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Ambient air carbon capture has come in for its share of ridicule over the years, but fans of the technology finally have something to cheer about. As applied to farming, carbon can be plucked from the air to boost crop yields. All that’s needed is an assist from solar power and some other equipment. An international research team has the goods to prove it, only the crops in question ain’t no ordinary food crops.

Future Farming: Microbial Protein Edition

If you’re guessing microbial protein powder is in the mix, run right out and buy yourself a cigar. Researchers have been looking into the production of microbial protein as an energy efficient, water saving, and land conserving alternative to farming for conventional animal and plant proteins.

Microbial protein refers to just what you might think it does: tiny bits of living matter in the form of algae, yeast, fungi, or bacteria, murdered and dried into a powder.

That doesn’t sound too appetizing, but back in 2016, researchers took note that the “time has come to re‐assess the current potentials of producing protein‐rich feed or food additives in the form of algae, yeasts, fungi and plain bacterial cellular biomass, producible with a lower environmental footprint compared with other plant or animal‐based alternatives.”

They also observed that non-technological roadblocks are in the way.

“In order for microbial protein as feed or food to become a major and sustainable alternative, addressing the challenges of creating awareness and achieving public and broader regulatory acceptance are real and need to be addressed with care and expedience,” they wrote.

Sure enough, animal feed is the leading market for microbial protein today, with aquaculture being the main driver.

As for humans, microbial protein hasn’t quite caught hold in the popular imagination yet. However, it is emerging as a health supplement, so that’s a start.

Solar Power (& Carbon Capture) For Better Microbial Protein Farming

If microbial protein powder is to become the food of the future, investors need to be convinced that it is a money-maker compared to conventional crops, and that’s where the new research comes in.

Earlier this year, an international research team studied a microbial protein farming method that deploys solar power with carbon capture along with two other necessary components, land and nutrients.

“The study carried out an analysis of the energy requirements for each step, from the very start to the end product, taking into account: electricity generation (from solar panels), electrochemical production of energy-rich substrate for the microbes, microbe cultivation, harvesting, and processing the protein-rich biomass,” explained  Göttingen University, which was the former home of first author on the study, Dorian Leger.

“We show that the production of microbial foods outperforms agricultural cultivation of staple crops in terms of caloric and protein yields per land area at all relevant solar irradiance levels. These results suggest that microbial foods could substantially contribute to feeding a growing population and can assist in allocating future limited land resources,” the researchers concluded.

Let’s Get Excited About The Solar Power & Protein Powder Mashup

For all the juicy details, look up “Photovoltaic-driven microbial protein production can use land and sunlight more efficiently than conventional crops” in the Proceedings of the National Academy of Sciences.

Meanwhile, it appears that the solar power plus carbon capture angle is not waiting around to leap the Valley of Death that can trap promising new technology in the lab forever.

Over in Finland, a startup called Solar Foods has just nailed down the first ever investment from the new Finnish Climate Fund, to the tune of €10 million. That pumps Solar Foods’s finanical profile up to a total of €35 million to commericialize its proprietary Solein® microbial protein powder.

Solar Foods appears to have taken a look back at the 2016 research, and they are not taking the public awareness angle for granted.

The company is pitching its product straight to the tech-savvy, transparency-demanding foodie of the future.

“Solar Foods has turned sci-fi into reality — it is now possible to produce nutritionally complete protein using carbon dioxide in the air and electricity as its primary raw materials,” the company enthuses, explaining that its first industrial-scale demonstrator facility in Finland will include “the Solein Experience Hub and a future-food bar to provide citizens with an entirely new level of transparency in food production.”

“We want to disconnect food production from the accelerating consumption of natural resources. It is fascinating to be part of making this happen,” they add.

As for the aesthetic experience, Solar Foods has that covered as well.

“Solein vanishes into daily meals, while at the same time maintaining its rich nutritional value and offering a unified solution that caters to virtually every imaginable meal of today and tomorrow,” explains Solar Foods CTO and co-founder Juha-Pekka Pitkänen, adding that “Our vision is to change the way food is produced. The world has hope. The food of the future is no longer a utopia, it is already being produced.”

Solar Power Plus Carbon Capture For The Sustainable The Farm Of The Future

Sweet. Don’t break out the knives and forks just yet, though. Solar Foods is looking to start operations at the new facility in 2023, so let’s take this opportunity to take a closer look at the solar power angle.

