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Climate change has the odd effect of making many of us inordinately excited about appliances we never used to care about. Suddenly, all the background machines, which have up to now been unconsciously powering our lives, have taken on outsized importance. Some of them have the potential to provide the essential services we depend on while, at the same time, not destroying our planet like the fossil fuel powered machines of the 19th and 20th centuries.

Ductless heat pumps are a prime example. In the past, many of us used gas furnaces and boilers to heat our homes and burned fuels that emitted copious amounts of CO2 in the process. Now, with the magical heat pump, we have access to efficient electric technologies for heating and cooling that can be powered entirely by renewable energy, and thus be carbon neutral.

Photo courtesy of The Heat Pump Store

Brief History and Growth of Ductless Heat Pumps

Ductless heat pumps (DHPs) were developed in Japan after World War 2. They were invented and perfected on an island that doesn’t have easy access to fossil fuels, and so they are the ideal heating/cooling system for our modern world given they don’t rely on combustion and are also incredibly efficient.

They condition 90% of Japanese homes, and worldwide their usage is growing like crazy, with an expected doubling of heat pump sales in the next five years. In the UK, sales are projected to increase 20 fold, and in the US, some areas are seeing sales growth north of 40% every year.

My family has used ductless heat pumps for our heating and cooling since 2012 when we bought our house. The gas furnace that came with our house was old, and we made the decision to replace it with new ductless heat pumps. (A major perk is that mounting the units on the wall saved valuable floor space in the garage, formerly dedicated to the gas furnace, which we converted into an apartment). We had seen them used in Europe and figured, even 9 years ago when the electrification movement was in its infancy, that heating with efficient electricity would allow us to reduce our carbon emissions with the solar panels we planned to install on our roof. 

Photo from Joe Wachunas

What is Ductless?

But what is a Ductless Heat Pump (a.k.a. mini-split)? Basically, it is a heating/cooling system that is different from a traditional furnace in several ways:

1. DHPs don’t have air ducts. Rather than forcing hot air through potentially leaky ducts, ductless systems place an indoor device on a wall and an outdoor unit (similar to a typical AC unit) which provides heating and cooling. This means no air escapes through leaky ducts, creating more efficient conditioning. 

Indoor unit. Photo Courtesy of The Heat Pump Store.

2. DHPs don’t burn things. Ductless heat pumps use electricity to provide heating and cooling. Electricity is rapidly moving towards being fully renewable and thus will soon produce zero emissions (the Biden administration set a goal of 2035 for example).

3. DHPs are like refrigerators in reverse. Instead of burning fuel, ductless heat pumps create heating and cooling through refrigeration. This means they capture heat from outside (even when it’s cold) and move it into your house, and vice versa for cooling. It’s pretty magical. The refrigerants used by DHPs can be potent greenhouse gases themselves, but luckily the world is moving quickly to using better, more environmentally friendly refrigerants (check out this website for a new type of refrigerant called R32).

Refrigerant lines from ductless heat pumps. Photo courtesy of The Heat Pump Store.

4. DHPs are incredibly efficient. This is because a) no air leaks through ducts b) they heat the room they are in (rather than the whole house), c) moving heat is vastly more efficient than creating it, and d) they use inverter systems (see below). As a result, they typically use three times less energy than old electric resistance heaters and six times less than gas. 

Demystifying a couple DHP terms 

Speaking of efficiency, let’s demystify a couple of terms associated with ductless heat pumps.

SEER — SEER is a number that measures how well a technology provides cooling. The higher the number, the more efficient the unit. Most new air conditioners have a SEER between 13 and 21, but ductless can often see a SEER over 30, which gives you an idea of how efficient they are. If you’re in a warm climate, SEER is especially important.

HSPF — HSPF stands for Heating Season Performance Factor and complements the SEER rating in that it measures how efficiently a heat pump heats a space. The minimum required HSPF rating in the US is 7.7. An 8.5 score is considered good, and over 10 is excellent. If you’re in a cooler climate, where the predominant energy use is for heating, HSPF is most important.

Example of SEER and HSPF ratings

I interviewed Tim Sharp, from the Heat Pump Store here in Oregon, which has installed thousands of ductless heat pumps over the last decade. He said that you’ll want your DHP to be most efficient in heating if you’re in a cold climate, and cooling if you’re in a warm climate. People in the northern US should probably focus on HSPF, while in the southern US, people should focus on SEER. Tim also said that investing in a DHP with higher scores will be more expensive up front, but the additional cost usually pays for itself over time through energy savings.

