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The Bootleg Fire rages across central Oregon state, in Klamath County, Oregon, in this July 13, 2021 picture obtained from social media.
Oregon State Fire Marshal | via Reuters

Air quality in the United States and Europe improved over the last decade thanks to stricter environmental regulations, but intensifying wildfires raise new air pollution concerns.

The National Interagency Fire Center reported that, as of August 8, there were 107 large active fires that had burned more than 2.2 million acres domestically across 15 states so far this year. In Europe, wildfires in Greece and Turkey are raging amid record heat waves now as well.

As a result, more people are turning to mobile apps to understand when air quality is better or worse, wherever they may be. These apps use a mix of data from government-operated satellites, or weather, fire and ambient air quality stations, as well as sensors and systems run by private sector entities. Some are even crowdsourced from relatively affordable air quality sensors sold by companies such as PurpleAir and IQAir.

Air quality apps

According to senior mobile insights analyst Jonathan Briskman of Sensor Tower, the top-rated apps for outdoor air quality monitoring in the U.S. between January 2020 and July 2021 have been: AirCare, AirVisual, and South Coast AQMD, based on ratings from the App Store, and Google Play.

The AirCare app shows air pollution, active fires, wind conditions and pollen levels on a map.
CNBC

Here’s what those three apps do:

  • AirCare, made by developers in Northern Macedonia, is available for iOS and Android mobile devices, including iPhones, iPads, Apple Watch and Huawei smartphones, among many others. Tiers include a free, ad-supported version, a 99 cents ad-free version, and at the premium level, a $14.99 annual subscription for a pro-version. The app includes kid-friendly air pollution information, charts and maps that show pollutant levels derived from government-run sensors and stations, alongside volunteers’ PurpleAir and other sensors throughout the U.S., Europe and Australia. In some major metro areas, the app also tracks ultra-violet and pollen levels.
  • AirVisual, made by the Swiss air quality company IQAir, tracks air pollution in more than 10,000 cities and 80 countries drawing on data from tens of thousands of sensors, some positioned at U.S. embassies overseas. The company’s free mobile apps are also ad-free and available for iOS and Android devices. Besides real-time maps that show levels of six different types of major pollutants, IQAir’s AirVisual and mobile website provide seven-day air pollution and weather forecasts, along with air pollution-related news and health information. The apps can pair with the company’s own sensors, including the portable AirVisual Pro sold for around $269.
  • South Coast AQMD, is a free and ad-free app run by the local air pollution agency in Southern California of the same name and tracks air pollution across Orange County, Los Angeles, Riverside and San Bernardino, specifically. It features real-time and forecasted air quality and weather conditions, and maps that show where drivers can charge their electric vehicles or find other non-traditional fueling stations. It also includes information about upcoming local events and political hearings related to air quality issues to encourage community participation. The app is available in both English and Spanish for Apple and Android devices.
The South Coast AQMD app shows air pollution levels in Greater Los Angeles.
CNBC

The five most popular air quality apps in the U.S., based on installs since the start of 2020, according to Sensor Tower included two of those top-rated apps, AirVisual (from IQ Air) and Air Care, as well as the U.S. Environmental Protection Agency’s app AirNow, an app from venture-backed startup Breezometer that shows air quality, pollen and active fire data, and an app called Oregon Air developed for the Oregon Department of Environmental Quality.

Use of these apps, and new installs are often driven by regional events. As of August 8, 2021 there were 16 large active fires searing through Oregon according to the NIFC.

How air pollution impacts health

Air quality monitoring and measurement are critical for public health, says Yanelli Nunez, a postdoctoral research scientist at Columbia University’s Mailman School of Public Health.

She notes that robust studies have shown that air pollution contributes to lung cancer, chronic obstructive pulmonary disease, and lower respiratory infections, and even impacts mortality, pregnancy outcomes and cardiovascular disease.

Nunez works in an environmental health sciences laboratory with Marianthi-Anna Kioumourtzoglou. Their research has also found long-term exposure to air pollution can affect the nervous system and may influence functions such as memory or cognitive capabilities.

The scientists wrote in an e-mail to CNBC: “Americans living in poor air quality areas tend to be people of color or low-income communities. We are finally starting to pay more attention to these issues, which hopefully will lead to change. The air pollution composition is also changing.”

In one example, greenhouse gas emissions from transportation declined in New York City from 2014 to 2017, while commercial cooking emissions rose.

With increased wildfires, the scientists wrote, “The sources and composition of the air pollution mixture that we are experiencing could differently impact our health, so we need to better understand source-specific effects, especially for these newly prominent sources.”

Indoor air matters, too

While outdoor air quality is important, society doesn’t talk or do enough about indoor air quality, said Richard Corsi, UC Davis’ incoming dean of the college of engineering, currently a professor and dean at Portland State University.

