Snap creators say they’re leaving the app’s Spotlight feature as payments dry up
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4 years agoon
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Joseph Melles had been working at Wendy’s for a few months when he began to post videos to Snapchat’s Spotlight feature in hopes of landing some of the $1 million per day prize money the company was offering for videos that went on the app.
Melles started posting videos in March, and Snap, the company that makes Snapchat, sent him a message in April offering him thousands of dollars after one of his videos racked up 300,000 views in 24 hours. Melles got a $19,600 payment from Snap for the video, and he quit his Wendy’s job a few days later.
“I was just in shock,” said Melles, 18 of Colorado.
Snapchat set the bar last year when it announced it would pay out Spotlight creators from a pot of $1 million per day that the company promised it would continue to pay at least through 2020.
The social media giant minted a new class of millionaires, changing hundreds of lives. But that all began to change when the company announced on May 20 that it would no longer pay $1 million per day. Instead, Snap would pay “millions” per month starting June 1. A Snap spokeswoman told CNBC the new payout amount is in the “double-digit” millions each month, but declined to give a specific figure.
Now, complaining that payments are dwindling ever since that change, these creators are in search of other short-form video platforms where they can find similar hefty payments they had once gotten from Snap.
Despite making a living off Snap for the better part of this year, Melles said he hasn’t posted a video to Spotlight since June. Although he was once posting as many as 100 videos per day, Melles said Snap’s erratic payments since June 1 have demotivated him from creating more content for Spotlight.
“It’s sad because I worked really hard every day putting the hours in, but they haven’t paid me,” he said.
Melles is among a migration of social media users who are taking their content-creating talents from Snapchat’s Spotlight feature and heading to other paying services. Social media companies are in a fierce battle over getting creators to prioritize individual apps. Companies like Snap, Facebook, Google, TikTok and Twitter are courting creators to try and get them to spend more time on each individual platform, so they can fill the app’s content feeds to draw more advertising revenue.
“If they keep on skipping people like this, I feel like a lot of people will leave,” said Melles, who now spends his time creating YouTube videos.
Despite these complaints, Snap’s spokespeople told CNBC that the company remains heavily invested in paying creators and is now reaching all-time highs for creators who submit content to Spotlight on a daily basis. The company, however, did not specify an exact figure for this all-time high.
“We have seen incredible creativity and growth on Spotlight this year, including a tripling of daily submissions quarter-over-quarter and all-time highs in the daily number of creators posting to Spotlight since June 1,” a Snap spokesperson said in a statement. “While this growth has made our incentive program more competitive, more creators are receiving Spotlight payouts than ever before, and we have recently rolled out a wide variety of new programs and tools to help creators continue to grow and monetize with Snapchat.”
Snap also noted that restructuring its payout program allowed the company the flexibility to support creators who cater to niche communities as opposed to determining pay outs based solely on the absolute engagement that a single video gets.
‘Going H.A.M.’ for $1 million a day
Snap launched Spotlight in November 2020 as its answer to TikTok and Facebook’s Instagram Reels. The company rolled out Spotlight along with a daily pool of more than $1 million as an incentive to motivate users to submit content to the new feature.
That pile of cash drew in numerous teens and young adults with a surplus of free time during their virtual school and work days throughout the pandemic. These creators would upload numerous videos a day in hopes that one or two might go viral and warrant payment.
Neda Anvar, 23 of California, was among them. She began making Spotlight videos in February after hearing from some friends that there was money to be made. The first time Anvar got paid, she received a modest $3,000 for one of her videos. But not long after, one of her friends was paid $100,000 by Snap for two of his videos that went viral.
“After we got those initial first payments around February, then we started going H.A.M.,” Anvar said. (H.A.M. is a crude acronym popularized by Kanye West and Jay-Z, which roughly means to do something excessively.) “I work from home, so I kind of made it my second full-time job when I had little breaks in between my job.”