Ductless Heat Pumps in Cold weather

I also learned from Tim that DHPs were originally developed to provide only cooling (like a refrigerator), yet they have “constantly gotten better for heating purposes in almost every environment.” If you’re in a cold climate, you probably want to think about the “extended capacity” models, which are able to provide more heating. According to Tim, they don’t cost significantly more and offer more BTUs per hour output. Read more on how to use heat pumps in cold climates here

Ductless vs. Ducted

If you have existing ductwork in a space, you may consider a different approach when transitioning to heat pumps.  Not all heat pumps are ductless. You can get central heat pumps that work with a typical central AC system, and provide heating that blows that hot air through ducts. These central heat pumps are not much more expensive than central air conditioning, and many people think that swapping out every central AC system for a ducted heat pump is an important strategy to quickly get us off natural gas and reduce carbon emissions.

Ductless, on the other hand, is a no-brainer when you’re adding heating or cooling to a room without any ductwork. And DHPs also offer greater efficiency as well as economic and environmental advantages over a central ducted heating system. In addition to the efficiencies mentioned above, ductless heat pumps use inverter technology, which means they run at variable speeds. Tim from the Heat Pump Store compares this to starting your car at a red light. Inverters slowly rev the engine when starting and stopping, while typical central AC systems gun it and brake hard, meaning they are much less efficient. All DHPs use inverter technology, while virtually all conventional (ducted) heat pumps don’t, meaning DHPs are much more efficient. 

My family chose ductless heat pumps in our house, rather than a whole house heat pump, even though we had existing ductwork from our old gas furnace because of the increased efficiency. 

Photo courtesy of The Heat Pump Store

Humidity and air quality

Though ductless heat pumps help to dehumidify a room, it is not their primary purpose. In places with humidity problems, a separate dehumidifier may still be necessary. Similarly, DHPs have built in air filters, but can’t generally filter air to the extent that ducted systems do with high rated MERV filters. Tim from The Heat Pump Store said that air filtering is considered a separate system, from heating/cooling, in places where heat pumps are most prevalent, and people typically buy another device for air filtration. 

Brands

There are four leading brands of ductless heat pumps: Mitsubishi, Fujitsu, LG, and Daikin. Most of the top brands are Japanese, given they first developed the technology. This NY Times article has some solid reviews on each of these four brands.

Choosing a contractor

Finding a good installer is important. Many contractors may try to talk you out of electric heating and cooling (and into gas). Plus, you’ll want someone to help you correctly size a system for your needs. That means someone with lots of experience in ductless heat pump systems as well as a good reputation and reviews. Getting three bids is always a solid strategy. One pro tip is to look on a manufacturer’s page for contractors in your area that are certified to install their product.

Photo Courtesy of The Heat Pump Store

Cost and Aesthetics

As Tim told me in our interview, ductless heat pumps aren’t a panacea. Any technology has its downsides. As my wife points out, the indoor equipment that sits high on your wall takes up space and isn’t the most beautiful thing in the world. Ductless Heat Pumps can also be expensive. A system with a single indoor unit can run $3,000–$5,000, but if you’re putting multiple “heads” throughout your house, costs can quickly go over $10,000. 

Yet, for me, after 9 years of heating and cooling our house with ductless heat pumps, and with the climate emergency we find ourselves in, any drawbacks to ductless heat pumps are vastly outweighed by their immense benefits. Heat pumps are the heating and cooling technology for this era of climate change, and ductless heat pumps are the most efficient versions of this technology. They allow us to get off fossil fuels and efficiently heat and cool, in any climate, with clean electricity.

Learn more and do a deep dive into Ductless Heat Pumps with Tim from the Heat Pump Store in a recent webinar I hosted with Electrify Now, and let us know about your thoughts and experiences with ductless heat pumps in the comments below!

Photo courtesy of The Heat Pump Store

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Inside Europe’s biggest rare earths factory on Russia’s doorstep

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Inside Europe’s biggest rare earths factory on Russia's doorstep

A view of the NEO magnetic plant in Narva, a city in northeastern Estonia. A plant producing rare-earth magnets for Europe’s electric vehicle and wind-energy sectors.

Xinhua News Agency | Xinhua News Agency | Getty Images

NARVA, Estonia — Europe’s big bet to break China’s rare earths dominance starts on Russia’s doorstep.

The continent’s largest rare-earth facility, situated on the very edge of NATO’s eastern flank, is ramping up magnet production as part of a regional push to reduce its import reliance on Beijing.

Developed by Canada’s Neo Performance Materials and opened in mid-September, the magnet plant sits in the small industrial city of Narva. This little-known border city is separated from Russia by the Narva River, which is an external frontier of both NATO and the European Union.