Using pre-pandemic numbers, Corsi explained that the average American would spend almost 70 out of 79 years of their life domiciled inside of buildings. “Because we spend so much time indoors, even our exposure to pollutants of outdoor origin is dominated by what we breathe there, especially in our homes,” he said.

Pollutants of outdoor origin which come from the likes of internal combustion engine vehicles, photochemical smog, refineries and wildfires can get into homes and buildings when doors and windows are opened, when heat and air conditioning systems are used, or through other cracks in the building envelope.

Consumer apps and devices today don’t give users an absolute, precise measurement down to micrograms per cubic meter of a given pollutant, Corsi noted. But they’re very valuable for spotting trends and relative changes in air quality.

Sensors set up indoors can work well to check whether protective measures are working to improve the air inside of a house, school or other building.

Especially during wildfire season, Corsi said, some other simple actions that can protect or improve air quality indoors include: wet-mopping floors and wiping surfaces so pollutants don’t accumulate, using HEPA or high-efficiency particulate air filters, and increasing the MERV or minimum efficiency reporting value of filters in central air systems in a house.

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Disney making $1 billion investment in OpenAI, will allow characters on Sora AI video generator

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Disney making  billion investment in OpenAI, will allow characters on Sora AI video generator

Disney and OpenAI reach three-year licensing agreement

The Walt Disney Company on Thursday announced it will make a $1 billion equity investment in OpenAI and will allow users to make videos with its copyrighted characters on its Sora app.

OpenAI launched Sora in September, and it allows users to create short videos by simply typing in a prompt.

As part of the startup’s new three-year licensing agreement with Disney, Sora users will be able make content with more than 200 characters across Disney, Marvel, Pixar and Star Wars starting next year.

“The rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works,” Disney CEO Bob Iger said in a statement.

Tune in at 10:30 a.m. ET as Disney CEO Bob Iger and OpenAI CEO Sam Altman joins CNBC TV to discuss the media giant’s investment. Watch in real time on CNBC+ or the CNBC Pro stream.

As part of the agreement, Disney said it will receive warrants to purchase additional equity and will become a major OpenAI customer.

Disney is deploying OpenAI’s chatbot ChatGPT to its employees and will work with its technology to build new tools and experiences, according to a release.

When Sora launched this fall, the app rocketed to the top of Apple’s App Store and generated a storm of controversy as users flooded the platform with videos of popular brands and characters.

The Motion Picture Association said in October that OpenAI needed to take “immediate and decisive action” to prevent copyright infringement on Sora.

OpenAI CEO Sam Altman said more “granular control” over character generation was coming, according to a blog post following the launch.

As AI startups have rapidly changed the way that people can interact with content online, media companies, including Disney, have kicked off a series of fresh legal battles to try and protect their intellectual property.

Disney sent a cease and desist letter to Google late on Wednesday alleging the company infringed its copyrights on a “massive scale.” In the letter, which was viewed by CNBC, Disney said Google has been using its copyrighted works to train models and distributing copies of its protected content without authorization.

Universal and Disney have sued the AI image creator Midjourney, alleging that the company improperly used and distributed AI-generated characters from their movies. Disney also sent a cease and desist letter to Character.AI in September, warning the startup to stop using its copyrighted characters without authorization.

Disney’s deal with OpenAI suggests the company isn’t ruling out AI platforms entirely.

Read more CNBC tech news

The companies said they have affirmed a commitment to the use of AI that “protects user safety and the rights of creators” and “respects the creative industries,” according to the release.

OpenAI has also agreed to maintain “robust controls” to prevent illegal or harmful content from being generated on its platforms.

Some of the characters available through the deal include Mickey Mouse, Ariel, Cinderella, Iron Man and Darth Vader. Disney and OpenAI said the agreement does not include any talent likeness or voices.

Users will also be able to draw from the same intellectual property while using ChatGPT Images, where they can use natural language prompts to create images. 

“Disney is the global gold standard for storytelling, and we’re excited to partner to allow Sora and ChatGPT Images to expand the way people create and experience great content,” Altman said in a statement.

Curated selections of Sora videos will also be available to watch on Disney’s streaming platform Disney+.

WATCH: We tested OpenAI’s Sora 2 AI-video app to find out why Hollywood is worried

We tested OpenAI’s Sora 2 AI-video app to find out why Hollywood is worried

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Goldman Sachs leads investment in software delivery startup Harness at $5.5 billion valuation

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Goldman Sachs leads investment in software delivery startup Harness at .5 billion valuation

Jyoti Bansal, co-founder and CEO of Harness, speaks at the company’s Unscripted conference in London on Sept. 25, 2025.

Harness

Almost nine years ago, Jyoti Bansal sold AppDynamics to Cisco for $3.7 billion just as the software startup was set to go public.

