry companies that TPB launched and turned into businesses. They include Pattern Ag, which is using precision engineering to help farmers make their land more productive; UR Labs, which makes a meal replacement shake to help people with diabetes lower their blood sugar; and Ohalo Genetics, a company using gene-editing tools to breed plants that use less land and water.

TPB also started Triplebar, a company using biotechnology to try to make food production, processing and packaging more sustainable. To run Triplebar, Friedberg teamed with Jeremy Agresti, a scientist and former Harvard fellow whose research was central to the creation of 10x Genomics.

Friedberg said seeking out and recruiting talent is a major part of his job.

“I love science,” he said. “Finding awesome scientists and trying to convince them to do this work is fun for me and a good use of my time.”

Along with hiring and raising capital, Friedberg has also been busy working on a SPAC. In February, he filed a prospectus for a blank-check company called TPB Acquisition, with plans to raise $250 million. He later reduced the target to $200 million.

The SPAC is looking for companies in the same markets that interest TPB. According to the filing, the transaction could even merge one of TPB’s businesses with another company.

“We will not, however, complete an initial business combination with only TPB or a portfolio company of TPB,” the filing said.

The SPAC hasn’t started trading or announced a deal, and Friedberg said he can’t talk about it at the moment.

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Beta stock jumps 9% on $1 billion motor deal with air taxi maker Eve Air Mobility

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Beta stock jumps 9% on  billion motor deal with air taxi maker Eve Air Mobility

Beta Technologies strikes $1B electric motor manufacturing deal with Eve Air Mobility

Beta Technologies shares surged more than 9% after air taxi maker Eve Air Mobility announced an up to $1 billion deal to buy motors from the Vermont-based company.

Eve, which was started by Brazilian airplane maker Embraer and is now under Eve Holding, said the manufacturing deal could equal as much as $1 billion over 10 years. The Florida-based company said it has a backlog of 2,800 vehicles.

Shares of Eve Holding gained 14%.

Eve CEO Johann Bordais called the deal a “pivotal milestone” in the advancement of the company’s electric vertical takeoff and landing, or eVTOL, technology.

“Their electric motor technology will play a critical role in powering our aircraft during cruise, supporting the maturity of our propulsion architecture as we progress toward entry into service,” he said in a release.

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Amazon launches cloud AI tool to help engineers recover from outages faster

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Amazon launches cloud AI tool to help engineers recover from outages faster

Mateusz Slodkowski | SOPA Images | Lightrocket | Getty Images

Amazon’s cloud unit on Tuesday announced AI-enabled software designed to help clients better understand and recover from outages.

DevOps Agent, as the artificial intelligence tool from Amazon Web Services is called, predicts the cause of technical hiccups using input from third-party tools such as Datadog and Dynatrace. AWS said customers can sign up to use the tool Tuesday in a preview, before Amazon starts charging for the service.

The AI outage tool from AWS is intended to help companies more quickly figure out what caused an outage and implement fixes, Swami Sivasubramanian, vice president of agentic AI at AWS, told CNBC. It’s what site reliability engineers, or SREs, do at many companies that provide online services.

SREs try to prevent downtime and jump into action during live incidents. Startups such as Resolve and Traversal have started marketing AI assistants for these experts. Microsoft’s Azure cloud group introduced an SRE Agent in May.

Rather than waiting for on-call staff members to figure out what happened, the AWS DevOps Agent automatically assigns work to agents that look into different hypotheses, Sivasubramanian said.

“By the time the on-call ops team member dials in, they have an incident report with preliminary investigation of what could be the likely outcome, and then suggest what could be the remediation as well,” Sivasubramanian told CNBC ahead of AWS’ Reinvent conference in Las Vegas this week.

Commonwealth Bank of Australia has tested the AWS DevOps Agent. In under 15 minutes, the software found the root cause of an issue that would have taken a veteran engineer hours, AWS said in a statement.

The tool relies on Amazon’s in-house AI models and those from other providers, a spokesperson said.

