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Satya Nadella, chief executive officer of Microsoft Corp., speaks during an Economic Club of New York event in New York, U.S., on Wednesday, Feb. 7, 2018. Nadella discussed the responsibility tech companies need to take over the future of artificial intelligence.
Mark Kauzlarich | Bloomberg | Getty Images

Personal computers with Windows have made sounds to indicate errors since the 1980s. With Windows 11, Microsoft has revamped those sounds to make them less stressful.

Windows remains the world’s most popular operating system, accounting for about 14% of Microsoft’s $168 billion in annual revenue. But it isn’t always easy for Microsoft to keep its hundreds of millions of customers happy, as they have widely varying opinions of what Windows should be — including what it should sound like.

The designers of Windows 11 took inspiration from an approach called calm technology, which was described by two employees of the Xerox PARC research lab more than two decades ago. “Calmness is much needed in today’s world, and it tends to hinge on our ability to feel in control, at ease, and trustful,” Microsoft’s Christian Koehn and Diego Baca wrote in a blog post. “Windows 11 facilitates this through foundational experiences that feel familiar, soften formerly intimidating UI, and increase emotional connection.”

Calm technology also informed the development of the sounds of Windows 11, said Matthew Bennett, who crafted the sounds, following contributions to Windows 8 and Windows 10.

Windows 11 stands out from its predecessors and its competitors by allowing people to use one group of sounds to match with light visual themes, and a different group that goes along with dark themes. The sounds are similar, which means people can recognize them as they switch between modes, but slightly different. Applying a dark theme generally makes the sounds softer. They seem to echo, as if in a large room.

“The new sounds have a much rounder wavelength, making them softer so that they can still alert/notify you, but without being overwhelming,” a Microsoft spokesperson told CNBC in an email. Just like we rounded UI [user interface] visually, we rounded our soundscape as well to soften the overall feel of the experience.”

People can change the default sounds by opening the Settings app and going to “Sound > More sound settings.” But plenty of people will keep using the default sounds, just as many people who open Microsoft Word will end up using the default font.

Bennett, who left Microsoft in February after 12 years at the company, spelled out several changes the company made to its system sounds with Windows 11 during the course of multiple interviews. (Each of the audio files below contains the new sound, followed by its Windows 10 predecessor.)

Default Beep

When something goes wrong — for example, you look for text on a website and it isn’t there — and your PC needs to give you a heads up, Windows 11 won’t make as much of a fuss as Windows 10. The new sound, comprising three rising notes, starts at a lower pitch than the trill that it replaces, and it doesn’t linger as long afterward, Bennett said.

The notes aren’t simply played by a piano or marimba. Bennett said the sounds are “digitally sculpted” and designed not to evoke a musical instrument. That way, they’re less likely to get negative associations in various cultures around the world, he said.

Calendar Reminder

Four rapid ascending notes let you know an event is coming up. The arrangement is vastly simpler than the seven-note predecessor, which Bennett has described as having a clear beginning, middle and end.

After Windows 10 arrived in 2015, people ran it in schools and offices, where background noise could deafen some of the Calendar Reminder sound. Then the coronavirus pandemic forced workers, teachers and students to stay home, where there might be fewer distractions. The new sound demands less attention in those environments.

Desktop Mail Notification

When you receive an email in Windows 11, you hear three quick notes going downward. The new version is slightly faster — the one in Windows 10 included four notes and sustained for a moment at the end — and registers a lower pitch.

It’s more of a gesture, reminiscent of a piece of mail arriving in an inbox, and less of a voice-like snippet. “I read it as, “Message for you,'” Bennett said.

Device Connect, Device Disconnect, Device Failed to Connect

These areas of the next generation of Windows refer back to the stripped-down effects that appeared in Windows Vista and remained available in Windows 7, Bennett said. Anytime you plugged a mouse, a joystick or another peripheral into a USB port, or removed it, or the computer didn’t recognize the device, those 2000s-era operating systems made two abbreviated, guttural noises.