Solar Foods estimates that Solein’s comparative greenhouse gas emissions involved in Solein production are only about 1% compared to meat protein, and 20% compared to plant protein production, partly due to the use of solar power to generate electricity for ambient air carbon capture and other systems.

If you’re thinking that the emerging field of agrivoltaics could possibly come into play, that’s possible. Agrivoltaics refers to the combination of solar power with farming practices that conserve soil and build soil health. The trend has already caught on among livestock farmers, who graze sheep and cattle amongst the arrays of solar panels on their land.  The solar power plus farming trend is also coming into vogue as a means of expanding pollinator habitats.

Solar Foods envisions parking its systems in deserts where regular food crops can’t grow, but in other areas the solar farm component of the system could do double duty as a host for pollinator habitats or shade-tolerant crops, providing an additional layer of sustainability pixie dust to microbial protein farming.

Solar Power & The Fourth Agricultural Revolution

Commercial agriculture has changed over the years, but solar power is always at the heart of it.

As Solar Foods explained in a recent blog post, taking things down to the cellular level is the next logical step, sustainably speaking.

“It is being called the fourth agricultural revolution. The first one taking place when humans started farming around 12,000 years ago, the second was the reorganisation of farmland after the Middle Ages, and the third (also known as the Green Revolution) was the introduction of chemical fertilisers and pesticides alongside heavy machinery and mass production from the 1950s onwards,” Solar Foods wrote.

When you put it that way, “cellular agriculture” is not even as much of a switcheroo as the transition from the Middle Ages to industrial farming. It’s just more industrial farming, fine tuned with 21st century technology including artificial intelligence, robots, gene editing, and of course, carbon capture and solar power for maximum sustainability.

Follow me on Twitter @TinaMCasey.

Image: Microbial protein farming with solar power and ambient air carbon capture courtesy of Göttingen University.



 


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Trump blocked wind projects, and now 17 states and DC are suing

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Trump blocked wind projects, and now 17 states and DC are suing

Seventeen state attorneys general and DC are fighting a Trump executive order that froze permits and funding for all onshore and offshore wind projects on January 20.

The coalition is asking a federal judge to declare the executive order illegal and prevent the Trump administration from obstructing wind energy development. It was filed in federal court in Massachusetts.

New York attorney general Letitia James is leading the coalition. James said, “This arbitrary and unnecessary directive threatens the loss of thousands of good-paying jobs and billions in investments, and it is delaying our transition away from the fossil fuels that harm our health and our planet.”

Federal agencies have stopped issuing permits for wind projects across the board and even pulled the plug on the fully approved Empire Wind in New York, which was already under construction. Developer Equinor, majority owned by the Norwegian government, went through a seven-year permitting process and is considering separate legal actions.

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Massachusetts attorney general Andrea Joy Campbell said that Trump’s “attempts to stop homegrown wind energy development directly contradict his claims that there is a growing need for reliable domestic energy.”

The coalition argues that the action violates the Administrative Procedure Act and other federal laws because the Trump administration, “among other things, provides no reasoned explanation for categorically and indefinitely halting all wind energy development.”

Trump’s executive order puts billions of dollars in state investments at risk, jeopardizing everything from wind industry infrastructure to supply chains and workforce training that’s already well underway.

The coalition consists of attorneys general of Arizona, California, Colorado, Connecticut, Delaware, District of Columbia, Illinois, Maine, Maryland, Massachusetts, Michigan, Minnesota, New Jersey, New York, New Mexico, Oregon, Rhode Island, and Washington. 

Read more: Trump admin halts $5 billion NY offshore wind project mid-build


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Listen up, car dealers – you need to start selling EVs the way you sell tow rigs

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Listen up, car dealers – you need to start selling EVs the way you sell tow rigs

Professional salespeople love to talk about “the steps of the sale,” a tried-and-true process that guides every customer from curiosity to closed. But when it comes to electric cars, that old-school hustle can fall flat, leaving dealers struggling with how to fit them into their familiar playbook. But what if I told you, dear dealer, that there’s a whole category of vehicles on existing dealer lots that need to be approached in exactly the same way as an EV to score a successful sale that you’re already familiar with?

That category: Heavy-duty tow trucks. Here’s how selling one is a lot like selling the other.

