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The Storage Futures Study (SFS) was launched in 2020 by the National Renewable Energy Laboratory and is supported by the U.S. Department of Energy’s (DOE’s) Energy Storage Grand Challenge. The study explores how energy storage technology advancement could impact the deployment of utility-scale storage and adoption of distributed storage, as well as future power system infrastructure investment and operations.

There is economic potential for up to 490 gigawatts per hour of behind-the-meter battery storage in the United States by 2050 in residential, commercial, and industrial sectors, or 300 times today’s installed capacity. But only a small fraction could be adopted by customers, according to the latest phase of the National Renewable Energy Laboratory’s (NREL’s) Storage Futures Study.

“By implementing new battery capabilities in our model, we were able to do scenario comparison that revealed battery cost and the value of backup power are important drivers of distributed storage deployment,” said Ashreeta Prasanna, lead author of the NREL technical report, Distributed Solar and Storage Outlook: Methodology and Scenarios.

The study provides one of the first published estimates of distributed battery storage deployment. The NREL team of analysts — also including Kevin McCabe, Ben Sigrin, and Nate Blair — modeled customer adoption of battery storage systems coupled with solar photovoltaics (PV) in the United States out to 2050 under several scenarios. The results can help inform planning for technical grid infrastructure to capture the benefits and mitigate the challenges of growing distributed electricity generation.

PV-Plus-Battery Scenarios

The Rise of Behind-the-Meter Battery Storage

A widespread transition to distributed energy resources (DERs) is taking place. Households and businesses around the world are adopting DERs to lower their energy bills and curb carbon emissions. Local policymakers have set ambitious energy and climate goals; grid resiliency is a growing concern due to climate change and weather disasters; and more communities face high energy burdens.

In addition, Federal Energy Regulatory Commission Order 2222 enables DERs to participate alongside traditional energy resources in regional organized wholesale markets.

All these factors have contributed to a rise in DER deployment, including batteries. With declining battery storage costs, customers are starting to pair batteries with distributed solar. Behind-the-meter battery capacity totaled almost 1 gigawatt in the United States by the end of 2020, according to Wood Mackenzie.

While DERs offer many benefits to customers and the grid, like peak load shifting, integrating these resources into the power system presents complex challenges for electric utilities. “The transmission system wasn’t designed with distributed generation in mind,” said Ben Sigrin, coauthor of the report. “Projected DER adoption potential can provide a window into distributed generation and help inform future power system planning.”

Bottom-up Modeling for Bottom-up Generation

NREL’s open-source Distributed Generation Market Demand (dGen) model simulates customer adoption of distributed solar, wind, and storage using a bottom-up, agent-based approach and spatially resolved data (watch a Super Mario Bros.-inspired video to learn more).

For this phase of the Storage Futures Study, the model was modified to simulate the technical, economic, and market potential of behind-the-meter battery storage.

dGen interoperated with NREL’s System Advisor Model (SAM), which simulates the performance and efficiency of energy technologies, including cash flow analysis to calculate payback periods — an important consideration in a customer’s decision to adopt a technology.

By interfacing with SAM, dGen modeled the cost-effectiveness and customer adoption of PV-plus-battery storage systems for residential, commercial, and industrial entities in the United States with different technology costs, storage valuation, incentives, and compensation. The resulting upper and lower bounds of adoption revealed what customers consider most in their decisions.

Lower Battery Costs, High Backup-Power Value Drives Deployment

Across all 2050 scenarios, dGen modeled significant economic potential for distributed battery storage coupled with PV. Scenarios assuming modest projected declines in battery costs and lower value of backup power show economic potential for 114 gigawatts of storage capacity — a 90-times increase from today. When battery costs significantly reduce and the value of backup power doubles, the economic potential increases to 245 gigawatts.

However, only 7% of the estimated capacity is adopted by customers. The difference is largely due to the long payback period for distributed PV-plus-battery storage systems, which averages 11 years for the residential sector, 12 years for the commercial sector, and 8 years for the industrial sector in 2030.

“The estimated adoption potential translates to less than 20% of the market potential,” Prasanna said. “Customers are less inclined to invest in a system that takes a long time to be profitable.”