Anvar focused her content on just making short, catchy videos designed to grab audiences’ attention and lead them to watch multiple times, wracking up her videos’ view counts. The goal was for her videos to get at least 100,000 views in a 24-hour period. Prior to June 1, that was the rough threshold for knowing a video would get paid, she said. The method was to post multiple videos per day.
“It was all about consistency and probability. One of them was bound to go viral on Spotlight,” said Anvar, whose system worked. By her count, Anvar has earned approximately $130,000 from Snap in 2021.
For many of these creators, the money was life changing.
Jhordyn Gaddy, 25 of Missouri, was “a completely broke kid” before he started posting Spotlight videos in November. Gaddy’s cellphone service had been turned off and his car was about to be repossessed, but after he read on Twitter about Snap’s $1 million per day Spotlight program, he posted 10 videos. One of those went viral, and Snap notified Gaddy he’d receive a payment for nearly $19,000.
“When they actually sent the money, my jaw hit the floor,” Gaddy said.
Not long after, Gaddy took his Snap Spectacles, Snap’s computerized glasses with cameras designed for making Snapchat videos, and used them to record the view from the top of Pikes Peak in Missouri. He uploaded the video, and it racked up views over two days. Snap paid him twice for the video for a total of $93,000.
“This completely changed my life from where I was to where I am now,” said Gaddy, who used some of the money to turn his phone back on, pay off his car, buy his mom a Louis Vuitton purse and buy his little sister a car.
“I made a few big purchases, but I still have a lot of money left,” Gaddy said.
For Snap, the million dollar a day program was money well spent. It was able to quickly grow time spent on Spotlight and became one of its most used features. Snap said that in its second quarter, investing in Spotlight contributed approximately $76 million to its cost of revenue.
Snap in April said Spotlight has reached 125 million monthly active users. In the company’s latest earnings call, Snap said Spotlight’s average daily content submissions more than tripled when compared to the prior quarter, it said. In the U.S. alone, daily time spent on Spotlight grew more than 60% since the first quarter, Snap added.
At the same time, the app grew to 293 million daily active users users overall this prior quarter.
‘No rhyme or reason’
Upset Snapchat creators can point to a date when they say things shifted with the company: June 1.
Snap announced earlier this year it would change its incentive structure. Instead of a daily offering, users could earn from a pool of millions of dollars per month. When announcing the change in May, Snap said more than 5,400 creators had collectively earned over $130 million.
The company was still offering what was presented as hefty incentives, so many creators believed they’d still earn enough to justify their content creation. What they did not expect was how random the payments would become, many creators who spoke with CNBC said.
Whereas before creators could reliably count on a payment if one of their videos went viral with more than hundreds of thousands of views within a day, now it is more of a raffle as to who gets paid. Several users chatting about their woes on the app Discord in a group called “Snapchat Spotlight” told CNBC they have had videos with millions of views in a 24-hour period since June 1 that did not receive any payment. Meanwhile, videos with fewer views might receive payments.
Spotlight creators say there was a method to how Snap paid them prior to June 1, but now, there seems to be no rhyme or reason as to who gets paid.
“I simply just want to know why I’m not getting paid for my videos,” said Caren Babaknia, who is one of the moderators of the Discord group. Babaknia, 24 of the state of Washington, said they have earned about $250,000 from Spotlight.
Many of the creators in the Discord server said they feel Snap should pay them for their videos that have gone viral since June 1. Others say they simply want better communication from Snap so they can better understand how the company is determining who gets paid. The creators say there is no way to communicate directly with the company. There is a support email they can reach out to, but whenever they do, all they receive is an automated response.
“Now it’s like ‘Oh I got 300,000 views. Maybe, if I’m really lucky, I’ll get paid,'” Anvar said. “Is it worth making content anymore because it seems like it’s a random raffle who gets paid and who doesn’t.”