That’s right, greenpeas – selling a tow-rated pickup truck to someone who’s buying it primarily to haul a trailer, boat, or RV is a delicate thing that requires salespeople (and sales managers) to approach their customers with a lot more patience and empathy, and a lot less, “what can I do to get you to drive this home, today?” And, as we go through the whys and hows, I think you’ll agree that all the heavy truck selling wisdom we’re going to cover today will help you sell more electric cars, more often, and for more money.

1. Discovery is where the deal gets done


When it comes to heavy-duty tow vehicles, most smart dealers understand that their customer probably has a better understanding of their individual needs than they do – but it’s still a good idea to go over that understanding during the discovery phase of the sale.

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Has the customer factored in the weight of the trailer and the weight of everyone and everything else inside it? What about the weight of water, tools, or animals? Do they fully understand the concepts of GVWR and GCWR, and the difference between trailer weight and tongue weight? Will they have enough range, when fully loaded, on their standard fuel tank or will they need an aux. tank? What about the future – are they thinking about upgrading their RV or hauling bigger loads longer distances?

In other words, the customer has to trust that the vehicle they’re about to buy from you will meet their needs and fit into their lives today, while also meeting their needs in the foreseeable future. That’s what it looks like in a truck, but now apply that to an EV.

Has the customer mapped out the routes they take every day to make sure they can make the drive? That might sound ridiculous to you and me, but what if they’re depending on a single DC fast charger out on a rural stretch of highway to get the EV to meet their needs? What if they think 200 miles of range is 200 miles of range, but they like to drive 80+ mph (on Chicago’s I-290, that’s a minimum safe travel speed), do they understand that speed impacts range as much as weather?

Tools like Chargeway are great for helping dealers explain EV charging speeds, the impacts of speed and topography on range, and – especially in this era of NACS adapters – where buyers of used or off-lease EVs can charge up and get back on the road.

In either case, the salespeople who take the time in discovery to understand their customers’ needs and become consultative partners will make a sale, the ones who rush through the process won’t, and the ones who sell their customers the wrong thing will make a problem (if not an expensive lawsuit) for the dealership.

2. Options really do matter


When you’re selling a conventional ICE-powered crossover to a typical suburbanite, moving your customer up or down a trim level doesn’t typically impact their use case. Sure, they might have to keep their foot planted a little longer to get up to highway speeds or learn to live with cloth when they really wanted leather or vinyl vegan leather, but they’ll still be able to get five-to-seven adults from point A to point B with the same general effectiveness.

That’s not true when it comes to trucks that are going to get put to work. There, the difference between one axle ration and another can have a huge impact on driver comfort, towing capabilities, and fuel economy – and going from a one-ton truck that’s just outside the customer’s budget to a half-ton that you happen to have on the lot could get someone seriously hurt or killed.

On an EV, the difference might not be so dramatic, but the difference between a Nissan LEAF SV Plus with a 212 mile range and a Nissan LEAF S with 149 miles of range? That could mean the difference between getting to grandma’s house in three hours or five – that’s assuming your customer could even find a CHAdeMO port in the first place!

It may be tempting to switch the customer to a vehicle you have on the lot (especially if that vehicle happens to be an aged unit with a fat spiff on it), but the long-term pain isn’t worth the short-term gain on this one.

3. Information is your friend


This might feel like a duplicate of the discovery phase, but think of it as a member of the “measure twice, cut once” advice genre. That is to say that, sure – the customer thinks that new 5th wheel RV they have on order weighs 11,000 lbs., but does it? Did they add any options of features (see no. 2) that make it heavier? Get the information from the RV manufacturer or dealer and confirm as much as you can. That extra work will help keep your customer safe and build trust.

Similarly, you’ll want to verify your assumptions when it comes to EVs. Is that once-a-month 300 mile drive really 300 miles, or is it 330? Is there more than one charging option available on their preferred route? Is the customer able to make their trip without changing the way your they drive? Are they willing to change up where they stop, or for how long?

When it comes to EVs, especially used ones that came onto your lot as part of a trade deal that you may not be intimately familiar with, I cannot stress how much route planning apps like Chargeway or A Better Route Planner can help salespeople answer questions about electric vehicles confidently and correctly, generate trust, and drive referrals.

4. Aftersales support is critical


Successful salespeople follow up – not just with prospects who are still shopping, but with customers who have already bought. And, just as RVers know other RVers, RV salespeople who get positive feedback about a local dealer who takes the time to make sure their customers get the right truck know RV customers who might need a right truck of their own.