Analysts expect the facility to play an integral role in Europe’s plan to reduce its dependence on China, while warning that the region faces a long and difficult road ahead if it is to achieve its mineral strategy goals.

Magnets made from rare earths are essential components for the function of modern technology, such as electric vehicles, wind turbines, smartphones, medical equipment, artificial intelligence applications and precision weaponry.

Speaking to CNBC by video call, Neo CEO Rahim Suleman said the facility is on track to produce 2,000 metric tons of rare earth magnets this year, before scaling up to 5,000 tons and beyond as it seeks to keep pace with “an enormously quick-growing market.”

It is a frankly a billion-dollar problem that affects trillion-dollar downstream industries. So, it is worth solving.

Ryan Castilloux

managing director of Adamas Intelligence

The European region currently imports nearly all of its rare earth magnets from China, although Suleman expects Neo’s Narva facility to be capable of fulfilling around 10% of that demand.

“Having said that, our view of that number is something like 20,000 tons. So, we’d have a lot more work to do, a lot more building to do because I think the customers have a real need to diversify their supply chains,” Suleman said.

“We’re not talking about independence from any jurisdiction. We’re just talking about creating robust and diverse supply chains to reduce concentration risk,” he added.

Neo has previously announced initial contracts with Schaeffler and Bosch, major auto suppliers to the likes of German auto giants Volkswagen and BMW.

Europe’s push to deliver on its resource security goals faces several obstacles. Analysts have cited issues including a funding shortfall, burdensome regulation, a limited and fragmented made-in-EU supply chain and relatively high production costs. All of these raise questions about the viability of the EU’s ambitious supply chain targets.

“Europe needs a big increase in rare earth magnet capacity to even come close to a diversified supply chain for its carmakers,” Caroline Messecar, an analyst at Fastmarkets, told CNBC by email.

‘The guillotine still looms’

Once a previously obscure issue, rare earths have come to the fore as a key bargaining chip in the ongoing geopolitical rivalry between the U.S. and China.

In October, China agreed to delay the introduction of further export controls on rare earth minerals as part of a deal agreed between China’s Xi Jinping and U.S. President Donald Trump. China’s earlier rare earths restrictions, which upended global supply chains, remain in place, however.

“The threat is still there; the guillotine still looms. And so, I think collectively all of this has just sobered the West, end-users and governments to the risks that they face,” Ryan Castilloux, managing director of critical mineral consultancy Adamas Intelligence, told CNBC by phone.

“It is a frankly a billion-dollar problem that affects trillion-dollar downstream industries. So, it is worth solving,” he added.

European Commission President Ursula von der Leyen delivers her speech during a debate on the new 2028-2034 Multi-annual Financial Framework at the European Parliament in Brussels on November 12, 2025.

Nicolas Tucat | Afp | Getty Images

Europe, in particular, has been caught in the crosshairs of tariff turbulence. In its Autumn 2025 Economic Forecast, the European Commission, the EU’s executive arm, identified Chinese export controls leading to supply chain disruptions in several sectors such as autos and green energy.

It thrusts the issue of supply diversification in the spotlight for European policymakers, especially as demand is projected to grow until 2030 and EU supply remains highly reliant on a single supplier, according to a statement from a European Commission spokesperson.

In response, European Commission President Ursula von der Leyen announced in October that plans were underway to launch a so-called “RESourceEU” plan — along the lines of its “REPowerEU” initiative, which sought to overcome another supply issue — energy.

The Narva project predates these measures but, with 18.7 million euros ($21.7 million) in EU funding, it’s an example of what the EU hopes to achieve. And although its output is modest when compared to overall demand, it demonstrates how the EU plans to boost the bloc’s magnet output capacity and reduce dependence on Chinese supply.

Photo taken on Sept. 19, 2025 shows inside view of NEO magnetic plant in Narva, a city in northeastern Estonia.

Xinhua News Agency | Xinhua News Agency | Getty Images

China is the undisputed leader of the critical minerals supply chain, responsible for nearly 60% of the world’s rare earths mining and more than 90% of magnet manufacturing. Europe, meanwhile, is the world’s biggest export market for Chinese rare earths.

Russia’s doorstep

Europe's rare earth push, on Russia's doorstep

Asked why the company positioned its new rare earths plant there, Neo’s Suleman said the firm already had an existing infrastructure presence in the country, “and the right place was to be in Europe.”

“And then you go one step deeper, which is to get into Estonia. We have a long history in Estonia. We already have a rare separation facility that can do both light rare earths, and we’re developing heavy rare earths there,” Suleman said.