Creators jump ship to Instagram, YouTube and TikTok
The decrease in payments, the erratic nature of who gets paid and the lack of communication from Snap is why many of the Spotlight creators who spoke with CNBC said they’re considering leaving the platform or have already taken their content elsewhere.
Melles’ YouTube account, for example, was recently monetized, which means he’ll soon be able to start earning money for the content he posts on YouTube’s video service. Anvar said she is planning to post videos to TikTok moving forward. TikTok doesn’t pay for content as much as Snap does, but there are brand deal opportunities to be had on that service, she said. Gaddy said he has pretty much stopped posting Spotlight videos and plans to instead post videos on YouTube and start a podcast where he talks about social media. And Babaknia said he is now also posting his content on TikTok and Instagram Reels.
“Once they stopped paying $1 million a day they stopped putting their care into it,” Babaknia said.
Some creators indicated they’re planning on heading to YouTube Shorts or Instagram Reels. That’s because both of the companies recently have ramped up their efforts to draw in creators, each offering their own creator funds.
Facebook CEO Mark Zuckerberg said last month the company would pay out $1 billion now through 2022 to users who create content for its Facebook and Instagram social networks. The company also introduced a Reels Summer Bonus that would pay U.S. users who create great Reels content for Instagram.
Google announced its YouTube Shorts Fund in May, which will pay out $100 million to creators over the course of 2021 to 2022.
The Snap spokesperson told CNBC that there are other opportunities for creators to generate revenue through Snapchat besides Spotlight submissions. These avenues include Syndicated Shows on Snapchat’s Discover feature, an upcoming Gifting program, a Creator Marketplace and commerce opportunities. Snap also added that more features and creator programs will be announced soon.
Fortunately for Snap, however, its Spotlight feature is already populated with content. When Spotlight first launched, Snap relied on the $1 million per day pool to stimulate the creation of content. That prize money served to create a flywheel effect where now Spotlight has a steady stream of content and may no longer need a monetary boost.
The creators who are leaving Spotlight say they’re grateful for the money they earned from Snap, but they think the company is making a mistake. Some of the creators said they’ve already noticed a decrease in the quality of the content found on Spotlight as a result of the drop in payments.
“From what I see on Spotlight, there’s no good content. Everything I see on Spotlight I could see on TikTok or Reels or YouTube Shorts. It’s pretty much all the same content now,” Gaddy said. “It used to be like actually looking at somebody’s Snapchat story. Spotlight used to be way more interesting.”
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Technology
Neuralink competitor Paradromics completes first human implant
Published
11 mins agoon
June 2, 2025By
admin
Dr. Matthew Willsey working in the operating room.
Courtesy of the University of Michigan
Neurotech startup Paradromics on Monday announced it has implanted its brain-computer interface in a human for the first time.
The procedure took place May 14 at the University of Michigan with a patient who was already undergoing neurosurgery to treat epilepsy. The company’s technology was implanted and removed from the patient’s brain in about 20 minutes during that surgery.
Paradromics said the procedure demonstrated that its system can be safely implanted and record neural activity. It’s a major milestone for the nearly 10-year-old startup, as it marks the beginning of its next chapter as a clinical-stage company.
Once regulators give it the green light, Paradromics plans to kick off a clinical trial later this year that will study the long-term safety and use of its technology in humans.
“We’ve shown in sheep that our device is best in class from a data and longevity standpoint, and now we’ve also shown that it’s compatible with humans,” Paradromics founder and CEO Matt Angle told CNBC in an interview. “That’s really exciting and raises a lot of excitement for our upcoming clinical trial.”
A brain-computer interface, or BCI, is a system that deciphers brain signals and translates them into commands for external technologies. Paradromics’ system is called the Connexus Brain-Computer Interface, and the company says it will initially help patients with severe motor impairments such as paralysis speak through a computer.
More CNBC health coverage
Paradromics’ BCI has not been cleared by the U.S. Food and Drug Administration, and it still has a long road ahead before it reaches commercialization.