Modeled deployment varies by location based on specific rate structures or incentive programs but is generally driven by battery cost and the value of backup power. Similar trends are seen on the national scale, where lower battery costs and high backup-power value increase deployment.

PV and Batteries Drive Each Other’s Adoption

Several findings in the study demonstrate that PV and batteries make an economical pairing. Because an average PV-plus-battery storage system is larger than PV-only configurations, battery storage increases the PV capacity and the system’s economic value.

About 34%–40% of total annual PV installations projected in 2050 in the reference or baseline scenario are coadopted with batteries. This rate, again, is driven by higher value of backup power and lower technology costs.

Combined cost reductions in both PV and battery storage technologies drive additional adoption compared to cost reductions in just battery technology alone. When costs decrease for both technologies, more customers adopt PV-plus-battery systems, and deployment increases by 106% in 2050.

“The process of developing and implementing the distributed storage technology within dGen revealed additional questions and needed research capabilities related to behind-the-meter battery storage adoption,” Prasanna said. “Additional enhancements of dGen will be needed to explore research questions such as projecting the adoption of community-scale DERs and storage capacity and their impact on the distribution grid, exploration of the tradeoffs between distributed and utility-scale storage, and the role of DERs in supporting the transition to a decarbonized economy.”

Learn More at August 10 Webinar

NREL’s Storage Futures Study team will host a free public webinar on Tuesday, August 10, 2021, from 9 to 10 a.m. MT. You will learn more about the key drivers of customer adoption potential of distributed storage and how the study findings can help inform future power system planning. Register to attend.

Article courtesy of NREL.

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Here are 6 great reasons rural drivers SHOULD embrace EVs in 2026

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Here are 6 great reasons rural drivers SHOULD embrace EVs in 2026

America’s heartland is full of rural communities that are miles away from its major cities, both geographically and culturally – but that doesn’t mean these more sparsely populated regions can’t reap the benefits of electrification. In fact, EVs offer rural drivers even more benefits than they do to city-dwellers!

“An electric lifestyle would be a boon to our rural heartland,” wrote the Union of Concerned Scientists’ Maria Cecilia Pinto de Moura. “Rural communities across the country have their own distinguishing characteristics, but certain shared characteristics such as driving distances, the type of vehicles driven, and socio-economics are factors which contribute to this larger potential to benefit from vehicle electrification.”

Pinto de Moura went on to outline five ways rural and country drivers could benefit from going electric – but that was in 2021, and a whole lot has changed in the nearly five years since.

As such, I thought it was high time we revisit some of the reasons EVs could be a great fit for rural lifestyles, see if we could uncover any new ones, and outline the reasons we think rural drivers should rush to embrace electric vehicles in the coming calendar year.

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1. More miles means more savings


David Blenkle's 2022 Ford Mustang Mach-E, used for his own car service, has surpassed more than 250,000 miles in three years, providing a real-world example of what's possible with high-milage electric vehicles.
David Blenkle’s 252,000 mile Mustang Mach-E; via Ford.

When you hear that line about, “the average American drives 30 to 40 miles a day,” remember that in towns like Wellington, Ohio, or Colfax, Washington, 30 miles is a grocery run. Each way. So when people trot out that old line about range anxiety, what rural drivers actually hear isn’t reassurance. It’s dismissal — a suggestion that they drive too far for an EV to work, when nothing could be further from the truth.

A recent study by Rural Climate Partnership found that rural drivers spend an average of 44% more on fuel than city dwellers, and that the top 3.6% of rural drivers — the “supermilers” who rack up the most miles — could save over $4,000 each year by switching to electric fuel.

2. Electric trucks have arrived


Here’s How Much The 2026 GMC Sierra EV Can Tow
Sierra AT4 EV towing a boat; via GM.

Country guys and gals love their pickups, and arguably the single biggest difference between the EV markets of 2021 and 2025 is the proliferation of electric trucks and SUVs ready to help haul, chore, camp, and tow.

Why not save your expensive horses from breathing in gas and diesel exhaust. Haul ’em with your quiet new EV, instead!

3. Home charging just works


Rivian-Tesla-Powerwall
R1S home charging; via Rivian.