“We’ve been extremely impressed by the quality of the people in Estonia, their education level, their commitment to hard work … So, you put all that together, along with the support that we received both in Estonia and in the EU, and it was a great choice for us,” he added.

Estonian lawmakers have welcomed the potential of Neo’s magnet plant, saying the facility will benefit the development of both the country and broader region.

Jaanus Uiga, deputy secretary general for Energy and Mineral Resources of Estonia, said Neo’s magnet plant opened “very on time.”

Estonia is creating a new rare earth facility as an alternative to Chinese supply

Speaking to CNBC on Oct. 30, Uiga acknowledged economic tensions between the U.S. and China over rare earths, saying Estonia and the EU needed to adapt to an evolving situation.

“It is a very unique processing capability that was built in Estonia and also we are very happy for that because it happened in a region that is transitioning away from fossil fuels,” Uiga told CNBC’s “Squawk Box Asia.”

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FERC: Renewables made up 88% of new US power generating capacity to Sept 2025

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FERC: Renewables made up 88% of new US power generating capacity to Sept 2025

Newly published data from the Federal Energy Regulatory Commission (FERC), reviewed by the SUN DAY Campaign, reveal that solar accounted for over 75% of US electrical generating capacity added in the first nine months of 2025. In September alone, solar provided 98% of new capacity, marking 25 consecutive months in which solar has led among all energy sources.

Year-to-date (YTD), solar and wind have each added more new capacity than natural gas has. The mix of all renewables remains on track to exceed 40% of installed capacity within three years; solar alone may be 20%.

Solar was 75% of new generating capacity YTD

In its latest monthly “Energy Infrastructure Update” report (with data through September 30, 2025), FERC says 48 “units” of solar totaling 2,014 megawatts (MW) were placed into service in September, accounting for 98% of all new generating capacity added during the month. Oil provided the balance (40 MW).

The 567 units of utility-scale (>1 MW) solar added during the first nine months of 2025 total 21,257 MW and were 75.3% of the total new capacity placed into service by all sources. Solar capacity added YTD is 6.5% more than that added during the same period a year earlier.

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Solar has now been the largest source of new generating capacity added each month for 25 consecutive months, from September 2023 to September 2025. During that period, total utility-scale solar capacity grew from 91.82 gigawatts (GW) to 158.43 GW. No other energy source added anything close to that amount of new capacity. Wind, for example, expanded by 11.07 GW while natural gas’s net increase was just 4.60 GW.

Between January and September, new wind energy has provided 3,724 MW of capacity additions – an increase of 28.6% compared to the same period last year and more than the new capacity provided by natural gas (3,161 MW). Wind accounted for 13.2% of all new capacity added during the first nine months of 2025.

Renewables were 88% of new capacity added YTD

Wind and solar (plus 4 MW of hydropower and 6 MW of biomass) accounted for 88.5% of all new generating capacity while natural gas added just 11.2% YTD. The balance of net capacity additions came from oil (63 MW) and waste heat (17 MW).

Utility-scale solar’s share of total installed capacity (11.78%) is now virtually tied with that of wind (11.80%). If recent growth rates continue, utility-scale solar capacity should surpass that of wind in FERC’s next “Energy Infrastructure Update” report.

Taken together, wind and solar make up 23.58% of the US’s total available installed utility-scale generating capacity.

Moreover, more than 25% of US solar capacity is in the form of small-scale (e.g., rooftop) systems that are not reflected in FERC’s data. Including that additional solar capacity would bring the share provided by solar and wind to more than a quarter of the US total.

With the inclusion of hydropower (7.59%), biomass (1.05%) and geothermal (0.31%), renewables currently claim a 32.53% share of total US utility-scale generating capacity. If small-scale solar capacity is included, renewables now account for more than one-third of the total US generating capacity.

Solar soon to be No. 2 source of US generating capacity

FERC reports that net “high probability” net additions of solar between October 2025 and September 2028 total 90,614 MW – an amount almost four times the forecast net “high probability” additions for wind (23,093 MW), the second fastest growing resource.

FERC also foresees net growth for hydropower (566 MW) and geothermal (92 MW) but a decrease of 126 MW in biomass capacity.

Meanwhile, natural gas capacity is projected to expand by 6,667 MW, while nuclear power is expected to add just 335 MW. In contrast, coal and oil are projected to contract by 24,011 MW and 1,587 MW, respectively.

Taken together, the net new “high probability” net utility-scale capacity additions by all renewable energy sources over the next three years – the Trump administration’s remaining time in office – would total 114,239 MW. On the other hand, the installed capacity of fossil fuels and nuclear power combined would shrink by 18,596 MW.