But for Angle, who founded the company in 2015, the procedure in May was a success, and one that was years in the making.
“You do all of these steps, you validate the hardware, you have this really high degree of rational certainty that things are going to work,” he said, “but still emotionally when it works and when it happens the way you expected it to, it’s still very, very gratifying.”
Though Paradromics’ BCI has not been officially cleared for use by regulators, organizations like the University of Michigan can use new devices for research as long as they can demonstrate that there is not a significant risk to patients.
Dr. Oren Sagher, professor of neurosurgery at the University of Michigan, oversaw the traditional clinical component of the procedure in May. Dr. Matthew Willsey, assistant professor of neurosurgery and biomedical engineering at the University of Michigan, led the research component, including the placement of Paradromics’ device.
BCIs have been studied in academia for decades, and several other startups, including Elon Musk‘s Neuralink, are developing their own systems.
Paradromics’ Connexus Brain-Computer Interface.
Courtesy: Paradromics
“It’s absolutely thrilling,” Willsey said in an interview. “It’s motivating, and this is the kind of thing that helps me get up in the morning and go to work.”
Each company’s BCI is slightly different, but Paradromics is designing a BCI that can record brain activity at the level of individual neurons.
Angle compared this approach to placing microphones inside vs. outside a stadium. Inside a stadium, microphones would capture more detail, such as individual conversations. Outside a stadium, microphones would only capture the roar of the crowd, he said.
Other prominent BCI companies include Synchron, which is backed by Jeff Bezos and Bill Gates, and Precision Neuroscience. Both have implanted their systems in humans.
Paradromics has raised nearly $100 million as of February, according to PitchBook. The company announced a strategic partnership with Saudi Arabia’s Neom in February, but declined to disclose the investment amount.
“The last demonstration stuff has been shown, and we’re really excited about the clinical trial that’s coming up,” Angle said.
WATCH: Inside Paradromics, the Neuralink competitor hoping to commercialize brain implants before the end of the decade

Technology
China’s Leapmotor and Huawei-backed Aito report record high deliveries in May as competition heats up
Published
6 hours agoon
June 2, 2025By
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Stellantis-backed Leapmotor delivered a record 45,067 vehicles in May, reflecting year-on-year growth of 148%.
Cfoto | Future Publishing | Getty Images
Chinese electric carmakers Leapmotor and Aito reported record high deliveries in May, while other startups struggle to catch up as the price war intensifies.
Stellantis-backed Leapmotor delivered a record 45,067 vehicles in May, reflecting year-on-year growth of 148%. On May 15, the automaker launched an updated version of its C10 model, a mid-sized SUV, that retailed from 122,800 yuan ($17,045). Leapmotor said over 13,000 units of the C10 were delivered in May.
And on Sunday, Seres-backed Aito announced on social media that it had delivered 44,454 vehicles, setting a new record. The automaker, which uses Huawei tech, on May 30 officially launched the Maextro S800, an ultra-luxury sedan, with a starting price of 708,000 yuan.
Industry giant BYD maintained its stronghold in the industry, with 376,930 cars sold in May. Total car sales in May rose by 14.1% increase year on year, based on CNBC’s calculations of publicly available figures.
The automaker on May 23 slashed prices on 22 models, bringing the price of its Seagull hatchback down 20% to 55,800 yuan, causing Chinese automakers’ shares to slide.
The EV juggernaut has recently been scrutinized over claims that it had pressured Jinan Qiansheng, one of BYD’s dealers in the eastern province of Shandong, over cash flow. BYD refuted claims in a statement to Chinese media.
The intensifying price war has also sparked fears of a next “Evergrande” — China’s former real estate giant, which defaulted on its debt in 2021.
Xpeng May deliveries dipped to 33,525 vehicles from 35,045 vehicles the previous month. But the company reported a year-on-year growth of 230% and maintained its streak of delivering over 30,000 vehicles for the seventh consecutive month.