AWS has been selling software in addition to raw infrastructure for many years. Amazon was early to start renting out server space and storage to developers since the mid-2000s, and technology companies such as Google, Microsoft and Oracle have followed.

Since the launch of ChatGPT in 2022, these cloud infrastructure providers have been trying to demonstrate how generative AI models, which are often training in large cloud computing data centers, can speed up work for software developers.

Over the summer, Amazon announced Kiro, a so-called vibe coding tool that produces and modifies source code based on user text prompts. In November, Google debuted similar software for individual software developers called Antigravity, and Microsoft sells subscriptions to GitHub Copilot.

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Amazon to let cloud clients customize AI models midway through training for $100,000 a year

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Amazon to let cloud clients customize AI models midway through training for 0,000 a year

Attendees pass an Amazon Web Services logo during AWS re:Invent 2024, a conference hosted by Amazon Web Services, at The Venetian hotel in Las Vegas on Dec. 3, 2024.

Noah Berger | Getty Images

Amazon has found a way to let cloud clients extensively customize generative AI models. The catch is that the system costs $100,000 per year.

The Nova Forge offering from Amazon Web Services gives organizations access to Amazon’s AI models in various stages of training so they can incorporate their own data earlier in the process.

Already, companies can fine-tune large language models after they’ve been trained. The results with Nova Forge will lean more heavily on the data that customers supply. Nova Forge customers will also have the option to refine open-weight models, but training data and computing infrastructure are not included.

Organizations that assemble their own models might end up spending hundreds of millions or billions of dollars, which means using Nova Forge is more affordable, Amazon said.

AWS released its own models under the Nova brand in 2024, but they aren’t the first choice for most software developers. A July survey from Menlo Ventures said that by the middle of this year, Amazon-backed Anthropic controlled 32% of the market for enterprise LLMs, followed by OpenAI with 25%, Google with 20% and Meta with 9% — Amazon Nova had a less than 5% share, a Menlo spokesperson said.

The Nova models are available through AWS’ Bedrock service for running models on Amazon cloud infrastructure, as are Anthropic’s Claude 4.5 models.

“We are a frontier lab that has focused on customers,” Rohit Prasad, Amazon head scientist for artificial general intelligence, told CNBC in an interview. “Our customers wanted it. We have invented on their behalf to make this happen.”

Nova Forge is also in use by internal Amazon customers, including teams that work on the company’s stores and the Alexa AI assistant, Prasad said.

Reddit needed an AI model for moderating content that would be sophisticated about the many subjects people discuss on the social network. Engineers found that a Nova model enhanced with Reddit data through Forge performed better than commercially available large-scale models, Prasad said. Booking.com, Nimbus Therapeutics, the Nomura Research Institute and Sony are also building models with Forge, Amazon said.

Organizations can request that Amazon engineers help them build their Forge models, but that assistance is not included in the new service’s $100,000 annual fee.

AWS is also introducing new models for developers at its Reinvent conference in Las Vegas this week.

Nova 2 Pro is a reasoning model whose tests show it performs at least as well as Anthropic’s Claude Sonnet 4.5, OpenAI’s GPT-5 and GPT-5.1, and Google’s Gemini 3.0 Pro Preview, Amazon said. Reasoning involves running a series of computations that might take extra time in response to requests to produce better answers. Nova 2 Pro will be available in early access to AWS customers with Forge subscriptions, Prasad said. That means Forge customers and Amazon engineers will be able to try Nova 2 Pro at the same time.

Nova 2 Omni is another reasoning model that can process incoming images, speech, text and videos, and it generates images and text. It’s the first reasoning model with that range of capability, Amazon said. Amazon hopes that, by delivering a multifaceted model, it can lower the cost and complexity of incorporating AI models into applications.

Tens of thousands of organizations are using Nova models each week, Prasad said. AWS has said it has millions of customers. Nova is the second-most popular family of models in Bedrock, Prasad said. The top group of models are from Anthropic.

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