With only about 45% of rural counties having access to DC fast charging, public charging still isn’t as visible as many first-time EV buyers might like, but it’s far better than it used to be — and improving fast. Still, that’s not the real EV advantage. Home charging is.

Unlike many apartment-dwelling urban drivers, most rural owners can charge right at home. More than 80% of rural households have a driveway or garage that are ideal for overnight Level 2 charging, and many already have a 240V outlet, keeping setup costs (if there even are any) to a minimum.

Plug in before bed, wake up to a full battery every morning, and do it for pennies on the dollar, especially with off-peak rates.

4. Lifesaving battery power


Ford-Lightning-V2H
F-150 Lightning plugged in; via Ford.

If disaster strikes and you lose power, many electric trucks have the ability to power your home and appliances with the energy stored in their massive batteries – either from the truck itself, or through a V2X home battery system. If you live in an area prone to extreme weather events, the ability to keep medication refrigerated can be a literal life-saver!

5. EVs are more affordable than ever


Ford E-Transit Van
E-transit electric van; via Ford.

It’s been a few years since a working class guy could reasonably expect to get a new pickup for less than $50,000. And, while much has been made of the “high cost of electric vehicles,” the truth is that thanks to killer lease deals, new tax incentives, and companies like Ford Pro and TRC that are willing to help you find even more funding to help pay for them, EVs can often be had for less than a comparable gas model.

As such, getting behind the wheel of an ultra-powerful, ultra smooth-running electric pickup truck from your favorite brand is easier than ever.

6. Energy independence and American jobs


Canoo-US-Army
GM Defense electric military vehicle; via GM.

At the risk of sounding like a paranoid red hat, rural Americans are proud Americans – just like rural Canadians are proud Canadians. Unfortunately, every gallon of gas burned in their pickups and SUVs came from oil drilled, refined, and traded on global markets — and that means supporting the oil business and economies of nations whose values don’t always align with, or maybe are even outright hostile to theirs.

Switching to an EV can help more of that money right here at home, especially as more and better battery recycling efforts come online and newer battery and anode/cathode chemistries are developed, reducing dependence on rare Earth metals, cobalt, and even lithium.

Even better, thanks to the rapid expansion and dramatically reduced costs of wind and solar power, you can power your EV with energy that is 100% Made in the USA, that doesn’t support foreign oil interests even indirectly, and which creates good-paying construction and maintenance jobs for local workers.

What am I missing?


Kia-EV6-GT-lease
EV6 GT burnout; via Kia.

There are obviously more reasons to go electric than these, from lower cost of ownership to saving the planet to absolutely killer burnouts that would make the one-tire-fire era IROC Camaros hang their 305s in shame – but I think those kind of fade into the background as being appealing to all, instead of being especially appealing to rural drivers.

That said, it’s been a long time since I was back in Ohio, so maybe I’ve forgotten what it’s like. You guys are smart, head on down to the comments and let me know what I missed!

Original content from Electrek.


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Honda is still offering nearly $17,000 off the Prologue EV

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Honda is still offering nearly ,000 off the Prologue EV

Honda’s electric SUV is on a roll. The Prologue was the third best-selling EV in the US in August, trailing only the Tesla Model Y and Model 3. Even with the federal EV tax credit now expired, Honda is still offering nearly $17,000 off the Prologue.

Honda Prologue registrations surge with huge incentives

As the $7,500 credit expired at the end of September, automakers rolled out steep discounts, many topping five figures with combined incentives.

The Honda Prologue has been one of the most discounted EVs over the past year or so. Last month, buyers could score up to over $20,000 in combined savings, including a $7,500 credit, $9,500 in financing bonuses, trade-in offers, and 0% interest for six years.

According to the latest registration data from S&P Global Mobility (via Automotive News), the incentives helped propel the Honda Prologue to become the third most popular EV in August.

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A total of 138,457 EVs were registered in the US in August, up 24% from a year ago. Honda Prologue registrations surged 81% to 9,005 vehicles, the data showed.

Honda-Prologue-EV-incentives
2025 Honda Prologue Elite (Source: Honda)

Honda’s electric SUV had more registrations than the Chevy Equinox EV in August, and it’s based on the same GM Ultium platform. However, the Equinox is still outselling the Prologue through September.