Windows 10 veered from that concept a bit with additional notes and varying melodies. Each of the Windows 11 sounds goes back to the idea of two simple notes, albeit in a more friendly fashion than their predecessors from the 2000s.

An upward tone conveys that the connection worked.

Going down means you’ve successfully unplugged.

And two sounds imply an error, sort of like how parents who speak a variety of languages will quickly say “uh-uh” to warn their children not to do something, Bennett said.

Instant Message Notification, Message Nudge

Sounds for calendar events and emails can play frequently on Windows PCs, but sounds that indicate new instant messages are far less frequent, Bennett said.

But they’re still there, and in Windows 11, they’re simpler. Three descending notes go off to mark a new message, instead of a chirp that goes up and then down. The Windows 10 message sound was meant to stand out from the mail sound to reflect the different rhythm of messaging, Bennett said. Now that distinction is more subtle.

The point of the Message Nudge is to signal the arrival of a new message coming in through a program that’s you’re currently using, but perhaps in a different conversation, Bennett said. In Windows 11 you hear one note and then a slightly lower note. It’s shorter than the sharp Windows 10 sound, which amounts to a miniaturized version of the Instant Message Notification sound in that operating system.

Notification

This sound, which comes up in concert with certain “system toast” boxes on the side of the screen, has also received a makeover. There are two slightly ascending notes that are close together, instead of four notes that rise and then fall. The sound is shorter, and the final note isn’t sustained for so long.

Windows User Account Control

When a program asks for permission to make changes to your PC, Windows 11 shows a prominent dialog box on your screen and plays a sound. The outcome can have security implications, hence the notification.

In Windows 11 the sound is an up-down-up pattern that comes in at a lower pitch than the down-up-down chime. It’s less all-hands-on-deck and more you-might-want-to-check-this.

So far, much of the new feedback on the new sounds has been positive, after Microsoft began circulating Windows 11 builds to testers in June.

The company will release Windows 11 more widely later this year.

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OpenAI to acquire Neptune, a startup that helps with AI model training

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OpenAI to acquire Neptune, a startup that helps with AI model training

OpenAI CEO Sam Altman attends an event to pitch AI for businesses in Tokyo, Japan February 3, 2025.

Kim Kyung-hoon | Reuters

OpenAI has entered into a definitive agreement to acquire Neptune, a startup that builds monitoring and de-bugging tools that artificial intelligence companies use as they train models.

Neptune and OpenAI have collaborated on a metrics dashboard to help teams that are building foundation models. The companies will work “even more closely together” because of the acquisition, Neptune CEO Piotr Niedźwiedź said in a blog.

The startup will wind down its external services in the coming months, Niedźwiedź said. The terms of the acquisition were not disclosed.

“Neptune has built a fast, precise system that allows researchers to analyze complex training workflows,” OpenAI’s Chief Scientist Jakub Pachocki said in a statement. “We plan to iterate with them to integrate their tools deep into our training stack to expand our visibility into how models learn.”

OpenAI has acquired several companies this year.

It purchased a small interface startup called Software Applications Incorporated for an undisclosed sum in October, product development startup Statsig for $1.1 billion in September and Jony Ive’s AI devices startup io for more than $6 billion in May.

Neptune had raised more than $18 million in funding from investors including Almaz Capital and TDJ Pitango Ventures, according to its website. Neptune’s deal with OpenAI is still subject to customary closing conditions.

“I am truly grateful to our customers, investors, co-founders, and colleagues who have made this journey possible,” Niedźwiedź said. “It was the ride of a lifetime already, yet still I believe this is only the beginning.”

WATCH: Sam Altman hits reset at OpenAI, pausing side bets to defend ChatGPT’s AI lead

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Micron stops selling memory to consumers as demand spikes from AI chips

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Micron stops selling memory to consumers as demand spikes from AI chips

A person walks by a sign for Micron Technology headquarters in San Jose, California, on June 25, 2025.

Justin Sullivan | Getty Images

Micron said on Wednesday that it plans to stop selling memory to consumers to focus on meeting demand for high-powered artificial intelligence chips.