The automaker on May 28 officially launched the Mona M03 Max and Plus models, retailing from 129,800 yuan and 119,800 yuan, respectively.
Xiaomi delivered more than 28,000 vehicles in May, mirroring its performance last month.
The smartphone company on May 22 teased a new model of YU7 luxury SUV, which is set to be officially launched in July.

Other startups, however, experienced modest growth in deliveries.
Li Auto delivered 40,856 vehicles in May, representing a year-over-year increase of 16.7%, while Geely-owned Zeekr delivered 18,908 vehicles, indicating a 1.6% year-on-year growth, based on CNBC calculations of publicly available data. That’s despite Zeekr’s attempts to differentiate itself from the competition with its announcement of free driver-assistance technology in March.
Nio‘s May deliveries fell from the previous month, with a total of 23,231 vehicles delivered, reflecting 13.1% year-on-year growth. Onvo, Nio’s family-oriented smart electric vehicle brand, made up 6,281 of total deliveries. That makes May Onvo’s best-performing month so far this year.
Global expansion
Chinese automakers are looking to diversify as competition intensifies. But tariffs imposed by the European Union and the U.S. on Chinese electric vehicles may impede efforts to expand into the West.
Instead, companies may be looking to emerging markets such as those in Africa, Hong Kong-based South China Morning Post reported last week.
BYD on April 24 announced its official entry into Benin, in collaboration with CFAO Mobility.
Technology
DoorDash CEO Tony Xu is taking on the role of industry consolidator in food delivery
Published
2 days agoon
May 31, 2025By
admin
Tony Xu, co-founder and CEO of DoorDash Inc., smiles during the Wall Street Journal Tech Live conference in Laguna Beach, California, on Oct. 22, 2019.
Martina Albertazzi | Bloomberg | Getty Images
During the depths of the Covid pandemic, with restaurants around the country facing an existential crisis, DoorDash CEO Tony Xu had an unconventional proposal. He wanted to cut commissions.
Chief Business Officer Keith Yandell worried that such a move would result in a massive hit to profits ahead of the company’s planned IPO. But Xu made a persuasive case.
“If restaurants don’t thrive, we cannot,” Yandell told CNBC in a recent interview, recalling Xu’s perspective at the time. “We need to take a leadership position.”
The company ended up sacrificing over $100 million in fees, Xu later said.
Since starting DoorDash on the campus of Stanford University in 2013, the now 40-year-old CEO has navigated the notoriously cutthroat and low-margin business of food delivery, building a company that Wall Street today values at close to $90 billion. The stock has emerged as a tech darling this year, jumping 23%, while the Nasdaq is still down for the year largely on tariff concerns.
More than four years after its IPO, net profits remain slim. But that’s not getting in the way of Xu’s mission to become an industry consolidator, using a combination of cash and new debt to fuel an acquisition spree at a time when big tech deals remain scarce. Earlier this month, DoorDash scooped up British food delivery startup Deliveroo for about $3.9 billion and restaurant technology company SevenRooms for $1.2 billion.
“What we’ve delivered for a customer yesterday probably isn’t good enough for what we will deliver for them today,” Xu told CNBC’s “Squawk Box” after the deals were announced.
This week DoorDash announced the pricing of $2.5 billion in convertible debt, and said the proceeds could be used in part for acquisitions.
Doordash food delivery service in New York City on Feb. 13, 2025.
Danielle DeVries | CNBC
The San Francisco-based company has a history with scooping up competitors to grow market share. In 2019, it bought food delivery competitor Caviar for $410 million from Square, now known as Block. About two years later, DoorDash said it was paying $8.1 billion for international delivery platform Wolt. The deal was its last big transaction until this month.
When DoorDash entered the food delivery market, it had to face off against the likes of GrubHub and Seamless, which later joined forces. That combined entity was bought late last year by restaurant owner Wonder Group. In 2014, Uber launched Uber Eats, which is now DoorDash’s biggest competitor in the U.S.