Should FERC’s three-year forecast materialize, by mid-fall 2028, utility-scale solar would account for 17.3% of installed U.S. generating capacity, more than any other source besides natural gas (39.9%). Further, the capacity of the mix of all utility-scale renewable energy sources would exceed 38%. The inclusion of small-scale solar, assuming it retains its 25% share of all solar energy, could push solar’s share to over 20% and that of all renewables to over 41%, while the share of natural gas would drop to less than 38%.

In fact, the numbers for renewables could be significantly higher.

FERC notes that “all additions” (net) for utility-scale solar over the next three years could be as high as 232,487 MW, while those for wind could total 65,658 MW. Hydro’s net additions could reach 9,927 MW while geothermal and biomass could increase by 202 MW and 32 MW, respectively. Such growth by renewable sources would swamp that of natural gas (29,859 MW).

“In an effort to deny reality, the Trump Administration has just announced a renaming of the National Renewable Energy Laboratory (NREL) in which it has removed the word ‘renewable’,” noted the SUN DAY Campaign’s executive director Ken Bossong. “However, FERC’s latest data show that no amount of rhetorical manipulation can change the fact that solar, wind, and other renewables continue on the path to eventual domination of the energy market.” 


If you’re looking to replace your old HVAC equipment, it’s always a good idea to get quotes from a few installers. To make sure you’re finding a trusted, reliable HVAC installer near you that offers competitive pricing on heat pumps, check out EnergySage. EnergySage is a free service that makes it easy for you to get a heat pump. They have pre-vetted heat pump installers competing for your business, ensuring you get high quality solutions. Plus, it’s free to use!

Your personalized heat pump quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here. – *ad

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Toyota’s new ultra-luxury brand is doomed by its plans to stick to ICE

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Toyota's new ultra-luxury brand is doomed by its plans to stick to ICE

The Century is considered the most luxurious Toyota, and now it’s being spun off into its own high-end brand. Despite the rumors, the ultra-luxury brand won’t be as electric as expected.

Toyota sets new luxury brand up to fail with ICE plans

First introduced in 1967, the Century was launched in celebration of Toyota’s founder, Sakichi Toyoda’s 100th birthday.

The Century has since become a symbol of status and wealth in Japan, often used as a chauffeur car by high-profile company officials.

Toyota previewed the future of the ultra-luxury marquee at the 2025 Japan Mobility Show in October, launching it as a new standalone brand positioned above Lexus.

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The new Century brand is set to rival higher-end automakers like Rolls-Royce and Bentley, but it won’t be as electric as initially expected. Toyota’s powertrain boss, Takashi Uehara, told CarExpert that the luxury brand’s first vehicle will, in fact, have an internal combustion engine.

Although no other details were offered, Uehara confirmed, “Yes, it will have an engine.” As to what kind, that has yet to be decided, Toyota’s powertrain president explained.

Toyota-ultra-luxury-brand-ICE
The Toyota Century Concept (Source: Toyota)

Like the next-gen Lexus supercar and upcoming Toyota GR GT, Uehara said the Century model could include a V8 engine.

The Century has been Toyota’s only vehicle with a V12 engine. In 2018, Toyota dropped the V12 in favor of a V8 hybrid powertrain for its third-generation.

Toyota-ultra-luxury-brand-ICE
A custom-tailored Century on display at the Japan Mobility Show (Source: Toyota)

Toyota’s Century launched its first SUV in 2023, currently on sale in Japan with a V6 plug-in hybrid system alongside the sedan.

Already widely considered the biggest laggard in the shift to fully electric vehicles, Toyota doubled down, developing a series of new internal combustion engines for upcoming models.

Century is one of the five global brands the Japanese auto giant introduced in October, along with Daihatsu, GR Sport, Lexus, and Toyota.

Electrek’s Take

It’s not surprising to see Toyota sticking with ICE for its ultra-luxury Century brand, but it will likely be a costly move.

Chinese auto giants, such as BYD and FAW Group, are quickly expanding into new segments, including high-end models under luxury brands such as Yangwang and Hongqi.

These companies are now expanding into new overseas markets, like Europe and Southeast Asia, where Japanese brands like Toyota have traditionally dominated, to drive growth.

Top luxury brands, including Porsche, BMW, and Mercedes-Benz, are already struggling to keep pace with Chinese EV brands. How does Toyota plan to compete with an “ultra-luxury” brand that still sells outdated ICE vehicles? We will find out more over the coming months and years as new sales data is released.

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