“The AI-driven growth in the data center has led to a surge in demand for memory and storage,” Sumit Sadana, Micron business chief, said in a statement. “Micron has made the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster-growing segments.”

Micron’s announcement is the latest sign that the AI infrastructure boom is creating shortages for inputs like memory as a handful of companies commit to spend hundreds of billions in the next few years to build massive data centers. Memory, which is used by computers to store data for short periods of time, is facing a global shortage.

Micron shares are up about 175% this year, though they slipped 3% on Wednesday to $232.25.

AI chips, like the GPUs made by Nvidia and Advanced Micro Devices, use large amounts of the most advanced memory. For example, the current-generation Nvidia GB200 chip has 192GB of memory per graphics processor. Google’s latest AI chip, the Ironwood TPU, needs 192GB of high-bandwidth memory.

Memory is also used in phones and computers, but with lower specs, and much lower quantities — many laptops only come with 16GB of memory. Micron’s Crucial brand sold memory on sticks that tinkerers could use to build their own PCs or upgrade their laptops. Crucial also sold solid-state hard drives.

Micron competes against SK Hynix and Samsung in the market for high-bandwidth memory, but it’s the only U.S.-based memory supplier. Analysts have said that SK Hynix is Nvidia’s primary memory supplier.

Micron supplies AMD, which says its AI chips use more memory than others, providing them a performance advantage for running AI. AMD’s current AI chip, the MI350, comes with 288GB of high-bandwidth memory.

Micron’s Crucial business was not broken out in company earnings. However, its cloud memory business unit showed 213% year-over-year growth in the most recent quarter.

Analysts at Goldman on Tuesday raised their price target on Micron’s stock to $205 from $180, though they maintained their hold recommendation. The analysts wrote in a note to clients that due to “continued pricing momentum” in memory, they “expect healthy upside to Street estimates” when Micron reports quarterly results in two weeks.

A Micron spokesperson declined to comment on whether the move would result in layoffs.

“Micron intends to reduce impact on team members due to this business decision through redeployment opportunities into existing open positions within the company,” the company said in its release.

WATCH: Winners and losers from surge in prices for memory chips

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Microsoft stock sinks on report AI product sales are missing growth goals

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Microsoft stock sinks on report AI product sales are missing growth goals

Microsoft: Have not lowered sales quotas or targets for salespeople

Microsoft pushed back on a report Wednesday that the company lowered growth targets for artificial intelligence software sales after many of its salespeople missed those goals in the last fiscal year.

The company’s stock sank more than 2% on The Information report.

A Microsoft spokesperson said the company has not lowered sales quotas or targets for its salespeople.

The sales lag occurred for Microsoft’s Foundry product, an Azure enterprise platform where companies can build and manage AI agents, according to The Information, which cited two salespeople in Azure’s cloud unit.

AI agents can carry out a series of actions for a user or organization autonomously.

Less than a fifth of salespeople in one U.S. Azure unit met the Foundry sales growth target of 50%, according to The Information.

In another unit, the quota was set to double Foundry sales, The Information reported. The quota was dropped to 50% after most salespeople didn’t meet it.

In a statement, the company said the news outlet inaccurately combined the concepts of growth and quotas.

Read more CNBC tech news

“Aggregate sales quotas for AI products have not been lowered, as we informed them prior to publication,” a Microsoft Spokesperson said.

The AI boom has presented opportunities for businesses to add efficiencies and streamline tasks, with the companies that build these agents touting the power of the tools to take on work and allow workers to do more.

OpenAI, Google, Anthropic, Salesforce, Amazon and others all have their own tools to create and manage these AI assistants.

But the adoption of these tools by traditional businesses hasn’t seen the same surge as other parts of the AI ecosystem.

The Information noted AI adoption struggles at private equity firm Carlyle last year, in which the tools wouldn’t reliably connect data from other places. The company later reduced how much it spent on the tools.

Read the full story from The Information here.

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