Yes, those RV salespeople might expect a $100 bird dog bonus to send their customers your way, but the money on its own isn’t enough. They have to know they can trust you with their customers, and you build that trust in steps 1-3, above.

It doesn’t take a genius

BMW Genius bar; via BMW.

If there’s one company that absolutely gets it when it comes to helping customers discover whether or not an EV can fit into the way they live, work, and drive today it’s BMW. Their take on the Apple Genius Bar helps consumers set reasonable expectations, understand charging speeds, and build customer loyalty – that’s why they’ve snatched the top spot in the J.D. Power U.S. Electric Vehicle Experience (EVX) Ownership Study for the last few years.

The reason BMW is consistently pulling ahead? It seems to come down to education. “First-time EV buyers are receiving minimal education or training,” explains Brent Gruber, executive director of the EV practice at J.D. Power. “Dealer and manufacturer representatives play the crucial role of front-line educators, but when it comes to EVs, the specific education needed to shorten the learning curve just isn’t happening often enough. The shortfall in buyer education is something we’re seeing with all brands.”

And, if you’re still not quite convinced that you need to learn how to sell EVs to be successful on the sales floor, think again.

Overall, 94% of BEV owners are likely to consider purchasing another BEV for their next vehicle, a rate that is also matched by first-time buyers. Manufacturers should take note of the strong consumer commitment to EVs as the high rate of repurchase intent offers the ability to generate brand loyal customers if the experience is a positive one. In fact, during the past several years, the BEV repurchase intent percentage has fluctuated very little, ranging between 94-97%. This year’s study also finds that only 12% of BEV owners are likely to consider replacing their EV with an internal combustion engine (ICE)-powered vehicle during their next purchase.

J.D. POWER

Listen to an EV convert who has desked an awful lot of car deals, greenpeas – if you treat every EV customer the same way that crusty old fleet rep treats his truck buyers, you’re going to sell a whole lot of EVs. And, if you’re a brave enough little toaster to follow up and ask for that referral, you’ll find that EV buyers know other EV buyers.

Happy hunting.

Original content from Electrek.


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Tesla Cybertruck inventory skyrockets to record high

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Tesla Cybertruck inventory skyrockets to record high

Tesla’s Cybertruck inventory has skyrocketed to a new record high of more than 10,000 units. The vehicle program is in crisis.

We reported at the beginning of April that Tesla ended the first quarter of 2025 with at least 2,400 Cybertrucks in new inventory available in the US.

There’s no exact way to track Tesla’s inventory in the US, but there are ways to track Tesla’s Cybertruck listings. Sometimes, Tesla may have many vehicles with the exact same configuration at the same location and it will only publish a single listing for it.

Therefore, Tesla might have been sitting on more Cybertruck inventory.

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A month later, the number of listings in the US has skyrocketed to over 10,000 Cybertrucks, according to Tesla-Info.com:

This surge could be due to an actual net increase in Cybertruck inventory, but Tesla is also heavily discounting the trucks at varying rates, creating several different prices and, therefore, more listings.

At an average sale price of $78,000, Tesla could have almost $800 million worth of Cybertrucks.

Due to low demand, Tesla appears to have significantly slowed down Cybertruck production in recent months. Therefore, this surge is likely more about Tesla discounting the vehicles, exposing the broader US inventory, than an actual major increase in inventory due to more production.

Many of the Cybertrucks in inventory were built in 2024, so they are already at least four months old. Tesla still has ‘Foundation Series’ Cybertrucks in inventory, which it stopped producing in October 2024—more than seven months ago.

Tesla recently launched the Cybertruck RWD, but it has given up on making it with a smaller battery pack and instead removed many important features.

Electrek’s Take

This is about as bad as it gets. Over 10,000 units account for about two quarters of Tesla’s Cybertruck sales.

It already looks like Tesla has slowed Cybertruck production down to a crawl, but I wouldn’t be surprised if it pauses it soon. The hard part for Tesla is to admit defeat.

The Cybertruck RWD using the same battery pack as the AWD was already a sort of admission that Tesla found the vehicle program to be too small to be worth being produced with two battery pack sizes. The automaker did the same with Model S/X when the program’s volumes shrank following the launches of Model 3 and Model Y.

It looks like under the current circumstances, Tesla will have issues selling more than 20,000 Cybertrucks per year in the US despite having planned production for 250,000 units.

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