Since some automakers don’t report monthly or US sales numbers, the S&P Global Mobility data offers a snapshot of sales performance.

Honda-Prologue-EV-discounts
2025 Prologue Elite (Source: Honda)

The Prologue was yet again one of the most discounted models, with incentives of $12,704 in August, according to Motor Intelligence. Last August, Prologue incentives were just $5,813. Honda’s gas-powered CR-V had just $2,016 in incentives in August.

Honda-Prologue-$20,000-off
The interior of the 2025 Honda Prologue Elite (Source: Honda)

Although the $7,500 credit expired on September 30, Honda is still offering generous incentives for Prologue buyers and lessees.

The 2025 Honda Prologue is available with up to $16,550 in lease cash in most states. The offer includes $5,000 in lease bonus cash, $8,250 in Honda lease cash, and a $3,3300 loyalty or conquest bonus. Honda is offering the deal until November 11. Or, you can opt for 0% APR financing for up to 60 months.


2025 Honda Prologue trim
Starting Price* EPA Range
(miles)
EX (FWD) $47,400 308
EX (AWD) $50,400 294
Touring (FWD) $51.700 308
Touring (AWD) $54,700 294
Elite (AWD) $57,900 283
2025 Honda Prologue prices and range by trim (*Does not include $1,450 D&H fee)

Although the Acura ZDX will not return for a 2026 model year, Honda is planning to launch the 2026 Prologue. We have yet to learn prices, but we could see it priced slightly lower due to the loss of the $7,500 EV credit.

Hyundai announced earlier this month it’s reducing 2026 IONIQ 5 prices by up to nearly $10,000 on some trims. The 2026 Hyundai IONIQ 5 now starts at under $35,000. Hyundai is offering leases as low as $289 per month right now. Will Honda match it?

Want to see the Prologue in person? You can use our link to find Honda Prologue models near you (trusted affiliate link).

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Kia is handing out free ‘gas-scented’ car fresheners with its new EV

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Kia is handing out free 'gas-scented' car fresheners with its new EV

Kia has a new idea. So you don’t miss the smell of gasoline too much when you trade in for its new EV, Kia is giving away free gas-scented air fresheners.

Kia offers gas-scented car fresheners for EV4 buyers

It’s time to trade that new car scented tree dangling from your rearview mirror for a jerry can that smells like… gasoline?

Astara Auto Finland, which imports Kia’s vehicles into Finland, is giving away free gasoline-scented car fresheners for those buying the new EV4.

Although it may seem like Kia’s poking fun at the gas guzzlers, it’s actually partly designed to ease your transition to an EV.

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“Giving up the combustion engine can feel like a huge step, just like giving up anything else that is familiar. We wanted to add a touch of nostalgic fun to the transition with a gas-scented car freshener,” Klaus Pohjala, commercial director at Astara Auto Finland, said.

The scent was created by Finland’s sole perfumier, Max Perttula, who has developed fragrances for other premium brands.

Kia-gas-scented-car-freshener
Kia starts EV4 hatchback production in Europe, its first EV built in Europe (Source: Kia UK)

According to Pertulla, he mostly used scents found in men’s fragrances, but added a bit of Jasmine to top things off. “It may sound wild that it’s jasmine of all things that contains compounds with a fragrance that creates associations with gasoline,” Pertulla said, but it works.

The fragrance came to life after metalizing and sanding it with amber compounds, birch tar, and galbanum, he explained.

Kia-EV4
The Kia EV4 hatchback at IAA Mobility 2025 in Munich (Source: Kia)

Of course, it’s a bit of a “cheeky campaign,” Pertulla said, but Kia aims to add a little fun for new EV drivers. The latest campaign comes after Kia’s importer ran a controversial front-page ad last year mocking traditional luxury automakers, claiming EVs have leveled the playing field.

The EV4 is rolling out in Europe, in both hatchback and sedan variants. Early next year, Kia will launch the sedan version in the US.

Do you miss the smell of gas? After driving an EV for years, I still think that it’s one of the best parts of owning one. Drop us a comment below and let us know what you think.

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