Bansal’s latest venture, Harness, is now worth substantially more than that, after raking in $200 million in fresh capital at a $5.5 billion valuation in a funding round led by Goldman Sachs.

Harness’ technology helps companies manage and monitor code that’s produced with the help of artificial intelligence, making sure it doesn’t break, create security vulnerabilities or trigger cost overruns. It’s a compliment to the so-called vibe coding trend that’s taken off with the boom in generative AI.

In recent months, venture capitalists have poured money into startups such as Cursor, Lovable and most recently Kilo Code that sell subscriptions for tools for directing AI models to write and update software. Harness’ software draws on models from Anthropic and OpenAI.

Earlier this year, Bansal bolstered Harness’ cybersecurity chops by merging the startup with Traceable, another company he co-founded. The combined company, based in San Francisco, has a total of about 1,300 employees.

Harness is on track to exceed its goal of more than $250 million in annualized revenue, growing more than 50% year over year, Bansal said. That makes it larger than AppDynamics at the time it was acquired by Cisco.

Bansal is aiming for a different outcome this time.

“I’m a believer that at the right market timing, we want to operate as a public company, so we can build for the long term,” Bansal said.

In addition to the funding round, Harness is also planning a $40 million tender offer to provide some liquidity to long-standing employees.

WATCH: ‘Vibe-coding’s’ evil twin? How AI ‘vibe-hacking’ is upending cyber security

'Vibe-coding's' evil twin? How AI 'vibe-hacking' is upending cyber security

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Esusu, platform for renters to build credit scores, valued at $1.2 billion in new funding round

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Esusu, platform for renters to build credit scores, valued at .2 billion in new funding round

Esusu is helping renters build credit and move closer to home ownership

Esusu, a fintech platform that helps renters build credit scores, has raised $50 million in a Series C funding round at a $1.2 billion valuation.

Renters have remained largely excluded from the traditional credit system, with an estimated $1.4 trillion paid to landlords every year in the U.S., but only 20% of those landlords choosing to report the rent paid. As a result, millions of reliable renters remain in a category referred to as the “credit invisible.”

“110 million people in America rent … and less than 10% of that data shows up on their credit score,” said Esusu co-founder and CEO Wemimo Abbey in an interview on CNBC’s “Worldwide Exchange” on Thursday. “When people pay rent, we make sure it shows up in their credit score,” he said.

While on-time mortgage payments are known to increase one’s credit score, many renters don’t have any history of credit. Esusu reports on time rent payments to credit bureaus so renters can build their scores. Over 50 million Americans lack a credit history with the three major credit bureaus: Experian, Equifax and TransUnion.

The company says $30 billion in mortgages has already been accessed by renters who use its system.

“Esusu is fundamentally reshaping how the financial system can work for everyone,” Sean Mendy, partner at Westbound Equity Partners and a lead investor in the deal, said in a statement. “When people are given the tools to rise, they do.”

Esusu was ranked No. 49 on CNBC’s 2025 Disruptor 50 list.

Esusu partners with 65% of the largest commercial real estate owners and property managers in the U.S., as well as with banks. Since its launch in 2016, its platform has grown to support more than five million rental units nationwide, reaching about 12 million renters and processing nearly $100 billion in annual lease volume. Landlords that use its technology include Bell Partners, BH Management, Blackstone, Cortland, Invitation Homes, Jonathan Rose Companies, Kayne Anderson, Morgan Properties, Nuveen Real Estate, Pretium, Related Companies, TruAmerica, and WinnCompanies.

The fintech company plans to use the new funding to expand three initiatives. It will broaden distribution of its rent reporting API through what it calls “rent reporting as a service.” Among recent partners for this initiative, Esusu technology now reaches 228 million monthly active users through real estate platform Zillow. The company also plans to launch Esusu Pay in 2026, which will allow renters to split monthly rent into installments.

Esusu will also focus on the opportunity to make rental data a more prominent feature in mortgage underwriting. The Federal Housing Finance Agency has formalized the inclusion of rental data in mortgage underwriting, which will required verified rental and identity data. Esusu acquired identity verification firm Celeri early this year. Esusu already has partnerships with Fannie Mae and Freddie Mac to increase the number of units nationally that report rent as part of credit.

Esusu founders Abbey and Samir Goel grew up watching their families struggle financially as immigrants from Lagos, Nigeria, and New Delhi, India, respectively, which was a founding motivation for Esusu. “When we came here, we didn’t have a credit score. We went to one of the biggest financial institutions to borrow money; we were turned away and had to go borrow from a predatory lender who wanted to lend at over 400% interest rate,” Abbey told CNBC in a June 2025 interview. “My mother sold my dad’s wedding ring. We borrowed money from church members and that’s how we got started.”

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