“It’s a very competitive market, and I think merchants do have choice,” Xu said in the CNBC interview. “What we’re focused on is always trying to innovate and bring new products to match increasing standards and expectations from customers.”
DoorDash didn’t make Xu available for an interview for this story, but provided a statement about the company’s acquisition strategy.
“We’re very picky, very patient, and conscious that, for most companies, deals don’t work out in hindsight,” the company said. “When we see an opportunity that brings value to customers, expands our potential to empower local economies around the world, and has a path to strong long-term returns on capital, we tend to push our chips in.”
Taking on the suburbs
DoorDash differentiated itself early on by cornering suburban markets that had fewer delivery options, while other players attacked city centers. When Covid shut down restaurant dining in early 2020, DoorDash capitalized on the booming demand for deliveries. Revenue more than tripled that year, and grew 69% in 2021.
Colleagues and early investors credit a customer-first focus for much of Xu’s success. Gokul Rajaram, who joined DoorDash through its Caviar acquisition, described Xu as “the best operational leader in the U.S.” after Amazon founder Jeff Bezos.
Restaurants haven’t universally viewed DoorDash as an ally. Commissions can reach as high as 30%, which is a hefty cut to fork over. Many restaurants have reluctantly paid the high fees because of DoorDash’s dominant market share, which reached an estimated 67%. In 2021, the company introduced three tiers of pricing, with a basic option at 15% for more price-sensitive businesses.
DoorDash needs the high fees in order to stay in the black. The company’s contribution profit as a percentage of total marketplace volume hovers below 5%.

Colleagues who have known Xu for decades say the food delivery entrepreneur hasn’t changed much since the early days of the company.
Yandell said Xu once took advice from his young daughter, who complained about a routing issue while accompanying him on food delivery orders. All employees, including Xu, are required to complete orders and handle support calls every year as part of the company’s WeDash program.
In a part of the country known for the pomp of its wealthy founders, Xu has a very different reputation.
Early workers recall memories of Xu pulling up in a dilapidated green 2001 Honda Accord to team events, or participating in company knockout basketball games referred to as “knockys,” next to the animal hospital in Palo Alto, which DoorDash briefly called its headquarters. Xu also personally approved every offer for the company’s first 4,000 employees.
Xu spends many mornings answering customer service complaints. He often drops his kids off at school and, after tucking them in at night, hops on calls with international regions, colleagues say. Xu is an avid Gold State Warriors basketball fan but has a soft spot for the Chicago Bulls, having spent many years in Illinois. Once or twice a week, Xu squeezes in a morning run, and will often do so while traveling to explore different neighborhoods and stores.
Xu was born in China and moved with his family to Champaign, Illinois, in 1989. Growing up, he played basketball and mowed lawns to save up for a Nintendo. He told Stanford’s View From the Top podcast in 2021 that the experience, and watching his parents hustle, taught him how to “earn your way into better things.”
His “characteristics became the company’s values,” said Alfred Lin, an early DoorDash investor and partner at venture firm Sequoia.
Xu often attributes his entrepreneurial spirit to his parents. His mother worked as a doctor in China, and juggled three jobs in the U.S. for over a decade, saving up enough to eventually open a medical clinic. His father worked as a waiter while pursuing a Ph.D. Xu said on the podcast that watching his mom gave him a deep understanding of what it takes to run a small business, which came in handy in DoorDash’s early years as he was trying to convert restaurants into customers.
‘Ten times harder’
Employees say Xu has a reputation for detecting hidden talents among his colleagues. Jessica Lachs, the company’s chief analytics officer, was working as a general manager assisting with DoorDash’s Los Angeles launch when Xu guided her toward her passion for data.
“He believes in leaning into the things you’re really good at, rather than trying to be mediocre at a lot of things,” she said.
After Toby Espinosa, DoorDash’s ads vice president, lost a deal with a major fast food company during his early years at the startup, Xu told him to work “10 times harder” and become an expert in his field. A few years later, the company secured the partnership, Espinosa said.
Grit and struggle defined the early years of DoorDash. The founding team of four managed deliveries around Stanford and Palo Alto though a Google Voice number directed to their cellphones.
DoorDash emerged out of a Stanford business school course known as Startup Garage, taught by Professor Stefanos Zenios. The class requires students to present a business idea, test it, and then pitch it to investors.
Zenios said Xu stood out with his data-driven approach and natural leadership qualities. The team tested two different ideas, including a platform that helped small businesses better track the effectiveness of their marketing, he recalls. Zenios called the idea to target suburban areas a “brilliant insight.”
Xu and his team entered Y Combinator in the summer of 2013. The three-month startup accelerator program is known for spawning companies like Airbnb, Stripe and Reddit. Every session culminates with a demo day in front of some of Silicon Valley’s biggest investors.
The DoorDash idea excited Paul Buchheit, creator of Gmail and a partner at Y Combinator. But like many other potential investors, Buchheit was skeptical about the economic model.
“You had a talented team of founders working on what I thought was an idea that had potential,” he said. “That’s basically the formula for a good startup.”
On pitch day, the company failed to lure any venture firms, but Buchheit later participated as a seed investor.
Shortly after demo day, DoorDash encountered Saar Gur of Charles River Ventures. Gur had been looking for a food delivery platform to back and was conducting due diligence on another company when a friend led him to DoorDash.
By the end of their first meeting, they were “finishing each other’s sentences,” Gur said.
Sequoia’s Lin initially passed on DoorDash after the Y Combinator pitch, but kept in touch with the team. Lin said he wanted to see data that showed the platform could penetrate beyond Stanford and Palo Alto, and retain customers. He ended up leading two institutional rounds, attaining a 20% stake for Sequoia at the time of the IPO.
“Tony always believed that his company would succeed, or they’ll find a way to succeed,” Lin said.
A food delivery messenger is seen in Manhattan.
Luiz C. Ribeiro | New York Daily News | Tribune News Service | Getty Images
Shortly after its Y Combinator stint, DoorDash hit an early roadblock. Following a Stanford football game, a rush of orders bombarded its delivery system causing massive delays, Xu told Y Combinator’s CEO Garry Tan in an interview this year.
The founders refunded the orders and spent the night baking cookies, then driving them to customers early the next morning.
Oren’s Hummus co-owner Mistie Boulton said DoorDash still takes that approach. The team comes to meet with her every quarter and she serves as a beta tester for new products.
The restaurant, which started in Palo Alto and has since expanded to a half-dozen locations across the Bay Area, was one of DoorDash’s first clients, latching onto the opportunity to reach more customers beyond its small establishment that frequently had lines snaking out the door.
“We just fell in love with the idea,” Boulton said. “The number one thing that encouraged and enticed me to want to work with them was Xu’s passion. He really is one of those people that you can count on.”
Wall Street is now counting on Xu’s ability to execute big deals, even with the company having this month surpassed $10 billion in delivery orders worldwide.
The acquisition of Deliveroo, based in London, marks a renewed effort by DoorDash to expand its presence overseas, following the purchase of Finland’s Wolt three years ago.
The cash deal for SevenRooms, a New York City-based data platform for restaurants and hotels to manage booking information, takes DoorDash into an entirely new category. Xu told CNBC that DoorDash is a “multi-product company now that’s operating on a global scale.”
Following the acquisition announcements, which coincided with a disappointing earnings report in March, analysts at Piper Sandler reiterated their hold recommendation on the stock.
One reason for concern, they said, was that “integrating multiple acquisitions at once may create some noise near-term.”
WATCH: DoorDash CEO Tony Xu: Deliveroo & SevenRooms deals make us a multi-product company on a global scale

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